Author: Franz Malten Buemann

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Looking for the best email marketing service for your needs? Check out our list of the 12 best email marketing platforms where we highlight and compare their key features.

I’m looking for some way to classify a list of ad agencies, based on keywords found on their website. For example, any company that has the word “branding’ or “strategy” on their site would be a good lead for us. ​ Is there any tools out there that would do this? submitted by /u/jirashap [link] [comments]

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Looking for a solution ( SaaS connectable to Zapier) that can generate certificate files (pdfs for instance), and automatically fill them with a person’s name. Ideally shareable on social media. Any tips or experiences submitted by /u/Olivy_Livy [link] [comments]

Instagram has over 2 billion monthly active users worldwide and is among the top five most-used social media platforms. So, it’s safe to say your organization’s audience is among Instagram’s many users.

But how can you be an effective Instagram manager who can tap into your brand’s target audience on the platform?To help set you up for success, here are some tips, tools, and professional advice that will make you an excellent Instagram manager.
Instagram Management Tips
Instagram Manager Tools
How to Be an Instagram Manager: Professional Tips and Tricks

Instagram Management Tips
Here are a few things you can do as an Instagram manager to boost your brand’s presence on the platform.
1. Follow Instagram best practices.
Make sure all your Instagram posts follow best practices to boost discoverability and engagement. One best practice is to create engaging content. For Reels, engaging content means grabbing the audience’s attention with transitions and effects, timed text, and interesting audio.
To make your photos more engaging, use colors that are consistent with your brand. Instagram suggests using natural light for bright and balanced images. The platform also encourages businesses and creators to highlight their products by showing them in use.
Create carousels with a mix of videos or photos to tell a story. Feature your most compelling content on the first slide and use different angles to highlight your product’s benefits and features.
Make sure all your posts include a compelling caption that starts with the most critical information and is short and to the point. Use a consistent brand voice and encourage your audience to take action (“Call today!”; “Buy now!”).
Finally, use tags to make your posts easier to find. Tags include hashtags relevant to your business, such as #homeimprovement if you sell improvement goods or #fashion if you’re a fashion or clothing brand. You should also tag your partners and collaborators when necessary to include them in the conversation. To help potential consumers find your business, tag your business location.
Pro Tip: Instagram prioritizes Reels, so aim to leverage Reels in your Instagram content often, especially Reels highlighting key features of your product or service.
2. Optimize your profile.
Optimize your Instagram, so it’s easy to find and makes your brand stand out. Include a primary word in the brand’s Instagram name and username. For example, if your brand works in interior design, include the primary term “interiors” to attract users searching the word in Instagram’s search bar.
You should also use keywords in your profile’s bio and captions to optimize your profile for search results and to get on Instagram’s Explore page. Keywords also make for excellent hashtags, which can further help users discover your page.
Pro Tip: Look at the accounts of other companies in your industry to see what keywords they often use in their Instagram content.
3. Respond to comments and direct messages.
Managing an Instagram account isn’t just about posting content — it’s also about building community. To develop and maintain your audience on Instagram, answer questions, thank your followers for their support, keep them informed on upcoming products and services, and be a responsive source of knowledge regarding your brand.
What We Like: Consumers prefer to interact with people and not just brands, so knowing there is a person behind the account who will answer questions, interact, and provide information is comforting and builds trust with your audience.

4. Have a consistent brand voice.
Understand your brand’s mission and develop a consistent brand voice that matches its vision. To keep your brand’s voice consistent, create a style guide for you and your team to follow whenever posting to its Instagram or interacting with followers.
Pro Tip: A consistent color pallet can also be part of your brand voice on Instagram.

Instagram Manager Tools
The following tools will help you effectively manage your brand’s profile to make it stand out.
1. Instagram Insights
Instagram Insights is a platform tool that allows users to track followers and performance. With Instagram Insights, you can get valuable information regarding the accounts you’ve reached or engaged, your total followers, your shared content, interactions, and plays. The information gathered from the tool will keep you updated on trends, the content your audience enjoys, and what kind of content your account performs well.
The tool is only available on the Instagram mobile app.
2. Iconosquare
Iconosquare is a social media analytics and management platform that gives in-depth insights that help users measure, benchmark, and improve both organic and paid performance. The platform also makes sharing key metrics with your team easy by allowing you to create and automate reports. Those reports can also be downloaded and shared as PDF or CSV files for your team.
Iconosquare also provides competitor and industry tracking tools to keep track of competition and show how your performance compares to the rest of your industry. Other helpful tools include an intuitive scheduler and the ability to manage multiple profiles simultaneously.
3. Ads Manager
Ads Manager is Meta’s “all-in-one tool” for creating, managing, and tracking the performance of ads across Meta’s properties — including Instagram. With Ads Manager, you can:

Create brand-new ads
Define your audience for more intelligent targeting
Set up and manage your ad budget
Run ads across multiple apps

Ad Manager also allows users to adjust campaigns, test ad performance, and get real-time insights.

How to Be an Instagram Manager: Professional Tips and Tricks
We spoke to six Instagram managers to give us their best tips and tricks on managing an Instagram account. Let’s dive into trade secrets that Instagram managers swear by.
1. Focus on engagement.
Instagram’s main value proposition is that the platform brings together people and the things they love. That’s why engagement is a top metric for this platform.
Vana Korrapati, a digital marketing strategist and social media manager, says, “I always try to engage my audience by including some of them in my posts. This brings my audience together for a meaningful conversation.”
Korrapati uses a clear tactic for a particular goal, meaning she’s created a SMART goal — one that’s specific, measurable, attainable, relevant, and time-bound.
You’re more likely to attain goals with those qualities.
For example, your goal on Instagram should be more than just raising awareness. You need to know what tactics you will use and how to measure that precisely, whether it’s through follower count, impressions, reach, or engagement.
Korrapati measures her goal of brand awareness through engagement metrics. She says, “My main motive on Instagram is to build awareness, so I track follower count, impressions, and reach.”
Additionally, she also evaluates her process continuously.
She says, “I use Instagram analytics actively on my campaigns to understand the engagement and continuously tweak my strategy. Not evaluating your Instagram analytics could lead to targeting the wrong audience and driving irrelevant visitors.”
2. Build an emotional connection.
On HubSpot’s Skill Up Podcast, Matthew Brown, a senior podcast producer at HubSpot, discusses how to use Instagram to drive awareness and purchase intent.
One of the main takeaways is to build an emotional connection. Instagram makes this easy because you can directly communicate with consumers and potential customers. You can do this by using interactive features such as polls or by replying to comments promptly.
Additionally, building an emotional connection will help you increase trust with your audience.
You can look at your comments to track the emotional connection with your audience. These are good metrics because it takes a lot of time for the user to do, and it shows the algorithm that people are engaging with your content.
3. Be consistent with your visual branding.
Although we’re past the days of perfectly planning your Instagram grid, visual branding is still important.
According to Leslie Green, a campaign manager on HubSpot’s social media team, “Don’t ignore the importance of consistent visual branding across Instagram — which includes posts, Stories, Reels, live video, and your highlight covers.”
As more people search for products and brands within the platform, consider your Instagram profile like any other landing page.
That means you should use brand guidelines, as we do at HubSpot, to help achieve consistent branding on Instagram.
Green adds, “You want your page to visually communicate your brand as soon as someone reaches your page. Instagram is a highly visual platform, so use that to your advantage with a consistent look and feel to increase brand recall.”
4. Use Instagram Stories.
With Instagram Stories, you can show up for your audience every day — and you should because Stories are one of the best ways to be noticed by your audience.
If your Stories become one your audience is consistently watching, you’ll show up more often in their feed.
According to Kelsi Yamada, on the HubSpot social media team, “We love Instagram Stories, and your audience probably does too. Meet them there by posting your own, and engage them with the platform’s poll, quizzes, and questions. These stickers help make your Stories fun, memorable, and something to look forward to in the feed.”
5. Test everything.
Like any trend, you shouldn’t immediately buy into every fad.
According to Kelly Hendrickson, a social media manager at HubSpot, “Don’t buy into the trends; test them. Everyone you talk to (including everyone in this blog post!) will have their tips and tricks. The important thing to remember is that what works for one account may not work for yours.”
That’s why you need to test, learn, and repeat.
And remember, for every strategy you test and implement, you want to maintain your customer’s focus.
Hendrickson says, “Never forget your audience. People opt-in to be part of your conversation on Instagram. Give them a reason.”
6. Provide value to your audience while working smarter, not harder.
Jennifer Stefancik, a social media manager of the HubSpot Academy Instagram account, says the best thing to do on Instagram is to provide value to your audience.
She says, “Make sure each post — both the creative and the caption as standalone elements — provides value to your audience.”
Once you’ve nailed that, you should work smarter, not harder. But how can you do that?
Stefancik says, “Use Canva (or a similar tool) to create your posts and Stories in advance. Creating them on the fly can be unnecessarily stressful and leaves room for typos.”
When you create posts in advance, you can use the same fonts and colors and plan for interactive features like polls or questions. This helps you make your feed look consistent.
Additionally, Stefancik recommends using a link in bio solution (HubSpot uses LinkTree), so you can drive followers to different parts of your website. This also helps create value for your audience.
These are some of the most successful strategies we’ve used. But you don’t have to take our word for it. You can see how our HubSpot Academy Instagram account conversions grew by 475% for only $6 a month.
While these trade secrets from social media managers are helpful to anyone getting started on Instagram, remember to test them on your account. It’s essential to test any strategy you use for your social media team to see what works.

Have you ever looked back at a moment or event in your life and realized that it was an impactful turning point? I just recently had that experience.A couple of months ago, a change to my main role at Buffer prompted me to re-evaluate how I organize myself and plan my day. The results? They’ve been impactful.I’d love to share a bit of context.I’m a Customer Advocate working in the support team at Buffer. For the most part, my approach to work has always been quite passive. I was able to succeed in my role by consuming information and reacting to questions brought to me. I didn’t push a lot of information outward. Most of my time is spent working directly with our customers or contributing to projects that would impact the customer experience. Most of my meetings (we call them ‘syncs’) were with other members of the Customer Advocacy team. Then, in January 2022, I had the exciting opportunity to jump into a new function as a liaison between the Customer Advocacy team and our Engineering, Product, and Design (EPD) teams. Some of my responsibilities would include making sure our support team is fully informed about what features we’re building, passing along customer feedback and insights to EPD, and helping to plan new feature launches. I was all-in, but I also had a lot to learn about how EPD works, how marketing launches flow, and more. Things move fast, and the relevant information that I need to be effective in this role can pop up in any one of a number of our communications apps. There’s no way I could do all this without being much more organized than I was before.I had no choice but to shake up how I work. I could no longer function in the uncertainty or anxiety that I might have forgotten something important that I was supposed to do. And, while I do love the fresh start that a new notebook and pen provides, this effort required more of me than just a new stationery purchase. Over the last several months, I found that a combination of six mindset tweaks and new habits have helped me keep up with my commitments and reduce uncertainty.*Disclaimer: While all of these habits have worked nicely for me, it could be the case that you’ll want to tweak them or completely ignore them based on your own preferences and work style.1. I have a morning routine to plan my day.Working from home can quite easily mean that not much happens between the bed and the laptop. That’s never felt great to me, and even before we got a dog, I would leave the house for a walk to get a coffee or for a run or a gym session. I needed to feel like I was doing something before ‘going to work’. Now we have Diego, his morning walk is part of a routine that really helps me start my day right.When I sit down to work, I have my list of tasks, which I have set up in a board view in Asana (the tool I use for planning my work). The columns I work with are Today, Tomorrow, and Later. This helps me keep today’s priorities in focus.Then, I have a checklist of all the places I review every day: email, Slack, Threads, and a bunch of bookmarked internal documents so that I don’t miss a thing.I check my calendar and make sure I’m ready for any meetings and syncs that day. For bigger meetings, such as a performance review, I’m sure to have a reminder set days or even weeks in advance in Asana.All of these practices give me a clear idea of what today will look like. Once I know what to expect, I’m ready to dive in.2. I use notification management to keep informed.To make sure I don’t miss any important conversations I should be aware of, I set up notifications to let me know when someone makes a change to a specific document, when someone comments in certain Slack channels, and when new updates are shared in key Threads forums.While checking individual apps for their notifications is a great flow for some people, I’ve found that sending all app notifications to my email inbox is the most thorough process for me to follow because everything is in one place. I hold myself accountable to this by having a daily goal to clear out my inbox.3. I take time to prioritize.Prioritization hasn’t always come naturally to me. There are often tasks with a similar level of urgency, and picking and choosing which feels more important/urgent isn’t always easy. There can be feelings of guilt for not doing something that you’d planned or committed to, and that cognitive friction just adds to the challenge. I’ve found that the best way to really honor prioritization is to consider the impact of not doing that work. Would it matter?If honoring the true prioritization means that I have to delay another commitment, I’ve learned that the best way forward is to communicate to the other stakeholders as quickly as possible, to ask for help, or to delegate.4. I break bigger projects down.Some projects, such as launching a new feature, can be divided into subtasks and milestones. When doing this, it’s usually quite clear which order things need to be done in, and I’ll add a due date for each task/milestone.If other people are involved, I’ll be clear with them about the timing I have in mind. The beauty of this is that if some unexpected time becomes available, perhaps if a meeting gets canceled, I know I can make progress with a sub-task rather than feeling like I need to wait until I have a whole day clear before I can get started.5. I’m more disciplined.It’s ok to say no, delegate, or ask for more time. It can feel good to say “yes” to requests for help, especially if it’s a task I think I’ll enjoy. I’ve learned that, unfortunately, the pleasure of getting involved in something new can sometimes become outweighed by the dreadful feeling of an uncompleted task getting pushed down the list. I’ve learned that saying “no” or “Is it ok if I get to that next week?” can sometimes be the best gift I can give to the other person. I also like to think through who else might be a better option as the owner of this. Perhaps we can chat with them about taking it on or sharing the work.Tackle quick jobs on the spot and add bigger jobs to the to-do list. Some tasks that crop up can be done then and there, even if they’re not high priority. If something takes 5-10 minutes, I like to tackle it. However, I like to be alert and use discernment! It’s important to ensure that many small tasks don’t derail bigger plans for the day.Strip the to-do list! I’ve found that it’s important to revisit my to-do list– especially if it seems ever-growing – and delete things from it. It feels great! The question ‘what would happen if I didn’t do this?’ normally helps bring clarity to the decision of deleting something. Once finished, I inform anyone else involved in that work.Get started even when motivation is low. Big projects, tasks that don’t feel exciting, and low-priority projects that have been put off can end up as standards on a to-do list. I like to approach these projects by dedicating just 10 minutes. Sometimes this small bit of momentum allows the rest to fall into place.6. I recognize the feeling of overwhelm and act on it.I want to prioritize myself by taking time for periodic mental health check-ins. Am I fed, hydrated, and rested? Would a 5-minute break help? It’s so tempting to push stubbornly against a brain that doesn’t want to function properly, but ultimately it’s unproductive.As humans, if we’re feeling slower than normal, less focused, or have a lack of motivation, it’s important to lean into those cues.Some ways I’ve learned to ease the drag are to:Defer some tasks to tomorrow or another time,Ask for help, orJust step away for a good 10-30 minutes.Once the moment is dealt with, I like to reflect on what happened. When I have a sense of it, I can create a plan to avoid it next time.I’m grateful that this new opportunity afforded me enough disruption to shift my mindset positively. It put me on a journey to becoming more organized and productive. The above are six things that have helped me thus far, but I have a lot of learning still to do and would love to learn from you. Speaking of which…Over to you! What tips and tricks have you picked up that have made a big difference? I’d love to hear the stories behind them, too! Feel free to reach me via the social channels listed on my Start Page.