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So you want to drive more online visitors to your website or increase your rankings in Google’s search engine, but don’t know where to start. Should you hire an SEO company or go at it yourself? When it comes to search engine optimization it can be an overwhelming process, but it doesn’t have to be. An SEO…
The post Before You Hire an SEO Company, Try These 16 DIY Tips appeared first on Benchmark Email.

Customer service is a critical part of your small business. Based on this, it’s incredibly important to hire the right people for the job.  Your customer service team will ultimately be the face of your company and the main point of human contact with your customers. Excellent customer service is the key to loyalty, retention,…
The post 7 Must-Have Qualities of a Stellar Customer Service Rep appeared first on Benchmark Email.

Skip the fluff and get straight to the point. Put your marketing tactics in order by clarifying your offer and why you differ from your competition. Think of your value proposition as the foundation of your small business marketing efforts. By clearly stating what you do and what value you provide, you can easily connect…
The post What is a Value Proposition and How Your Small Business Can Put One Together appeared first on Benchmark Email.

Instagram leads the show when it comes to driving sales and engagement. It has the most successful influencers and some of the top campaigns. It’s a stunning platform that appeals to our visual perceptions and an effective tool for small businesses to compete. But if you’re on Instagram, you already know this. What you may…
The post The Small Business Guide to Advertising on Instagram appeared first on Benchmark Email.

Whether it is for the flexibility of work hours, to be your own boss, to pursue your passion, or for a better work-life balance, no one starts a small business to see it fail. Every business owner aims to succeed by growing their small businesses into profitable organizations. While aiming for success is excellent, not…
The post How to Grow Your Small Business and Make it Successful appeared first on Benchmark Email.

There’s a running joke among content marketers, and it goes like this: Where’s the best place to hide a dead body? The answer: The second page of Google! And, as with all jokes, there’s an element of truth to this statement. Research shows that 75% of people never venture onto the second page of search…
The post How SEO Plays a Part in Each of Your Marketing Channels appeared first on Benchmark Email.

There’s an easy way to explain customer churn: it’s when your customers stop buying from you. Depending on the nature of your company, when a customer stops doing business with you, this can mean canceling their account or subscription, failing to renew a contract, or choosing a competitor for their new needs. With a recession…
The post Customer Churn: What is it and How Can You Avoid It? appeared first on Benchmark Email.

When it comes to a CRM, every agency has its own unique needs. Whether you’re shopping for a new software solution or getting set up for the first time, the purchase of a CRM is not a decision to be taken lightly. Before we dive into some questions, you should ask before shopping around for…
The post The Top 9 Best CRMs For Agencies appeared first on Benchmark Email.

A limited marketing budget doesn’t have to mean limited marketing potential. When it comes to product research, 60 percent of all consumers start the process on a search engine rather than on a specific website. This means that you can’t opt out of digital marketing entirely, nor can you expect to get very far without…
The post The Best Untapped Marketing Tactics for Small Businesses appeared first on Benchmark Email.

There’s no getting around it: A killer marketing strategy is essential for business growth. Sure, you need a valuable product or service to offer your customers. That goes without saying. But, if you aren’t able to attract your target audience — and keep them engaged for the long haul — the quality of your product…
The post 15 Small Business Marketing Strategies to Help With Growth appeared first on Benchmark Email.