Author: Franz Malten Buemann

I’ve written about the importance of sales and marketing alignment before, but the point can’t be understated: businesses undeniably have better success when they align sales and marketing teams.
Plus, having strong alignment between sales and marketing is mutually beneficial for both teams — in fact, sales and marketing alignment can help your company become 67% better at closing deals, and can help generate 209% more revenue from marketing.
If you’re anything like me, however, it’s likely helpful to learn through example. Which is why we’ve reached out to eight brands to learn how they mastered marketing and sales alignment.
I’d encourage you to use the following examples as inspiration for your own process as you work to better align your teams, but remember — marketing and sales alignment will be unique to each individual company.
For that reason, you’ll find the most benefit from this post if you pick-and-choose from these strategies which aspects feel most authentic to your own company culture and business goals.
Let’s dive in!

1. Crossbeam rolled out company-wide OKRs.
Robert Moore, Co-Founder and CEO at Crossbeam, told me: “At Crossbeam, we’ve rolled out company-wide OKRs that change each quarter and can be measured using sales, marketing, and product data from HubSpot.”
He adds, “Everyone at Crossbeam has access to dashboards that update in real-time with our progress toward these key results, and our progress also auto-posts to Slack each morning to keep people in the loop and drive discussions around progress. This keeps the company on the same page and aligned on what matters most.”
Key Takeaway: Ultimately, for strong marketing and sales alignment, it’s critical both teams share key metrics and can iterate on their alignment based on which metrics are exceeding expectations, and which ones are falling short.
2. Rybbon created a Marketing to Sales circle.
Jignesh Shah, CEO of Rybbon, says his company shifted its mindset to create better alignment between sales and marketing: “At Rybbon, instead of a marketing to sales funnel, we believe in a marketing to sales circle. Marketing campaigns are launched and supported by coordinated sales follow-up. Sales and marketing meet weekly to discuss the results of these campaigns and ultimately evaluate their effectiveness. Sales’ feedback to marketing then helps to guide decisions on what campaigns to do next.”

“The circle process keeps sales and marketing teams aligned and results-driven.”

Key Takeaway: To create your own circle process, consider how you might bake weekly or monthly sales and marketing collaborations into your company culture. Ultimately, both teams should feel comfortable working with one another on a regular basis for true, sustainable company alignment.
3. SmartBug Media aligned its content calendar with its revenue targets.
Hannah Shain, Director of Marketing at SmartBug Media, told me her team has directly tied its marketing goals with revenue targets to ensure both teams stay aligned and on-track: “Our campaigns and content calendar are directly aligned to revenue targets, resulting in an average of 17.4% increase month-over-month in inbound-qualified sales leads that convert to qualified pipeline at an average rate of 47.73%.”

She continues, “Additionally, our sales team is seeing instant benefits in their HubSpot Sequences. The marketing content being produced is directly on target with their outreach, landing them meetings on the first touch.”
Key Takeaway: To truly motivate and inspire both teams to work together, consider how you might create intersection in key business metrics. For instance, perhaps you tie revenue back to your marketing goals, to ensure marketers stay on-track to serve the same bottom-line goals that matter most to sales, as well.
4. Outreach encourages both teams to avoid blame at all costs.
If your marketing and sales teams are misaligned or don’t communicate well, it might be easy for each team to assign blame when things don’t go as planned.
As Mark Kosoglow, VP of Sales at Outreach, says: “You need to decide not to have a blame-game mindset or culture. When pipeline is viewed as a shared challenge, then it becomes easier to talk about what needs to be done to improve the situation.”

“Sales and marketing is a complex relationship, and assigning blame narrows your ability to create needle-moving solutions.”

Key Takeaway: Create a culture in which your sales and marketing teams feel authentically connected and aligned when it comes to your company’s bottom-line. The more leadership can encourage collaboration over competition, the better.
5. Nextiva focuses on high-quality data analysis to align marketing and sales.
Ultimately, data analysis is critical for understanding the current level of alignment between sales and marketing goals, and iterating to ensure future alignment success.
Nextiva is fully aware of the importance of data for marketing and sales alignment. As Gaetano DiNardi, Director of Growth Marketing at Nextiva, told me: “At Nextiva, we have a joke: ‘Hey marketing, can we just get one more lead?’ Our lead flow is 100% inbound, but with that arrangement comes a unique set of challenges. Sales can often argue that lead volumes are too low. So we’ll go and fix that by ranking highly in Google for important terms like Business VoIP.”
He adds, “Alternatively, when lead volumes are unquestionably above forecast, then sales will say that the lead sizes are not large enough. So we’ll dig into the data and show them how poor their close rates have been on our largest lead sizes. Eventually, there will be an aha moment among both groups on where the biggest problem exists — but that only happens when you can bring the right data to the conversation.”

“Great alignment between marketing and sales comes down to high-quality data analysis and effective communication with an action plan, and accountability on both sides, in order to solve complex problems.” 

Key Takeaway: Bring data into every conversation you have between sales and marketing. To avoid blame, you can use this data to demonstrate where each team might be falling short of helping support the other team’s goals. 
6. BluLeadz’s sales and marketing teams share an ecosystem to improve the customer experience. 
To truly align your marketing and sales teams, you’ll want to consider what tools and platforms each team uses. Is there an opportunity to align your tools to enable each team member to visualize how their individual actions are helping or hurting the other team’s goals — and, ultimately, what the experience looks like for the customer? 
As Dave Stout, an Inbound Specialist at Bluleadz, explains: “Our ability to maintain alignment between marketing and sales comes down to three elements: Process, communication, and shared ecosystems.”
“We collaboratively create processes that we share and refine together. For example, marketing will help us create sales content, and our sales team refines those content assets over time and shares the results. This ongoing communication about what’s working and what is not working is vital. We maintain an open communication channel by meeting every week to address friction points, establish action items, and hold each other accountable.”
Stout adds, “The most important tactic we use to stay aligned is sharing an ecosystem. Both of our teams use HubSpot, and we share access to each team’s portal and reporting dashboards. This allows us to have impactful conversations about the quality of leads coming from different channels, enabling us to accurately forecast sales and identify touchpoints we can add throughout the buying process to improve the customer experience.”
Key Takeaway: Choose an ecosystem that offers advanced tools for both sales reps and marketers. The more your teams can align on tools and processes, the easier it will be for your entire company to reach tighter alignment. 
7. SuperOffice asked its sales reps to become more active on social media.
In this case study blog post, Steven MacDonald writes about SuperOffice’s experience aligning its own sales and marketing teams.
In 2016, the company chose to bring in Jan Willem Alphenaar, a social selling expert, to instruct the sales team on how to use social media for sales. The sales team shifted their perspective and recognized social media as a tool for capturing B2B sales — not just leads.
As MacDonald writes, “Sales and marketing became much more aligned and now hold frequent meetings to discuss content, campaigns, digital activities and goals – such as what to post online and how often, how to target prospects and build relationships and how to engage with potential customers.”
The results? An increase in business leads by 168%, an increase in social media visits to SuperOffice’s website by 61%, and a business revenue increase of 10% within the first 12 months — with plenty more room to grow.
Key Takeaway: Consider in which aspects of marketing — including social media, blogging, event planning, email, and video — you might ask your sales team to get involved. In this case, the sales team recognized their own power to reach new audiences and convert leads into customers through social media. Your sales reps might have unique opportunities to reach new networks — tap into that.
8. American Express created a content hub with both marketing and sales playing a role.
American Express had a lofty goal: to position itself as a leader in the corporate travel industry.
To make that happen, the company partnered with the Global Business Travel Association (GBTA) and conducted extensive research on the experience of global business travelers.
American Express then established a pilot social selling team, comprised of employees across multiple departments and locations, including sales and marketing.
This team created content based on the research from GBTA — and, while marketing took the lead on creating and distributing that content, the sales team provided customer insight and played a critical role in ensuring the content was customer-centric.
American Express’ corporate travel content hub was undeniably successful — with a reach of more than 100 million publications, over 1,500 page visits, and an increase of 100% engagement rate on LinkedIn.
Key Takeaway: While marketers are critical for conducting customer research and understanding the needs of your audiences and prospects, it’s important for marketers to remember that sales reps are the ones who speak most directly to prospects and customers on a daily basis. Consider how your marketing team might collaborate with sales to leverage that unique customer insight for upcoming campaigns or content launches.
Now that we’ve covered some amazing brands mastering sales and marketing alignment, feel free to take a look at Tried-and-True Tips for Sales and Marketing Alignment for a more individualized, step-by-step guide to better alignment.

Of the 1.7 billion websites in the world, 600 million are blogs. And the number of US bloggers is set to reach 31.7 million in 2020.
Clearly, blogging is competitive. You’re constantly vying for people’s precious online attention, which is around 15 seconds for more than half of readers. But for many, the benefits of running a blog outweigh the time, cost, and effort involved. That’s because in 2019, marketers who prioritized blogging received 13X more ROI than companies that put it at the bottom of the stack.

Beyond revenue, blogs are a great way to raise brand awareness, share engaging articles, and bring in new customers. Seems like an easy marketing win, right? Not quite. Before you hit ‘publish’ on that first piece, it’s important to consider why blogs fail.
To figure out what causes blogs to flop, let’s look at a handful of blog statistics — and simple ways to make sure yours is a success. But first, let’s answer that nagging question in the back of your brain:
So, we know what percentage of marketers feel their blogs aren’t successful, but what might have contributed to this failure? And how do you avoid these mistakes? Let’s take a look.
Why Blogs Fail
1. The blog lacks a content strategy.
Do you know why your blog exists? If so, does your content support that raison d’être?
One of the main reasons why blogs fail is a lack of purposeful, engaging content. In fact, “original written content” is the most important type for 58% of marketers. If you’re wondering what exactly is a purposeful post, Google defines it as “original content that adds value for users.” And that value is “meaningful content or features, such as additional information about price, purchasing location, or product category.”
The first step to creating valuable content is to make it a priority, like 72% of B2B content creators. Planning starts with a well-documented blog strategy, which you can dive into in our Business Blogging Course.
A strategy may sound like a simple solution — but it works. Sixty-five percent of the most successful North American bloggers have a well-documented content marketing strategy. Among the least successful bloggers, only 14% write down a strategy and 39% admit they don’t have any strategy.
Once your plan is in place, you’re ready to craft engaging content. It’s important to learn what works well for your buyer persona, but you can use these guidelines as a starting point.

55% of bloggers see results from blog posts with 2,000 words or more. (Orbit Media)
39% of consumers are irritated by content that’s “poorly written” or “too wordy.” (Adobe)
Articles with images get 94% more total views. (fundera)

2. The blog isn’t optimized for search.
Let’s just say it — search engine optimization (SEO) can be frustrating. Just when you think you’ve done all you can to optimize your blog, the algorithms change. But ignoring SEO altogether is another reason why blogs fail.
You need people to find, read, and share your blog, yet that’s nearly impossible without any optimization. Across all industries, search is the top traffic source for blogs. In 2019, 68% of web traffic came from paid and organic search, beating out channels like display and social media.
Fortunately, certain SEO rules continue to ring true. So, if you focus on the following practices, your blog will be better poised for success:

Research keywords. Keywords are a short string of words that help search engines understand what a web page is about (e.g., “Why do blogs fail?”). While experts debate whether or not keywords are still relevant for SEO, they do share the intent of your blog and improve rankings. Take a look at our SEO keyword research guide to pick up the best practices.

Write descriptions for images and videos. Text is the foundation of search, so you’ll rank well if you create copy that algorithms can easily understand.

Optimize for voice search. With 62% of people in the US aged 12 and older using voice-operated assistants, optimizing your blog for voice search is a way to get ahead of the SEO game.

3. The blog is not well-designed.
Imagine you click on a blog you’ve never visited, only to be met with low-quality images, slow loading times, and an unorganized layout. You’re likely not staying long — and you’re not alone. Ninety percent of people have left a website due to bad design.
While the look of your site is important for reader retention, a well-designed site architecture helps search engines organize and index your blog pages (Both benefit your SEO). If it’s tough for people to navigate your blog, they’re probably going to bounce … and never come back. A bad experience makes 88% of consumers unlikely to return to a website.
The solution to keep people scrolling your site? A good experience.
User experience (UX) design is a speciality all its own. So unless you want to dabble in the psychology of human decision-making, it’s best to work with a professional or a templated web design software like Squarespace, Wix, or WordPress. But you can improve the look of your content by incorporating design elements from these blog statistics:
Blog Statistics

40% of content marketers say original visuals, like infographics, perform best in their posts.

90% of bloggers boost visual appeal by including images in their article.
An infinite scrolling feature can reduce a website’s bounce rate. (Think: Your Instagram feed).

52% of web traffic worldwide comes from a mobile device. And users are 5X more likely to leave a site if it’s not mobile-friendly.

4. The blog manager posts inconsistently.
On day one of your blogging journey, you have big plans to post every day. Two weeks later, only one article is live. This scenario highlights another reason why blogs fail: inconsistency.
Blogging takes time. In 2019, bloggers spent an average of three hours and 57 minutes writing a single post. You then have to factor time to add images, edit, format, share, and promote. For small companies, it can be too time-consuming to put out content every day. Posting one to four times a week is often enough for smaller teams. Large companies, on the other hand, usually have the resources to share a new piece every day.
Don’t worry if you can’t post seven times a week. The biggest challenge for 52% of bloggers is finding time to create and promote content. Instead, try the following tips to get on a consistent blogging schedule.

Use templates. You don’t always have to start from scratch. Blog post templates are guided outlines to inspire creative thinking and help you format posts.

Get inspired. Writer’s block happens to everyone — even bloggers. To get ideas for your next post, look for interesting headlines, formats, and designs. Then, make it your own by adding stats, images, examples, and thoughts.

Create an editorial calendar. Psychology research has shown that in 90% of cases, specific, challenging goals led to higher performance than easy goals, “do your best” goals, or no goals. You can use goal-setting to your advantage by planning your blog content for the next one, three, or six months with an editorial calendar.

There are hundreds of reasons why blogs fail. But if you avoid these four common pitfalls, you’ll have a better chance of creating a blog that shows up in search results, offers engaging content, and keeps readers coming back.

Your business is getting by just fine – but still, the questions remain: Could you be selling more? Is there an opportunity to increase market penetration? Is there any way you could engage in further product diversification?
Companies hoping to increase revenue can do so in a variety of ways — such as an increase in advertising budget, expanding their sales team, and investing heavily in product development.
However, one of the often overlooked ways to strengthen your gross sales is a purposeful, well-researched, and expertly executed market development strategy.
In this article, we’ll explain what market development is and how you can employ it to increase sales and grow your business.

What is market development?
Market development is the expansion of your total addressable market (TAM) and how much market share you can expect to claim.
A market development strategy can focus on how a business might grow revenue by embracing one or both of the following initiatives:

Developing a new product line to increase revenue by selling to new customers, or up-selling to existing ones.
Creating a plan to sell existing products/services to new demographics, through such initiatives as adding locations or expanding delivery radius.

In the first scenario, TAM increases because by offering a new product or service, you’re effectively increasing the maximum amount of revenue you can attain from your existing customer base.
Think of a jeans company that starts to design shirts and jackets – this company might have tapped out their market’s interest in jeans, but those same customers might be willing to also buy clothing other than jeans from this company.
In the second example, TAM increases because you’re simply adding more people to your target market, and are able to service new customers without investing in a new product line. Think of corporate expansion by way of hiring salespeople to service a new region, or a restaurant opening up a second location on the other side of town. 
How to Create a Market Development Strategy
The decision of when and how to develop your existing market should be a methodical process.
Just because your business has struck lightning once does not mean your new expansion plan is a guaranteed success.
Because of that reality, follow these steps and use these resources to determine if you should develop your market, how it should be developed, and whether or not the initiative is successful.
Step 1: Research Your Development Opportunities
It’s always tempting to go after the next big thing – whether it’s adding more areas of focus to your consulting business or adding more items to your restaurant menu.
However, before you spend time, money, or resources on developing your market, take these steps to determine if the expansion is worthwhile.
Review Your Buyer Personas
Featured Tool: HubSpot Buyer Persona Templates

Download These Templates
When expanding your market, you face the potential need for net new or revised buyer personas, which are semi-fictional representations of your ideal customer based on market research and real data about your existing customers.
Consider the motivations, demographics, and backgrounds of your new target market to help you decide whether or not the development initiative makes sense.
Research Your Market
Featured Tool: HubSpot Market Research Kit

Download This Kit
Understanding your hypothetical positioning in a market is key before attempting to enter it. To that end, conduct market research exercises like a Porter’s Five Forces Analysis or a SWOT Analysis to determine your strengths, weaknesses, buyer power, threat of substitutes, or other attributes compared to competitors in this new market.
Additionally, you’ll want to calculate market penetration before moving forward with any plans to expand. 
Survey Your Customers
Featured Tool: Customer Satisfaction Survey Templates

Download These Templates
If you’re hoping to expand your current product line to generate more revenue from existing customers, make sure your intended expansion will be warmly received. Asking yourself why this development makes sense coming from your organization is a good first step.
However, talking to and surveying your customers to see if your proposed expansion is beneficial to their lives (and, more importantly, whether or not they would purchase it from you) is a necessary proof point before expanding your offerings as a business.
Step 2: Set Your Growth Goals
A successful market development will come with added sales, profit, employees, customers, products, users, locations, or some combination of these criteria.
Because there’s so much on the line, develop goals for which facets of your business you intend to grow, in addition to what your growth goal for each criteria is.
For example, by adding one more location, you may set the following growth goals:

Increase customers by 90%.
Increase revenue by 100%
Double annual profits after recouping the initial investment.
Increase employee headcount by 20 people.

During this stage, you should also consider the requirements needed to help you hit your growth goals, such as initial funding, tools, and software to help you get the initiative successfully up and running.
Lastly, the most important metric to measure before attempting to expand or develop your market is ROI. In this step of the process, compare the upfront costs of developing your market as intended with the projected revenue numbers of a successful expansion.
If the ROI is not encouraging enough to move forward with, you may need to go back to the drawing board and determine a new growth strategy and set of goals.
Featured Tool: Growth Strategy and Planning Template

Download the Template
Using the template above, outline your growth goals and strategy to lay the foundation for your market development initiative. This template will help you plan out the steps necessary to achieve your goals and help you determine whether or not they are realistic for this project.
Step 3: Create Your Marketing Plan
An increased market means an increased need for effective marketing.
To generate demand – or to capture existing demand in your market – make sure your marketing plan is up-to-date and reflective of the initiatives it will take to grow your market share to its desired level.
Consider all of the following initiatives and how they’ll play a role in generating more revenue in your newly developed market:

Email Marketing: Will you communicate with existing prospects via email to alert them of your initiative? Do you have a list of saved contacts who expressed interest in what you sell, were unable to make the purchase, and might now be able to purchase from you?

Social Media: Do you have organic and paid initiatives to generate buzz and spread the word to grow awareness on social media?

Content & SEO: Do you have website and blog content planned to capture the interest of website visitors hoping to learn more about what you’re selling?

Local Marketing: If you’re developing your market on a regional level, are you working with local publications, PR agencies, or advertising platforms to appeal to nearby potential customers?

Featured Tool: HubSpot’s Marketing Plan Template

Download This Template
Document your marketing plan supporting your market development with the template above, and make adjustments to it as needed to ensure you’re reaching your market in an accurate, appealing, and consistent fashion.
Step 4: Go-To Market
The time has come – your research and planning are complete, and you’re ready to formally enact your development strategy, whether it’s opening the doors of your new location or making your new product available for purchase on your website.
But before you start collecting revenue, there are a few final steps to take – specifically, aligning your team on the best way to conduct this go-to-market launch.
Going to market is successfully completed by managing three imperative internal tasks – all of which can be done with this Product Go-to-Market Kit:
Campaign Planning
The campaign plan should be the one-stop shop for anyone who has a stake in the success of this project. It should provide a general purpose for the market development project, in addition to the tactical and strategic elements team members need to adhere to in order to see the project go off without a hitch.
Sales Planning
The sales plan should provide more specific insights for the sales team – especially regarding overall projections, team or individual goals, and strategies for how the organization intends to meet these goals
Team Email Updates
For the company at large – particularly for individuals who need to be informed but may not have set tasks to complete – team email updates are a staple of communication during market development. This messaging should contain a status check for the launch timeline, and outstanding tasks, and any notifications the company should be aware of during their day-to-day work.
Featured Tool: HubSpot Go-to-Market Kit
Download This Kit
To centralize your internal planning and communication efforts during your market development process, use the HubSpot Go-to-Market Planning Kit.
Step 5: Analyze Your Results
Once you’ve taken the necessary actions to develop your market, the work has only begun. After launch day, you’ll need to be sure customers are satisfied, products and services are high-quality, employees are retained, and – most importantly – goals are met.
Start collecting sales data as soon as possible so that you can begin analyzing whether or not you’ll meet your projections. If not, you may have to determine a plan to either adjust your goals to become more realistic, and/or adjust your strategy to ensure your goals are met.
Once data are available, make sure you’re presenting your findings accurately and clearly so that stakeholders can fully understand what the results are, how you achieved them, and what the next steps of your market development strategy are.
Featured Tool: Marketing Reporting Templates

Download These Templates
Available in PowerPoint, Excel, and Google Drive, these templates will help the project driver communicate the results of your market development strategy to your team.
Developing Your Market
Get ready to grow your business – by following these outlined steps and using these free planning resources, you’ll be prepared to turn your market development idea into a reality. As a next step, learn by example and read up on how five prominent companies developed and acted on their growth strategies.

Couldn’t we all use something to help lighten the workload? In this burgeoning age of efficiency, the market is continuously flooded with various marketing tools designed to help you work faster, harder, and smarter. And while there are a lot of gimmicks out there, there are also a lot of tools that do exactly what…
The post 5 Tools That Will Make Your Inbound Marketing Easier appeared first on Benchmarkemail.

Most social media feeds are almost distractingly busy — full of photos, videos, and text updates from friends and brands you follow. Instagram is different — you can only look at one post at a time.
And while Instagram’s simple, clean interface makes to easy to focus on users’ beautiful photography and interesting videos, it also leaves something to be desired: the ability to easily repost other users’ content.

But fear not: for every problem, the internet has afforded a solution. We tested out four different ways to repost content on Instagram in a few simple steps. All of these methods are free, but some require you to download an app from the iOS App Store or Google Play first.
Disclaimer: Pursuant to Instagram’s Terms of Use, you must first reach out to the Instagram user whose content you want to reproduce and obtain written permission to do so. You can do this by commenting on the image and asking, or by sending them an Instagram Direct Message, which can be accessed by tapping the paper airplane icon in the upper right-hand corner of the app.

How to Repost on Instagram
To repost someone else’s Instagram post, you first have to obtain that person’s permission to re-use their content. Then, you can use an external app such as Repost for Instagram, Instarepost, or DownloadGram. You can also take a screenshot of the photo with your mobile device.

Using Repost for Instagram
1. Download Repost for Instagram.
Download Repost for Instagram for either iOS or Android. Both devices are compatible with this app, which integrates directly with Instagram so you can share content from other Instagram users from your mobile device.

2. Identify a photo or video to repost.
Open your Instagram app and find a photo or video you’d like to repost from your own Instagram account. Tap your chosen photo from the original poster’s photo gallery to see its full view, as shown below.

(Psst — do you follow HubSpot on Instagram?)
3. Copy the post’s share URL to your clipboard.
Once you’re on the photo’s or video’s landing page, tap the “…” icon in the upper-righthand corner of the post. Then, tap “Copy Share URL” (the button will look the same on Android devices).

4. Open Repost for Instagram.
Once the photo is copied to your phone’s clipboard, open Repost for Instagram. The post you copied will automatically be on the app’s homepage, as shown below.

Tap the arrow on the righthand side of the post. There, you can edit how you want the repost icon to appear on Instagram.

Tap “Repost.” Then, tap “Copy to Instagram,” where you can add a filter and edit the post.

5. Edit the post’s caption and share your repost.
Tap “Next.” If you want to include the original post’s caption, tap the caption field and press “Paste,” where the original caption will appear with a citation that credits the original poster with your reposted photo.

When you’re ready to share the post, tap “Share” as you would a regular Instagram post. Here’s how the post appears on your Instagram profile:

Using InstaRepost
1. Download InstaRepost.
Download InstaRepost for iOS or Android devices to share content from other Instagram users from your own Instagram account via your mobile device.
2. Give InstaRepost access to your Instagram account.
Open InstaRepost, log in using your Instagram credentials, and authorize it to access photos, friends, and similar content associated with your Instagram account.

3. Use InstaRepost to look up the original poster’s username.
InstaRepost will only show you a small selection from your Instagram feed. If you know what post you’re looking for, tap the magnifying glass icon on the bottom toolbar of the InstaRepost app to access the Explore tab. Enter the username of the person whose photo you want to repost.

4. Save the photo to your phone’s camera roll.
Once you’ve found a post you want to reshare, tap the arrow in the lower righthand corner. Then, tap “Repost,” then “Repost” again. This will first save the photo your mobile device’s native camera roll, where you can retrieve it in the Instagram app.

Navigate to your Instagram app and tap “Library.” You’ll see the post saved to your phone’s camera roll. Tap the photo to pull it into Instagram.

5. Add a filter and a citation, and share your repost.
Add a filter and edit the post as you would any other. Then, select “Next” and tap the caption field to paste the original caption. The repost won’t automatically include a citation, so we suggest adding one by typing “@ + [username]” to credit the content’s original poster. Then, press “Share.”

Here’s how the post appears on your Instagram profile:

Using DownloadGram

DownloadGram lets Instagram users download high-resolution copies of Instagram photos and videos to repost from their own accounts. Luckily, there isn’t an app you need to download to repost using this process. Here’s how to do it:
1. Open Instagram and find a photo or video to repost.
Open your Instagram app and find the post you want to repost. Tap the “…” icon in the upper righthand corner of the post and click “Copy Share URL” (this button will be the same for both iOS and Android mobile devices).

2. Paste the post’s share URL into DownloadGram.
Open your mobile internet browser and navigate to DownloadGram — or simply, downloadgram.com. Paste the URL into the text box that appears on the website’s homepage. Then, tap “Download.”

Tap the green “Download Image” button that appears further down DownloadGram’s homepage.

3. Download the post.
You’ll be directed to a new webpage with the content ready to download. Tap the download icon — the box with an upward-facing arrow, as shown below — then tap “Save image.”

4. Open Instagram and find the photo or video in your camera roll.
Return to your Instagram app. The image will be saved to your phone’s native camera roll, so edit it as you would any other Instagram post.

5. Add a caption and share your repost.
The repost won’t include a citation, so we suggest adding one by typing “@ + [username]” to credit the original poster with the photo or video. Then, press “Share.” Here’s how the post appears on your Instagram profile:

Taking a Screenshot
This method doesn’t require any or other websites to repost on Instagram. It’s worth nothing that this method only works for reposting photos, not videos. Here’s how to do it:
Find a photo on Instagram you’d like to repost, and take a screenshot with your phone.

For iOS: Press down on the home and lock buttons simultaneously until your screen flashes.

For Android: Press down on the sleep/wake and volume down buttons simultaneously until your screen flashes.

Tap the new post button in the bottom-center of your Instagram screen. Resize the photo so it’s properly cropped in the Instagram photo editor.

Edit and filter the post like you would any other Instagram post. Keep in mind that your phone will take a screenshot of everything on your screen, not just the photo you want to repost. So, be prepared to crop the sides of the screenshot to capture just the image you want to share with your followers.

The repost won’t include a citation, so we suggest adding one by typing “@ + [username]” to credit the original poster with the photo you’re reposting. Then, press “Share.” Here’s how the post appears on your Instagram profile:

Now that you’ve learned how to repost on Instagram, you can diversify your profile with content sourced from friends, family, and brands. Use the methods above — being sure to cite the source of the original post — to quickly and easily reshare your favorite content.
Looking for more ideas for sourcing and creating Instagram content for your brand? Download our free guide to using Instagram for business here.

This article is about a sales funnel – a marketing model that helps you plan and keep track of your sales & marketing processes in order to maximize sales and revenue. Read on to learn what a sales funnel is, how it works and how to create one yourself.