CX Demo

Author: Franz Malten Buemann

  • How AI Solutions Can Help Contact Centers Succeed in the Pandemic Economy

    The post How AI Solutions Can Help Contact Centers Succeed in the Pandemic Economy appeared first on UJET.

  • [New Feature] Hyperpersonalize your Google Ads and Adform campaigns with real-time customer data and AI predictions

     

     

    Use data stored in the SALESmanago Customer Data Platform to improve the personalization of your ad campaigns and reach your customers with offers perfectly matched to their behavior and buying habits anytime when they browse the Internet. We introduce integrations with leading advertising systems – Google Ads and Adform.

     

    Google Ads and Adform enable you to target specific audiences based on their data or browsing history, and generate paid website traffic. Good targeting and personalization of ads are the keys to generating more visits on your website, which translates into the higher conversion of your store.

     

    Thanks to the integration of these platforms with SALESmanago, you are now able to use detailed information collected on each of your customers to create audiences and display ads on any site in their ad network as a part of your omnichannel marketing campaigns or in your automation processes.

     

    Google Ads and Adform integrations allow you to:

     

    Use transactional and behavioral data of your customers, saved in their 360º profiles, to create and manage ad audiences in Google Ads and Adform DMP Platform. 
    Create advanced audience groups by using extensive capabilities to choose specific groups of contacts, e.g. based on Purchase, CLV & Customer Churn Prediction, tags and details, behavioral segments, and many other options. 
    Conduct remarketing or win-back campaigns to individual customers who were on your website and met key characteristics and actions defined in Workflows and automation rules.
    Supplement your omnichannel communication strategy with additional channels to deliver personalized offers at different stages of the customer’s life cycle.

     

    Start displaying perfectly tailored ads

     

    The integration process is really simple. You need to only find the right platform in the Social Media tab in SALESmanago and provide login data to your Google Ads or Adform accounts.

     

    With that, all existing audiences defined in a given platform will be displayed in SALESmanago and you will be able now to edit them or add new ones.

     

    When you add a new audience you can choose if you want to select contacts from your database manually, with all the filtering options such as tags, contact details, dynamic segments, AI predictions, etc., or whether this audience should be managed with automation processes. In this case, you have now new action in the Automation Rules and Workflows features available for you, that enable you to add or remove contacts from a specific audience on Google Ads or Adform, similarly to how it was already possible for Facebook Custom Audience integration.

     

    In both cases, SALESmanago contacts are matched with advertising software based on their email address or phone number.

     

    How can you use integrations with Google Ads and Adform in your campaigns?

     

    There is a variety of use cases in which the implementation of this additional communication channel can become substantial in driving revenue from your existing customers.

     

    You can create new audiences anytime you would like to conduct a single campaign supporting your omnichannel manual campaigns:

     

    announcing new product premieres based on the customer purchase history
    activation of customers with the high churn prediction value
    targeting customers who did not open the emails with special offers
    cross selling campaigns based on customer’s transactional history

     

    However, you can also use automation processes to decide when the ads should be displayed depending on the different customer activities across their journey:

     

    abandoned cart recovery campaigns for customers who did not agree to receive emails
    conducting the onboarding process for the new customer with ads reminding of the activities they have to take to fully use the product they bought
    retargeting customer with ads educating on the products the customer asked for on live chat or over the phone
    win-back campaigns based on RFM segmentation offering other added values for next purchase to customers with different value

    marketing automation

    marketing automation

  • UC Trends 2021 – Contact Center Roundtable

    The post UC Trends 2021 – Contact Center Roundtable appeared first on UJET.

  • Breaking News: Dreamforce 2020 to Go Ahead

    The wait is over – Dreamforce will be going ahead in 2020! Salesforce has gone back to the drawing board and rebuilt Dreamforce for today’s all-digital, work-from-anywhere world. Dreamforce to You 2020 is a reimagined, virtual experience for learning, innovation, and inspiration that will commence… Read More
    The post Breaking News: Dreamforce 2020 to Go Ahead appeared first on Salesforce Ben.

  • 7 Huge Trends Retailers Need to Know for Holiday 2020

    Of all the years in recent memory, 2020 will stand out as one the most challenging and unexpected. Industries worldwide have risen to meet their new realities and adapted admirably. 

    But it’s not over yet. With the holiday season around the corner, retailers are feeling the pressure as they navigate one of the most demanding periods in a post-COVID world. 

    For this reason, we’ve put together some insightful trends and predictions from industry experts that can help you prepare your business for the shopping season and not just survive but thrive!

    A Complete Guide to Customer Perception

    The shopping season will start earlier

    Amazon’s decision to host Prime Day in October will kickstart the holiday shopping period sooner. According to Salesforce, With Prime Day and Cyber Week so close together (only 50 days apart), consumers will likely begin their shopping earlier to take advantage of the deals!

    Radial’s consumer insights survey indicated that 39% of shoppers intend to start their holiday shopping in October and early November, while 30% say they will begin on Black Friday and Cyber Monday. 

    FACT:
    In response to the Black Lives Matter campaign, 21% of shoppers will shop at either black-owned businesses or brands that have expressed support for the movement. — 2020 Holiday Shopping Trends Report, Tinuiti

    Holiday spending on gifts will decrease

    With the pandemic still looming overhead, consumers are widely mixed in their financial concerns for the holiday season. In a report by Morning Consult, only 20% explicitly expressed worry regarding finances during this period, and 67% say they plan to reduce their general spending for their holiday shopping.

    According to @MorningConsult, 67% of shoppers plan to reduce their general holiday spending in 2020. How is your store preparing for this year’s shopping season? #retail2020 #trends #retailtrendsClick To Tweet

    Furthermore, the same report states one-third of respondents intend to reduce their spending over the holidays, while almost one-quarter (24%) say they will have a budget for purchasing gifts. 

    E-commerce shopping will increase

    Unsurprisingly, COVID-19 has made online shopping more popular than ever. In May of this past year, Criteo produced a study stating that 88% of surveyed US consumers planned to shop for gifts online and send them to recipients. 

    How to Prepare your Call Center for Cyber Monday and Black Friday

    Following suit, Salesforce predicts that “up to 30% of global retail sales will be made through digital channels this upcoming holiday season.” It’s no question that having a strong digital presence will be critical for retailers in the coming months!

    FACT:
    51% of US survey respondents say they plan to explore new brands during the holiday shopping season, rather than relying on their go-to brands. — Morning Consult

    Digital channels are the new consumer destination

    With consumers avoiding brick-and-mortar shops, many have turned to apps to browse and make purchases. Criteo states that 51% of survey respondents downloaded at least one shopping app during the COVID-19 outbreak. Furthermore, 33% say they use one or more shopping apps multiple times a week!

    It seems that having an omnichannel presence will be more advantageous than ever for retailers — and personalized customer experiences will play a big part! Salesforce predicts that 10% of mobile orders will be through social media channels, which factors in personalization and localization.

    Expect more delivery delays this year

    It’s been a tough year for most industries, but few were hit as hard as delivery services. And with the shopping season around the corner, Salesforce predicts that potentially 700 million gifts and parcels are at risk of not arriving in time for the holidays. That will likely be caused by traditional delivery providers exceeding capacity by 5% worldwide between Cyber Week and Boxing Day.

    Why Active Listening is the Best Customer Service Skill

    Holiday gatherings and travel are at a low

    To no one’s surprise, 2020 will continue to see stunted travel trends throughout the holiday season. Morning Consult states that 68% of US respondents will be travelling less this holiday season, and only 53% say they expect their family gatherings to happen as planned.

    Furthermore, Criteo says that 62% of study respondents are looking forward to travelling again, while 64% say they “will be wary of planes and trains for some time.”

    Consumers are exploring new brands

    To end on a positive note, consumers seem more open than ever to new products and brands! This is likely due to the pandemic interrupting their regular shopping habits, forcing them to consider other alternatives. 

    According to Criteo, 33% of respondents discovered small merchants they didn’t previously know about, and 83% intend to continue purchasing from new stores they’ve found.
    The post 7 Huge Trends Retailers Need to Know for Holiday 2020 first appeared on Fonolo.

  • What are the most common challenges when it comes to Oracle Eloqua implementation?

    I am trying to find out what to expect from moving to Eloqua.
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  • Content Marketing Mistakes You’re Definitely Making

    We all like to believe that our content is air-tight, but even the best marketers may be making mistakes without even knowing it. From blog posts to emails and everything in between, content is a hugely important part of any marketing strategy. If you’re slipping up, though, you might be losing out on a lot…
    The post Content Marketing Mistakes You’re Definitely Making appeared first on Benchmarkemail.

  • PWA vs. AMP- Which is better and what to choose

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  • PWA vs. AMP- Which is better and what to choose

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  • Top Strategies for FinTech App Retention & Customer Engagement

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