CX Demo

Author: Franz Malten Buemann

  • Marketers get precise, targeted content with SALESmanago’s OpenAI-powered content generator

     

    Kraków, Poland, 9th February 2023: SALESmanago, the Customer Engagement Platform, today announced the integration of OpenAI’s generative AI model with its email designer, in addition to the launch of its Email Design Studio.

     

    Designed to empower marketers to create more engaging and efficient campaigns, SALESmanago’s email designer integrates with OpenAI’s model to generate content immediately from a list of options. This includes rewriting content, generating new content based on a query, creating call-to-actions, preparing bullet points (including summarising content), and listing product advantages, among others. All content can be produced in 12 languages – including English, German, Dutch, Italian, Spanish, and Polish – to increase the reach of campaigns and improve content output.

     

    SALESmanago will soon be launching more enhanced AI email designer options including ‘email rating’ and generating subjects based on email content.

     

    Email Design Studio

     

    The integrated generative AI capabilities are also available in the company’s new Email Design Studio, which will be available later this month.

     

    Studio users can enhance emails with dynamic personalisation based on Zero- and First-Party Data, which helps to engage customers and boost customer intimacy. All widgets for eCommerce are available in a single designer, which is boosted with a built-in AI studio for easier content creation. This includes generating the best subject lines, bullet points, product descriptions, catchy slogans and main-body content.

     

    Greg Blazewicz, CEO and Founder at SALESmanago commented: “From support with generating content to providing inspiration, our new AI functionality is helping marketers to create engaging campaigns that can be launched faster than via traditional routes. Increasing customer intimacy and personalisation is key, and embracing AI is a key to achieving this. This functionality in Beta will be available to all customers with SALESmanago PRO and Enterprise packages, and we’re set to launch further AI enhancements later in 2023.”

     

    To find out more about SALESmanago, visit the website here.

    -END- 

     

    About SALESmanago

     

    SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean, yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2,000+ mid-size businesses in 50 countries, as well as leading many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

     

    SALESmanago delivers on its promise of maximising revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence by merging human and AI-based guidance, enabling pragmatic and faster decision making for maximum impact. For more information, visit: www.salesmanago.com 

     

    Media contacts

     

    For further information please contact Victoria Hourigan, vhourigan@thecommsco.com,

    +44 (0)7584 769496 

  • Marketing Cloud + Service Cloud – It’s a Match!

    As a marketer, one of the best feelings is when you deliver useful content that solves a real customer issue. Throughout my experience, I have found that this is often achieved when marketing assumes a customer service role, delivering tailored content in key touch points… Read More

  • Fidelity, compression and culture

    The alphabet is a miracle, one that is compounded by books. And the lessons we learn from this cornerstone of modern culture apply to organizations, meetings, tech, politics and almost everything we do together.

    Your copy of To Kill a Mockingbird contains every single word that Harper Lee had in the edition she signed off on. Even if the paper, the page count and the typography change, it’s a high-fidelity duplicate of the original.

    She wrote the book using the same 26 letters that every author in the English language uses, and when you read it, it will reveal itself in precisely the same format as she intended.

    The fidelity is high. Every duplicate is the same.

    And the work isn’t compressed. It unfolds precisely as the creator intended–26 letters, all available to each author.

    This is different than AM radio or a song copy on a cassette. AM radio is compressed, and by the time it gets to you across the city, it’s also low fidelity. MP3s are compressed, but every copy is a high-fidelity duplicate of the first one. On the other hand, with cassettes, each copy loses something. Eventually the copies become nothing like the original. 800 copies later and you have nothing but static.

    Lossy compression is forever. Information was intentionally removed. What you hear isn’t what the artist heard in the studio, and all the equipment in the world can’t restore it. On the other hand, math and computers can now often give us reversible compression, but that’s a different discussion. We compress information because smaller files give us a chance for higher fidelity and cheaper networking.

    High fidelity means that each copy is what we expect.

    Lossless compression (or no compression) means that we haven’t left anything out in order to get the fidelity or sharing to work.

    Packaged food companies and makers of cheap chocolate prize the consistency of high fidelity (every bar is the same, if lousy) over the magic of something special. So they blend ingredients and dumb down the recipes so it’s always the same. This compression isn’t done in error, it’s something they work hard on.

    A Broadway show is high fidelity when you see it, but that disappears if you try to save it. You have to be there live, a reference recording on video isn’t the same. Telling someone about the show is not the same as seeing it.

    And the script is not lossy compression. In fact, the script is exactly what the playwright intended, but the director and the actors embellish the script in each production and performance. That’s part of their job. Sort of the opposite of compression.

    Gossip is compressed and low fidelity news of the community, and both get worse as it spreads.

    One of the miracles of email and the internet was how high the fidelity is (instant perfect copies, forever) and the ability for text and certain forms of other media to be uncompressed as they spread. Of course an MP3 can’t be turned back into the original reel to reel master recording, and a Wikipedia article changes over time.

    Language translations are lossy and also low fidelity. Nuance disappears as we swap one language for another, which is why a talented translator is so much more valuable than a computer doing the same work.

    And meetings? Meetings at work are largely low fidelity and ultimately quite compressed. Unlike a memo that can be in and of itself, a meeting is a performance, and then it’s summarized, and summarized again, until it becomes a story that’s a shadow of what the person who started the whole thing had in mind. Nuance disappears.

    Democracy is probably best served by high resolution and the non-lossy compression of ideas and arguments. Alas, the internet and TV, while adding speed and impact, probably lower the resolution and increase compression at the same time.

    As Jeff Jarvis points out, GPT and other AI chatbots are essentially lossy compression mechanisms for the web. They read the entire web and compress it on demand into a few paragraphs. Like Cliffs Notes, one of the problems of this convenience is that it can’t be uncompressed. The nuance disappears and is difficult to reconstruct.

    Our lifetimes have seen this pendulum go back and forth, over and over. From black and white TV to color (this offers way less compression of the original image). From film in the theater to low quality streaming on a phone. From a landline phone conversation to a bad connection on a cell to a few characters in a text message. CDs sounded worse than a good LP, but SACDs and MQA can sound better in the right circumstances. Companies go from handbooks and memos to hallway conversations to Slack checkins.

    Lossy compression is forever. Fidelity is a powerful delight. Stories spread and resonate, but by their nature compress the truth of what we just encountered. A novel is the author’s complete telling of the story the way they chose to tell it, while history books and journalism always compress what actually happened.

    If you want to change the culture, or understand a technology in media, or do history, mess with fidelity and look for compression. Robert Caro is a low-compression biographer…

    And now, AI redefines fidelity altogether, sometimes embellishing what was there before and presenting something that might mistakenly be seen as a high fidelity original.

    And still, the alphabet is a miracle. High fidelity, low compression, resilient and widely distributed.

  • Can thrifting be incorporated into mainstream retail?

    If ever there was a term suited to the times we live in, then surely “thrifting” is it. A recent report published by SAS highlighted the challenges retailers are currently facing. Consumers across the board are looking to cut back on non-essential spending. In fact, the survey found that 95% of respondents were more cost conscious than they were…
    The post Can thrifting be incorporated into mainstream retail? appeared first on Customer Experience Magazine.

  • How brands can show love to Gen Z this Valentine’s Day and beyond

    In recent years, Gen Z has become the driving force behind Valentine’s Day gift giving as the youngest working generation. Born between 1997 and 2012, this generation is one of the largest, most diverse demographics in the world, as well as the most tech-savvy. As Valentine’s Day approaches, young lovebirds will be on the hunt for the perfect present. Companies need to prepare for an influx of queries regarding everything from gift returns…
    The post How brands can show love to Gen Z this Valentine’s Day and beyond appeared first on Customer Experience Magazine.

  • What an Omnichannel Strategy is?

    submitted by /u/ElenaMarcelle [link] [comments]

  • What’s the most creative marketing automation challenge you’ve ever dealt with?

    What’s the most creative marketing automation challenge you’ve ever been given? How do you design customer experiences that are both unique and effective? What’s your favorite marketing automation tool and why? Do you think creativity should be a part of marketing automation? Why or why not? How do you strike the balance between being creative and still using automations tools to achieve goals? At redcard.digital we are combining creativity, automation, lots tools and data to make things work with impact – would love to connect with likeminded people and see how to collaborate on some of these challenges. We also like rhyming:::: Marketing automation so sublime, Making customer experience shine, Ease of doing business so fine, Frictionless and effortless like wine. ​ Time is money, true to the core, So automate your marketing galore, Delight customers with redcard.digital quicker deals. Make their journey frictionless as reels. ​ Set up campaigns with ease and speed, Let it run to make your life freed; No more manual tasks routine Automation will add shine to your sheen. Focus on delighting customers each day; Make sure the process keeps them at bay; By making the process frictionless and free Customers will come back again for thee. submitted by /u/FelixAms1 [link] [comments]

  • NEW AI tool that helps you improve your ROAS by targeting the right audience

    Hey, marketers! If you’re like us, you spend your days (and occasional nights, let’s be real) crafting brilliant campaigns for your clients. The challenge is getting that message in front of the right people. ​ That’s why we want to let you know about Wodwo, a cutting-edge AI-powered audience modeling platform that’s actually one of our favorite clients. It’s fast, effective, and very user-friendly. No technical or heavy data knowledge required! You upload an audience, push a few keystrokes, and spend a few minutes getting other work done while Wodwo multiplies your original target by 10X or more. Wodwo is amazing and we want the whole world to know about it. But we still need a little bit more data and a few more case studies to back us up. ​ That’s where you come in. For a very limited time, we’re offering just a few FREE pilots to organizations like yours. 🚀 If you are: a B2C company with at least 5,000 contacts in your database You qualify to apply! ​ You’ll receive a high-quality, buyer data-based, targeted audience for your next digital campaign at absolutely no cost to you. If you need it, we will provide expert support to help manage your campaign ( we can create the ads and the campaign ourselves). DM us today for more information on this! submitted by /u/BayLeafDigital [link] [comments]

  • Looking for a email automation tool that allows us to sync postgresql

    Hi everyone, glad to be here! We are currently looking for a email automation platform to send automated emails to new signups, logged in today, haven’t created an order for 30 days kind of events. However, we want to sync our postgres database so that we can pull the events. We’ve checked customer.io but it costs $1000 per month which is over our budget. Do you know any platforms that can help us? Thank you so much in advance! submitted by /u/bbubik [link] [comments]

  • Behind the Scenes: Get to Know Our Team Better – Chloe Pośladek

     

     

    1. Name, position, in SALESmanago since…

     

    I originally started my journey in SALESmanago by responding to an ad on LinkedIn I think it was- I had recently moved to Poland from the UK so was looking for an opportunity in a business/sales or marketing sector.  I joined the team as a partner manager in Feb 2022 and then in Nov 2022 transitioned over to Partner Marketing Executive.

     

    2. Coffee, workout, meditation – how do you start your work day and get ready for conquering the world?

     

    My day begins with 5 very active girls usually shouting for breakfast or that they can’t find something for school. We normally put the radio on LOUD and have a dance around the living room to get us up and moving. After breakfast, we do the school run and then when I return home I have a green tea and protein shake. At weekends it’s normally a bit more relaxed and I aim to be up before the girls so that I can enjoy 30mins or so of quiet before the madness begins.

     

    3. How did you find your way to your current role at SALESmanago?

     

    I found my way to my current job role by believing in myself and taking a risk and reaching out to my CMO Ian MacLeod. I saw that he was looking to expand the marketing team and was looking to create a partner marketing team – it felt like the right fit for me especially as I had experience with partners and doing a marketing degree so I dropped a message on LinkedIn and we had some talks on the requirements of the job and my experience etc and now here I am in the team  

     

    4. Which of the SALESmanago values speak to you the most?

     

    I honestly can’t pick just one value of mine that’s my favourite- they all have individual meanings and together make our team stronger 

     

    5. What three words would you use to describe yourself?

     

    Mum, Hard-working, caring

     

    6. You are on a deserted island and you can choose one person and one thing from the company to be there with you. Who and what will it be and why? 

     

    This was a very tough one as I have an awesome team that I work alongside so if i could i would shrink us all so that we could all go- i think we would all enjoy some sun and downtime. In regards to an item I would take, it would have to be the sofa in the marketing department because let’s be honest nobody wants to sleep on the sand. 

     

    7. What have you recently done for the first time in your life

     

    I have recently gone “back to school” and started to learn polish (for what feels like the billionth time) and am heavily relying on the girls to help me which they find very funny