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Individual Email Results in Salesforce (For Marketing Cloud)

In Salesforce Marketing Cloud, there are several first-party data sources which are easily accessible, but can be overlooked. Email marketing collects a mass of email analytics data. Sent emails are tracked on each side – both in Sales Cloud and Marketing Cloud. This is where… Read More

How We Handle Severance In Cases Of Mutual Separation

We’ve always aimed to chart our own course at Buffer for how we approach traditional business practices, and severance is no different. Recently, we’ve adjusted our severance policy to apply in more situations. We’ve introduced the concept of “mutual separations” for the cases when a teammate and their manager both feel that the teammate’s chapter …

How Nissan Created A 4-Hour Ad Viewers Don’t Want to Skip

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.  Many YouTube viewers click “skip ad” as soon as possible, but Nissan figured out how to keep viewers engaged for four hours without reaching for the “skip” button. Keep reading to learn …

Can Call-Backs Do More For Your Contact Center?

Using call-backs to eliminate hold time for your customers is an easy

The post Can Call-Backs Do More For Your Contact Center? first appeared on Fonolo.

The unwritten rules get written

…when someone decides to selfishly push. There’s an assumption of civility and fairness in all of our interactions. When a harsh competitor unilaterally breaks unwritten rules (because it’s “not technically against the rules”) the community then writes down a new rule. The best way for a market to be a free market is for the […]

CEP The Next Evolution In Data Personalization. CDP In A Nutshell part3

    Are you familiar with the differences between a Customer Engagement Platform and a Customer Data Platform? While you might already know about Customer Data Platforms and may even use them, a Customer Engagement Platform has much more to offer than just collecting and consolidating data. In fact, a Customer Engagement Platform can have …

The Future of eCommerce Logistics

In recent years, the eCommerce industry has experienced significant growth, with online sales expected to exceed $7 trillion by 2025. With this growth comes the challenge of logistics, including the timely delivery of products to customers and meeting consumer demands. To address this challenge, the industry has seen the emergence of innovative logistics solutions. But… …

Boost Your LinkedIn Engagement in 15 days 🚀

As a LinkedIn user, I know firsthand the struggle of engaging with your community on a regular basis. It can be tough to find the time and energy to craft thoughtful comments and messages that keep your audience engaged and invested in your content. If you’re feeling overwhelmed by the task of engaging with your …

What Are the Implications of GPT AI on the Salesforce Platform?

At the Salesforce DC World Tour, we saw a clear change in the go to market message, summed up by the phrase “AI plus Data plus CRM is where the magic happens”. This makes sense based on the current acceleration of the development of AI… Read More