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  • What is a Project Charter? The Complete Guide

    Project charters provide a guiding light for any new initiative. So, whether you work as a project manager or operations professional, you’ll need to become a pro at writing these documents.

    Besides providing you with the authorization to begin projects, project charters help you sell your project’s viability to stakeholders. This document will also help get your entire team on board with your plans and deadlines.
    In this guide, we’ll explore everything you need to know about project charters. We’ll cover:

    What is a project charter?
    The Benefits of Creating Project Charters
    How to Write a Project Charter
    The Anatomy of a Project Charter
    Project Charter Examples
    Mistakes to Avoid When Creating a Project Charter

    The Benefits of Creating Project Charters
    “The project charter is such an important document that a project cannot be started without one,” says Rita Mulcahy, a renowned project manager, trainer, and author. This document can keep your team on track to achieve your project objectives on deadline.
    Here are other benefits of creating a well-written project charter:

    You’ll decide on a project budget.
    You can define the project outcome.
    You’ll avoid scope creep and meet your deadlines.
    You can get stakeholders’ buy-in for your project.
    You can set the expected start and end dates of the project.
    You can clearly explain how your project goals align with organizational objectives.

    Next, we’ll explore best practices for writing a project charter.

    How to Write a Project Charter
    When writing your project management charter, it’s important to get it right from the onset. “You shouldn’t change a project charter after its approval,” says Mary Beth Imbarrato, author of The Project Roadmap. Last-minute changes can make stakeholders question the project’s feasibility.
    This step-by-step guide will help you write a great project charter from the get-go.
    1. Gather insights from your project team.
    Talking to your team members is essential when creating project charters. Your colleagues can help you set realistic project timelines. They can also help you uncover the goals, scope, and risk mitigation plans for the project.
    “You should set aside time for your team members to discuss the project, how they want to approach it, and what’s their current bandwidth,” says Will Yang, Head of Growth at Instrumentl. “Doing this ensures your project team is on the same page.”
    2. Store the charter in a central location.
    To foster collaboration, store your project charter in a central hub so team members can comment on and edit it.
    This gives everyone a sense of ownership of the project. Programs like Google Drive and Dropbox offer co-editing capabilities.
    3. Keep the project charter brief.
    You may be tempted to capture every detail in your project charter. But remember: You should go in-depth in your project planning document, not in the project charter.
    “Stakeholders won’t have the time to read a verbose 15 pages charter because they have other priorities,” advises Konstandinos Christofakis, head of marketing at ULTATEL. “That’s why charters should be a high-level overview of projects, remain short enough to be useful, and long enough to be valuable.”
    If information is digestible, the chances of project approval rise, according to Christofakis.
    4. Add visuals to your charter.
    Using images or design elements can help improve the readability of your project charter and keep your document brief.
    For instance, if you want to outline a lengthy communication plan or milestone in your charter, a Gantt chart can help. These charts also stand out in the project charter, allowing team members to reference them easily.

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    5. Create a project charter template.
    Have you written a project charter in the past? Or perhaps the document you just completed is a masterpiece. Turn these documents into templates that you can use in the future.
    Having a template for your project management charter helps you save time and maintain consistency in the future. This approach to project charters also ensures you don’t skip important elements in your document.
    Pro tip: If you don’t already have a template, you can browse options online. HubSpot offers a free project charter template that you can download at any time.

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    Now that you know the basics of creating project management charters, let’s go over the anatomy of a project charter.

    The Anatomy of a Project Management Charter
    After developing a project charter, project managers send them to the project sponsor to get approval. A sponsor may include the government, individual financier, or top management of the organization executing the project.
    Here are the elements your project charter needs to get approval from sponsors.
    1. Project Objective
    The project objective is the high-level reason for undertaking the project. Tying objectives to your company goals is a brilliant way to pique stakeholders’ interest in your project.
    Pro tip: Use the SMART framework to make your goals Specific, Measurable, Achievable, Realistic, and Time-bound.
    2. Project Overview
    Your project overview goes into greater detail about the timeline and ownership of a project. This section outlines details like the project name, project sponsor, project Manager, expected start and completion dates, and estimated budget.
    Pro tip: Add a table to your project overview. This makes information skimmable and easy to find.

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    3. Project Deliverables
    This is a list of the services or products the project team will provide to stakeholders. Be clear on what your team is delivering to avoid any disagreements that’ll make you extend your deadline.
    4. Project Scope
    The project scope explains the boundaries of the project. While PMs typically write detailed project scopes, keeping it brief in the project charter is a best practice. Why? You can create a detailed scope statement in the project planning phase.
    5. Project Stakeholders
    This is a list of the names and responsibilities of the parties involved with a project. Stating who’s responsible for different tasks holds your team members accountable.
    6. Project Risks
    Outlining the risks to a project will help you identify blockers to the success of your project and their potential impact. Doing this enables you to devise risk mitigation strategies.
    Pro tip: Create a table of potential risks. Be sure to explain why the risk poses a threat to your project and the mitigation strategies you plan to enact.

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    7. Project Resources
    Always create a list of resources your project will need. And that’s not just money. Your resources should include team members, facilities, equipment, and other essential items which are critical to the success of your project. This helps you account for everything you need to take the project to the finish line.

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    Project Charter Examples
    1. Project Management Charter for Lean Six Sigma

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    This sample project charter follows the Lean Six Sigma format, one methodology for project management. Teams that already use this framework may opt to structure their project charter in this way.
    What we like: The Lean Six Sigma project charter offers a clear scope of work. Project goals also follow the SMART framework, making how the project will benefit the company extremely clear.
    Project charter limitations: While this charter outlines key information, including the project goal and problem statement, some key information is missing. The process owner didn’t state the project costs or risks. If you emulate this format, be sure to include this information.
    2. Project Management Charter for Website Redesign

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    In this project charter, the University of Guelph explores exactly what its web team must do to redesign the school’s library website. That includes all of the necessary stakeholders and who’s owning the project.
    What we like: This project has a well-defined scope and timeline. Sponsors know exactly who is working on what and when.
    Project charter limitations: While this project explores the risks associated with the project, mitigation plans would improve this section of the document.

    Mistakes to Avoid When Creating Project Management Charters
    1. Missing a Clear Purpose Statement
    Every project should have a clear goal and purpose. But sometimes, the primary objective becomes unclear. To combat this, apply the illusory truth effect, which states the use of repeated information increases understanding.
    Lauren Carter, principal consultant at Lauren Ashley Consulting, says she uses this strategy to help her team remember the purpose of projects. In Lauren’s words:
    “Project members often lose the ‘North Star’ in the thick of the work. One effective way I prevent this is by having a clear purpose statement in the charter, which I repeat in several ways throughout the project’s lifecycle.”
    “This can be as a header on project documents, putting it at the top of timelines or charts, or using it as a metric against which you evaluate planned and unplanned activities that arise.”
    2. Creating a Charter Mid-project
    Project charters should kick off your initiative. Writing this document halfway through can lead to scope creep, ill-defined responsibilities, and confusion.
    “Changing the project charter after initiation and planning means you’ll have to review any work you’ve completed and even rework some completed tasks,” says Mary Beth Imbarrato, a 25-year veteran in the project management industry.
    She adds, “This can lead to delays, elevated costs, and create more project risks.”
    Mary Beth also says changes to the charter may impact how team members view a project. The result? Reduced commitment and engagement.
    The bottom line: Creating the charter before starting the project will help you avoid scope creep, prevent wasted time by redoing work, and keep extra risks to your project at bay.
    3. Ignoring Your Company’s Project Charter Template
    Using existing project charters as templates can save you time and ensure consistency.
    Instead of creating new charters from scratch, request a sample of a completed charter document the company liked and use it as your template. This template will help you understand how your organization prefers to present ideas, allowing you to follow suit and begin projects on the right foot.
    Start New Project Without Missteps
    A well-thought-out charter is a roadmap for achieving your project objectives in record time.
    Get started by gathering input from your team and creating a project charter that will get the green light from stakeholders.

  • All jokes are inside jokes

    Someone’s not going to get it.

    That doesn’t mean it wasn’t funny to you. It simply means that culture works because, for a moment, a group of people share a history, an understanding and a point of view.

    When a design or a song or a riff fails, it might be because there weren’t enough insiders to get it.

  • 5 Tips for Brainstorming Ideas for Content Creation

    Quality and shareable content keeps your audiences engaged, educated, and informed. But it may seem demanding to churn out great pieces all the time, and occasionally, you experience creative block. So, how do you keep your creative juice flowing to generate great ideas? If you’re stuck for content ideas, brainstorming can be a helpful way…
    The post 5 Tips for Brainstorming Ideas for Content Creation appeared first on Benchmark Email.

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  • How to Generate Documents in airSlate for Salesforce

    Last Updated on December 27, 2022 by Rakesh Gupta airSlate’s native integration with Salesforce addresses the most challenging tasks for businesses looking to automate their document workflows within their Salesforce organization. It allows for building end-to-end, multi-step, and multi-branch workflows inside Salesforce to automate document generation, routing, approvals, notifications and
    The post How to Generate Documents in airSlate for Salesforce appeared first on Automation Champion.

  • Einstein Engagement Frequency: Marketing Cloud and Account Engagement (Pardot)

    Einstein Engagement Frequency evaluates your contacts and subscribers, and identifies the optimal number of email messages to send in a given time period. Let Einstein decide when prospects are receiving too many emails, based on their previous engagement. You can automate segmentation by using Einstein… Read More

  • Scale and the small business (freelancer grid)

    Which quadrant is your goal?

    The industry giants want tonnage. Undifferentiated, commodity-priced, regularly delivered, consistent work for hire. They’re not going out of their way for freelancers that are bespoke, artisanal or even ‘better.’ They simply want to meet spec at the best price. They can keep you very busy, and they might even pay on time.

    There are a few rare birds, large potential clients that want freelancers who will give them something unique and hard to replicate. They know that what they want is scarce, and pay appropriately. Not many of them out there. If you find one, treasure them.

    This leaves us with the last two categories:

    By far the most common is the waste of time. These small businesses want to be (or pretend to be) industrial giants, but simply want commodity pricing, in small volume and with lots of last-minute changes. Obviously, the smart freelancer avoids these folks, no matter how well-meaning they are.

    This leads us to the sweet spot. The client who wants you, with all your uniqueness, pricing and magic. The one who pays a lot and gets more than they paid for.

    They will be easier to find if you look for them. And especially if you are actually offering unique magic.

  • The top 10 tips for boosting the conversions from your Facebook Ads

    Facebook ads can be a great source of sales leads, traffic, and new customers. To help you make the most of it, we will cover 10 Facebook ad tips that can help you get even more out of your ad campaigns. Let’s begin! Set your goals clearly Your choice of goals will change depending upon your budget, business type and its environment. So you must begin with comprehensive market research, then set your key advertising objectives such as- Get More Website Visitors Advance Your App Mechanize Ads Receive More Messages Advance Your Page Get More Leads Create compelling and personalized ads Facebook Ads must include high-quality images/videos along with convincing and relatable text in order to catch viewers’ attention. The ad content must be as unique, targeted, and personalized as possible in order for the ad to stand out and create the maximum impact. You may also go for certain hyper-personalization software that will personalize your ad images and text based on their viewers to achieve greater personalization if required. Your call-to-action must be prominent and relevant Your ad’s call-to-action (CTA) must be in a very prominent position, ideally at the top of your image. It should also have compelling text that is relevant to your target audience and offers them a clear value proposition. Split test different images When you create an image ad, Facebook suggests the best images to use. In most cases, these images are ideal but you can also upload your own ad images. Don’t hesitate to experiment as testing different variations can help you understand which images will perform best with specific audiences. Focus on optimizing your audience targeting Effective audience targeting is one of the strengths of Facebook. You must use inbuilt options (in the ads manager), as well as third-party tools, were required to optimize your ads and target your prospective customers. Following that, you must focus on achieving a high click-through rate (CTR) from people who are likely to find them appealing. And if you see that a certain audience segment has unexpectedly low conversion rates, you must spend some time optimizing that segment and test it against a similar segment that may convert at a higher rate. Continued ad optimizations will ultimately help you to target your customers effectively, ultimately getting high conversions and sales. Create an impressive landing page Your Facebook ads are meant to direct people to your landing page, where they can find more information about what you are offering. So, your landing page must be aesthetic, easy to understand, and convincing or people will immediately lose interest. It must offer key details about your brand and offerings and must present promotional content in a concise and structured manner along with social proof and a clear call to action. Remember that the landing page must be given as much priority as the ad content as is critical in order to convert the interested visitors into actual customers. Link your mobile website and AdSet ID Facebook recently launched Dynamic Ads, which automatically targets the ads to people based on their behavior on Facebook. Dynamic Ads are based on custom audiences that you can create through your mobile website or app by using Facebook’s Pixel. This lets you identify a group of people who visited your site and retarget them with ads across Facebook. Don’t forget about lookalike audiences If you’re already running Facebook ads for your business, it is important to look for and target lookalike audiences. Lookalike audiences will allow you to target your ad at Facebook users who are similar to the people who already like and/or follow your business pages. Naturally, this will increase the scope of your ads while maintaining a high level of targeting. Automate cost per result bidding with planned custom bid strategies Facebook allows you to control how much you are willing to pay for each user who responds to your ad. But these values must be manually adjusted for each campaign and a custom bid strategy can allow you to automatically bid different amounts based on specific criteria, making your life a bit easier. Use the right tools for managing your ad campaign From Facebook’s own Ads Manager and Business Suite to other third-party software like AdPlify (in my opinion), there are various tools that will help you set up and run a targeted Facebook advertising campaign for your business. Make sure to check out all such tools to find which matches your needs perfectly. And that’s it! Let me know if you find this helpful or have any ideas to add. Thanks for reading! submitted by /u/Impressive-Dust-6833 [link] [comments]

  • How to Start Your Online Business in 5 Simple Steps

    Whether it’s a brilliant business idea you want to pursue, the desire to break away from a 9-5, or you are part of the 29% who want to be their own boss— launching your online business is an exciting and daunting endeavor. There are a lot of possibilities that come with launching an eCommerce brand.…
    The post How to Start Your Online Business in 5 Simple Steps appeared first on Benchmark Email.