What exactly is the difference between Marketo and Workfront?
I have pretty significant experience working with Workfront, but none with Marketo. I’m looking for a new job, some of which use Marketo, and I’m wondering how different the experience would be. After doing some research, it looks like Adobe owns both? I had just assumed they we’re pretty direct MAP competitors but now I’m …
Improving donor experiences for charities: easing demand for the third sector
No sooner had charities weathered the impact of the peak-pandemic years, they now find themselves facing another huge challenge. The cost-of-living crisis is hitting us all hard. But could focusing on improving the customer experience that donors receive be the answer? A donor is a customer like any other – they are paying out money. Because…
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Using emotional engineering to keep your customer invested long-term
Emotional engineering is a fairly simplistic concept, but can have fantastic long-lasting impact. If you want your business functions, design and customer engagement to stand out, you’re in the right starting place to make that happen. Emotional engineering is an ingenious way to create an emotional connection with your customers. This should drive an overall…
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SALESmanago expands partnership program to meet growing demand for Zero Party Data-powered Customer Engagement
The company’s partner-first strategy, including investment in strategic hires, tooling and infrastructure, significantly increases revenue and global market penetration SALESmanago now counts 2,500 customers globally and has launched CUPID, the leading industry benchmark tool for customer experience April 25, 2023 – CITY – SALESmanago, the leader in customer engagement platform for eCommerce brands, …
The magic of placebos
One of two things is true: A placebo is a force beyond understanding, one that is capable of disappearing when we do the appropriate double-blind tests and has mechanisms that defy our knowledge of the laws of physics. Or… A placebo is a prompt for our subconscious to do the hard work of healing our […]
This week in CX: AI and ML continue to play a key role in business development
Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news. This week, we’re looking at Sitecore’s new OpenAI integration, the latest data perspectives on in-store omnichannel strategies, and the data on supermarket grocery spending over Easter, provided by Kantar. We’ve also done a little bit of experimenting with a new AI chatbot!…
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5 Great Salesforce OMS Feature Add-Ons
These days, consumers have higher expectations than ever before. Of course, they expect great products and services, but they also expect winning experiences. Research from Salesforce showed that 88% of consumers feel the experience a brand provides is as important as its products or services. … Read More
Types of Salesforce Licenses: Explained
Salesforce licenses are assigned to specific users, granting them access to Salesforce products and features. Salesforce editions and licenses are separate concepts, but can be easily confused. Here’s the explanation of what they are: We’ll start by covering the high-level types of Salesforce licenses. This… Read More
Migrating to Flow? Getting Buy-In from Stakeholders
It’s clear to everyone in the ecosystem that Flow is the automation tool of the future,and a migration from Workflow Rules and Process Builder is inevitable. But your stakeholders may still need some convincing about how soon this needs to be done. However, for every… Read More
B2B vs. B2C marketing: what’s the real difference?
We’ll cover everything you need to know about the differences in B2B vs. B2C marketing to help you set up successful campaigns for each audience.