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With how quickly the internet changes, people can argue all day about how often to post on social media. Which networks should you use? How frequently should you post? And does the time you post really matter?

Read on to get the answers to key questions about how often to post on social media for business, or jump to the topic or network you’re curious about:

Should I publish more or less often on social media?
When’s the best time to post on Twitter?
When’s the best time to post on Facebook?
When’s the best time to post on LinkedIn?
When’s the best time to post on Instagram?
When’s the best time to post on Pinterest?

Should I publish more or less often on social media?
How frequently you post on social media will depend on a number of factors, namely, how the platform works and the ecosystem on each platform you choose.
With chronological-based social media platforms, such as Twitter, a high frequency is better. The more you post, the more visibility you get. However, for algorithm-based social media platforms, quality content beats frequency, as too many posts can cannibalize performance.

This rule of thumb corresponds with how businesses have adapted their social media publishing schedules to meet audience demands.
According to HubSpot’s 2022 State of Marketing Report, marketers vary their posting frequency based on the platform.

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In this post, we’ll dive deep into different social media platforms. We’ll then share the optimum number of times to post each week

When’s the best time to post on Twitter?
Time generally doesn’t matter. That’s right, read that again.
There’s some uptick in the number of clicks at the very end and very beginning of the day. However, we also see a smaller volume of tweets during that time, so it’s not a statistical trend.
Your focus on Twitter should be on content, not on the time of day. Post on Twitter whenever is convenient for you.
Which is the best day to post on Twitter?
For most tweets, there’s no difference in the day of the week that you post.
For more viral tweets — the ones in the 95th percentile — there could be some benefit to posting on Sunday, Monday, or Tuesday, but just like the time of day, it’s not terribly significant.

What’s the optimal publishing frequency on Twitter?
Twitter is still mostly a chronological social network. Therefore, the more marketers post, the more visibility and total clicks their posts get.
On Twitter, publishing more is better.

For marketers with at least 100 followers on Twitter, each message should earn marketers a median of 2.5-3 clicks.
Keep in mind that this shouldn’t mean that you publish terrible posts. That won’t do your brand or account any favors. However, as a temporal platform, it’s not as critical to have perfectly polished prose as it is on other social apps.

When’s the best time to post on LinkedIn?
While the median click count has little variation, the 95th percentile of posts shows a drop-off for content published later in the evening after 5 p.m. or so.
You should be scheduling LinkedIn posts during business hours (after all, it is a business networking site), but the focus should be on content, not the time of day.

Which is the best day to post on LinkedIn?
Posts published Mondays, Saturdays, and Sundays don’t perform as well as posts published Tuesdays, Wednesdays, Thursdays, and Fridays.
Tuesdays and Wednesdays are especially good times to publish on LinkedIn. They have a generally higher median as well as 95% percentile clicks.

What is the optimal publishing frequency on LinkedIn?
Once you publish more than five times per week (for most companies, this means once per workday), the return on investment drops substantially.

What is likely happening is that LinkedIn doesn’t want users’ feeds to be overwhelmed by posts by the same company, so the second post in a day that a marketer publishes can have a detrimental result on the performance of the first.
For pages with at least 100 followers, the first two posts on LinkedIn per week will typically bring in two clicks each. However, the 10th post in a week for those channels only adds about 0.5 clicks.
The marginal effectiveness of creating content for LinkedIn maxes out at two posts per week.
So, we suggest sharing between two and five posts per week on LinkedIn to get the maximum value from the network for the time spent creating the content.

When is the best time to post on Facebook?
Most posts on Facebook don’t do very well. But at the high end (95th percentile), there’s huge variability at the beginning and end of the day.

Keep in mind since there are fewer posts at the beginning and end of the day, these aren’t statistical trends that marketers can count on. Instead, we’d suggest focusing on the content, not the time of day when publishing.
Which is the best day to post on Facebook?
There is no median on Facebook — and no, that’s not a typo. The number of median clicks for all accounts is actually 0. That’s because only really good content on Facebook gets surfaced highly.

The conclusion here is that there’s no ideal day to post on Facebook. The data does show that it’s slightly better to post on Sundays.
There’s also a natural dip in post frequency and engagement on Friday and Saturday.
What is the optimal publishing frequency on Facebook?
Similar to LinkedIn, if you’re publishing more than five times per week (for most companies, that’s once per workday), the return on investment drops substantially.
For pages with at least 100 followers, the first two posts on Facebook earn a median of a single click on them. After the 10th post, each additional post nets just half a click, and then continues to fall.

Therefore, we suggest publishing between two and five times per week on Facebook.
Facebook prioritizes “fresh” content and doesn’t want to overwhelm users with just one company in their feed. When companies publish more than once per day, their first post can be cannibalized by the second.
Publishing more than once per day won’t just earn you diminishing ROI — Facebook could even punish your page with the algorithm if you don’t get a lot of engagement with your posts.
That said, if your posts are consistently getting many likes or comments — at least more than five on each one — then it makes sense to post more. The key to this platform is engagement.
So as long as your audience likes what you’re writing, Facebook will continue to reward you and show it in the News Feed.
Why publish on Facebook at all?
There are three big reasons to keep publishing on Facebook:
1. Publishing on Facebook shows leads and potential customers that you’re actively in business.
Many people go to Facebook simply to research companies and look for thought leadership. If your Facebook page is incomplete and inactive, they may go with a competitor who is more prominent on the platform.
2. It’s easier to go viral on Facebook.
The number of outliers that we see at every level is substantial — which means that when you go viral on Facebook, the upside is very, very high.
The maximum number of clicks that a single Facebook Page received during this time frame was 8K — and the Page published just five times that week.
3. Facebook Ads offer some of the highest ROI of social ads you can buy.
This is especially true if you are doing any retargeting. And once you’ve published on Facebook, it’s the easiest platform from which to boost posts and get more distribution (and followers).

When’s the best time to post on Instagram?
When there’s a break in the day, you may find yourself reaching for your phone to scroll on Instagram. You’re not alone. Some of the best times to post on the platform are during commute, lunch, and after the workday has concluded.
CoSchedule researched 30,000 social media accounts to find the best time to post on Instagram. They found that the best times to publish are right around the start of the work day (9 a.m.), lunchtime, and after work (around 7 p.m.).
Avoid posting in the middle of the night between 1 a.m. and 4 a.m., as data shows that these times can be less effective.
Which is the best day to post on Instagram?
Similar to other networks, it seems that Instagram use peaks as the week goes on. Posts published Tuesdays, Wednesdays, and Fridays tend to do better than those published Saturday through Monday.
If your business relies on weekend traffic, you’ll want to continue to post Saturday and Sunday. Restaurants, boutiques, and other shops may fall into this category. If your business offers weekend specials, these posts can prove beneficial.
What is the optimal publishing frequency on Instagram?
On Instagram, less is more. Too many posts from one will compete against each other and gain less traffic.

Adam Mosseri, head of Instagram, offered more insight during Instagram’s 2021 Creator Weekend. He suggests sharing a couple of in-feed posts per week and a couple of stories per day.
Hootsuite suggests posting on Instagram three to seven times per week. And remember: Don’t post more than once per day.

When’s the best time to post on Pinterest?
While Pinterest sits comfortably at the 15th-largest social media network, Hootsuite reports that the platform still boasts over 400 million users daily. These users browse the app at different times based on the type of content they’re searching for.
Different industries and types of content show variation. For instance, if you are a health and beauty brand, morning and evening posts have a higher likelihood of gaining traction, according to CoSchedule.
Likewise, food and beverage companies can gain extra reach by posting around dinner time (5 p.m.) as that’s the time that most people open the app to find a recipe.
However, for most companies, when you post doesn’t matter so long as you avoid posting in the middle of the night.
Which is the best day to post on Pinterest?
The type of content you gather on Pinterest will affect which days you’ll receive the most engagement.
However, research from CoSchedule found that Friday, Tuesday, and Thursday were the best day to post. The weekends and Mondays offered the least amount of traction.
What is the optimal publishing frequency on Pinterest?
Sources vary wildly on how often you should post on Pinterest, but most agree that your organization should be pinning between five and 15 times per day.
You should also avoid pinning more than 25 posts in a day to avoid information overload. Unlike Twitter where more is better, with Pinterest you should be aiming for quality over quantity.

What does this mean for your social media strategy?
When it comes to posting on Facebook and LinkedIn, remember that you may only have between two and five posts per week that will get distribution by the networks’ feeds. With that in mind, focus on the quality of each post.
Your aim should be to get more likes, comments, and shares to make the news feed algorithms work for you.
On Instagram, remember that quality matters more than quantity. You should limit your posts while focusing on the quality and relevance of the images you share.
And when it comes to Twitter and Pinterest, post freely — the timeline updates so frequently that you’re at an advantage posting more often to reach more people.
Editor’s note: This post was originally published in June 2020 and has been updated for comprehensiveness.

Have you ever finished creating a WordPress website, loved everything about it, and promptly began to hate it after realizing it takes forever to load? Mastering the elimination of render-blocking resources will help diagnose this problem. But how?
Not only are slow loading speeds a nuisance for you and your visitors, but they can also cost you significantly when it comes to SEO. Since 2010, Google algorithms have accounted for loading speed in ranking decisions, so slow pages appear lower on results pages.
You might be familiar with the common culprits of poor page performance — excessive content, uncompressed image files, insufficient hosting, and lack of caching to name a few. But there’s another often-overlooked perpetrator in play: render-blocking resources.

Don’t get me wrong — CSS and JavaScript are great. Without CSS, websites would be walls of plain text. Without Ja=ooovaScript, we wouldn’t be able to add dynamic, interactive, engaging elements to our websites. But, if executed at the wrong time, both CSS and JavaScript can put a dent in your website performance.
Here’s why: When a web browser first loads a web page, it parses all the page’s HTML before displaying it onscreen to a visitor. When the browser encounters a link to a CSS file, a JavaScript file, or an inline script (i.e., JavaScript code in the HTML document itself), it pauses the HTML parsing to fetch and execute the code, which slows everything down.
If you’ve optimized your page performance in WordPress and are still experiencing problems, render-blocking resources may be the culprit. Sometimes this code is important to run on the first load, but much of the time it can be removed or pushed until the very end of the queue.
In this post, we’ll show you how to eliminate this pesky code from your WordPress website and give your performance a boost.
If you’d rather follow along with a video, check out this walkthrough created by WP Casts:

1. Identify the render-blocking resources.
Before making any changes, you first need to locate the render-blocking resources. The best way to do this is with a free online speed test like Google’s PageSpeed Insights tool. Paste in your site’s URL and click Analyze.
When the scan is complete, Google assigns your website an aggregate speed score, from 0 (slowest) to 100 (fastest). A score in the 50 to 80 range is average, so you’ll want to land in the upper part of this range or above it.
To identify render-blocking files that are slowing your page, scroll down to Opportunities, then open the Eliminate render-blocking resources accordion.

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You’ll see a list of files slowing the “first paint” of your page — these files affect the loading time of all content that appears in the browser window on the initial page load. This is also called “above-the-fold” content.
Take note of any files ending with the extensions .css and .js, as these are the ones you’ll want to focus on.
2. Eliminate the render-blocking resources manually or with a plugin.
Now that you’ve identified the issue, there are two ways to go about fixing it in WordPress: manually, or with a plugin. We’ll cover the plugin solution first.
Several WordPress plugins can reduce the effect of render-blocking resources on WordPress websites. I’ll be covering two popular solutions, Autoptimize and W3 Total Cache.
How To Eliminate Render-Blocking Resources With the Autoptimize Plugin
Autoptimize is a free plugin that modifies your website files to deliver faster pages. Autoptimize works by aggregating files, minifying code (i.e., reducing file size by deleting redundant or unnecessary characters), and delaying the loading of render-blocking resources.
Since you’re modifying the backend of your site, remember to use caution with this plugin or any similar plugin. To eliminate render-blocking resources with Autoptimize:
1. Install and activate the Autoptimize plugin.
2. From your WordPress dashboard, select, Settings > Autoptimize.
3. Under JavaScript Options, check the box next to Optimize JavaScript code?.
4. If the box next to Aggregate JS-files? is checked, uncheck it.

5. Under CSS Options, check the box next to Optimize CSS Code?.
6. If the box next to Aggregate CSS-files? is checked, uncheck it.

7. At the bottom of the page, click Save Changes and Empty Cache.
8. Scan your website with PageSpeed Insights and check for an improvement.
9. If PageSpeed Insights still reports render-blocking JavaScript files, return to Settings > Autoptimize and check the boxes next to Aggregate JS-files? and Aggregate CSS-files?. Then, click Save Changes and Empty Cache and scan again.
How To Eliminate Render-Blocking Resources With the W3 Total Cache Plugin
W3 Total Cache is a widely-used caching plugin that helps address laggy code. To eliminate render-blocking JavaScript with W3 Total Cache:
1. Install and activate the W3 Total Cache plugin.
2. A new Performance option will be added to your WordPress dashboard menu. Select Performance > General Settings.
3. In the Minify section, check the box next to Minify, then set Minify mode to Manual.

4. Click Save all settings at the bottom of the Minify section.
5. In the dashboard menu, select Performance > Minify.
6. In the JS section next to JS minify settings, make sure the Enable box is checked. Then, under Operations in areas, open the first Embed type dropdown and choose Non-blocking using “defer”.

7. Under JS file management, choose your active theme from the Theme dropdown.
8. Refer back to your PageSpeed Insights results from your earlier scan. For each item under Eliminate render-blocking resources ending in .js, click Add a script. Then, copy the full URL of the JavaScript resource from PageSpeed Insights and paste it into the File URI field.

9. Once you’ve pasted in all render-blocking JavaScript resources reported by PageSpeed Insights, click Save Settings & Purge Caches at the bottom of the JS section.
10. In the CSS section next to CSS minify settings, check the box next to CSS minify settings and make sure the Minify method is set to Combine & Minify.

11. Under CSS file management, choose your active theme from the Theme dropdown.
12. For each item under Eliminate render-blocking resources ending in .css in your PageSpeed Insights scan results, click Add a style sheet. Then, copy the full URL of the CSS resource from PageSpeed Insights and paste it into the File URI field.

13. Once you’ve pasted in all render-blocking CSS resources reported by PageSpeed Insights, click Save Settings & Purge Caches at the bottom of the CSS section.
14. Scan your website with PageSpeed Insights and check for an improvement.
How to Eliminate Render-Blocking JavaScript Manually
Plugins can handle the backend work for you. Then again, plugins themselves are just more files added to your web server. If you want to limit these extra files, or if you’d just rather handle the programming yourself, you can address the render-blocking JavaScript manually.
To do this, locate the <script> tags in your website files for the resources identified in your PageSpeed Insights scan. They will look something like this:

<script> tags tell the browser to load and execute the script identified by the src (source) attribute. The problem with this process is that this loading and executing delays the browser’s parsing of the web page, which impacts the overall load time:

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To resolve this, you can add either the async (asynchronous) or the defer attribute to the script tags for render-blocking resources. async and defer are placed like so:

While they have similar effects on load times, these attributes tell the browser to do different things.
The async attribute signals the browser to load the JavaScript resource while parsing the rest of the page and executes this script immediately after it has been loaded. Executing the script pauses HTML parsing:

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Scripts with the defer attribute are also loaded while the page is parsed, but these scripts are delayed from loading until after the first render or until after the more essential portions have loaded:

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The defer and async attributes should not be used together on the same resource, but one may be better suited for a particular resource than the other. Generally, if a non-essential script relies on a script to run before it, use defer. The defer attribute ensures that the script will run after the preceding necessary script. Otherwise, use async.
3. Re-run a site scan.
After making your changes, conduct one final scan of your website through PageSpeed Insights and see what impact your changes had on your score.
Hopefully, there’s a noticeable improvement, but don’t worry if not. Many factors can inhibit page performance, and you may have to do some more digging to find the source of poor performance.
4. Check your website for bugs.
In addition to a rescan, check your pages to make sure your site works. Does the page load correctly? Are all elements showing up? If something is broken or fails to load properly, undo your changes and troubleshoot the issue.
If you’ve reached a point where you’ve repeatedly tried various measures with minimal speed gains, it might be best to consider other ways to speed up your pages, rather than risk breaking your site.
Optimizing Your WordPress Site for Performance
Many factors contribute to your users’ experience on your website, but few are more important than load time. Whenever you make big changes to content or appearance on your WordPress site, you should always consider how such changes affect performance.
Now that you’ve eliminated the render-blocking resources, you should continue to optimize your website’s speed by analyzing other features that are known to slow down performance. Try to incorporate regular speed testing into your site maintenance schedule — staying ahead of any potential issues will be critical to your success.

 

Have you ever read a post that you knew was an advertisement, but it was so interesting that you felt delighted anyway? Chances are that particular piece of content was an advertorial. In this article, we’re going to define what an advertorial is and how it can be an excellent marketing choice for you and your team.

What is an advertorial?
Benefits of Advertorial Marketing
Advertorial vs. Editorial
How to Write an Advertorial
Advertorial Examples

A good advertorial doesn’t clearly state that an advertiser made the post in the copy, but it also doesn’t hide that fact. An advertorial should provide the same high-quality content as a blog post or video but give a spotlight to the product being advertised.
For example, let’s say I’m on the marketing team for a company that offers social media services, and I’m in charge of writing an advertorial. I might write a listicle that talks about the top social media tools in the marketing industry and include my company’s software somewhere in the list.
This approach accomplishes promoting my company’s services but also provides valuable information to readers about other tools, like an editorial piece. Advertorials can be used as a valuable marketing technique for visibility and conversion, so let’s explore that next.

Benefits of Advertorial Marketing
In an advertorial, you’re using a marketing technique that’s often used for brand exposure, conversion, and lead generation. Here’s how:
1. You can convert leads.
If you have blog post ideas relating to your industry, consider sourcing out a publication interested in advertorials for your industry. For instance, if you run an eCommerce technology business, you’ll want to consider a publication like TechCrunch, which specializes in all things technology and commerce.
Your advertorial would be shown to audiences that are the most interested in your industry, so you can increase exposure to the right people. This method can convert quite a few leads.
2. Advertorials build brand awareness.
An advertorial can be an excellent investment if you want to build brand awareness with paid ads but are looking to advance your efforts past social media or TV ads. An advertorial post, unlike ads, is paid for less often but has the potential to be found by readers long after the publish date.
If you pay for an advertorial, you won’t have to keep paying to boost its visibility, like you would with other ads. Instead, you can earn organic traffic continuously with an advertorial post.
3. Retarget your existing customers.
When an advertorial is posted, how can you fit it into your content plan to provide value to your existing customers?
If your advertorial is a filmed interview with an industry thought leader, and your customers respond really well to video. You can post the advertorial on your social media accounts and boost the fact that you partnered with a publication to bring a new video to your audience.
Similarly, you can embed the advertorial into your email list. Your email subscribers are likely devoted customers, so sharing the post with that audience is most likely going to earn you some traffic.
Encouraging your customers to share the post on social media and tag your company is a great way to increase brand awareness online, promote your advertorial, and gain user-generated content from your audience. User-generated content is a fantastic content idea that gives a voice to satisfied customers to market your product from their point of view.
So, now you know the many ways an advertorial can benefit your brand. Now, let’s talk about writing an advertorial.

Advertorial vs. Editorial
Just like there are multiple ways to market products, there are multiple ways to create an advertorial. Ultimately, how you structure your advertorial is dependent on the brand voices of your company and the publication for which you’re writing.
If your brand voice is more formal, but you’re writing for a publication that uses a less-formal tone, blend the two harmoniously so your advertorial can speak to both audiences. (Alternatively, perhaps your target audience for this campaign supports a change of tone, which is 100% okay).

To make sure you write an effective advertorial that doesn’t sound too much like a blog post or too much like an ad, follow these tips:
1. Write for value, not to promote.
Your advertorial should include valuable copy. You don’t need to write a blatant ad for your product or company. Instead, advertorials should take the tone of a blog post.
Blog posts are meant to provide information that audiences can find value in. So, when you sit down to create the concept of your advertorial, think about how you can serve your target audience with educational content first.
Maybe your campaign goal is to increase the visibility of your new product. If that’s the case, think of writing a listicle that mentions competitive products and includes yours at the top. This provides valuable information to audiences you’re interested in, as well as the other way around.
2. Stick to what your title says.
When your advertorial pitch gets accepted by a publication, or after you’ve written a draft, read it for continuity: Does your advertorial accomplish what you said it would in the title?
For instance, if your post title is “Marketing Tips for a Team of One,” but you spend the advertorial talking about how wonderful your marketing agency is at building brand awareness, your post is going to sound more like a product page.
It’s important to align the information in your article with your title so readers know what they’re getting into. Additionally, you won’t lose credibility for false advertising, and you can be sure you’re serving your audience.
3. Solve for the customer.
Serving audiences should be one of your top priorities with an advertorial. Yes, advertorials help your company out, but ultimately, solving for the customer generates new ones.
Advertorials aren’t a chance for you to shout out how your company solves all of the challenges presented in your advertorial. Instead, this is a chance for you to reach a new audience with high-quality content.
If you want to place an ad for your company in tandem with an advertorial, discuss the possibility with the publisher. You may be able to purchase ad space that will separate the purposes of your content.
4. Inspire action.
Remember, your advertorial should still be some sort of an advertisement, and, with all ads, you should inspire action by the end of the post.
Instead of including a huge CTA button, weave action into the narrative of your advertorial. For example, if you are going to write one about your latest data report, include a link to read it or a screenshot of a compelling part of the report that links to the content offer for it.
Similarly, you can make an interactive advertorial, like a quiz, that tests your readers’ knowledge about the subject, then provide a resource where they can learn more about the subject by accessing one of your offers.
5. Avoid only talking about your company.
To ensure your advertorial doesn’t take the form of a long-form ad, avoid only talking about your company.
Even if your content includes a quiz, you can have a couple of the questions mention competitors and how they fit into the lives of your customers.
Similarly, if you’re writing a “How-to” guide, when you include your company as a resource, be sure to mention another option or two. To diversify your content, add value to the reader, and show your knowledge of the industry, mentioning other brands in the post is key.
6. Delight your readers with exceptional content.
An advertorial is a good chance to try something new to delight your customers — for instance, maybe include animations instead of photos, emojis instead of text, or even a different style of writing that’s different from your typical brand voice.
The chance to participate in something new will engage with those leads. If you’re writing for the needs of your audience, you want them to feel like their experience reading your advertorial was a delightful one.
You can also try out some new optimization techniques. You can create a content offer that’s specific to a campaign. You can experiment here and cater to new leads with your piece.
Now that you have some tips about how to create an advertorial, let’s go over some examples you can refer to if you get stuck writing, formatting, or finalizing your post.

Advertorial Examples
If you’re wondering about the effectiveness of your advertorial, we’re going check out these examples to get an idea of how to make one that’s stunning.
1. Adobe x New York Times
Adobe partnered with the New York Times to produce a paid post about virtual shopping. The advertorial provided insight into virtual shopping trends using statistics and in-depth research studies. Adobe used the advertorial to promote its brand while also giving valuable information readers can use when shopping online.
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2. Metro Parent x Alpine Academy
Metro Parent is an online community giving parenting advice, support, and stories on trending topics and issues. Alpine Academy wrote an article for Metro Parent explaining the benefits attending of attending the school. Thought the advertorial is clearly an ad for Alpine Academy it also provides helpful information about what children need in a healthy educational environment.

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3. Ikea x The Telegraph
Ikea advertises itself on The Telegraph website via a quiz that teaches readers how to have a sound sleep at night. To take the quiz, click here.

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4. Cole Haan x Forbes
Forbes runs a series on their website called BrandVoice, which is a series dedicated to expert advice from marketers. This BrandVoice in particular is an advertorial from footwear company, Cole Haan, about exploring creativity:
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At the top of this post is a banner ad for Cole Haan. Putting this ad at the top of the post, rather than the body, reinforces that the post is an advertisement, but doesn’t make the copy suffer for it.This advertorial supports balancing your mind, and moving productively inside your home. While the post itself doesn’t mention the words “Cole Haan,” or promote the company’s products, the content still relates to the concept of moving your feet, which aligns with what the company sells.
If you want your advertorial copy to be a little more low-key, but still include an advertisement for your post somewhere on the webpage, think about adding in a paid ad, similar to Cole Haan’s.
5. Sapphire x Thrillist
Sapphire is a credit card rewards card offered by Chase Bank. Cardholders can earn points and rewards based on how much they spend at restaurants using the card. This advertorial gives a spotlight to must-try restaurants, in efforts to get readers thinking about how to use the Sapphire card:
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This advertorial shows how a listicle doesn’t need to include your product to be successful. Instead, you can write about keywords that reflect your company or industry. As long as the advertorial supports your company in some way, it’s still effective.What’s great about this advertorial is that it takes an intriguing angle. Diving into restaurants that offer unique and futuristic food is an exciting topic. And, in keeping in line with Thrillist’s laid-back, friendly brand voice, the post’s language isn’t as formal.
6. Captain Morgan x BuzzFeed
Similar to the last example, this advertorial for Captain Morgan, an alcohol company, is a listicle from BuzzFeed Germany (Non-native speakers have the option to translate the page). What’s not similar to the last example is that this advertorial mentions the company and its products by name. Even so, this advertorial provides valuable information to the reader, so the advertorial is still effective.
The advertorial’s structure and copy make it an engaging, helpful read, even though it mentions the product more than once. It contains drink recipes that you can make at home, along with pictures to use as a guide:
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Recipes, along with guided pictures and ingredients, accomplishes two things. First, it gives plenty of ideas for fans of Captain Morgan, who may already have the products mentioned, but need inspiration for what to do with it. A simple Google query like “recipes with Captain Morgan” would bring the fan to this BuzzFeed advertorial.
This post can also catch the eyes of readers who want simple rum recipes to try out and need inspiration. It gives enough recipe variations to spark inspiration, and capitalizes on the seasonality, since this post went up during a summer month.
7. Love Beauty Planet x The New York Times
Sustainability is a big focus for beauty company, Love Beauty Planet. One of the company’s values is to produce their products ethically and with recycled materials to reduce their carbon footprint. This emphasis on going green is the focus for the company’s advertorial that was featured in The New York Times:
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Creating an advertorial that’s a little more interactive than a text-only blog post is a strategy you could use to make your advertorial more engaging. If your quiz is shorter, like Love Beauty Planet’s, you can provide valuable, actionable takeaways at the end, to keep your brand in the reader’s mind as they implement the tips. This editorial is an interactive one, which first quizzes the reader’s knowledge of recycling and reducing waste. After answering the five questions, the post shares small things readers can do to reduce their carbon footprint.
8. PwC and RYOT Studio x The Huffington Post
For this advertorial, two companies collaborated to make a paid post that mixed copy with video. PwC and RYOT Studio worked together to produce an entry in PwC’s new series for diversity and inclusion for CEOs. The company offers business solutions for customers, so the angle keeps consistent with PwC’s industry:

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What this advertorial does really well is provide readers with a video to go along with the blog post. The video presents the content really well, so those who don’t usually enjoy interacting with long-form content don’t have to read as much.
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If you have a video that tells the story of your company really well, and want to build some brand awareness, consider submitting it along with a couple of paragraphs of supporting copy for an advertorial. It can expose your company to a new audience, and be awesome for generating leads.
Now, you know how to spot an advertorial and even write one of your own. Advertorials can spice up your content marketing strategy and bring a community of new audience members to your brand, so make sure to put your best foot forward and good luck!
 

What is Gray Hat SEO? Grey-Hat SEO is best explained in the context of White-Hat SEO and Black-Hat SEO. So let us first define the two extremes.  White Hate SEO is your regular by-the-book SEO. You are optimizing your website while strictly following the rules and guidelines. It is ethical and unproblematic. Good guy stuff. …
The post Grey Hat SEO: How To Avoid Crossing The Line In The Search For Marketing Results appeared first on Benchmark Email.

This is a very specific problem, but if you use Eloqua and would like to have it work with Zapier (even though Eloqua does not have a native integration with Zapier) then you can check out this video which shows you how you can get it to work. https://www.youtube.com/watch?v=XEuS7PyfxFA submitted by /u/fezziwig219 [link] [comments]

submitted by /u/Padmnabh [link] [comments]

With so many changes coming to Twitter, many wonder if marketing on the platform could be impacted in 2023. 

While we at HubSpot can’t say for sure what the future holds for Twitter, we surveyed over 100 marketing professionals to get their perspectives on whether they’d still use the platform going forward. 
Here’s what we found.

Will marketers keep their brand on Twitter in 2023?
When we asked if marketers plan to move their brand off Twitter in 2023, 66% of respondents said “no.”
Though most respondents said they have no plans to move their brand off the platform, 71% said they plan to spend less time on Twitter.
Will marketers use alternatives to Twitter in 2023?
As Twitter goes through its changes, other platforms like Mastodon, Hive Social, and Cohost have risen in popularity as alternatives to Twitter. With that in mind, we asked marketers if they plan on using other platforms as an alternative to Twitter in 2023.
In our survey, 67% of respondents said they do not plan on using other platforms, while 33% do. 

Have Twitter’s recent changes impacted marketers’ experiences on the platform?
When asked if their experience on the app has shifted since Twitter’s recent changes, 29% of marketers had a neutral response saying their experience on the platform has stayed the same. 
About 34% of marketers responded negatively, saying their experience on the app has worsened. Many of these respondents cited their concerns with the app’s security and lack of censorship toward hate speech. 
A quarter of responses were positive, with many respondents saying they still prefer the app over other platforms like Facebook and Instagram. Finally, the remaining 12% had mixed reviews concerning their experience on the platform, with many respondents saying they want to see how the platform develops before deciding whether they want to leave Twitter. 

So, is Twitter ‘dying’?
According to our survey, it doesn’t seem like marketers are looking to leave Twitter en masse anytime soon. But according to a report cited in The Guardian, the social media platform is predicted to lose over 30 million users over the next two years. 
In the report, a principal analyst at Insider Intelligence, Jasmine Enberg, says there won’t be a singular event that ends Twitter. 
“Instead, users will start to leave the platform next year as they grow frustrated with technical issues and the proliferation of hateful or other unsavory content,” she said. 
Enberg also predicts Twitter’s much smaller staff may not be able to combat issues with the site’s infrastructure or content moderation. 
Though Twitter may face some challenges in the future, marketers don’t seem to be in a rush to abandon the platform. 
Our advice: If Twitter continues to be a successful channel for your marketing efforts, there’s no real need to leave the platform now. If the platform has changed too much for it to be a viable part of your marketing strategy, then there are other alternative platforms you can consider leveraging.