Blog

As a small business owner, there is so much to do (and be). You need to be an expert general manager, customer service manager, marketer, copywriter, sales leader, and so much more, which is why outsourcing can be so useful. Outsourcing can save you time and money and allow you to spend your hours focusing…
The post When to Tackle a Marketing Project In-House and When to Outsource appeared first on Benchmark Email.

The key to effective business collaboration isn’t contingent on the type of personality that your team exhibits. It doesn’t depend on what your company does or what it’s selling. While all those areas may contribute in some way, they aren’t solely responsible for achieving effective collaboration. It may surprise you to learn that organization is…
The post Which Organizational Structure is Better for Your Business? appeared first on Benchmark Email.

There’s not a single professional athlete who’ll tell you that they don’t measure their progress. Athletes track minute details every day as they practice because they know that success doesn’t happen overnight; it can take months and even years to perfect their routines. And SEO success, which hopefully comes faster, calls for a similar amount…
The post How to Measure the Success of Your SEO Strategy appeared first on Benchmark Email.

For most agencies, nailing a client project is a team effort. For every department involved, delivering on goal and on budget requires fully understanding the project assignment from all angles before getting started. This is why having a creative brief is essential. Creative briefs are a tool that agencies use to guide projects from the…
The post Your Guide to Writing an Effective Creative Brief appeared first on Benchmark Email.

Is your marketing agency prioritizing client campaigns at the expense of your own? We get it — when you’re running a business, especially a small business, you want to do everything that you can to keep clients happy and coming back. It’s your client-focused efforts that keep the lights on and directly impact your bottom…
The post Why Agencies Need to Prioritize Their Marketing appeared first on Benchmark Email.

You may already be thinking of your content strategy as a tree: the trunk is your main topic, the branches are the subtopics, and the leaves are individual, related content pieces or blog posts. Your internal linking tree needs to be just as organized, logical, and strong as your content strategy. The more effective the…
The post Internal Linking Tree: What is it, Why You Need One, and How to Create It appeared first on Benchmark Email.

submitted by /u/Arzagon [link] [comments]

In a time when everyone is a self-proclaimed influencer, it can be hard to spot the real deal. And when it comes to the marketing industry, thought leaders are a dime a dozen, each claiming they know what the next marketing trends and tools are. Knowing who’s actually got the goods to share and is…
The post 16 Must-Follow Marketing Thought Leaders appeared first on Benchmark Email.

We live in an age when having a website for your company is an absolute must. A website helps assure people that your business is legit, and it’s where potential customers turn to learn more about you and what it is you offer. As someone who works at an agency, you’re probably very used to…
The post 6 Must-Have Features for Your Agency’s Website appeared first on Benchmark Email.

Let’s face it: there are a million and one small business marketing strategies out there, but if you’re like most business owners, you don’t have the endless budget and time to find the hidden treasures that lead to results. Also, determining which marketing strategy is most effective can take months of testing and evaluation. After…
The post 12 Essential Small Business Marketing Strategies. appeared first on Benchmark Email.