Author: Franz Malten Buemann

Disclaimer: This is an angry rant that I’d like to actually share on professional networks (toned down) but can’t. Sorry in advance for the bitterness, I am intending this to be humouros but ultimately its still me venting. I’ve used a number of MAPs, and lately, I’ve been doing consulting and have had to dive into the mechanics of Marketo in a way I’ve never had to before. Why on earth is this platform still around? Why the hell does any company want to buy this? How can companies still think Marketo is the premium enterprise MAP? I could build a better, more functional MAP with an excel spread sheet, gmail,and MS Word. Salesforce activity integration? Lol nah its just gonna create tasks for everything you wanna sync. Why bother creating it as a salesforce activity when you can just have a f**king task created! Wanna run a report on all contacts in a campaign, territory, or whatever and group them by number of emails sent or delivered? Hah! You needed to create custom fields and a series of automations to tally email sends. Need to adjust your lead scoring model, and wind back the clock on mis-scored leads? NOPE. Want to create a custom formula field to sum up literally anything? In your dreams! I hate this platform. It has to be the worst UI ove seen, its missing dozens of features that are standard on almost every other MAP, It refuses to get along with Salesforce (native integration my butt! Ive seen MRA members cooperate with Feminists better). I’m sorry for the rant, but what am I missing here? Even half the documentation is out of date. submitted by /u/he8c6evd8 [link] [comments]

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On January 29, the official Instagram accounts for Nike and Tiffany & Co. teased a collaboration between the two legendary brands depicting a Nike shoe box in the classic Tiffany Blue® hue.
The initial reaction on social media was optimistic, with users expressing excitement for what’s to come when the collection drops on March 7.
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The hero product of the collaboration is a limited-edition black suede Air Force 1 shoe with a Tiffany Blue® swoosh. In addition to the shoes, the collection includes a sterling silver cleaning brush (mistaken for a toothbrush), a co-branded shoe horn, Tiffany Blue® shoelaces with a dubrae, and a whistle.
When details of the collaboration’s products went public, reactions skewed negatively.
Fans of Tiffany & Co. felt the collaboration was mismatched. A comment on one of the brand’s promotional posts read, “What happened to your brand???? This is so cheap and tacky.”

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Meanwhile, Nike customers seemed disappointed in the shoe variation and left comments such as:
“Lazy slapping of some Tiffany blue or swapping logos is now considered ‘legendary?’”
“I like the box more than the shoes.”
After the initial announcement, AI-generated images of what the collaboration could have looked like began circulating the internet, with some consumers feeling underwhelmed by the real product in comparison.

Observation about Generative AI and consumer brand expectations:There were *so many* good and interesting / provocative AI takes on what the Tiffany’s x Nike collab had the potential to release… that the actual product once revealed was a bit underwhelming. pic.twitter.com/d09LDovZNW— Michael J. Miraflor (@michaelmiraflor)
January 31, 2023

While the work of both the Nike and Tiffany & Co. teams can’t be replaced by AI, this scenario signals a phenomenon that may become more common as artificial intelligence gains traction.
With renderings and creative images available at the press of a button, brands will be faced with the challenge of continuing to innovate while managing consumer expectations.
Marketing Snippets
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The latest marketing news and strategy insights.
How Spotify is shifting its podcast strategy.
Super Bowl Advertising: how the USA Today Ad Meter became the gold standard for measuring success.
The first union for advertisers has been established. What does this mean for marketers?
LinkedIn is offering a new suite of creator tools. 
Substack is rolling out a new private subscription feature.
How Buzzfeed is integrating ChatGPT into its content strategy.

Content creation has become a cash cow for many individuals, many of whom we know and follow. Think Jimmy Donaldson, aka MrBeast and his massive YouTube channel – or Charli D’Amelio, the highest-earning TikToker of 2022.Now, while the big numbers may seem out of reach for many people, there are many ways to monetize your content, even without a large audience. In this article, we will explore how creators can monetize their content online and the steps they can take to be successful.What is content monetization?Content monetization is the process of earning income from content that you have created. This can include video/audio streaming, podcasting, blogging, and more. Content monetization allows you to create what you want and do what you love while also earning money. And because content creation allows you to reach a global audience, monetization means you can make money from people and brands worldwide.Who can monetize their content?Basically, anyone – but that’s not much of an answer.Jay Clouse breaks the creator types we encounter nowadays into three buckets – creator-educators, creator-entertainers, and creator-edutainers.The word “creator” is too broad.I believe there are 3 major categories:1. creator-educators2. creator-entertainers3. creator-edutainerThen you could further classify by medium (writing, audio, video) or platform (Twitter, IG, YouTube, TikTok) below this.Thoughts? pic.twitter.com/65CH5Dki0f— Jay Clouse (@jayclouse) November 16, 2022

Creator-educators (like James Clear) focus on content that teaches, creator-entertainers (like Emma Chamberlain) help people pass the time without necessarily teaching anything, and creator-edutainers strike a balance by teaching with an easy-to-consume format. A great example of the latter is Tanner Leatherstein, who takes luxury items (often bags) apart on social media to show consumers what they’re getting for the amount they pay. While his content does educate viewers, most people tend to highlight in his comments that they couldn’t afford the bags anyway but watch because they’re curious. And they wouldn’t keep watching if the content wasn’t entertaining. @tanner.leatherstein Louis Vuitton, Felicie Pochette, is it worth it? #louisvuitton #lv #feliciepochette #lvfel #fashionreview #leatherreview #tannerleatherstein #leathertok #leathertiktok #epileather #lvbag #baglovers #bagtok #fashion #fashiontok #luxurytok #bagunboxing #bagcollection #luxurybag #leatherbag #louisvuittonbag #lvtiktok ♬ original sound – Tanner Leatherstein I would like to add one more bucket that’s been mentioned in my conversations with creators: creator-entrepreneurs. As defined by The Tilt, these are people who “create content to build a long-term, successful business (not as a hobby) with plans to build a loyal audience and then monetize that audience over time.”5 ways to monetize your contentThere are many ways in which creators can monetize their content online. Let’s explore some of the most popular methods.Platforms and servicesThis category covers every platform you don’t own that can generate revenue for you as a creator. The most popular is YouTube, which gives creators a portion of the income generated from ads. Creators use their videos to gain views and subscribers and monetize them with advertisements and sponsorships. Ads are a great way for creators to make money, as they are paid per video view or per click on an ad. Platforms like TikTok and Instagram are harder to monetize because its harder to place ads on short videos, and all other forms of advertisement are more complex to navigate.   YouTube also offers sponsorship and crowdfunding options, providing creators with additional ways to monetize their content.Twitch is another popular platform for creators to monetize their content. With Twitch, creators stream live videos of themselves and then monetize them through subscription-based ads and donations.  Additionally, creators can use Twitch’s affiliate marketing program to promote products and services.Patreon is a crowdfunding platform that allows creators to monetize their content. Creators can create a page on Patreon and allow their fans to support them financially through donations and recurring payments. In addition, Patreon allows creators to offer exclusive content to creators, such as video tutorials or even custom content for the Sims 4.Last but not least, a popular option for writers is Substack, a newsletter-based platform that allows creators to monetize their content. By publishing their newsletters on Substack, creators can earn money from subscriptions and sponsorships. Additionally, Substack offers a “Pro” subscription option, which gives creators access to additional features such as customizable templates and advanced analytics.You should also think big when it comes to the platforms where you publish your content. You’d be surprised at where you can get paid. For example, audio platforms like Spotify and its podcasting arm Anchor pay creators for their original content. So if you create original music, put it up on Spotify and earn money from streams. If you have a podcast and you publish through Anchor, you can make money from ads published within your podcast. The possibilities are endless.Sell SomethingIn addition to the platforms and services mentioned above, creators can monetize their content by selling their own products. This can include physical items, such as t-shirts or mugs, or digital products, such as e-books or tutorials. With platforms like Shopify, creators can easily set up an online store and sell their products to a global audience.This option is one of the most secure as it doesn’t require a large audience – but an engaged one. Following the idea of 1,000 True fans popularized by Kevin Kelly, if 1,000 people are willing to give you $100 for a product, you can make more money than most people make in their 9-5 within a month or even less. Even better is that if you put out a quality product, they will refer you to others, buy future products.Steph Smith, who we interviewed for our series on personal branding Social Proof, is an example of this in practice. While she doesn’t have the largest audience as a creator, she has a highly engaged audience. Her book, Doing Content Right, which costs $150 has sold 4,519  times since its release in 2020.Doing Content Right just hit $100k in sales! To celebrate, here are 20 of the most important lessons I’ve learned from years of creating online. These won’t get you to $100k overnight, but they may keep you sane along the way. Buckle up 🧵 pic.twitter.com/fPKjCVfcqT— Steph Smith (@stephsmithio) May 11, 2021

The book isn’t for everyone, as it’s focused on a specific niche of content marketers and creators, but its 5-star rating and great reception have equaled consistent sales well after its launch.Affiliate MarketingAffiliate marketing is another popular way for creators to monetize their content. Creators partner with companies to promote and sell their products. In return, they receive a commission for each sale made through affiliate links. This is a great way to monetize their content without creating any product. Popular sites for finding affiliate links include:Amazon AssociatesCommission JunctionRakuten AffiliateImpactLike to Know It (LTK) @the.leap @jadeswildparty shares her top tips for making $$$ via affiliate links 💸 #affiliatelinks #creatortips #influencertips ♬ Darling – Trees and Lucy For more potential affiliate websites and a detailed breakdown of each one, check out this article.✍🏽Hack: Sign up for Start Page to direct people to all your top affiliate links.Licensing your contentCreators can also make money by licensing their content. Through licensing, creators can sell the rights to their content to businesses and organizations who want to use it for their own purposes.For example, a creator can license the rights to a TikTok to an advertising agency, which will then use the video in their campaign for a given period and price until the rights revert to the creator. This is a great way to make money from your content while still retaining the rights to it so that you can keep benefiting from your great work. @ginagaleoto I’m sharing everything I know about attracting & negotiating high-paying brand partnerships in my upcoming Webinar series in just a few weeks! You can sign up for announcements about when YOU can register via my Stan Store! #brandcollaborations #ugc #ugccreato #ugcrates #ugcprices #ugctips2023 #stanfam #brandnegotiation #ugcnegotiation #ugcnegotiationtips #tipsforugccreators #contentcreatorsoftiktok ♬ original sound – Gina| content creation mentor 🤝Here’s a great beginner’s guide to licensing your content. It’s also vital that you engage the services of a professional wherever possible, so you’re getting the best deal.Brand deals and sponsorshipsBrand deals are one of the more well-known methods of content monetization. Creators make money by partnering with brands to promote their products and services. These partnerships happen in different ways, such as sponsored posts, giveaways, or paid endorsements. By partnering with brands, creators can profit from their content without creating their own products.It can be difficult to navigate getting brand deals and sponsorships, especially if you don’t have much experience. Thankfully, websites like FYPM and Clara for Creators exist to keep partnerships transparent by letting creators publish their rates and experiences with brands anonymously. Sharing this information helps newer creators who may not know how to price their content. @claraforcreators How much do top creators make? 👀 💰 ♬ Made You Look – Meghan Trainor Best practices for monetizing contentNow that we have explored some ways in which creators can monetize their content, let’s discuss some best practices to help creators succeed.Know Your Audience: The first step to successfully monetizing your content is understanding your audience. What do they come to you for? What would they be willing to pay for? These are just some of the questions vital to understanding what you will do that will resonate with them. Of course, the last thing you want to do is damage the trust you’ve built through your content by partnering with the wrong brand or releasing the wrong product. An example is Emma Chamberlain’s 2018 attempt to launch a clothing line. The line was criticized for being overpriced (which wasn’t a good fit for her teenage audience) and lacking size inclusivity. Emma’s strategy has since improved – her company Chamberlain Coffee resonates much better with her audience.Know Your Metrics: Develop a deep understanding of your industry – what other creators are doing, what brands want from partnerships, and what unique proposition you have to offer. This relies heavily on being able to communicate your metrics. Your ability to dig into your YouTube analytics or the latest numbers behind your ebook launch will go a long way to helping you prove why people should give you their money. Understanding your metrics can also help you refine your content strategy and create content that resonates with your audience.Know Your Worth: Most importantly, no matter how big or small you are, when you start exploring content monetization, you need to know your worth. Once you’ve figured out how to deliver consistent, quality, and engaging content, you have to determine what price makes investing the time and effort it takes to create worth it. And you also need to decide what you’ll turn down in terms of partnerships and sponsorships if the economics don’t make sense to you.Tess Barclay, a TikTok creator, is an excellent example of these best practices in action. This creator understands the metrics behind their content and has diversified their income streams, implementing everything from brand deals to podcasts to consulting. @tess.barclay My update media kit, dates & tips! 💕 day 25/100 days to self employed ✨ link in my bio to check out the membership and join the community! #mediakit #branddealtips #contenttips #contentcreation #contentcreationtips #microinfluencertips #microinfluencertiktok #nanoinfluencer media kit template brand deal rates rate card content creation tips #greenscreen ♬ original sound – TESS BARCLAY ✨💕⚡️ Set up a system for generating quality content in BufferConsistency is vital when it comes to monetizing your content. Try to post content regularly and stick to a schedule that works for you. This will ensure that you stay top-of-mind with your audience. Set up a system for generating quality content by putting your ideas, drafts, and publishable content in one place – Buffer. Get started today!

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The return on investment (ROI) of email is incredibly enticing — Litmus puts it at 3600%. However, to get that ROI, or anything close to that, you must get the email header, body, and footer right.  This guide will examine the all-important first part: the email header. Email headers play a vital role in the…
The post 7 Components of an Effective Email Header appeared first on Benchmark Email.