CX Demo

Author: Franz Malten Buemann

  • Beyond a shadow

    How certain do you need to be?

    When presented with a new opportunity, or a risk to be avoided, do you have any doubts?

    Because there are always doubts. And then we multiply it, waiting for the doubt to go away, for it to not only be a shadow of what it was, but beyond that…

    The desire to avoid change is rarely held to the same standards as progress. By the time the shadow is gone, it might be too late.

  • Advice Needed: Email/automation vs. Marketing Anayst

    submitted by /u/wdwm_ [link] [comments]

  • Autopilot Online Marketing

    Check this article about Autopilot Online Marketing . Very usefull stuffhttps://sites.google.com/view/autopilotonlinemarketing/
    submitted by /u/jon1ar [link] [comments]

  • “The way we’ve always done it”

    There’s a lot to be said for tradition, for stability and for the foundation that the status quo gives us to move forward.
    But, if we were on the spot to analyze our day, our processes and our assumptions, how many things do we do simply because we are in the habit?
    It’s impossible to try every option, to explore every alternative and examine how every culture or competitor does things, but…
    If we don’t even know we’re doing things by rote, when will we be restless enough to try to make them better?

  • Invitation to my Facebook group

    Please all accept my invitation to my Facebook group, we can make a huge community and find works! this is the link https://www.facebook.com/groups/554525002121207/
    submitted by /u/No_Mathematician2855 [link] [comments]

  • Why the Human Element of Customer Service is More Important Than Ever

    2020 began with chatbots threatening to take an ever-higher percentage of customer contacts. Then, the coronavirus pandemic occurred, and overall call volumes increased dramatically for most contact centers. Chatbots and coronavirus combined to make the human element even more important from a customer experience perspective. Full article: https://www.8×8.com/blog/human-element-customer-service
    submitted by /u/vesuvitas [link] [comments]

  • The 5 Best Ebook Formats for Marketers [Free Templates]

    Some argue that in the world of marketing, ebooks are dead. Others say they are not. But the fact is that ebooks — when written, designed, and marketed properly — can generate thousands upon thousands of contact submissions for your business. Whether you’re just getting started with ebook creation as a marketing tool, or you’re reconsidering the role of ebooks in your existing content strategy, you’re likely asking yourself an important question: What is the best ebook format for the ebooks in my marketing library?It’s important to note that this question can be answered in two different ways:

    What is the best ebook format for content creation?
    What is the best ebook format for content consumption?

    Here, we’ll cover best practices for both of these topics — and explain how HubSpot’s Ebook Templates can help you achieve your marketing team’s lead generation goals.
    Featured Resource: 18 Free Ebook Formatting & Creation Templates
    Download Free Ebook Templates
    Need help formatting your ebooks? Our collection of 18 free ebook templates will help you create and format your ebook content for an incredible reader experience in Microsoft PowerPoint, Adobe InDesign, and Google Slides so that you can format your ebooks in the way that best suits your marketing team and your content readers.
    The 3 Best Ebook Formats for Content Creation
    1. Adobe InDesign

    Adobe’s advanced design software gives content creators a myriad of options for creating and formatting their ebooks.
    These advanced features do come at a price, but experienced marketing designers rely on Adobe InDesign because of those features.Click Here to Download 6 Adobe InDesign Ebook Templates.
    Pros:
    Adobe is known for being feature-rich. As a result, you can expect your ebooks to look their best when made with InDesign, as you’ll be able to create and incorporate original design elements right in your document.
    Cons:
    For an inexperienced designer or for the marketer who just needs to get a serviceable offer released, the bells and whistles that InDesign offers might not be necessary. InDesign’s interface and usability aren’t the most straightforward, and could require you to put in more effort than is needed for your final deliverable.
    2. Google Slides

    Google Slides is a simpler tool for making an ebook when compared to InDesign, and the fact that documents live online mean you can collaborate in real-time with your team members to make a fantastic deliverable. Oh — and it’s free, which is helpful if you have a limited marketing budget. Click Here to Download 6 Google Slides Ebook Templates.
    Pros:
    Google Slides is a great tool for marketers who need to make a good ebook quickly — especially if you’re working alongside team members and are sourcing feedback from them. The interface of Slides is arguably more straightforward than InDesign’s, meaning you can move and edit creative elements faster if you’re new to both tools.
    Cons:
    Because Google Slides is primarily a presentation tool rather than an ebook creation tool, you may miss out on some necessary features that would help make your ebooks the quality they need to be in order to warrant your leads’ attention.
    Conversely, you might need to make design elements elsewhere, such as an Adobe software or Canva, and later import these creative elements into your Slides deck. This could create an inconsistent creation experience if you need to track down design elements after you’ve created them.
    3. Microsoft PowerPoint

    A slightly more advanced option than Google Slides — but not quite as advanced as Adobe software — PowerPoint is another presentation-making platform that can be used to design an ebook.
    Pros:
    PowerPoint has some features that Google Slides does not, such as better effects for designing. PowerPoint is also an offline software, meaning you can build your ebooks without wifi.
    Cons:
    PowerPoint is a paid software, as opposed to a free tool available in G Suite. You’ll also be in asynchronous communication with your team if you’re collaborating with them on edits and additions. Lastly, while it has better creative features than Slides, it doesn’t come close to the advanced features of InDesign.
    Click Here to Download 6 Microsoft PowerPoint Ebook Templates.
    The 2 Best Ebook Formats for Consumption
    1. Interactive PDF
    The best ebook format for ebook consumption is an interactive Portable Document Format, or PDF. PDFs are the go-to option for content marketing ebooks for many reasons — among them the consistency of their design and readability on different devices.We at HubSpot use PDFs for our ebooks because we can embed links to relevant pages and sources in them, can upload them right into our content library and File Manager, and trust that the design will appear as intended if our leads open the ebook in Chrome, Safari, Preview, on their phones, or on a desktop.
    The interactive nature also means if we include an open text box for readers to complete an activity in the book (like in our Content Marketing Workbook), readers can complete the activity in whatever application they’re consuming the content.
    2. EPUB

    EPUB, short for electronic publication and saved with an .epub file extension, is another way for you to save your ebooks. EPUBs rose in popularity after becoming a prominent ebook format for e-readers, but given its accessibility on Apple macOS and iOS products via Apple Books, the format is also a viable — though somewhat limiting — option for content marketing ebooks.
    One unique feature of the .epub file format is its scrollability. To mimic the reading of an actual book, readers can view one page at a time and must scroll or swipe horizontally, as opposed to vertical scrolling with PDFs, which gives your readers the feeling of reading a book as opposed to interacting with website content. However, this also means readers might have to do more work to navigate the content and find the information they are looking for. Additionally, video and audio files can be embedded in the .epub format, unlike PDFs, which means your readers can consume more interactive content without leaving the ebook.
    If you’re tired of the PDF option and want to spruce up your content format, you can save your InDesign ebooks as an .epub file – just be prepared for some readers being unable to read your content, which is something you likely don’t want to be the case.
    Formatting Your Ebooks
    There’s no one perfect ebook format, but that just means there’s more options for your team to work with.
    If you’re just getting started, we recommended using Google Slides – since you’ll be able to collaborate with your team more easily, create your content for free, and see how your audience reacts to ebooks before making a major investment in time and resources.
    As you scale, and if you’re able to work with a designer, we suggest formatting your ebooks in InDesign. When it comes to saving your ebooks, it’s best to stick with the interactive PDF format for wider accessibility.Either way, make sure you check out HubSpot’s 18 Ebook Templates for free InDesign, PowerPoint, and Slides templates to build, format, and design your ebooks.

  • A Lack Of Customer Experience Budget Doesn’t Justify A Budget Experience

    You don’t need money to alter the way you treat customers or people. If your hands are financially tied, you’re operating with limited budget or influence don’t be disheartened. There are ways to make an experience impact. Background A recent CX project posed a conundrum. One many experience professionals will have encountered. A company I…
    The post A Lack Of Customer Experience Budget Doesn’t Justify A Budget Experience appeared first on Customer Experience Magazine.

  • Blunders and mistakes

    In chess, a blunder is a mistake that no one can excuse. Even one blunder and you’re probably going to lose.
    In our vigilance to avoid blunders, sometimes we try to eliminate mistakes as well.
    For understandable reasons, we spend a lot of time trying to avoid blunders and minimizing mistakes. But if that’s all we do, we’ve given up the chance to do something magical.
    If you’re working on the frontier, if you’re leading, creating or inventing, you’ve signed up for mistakes. That’s the price of innovation.
    After the fact, it’s easy for an attempt at great work to look like nothing but a blunder. But it might simply be a mistake that we can learn from.

  • Getting Started with Lightning Flow – Part 40 (Email-to-Lead with the Help of Lightning Flow)

    Last Updated on December 17, 2020 by Rakesh Gupta Big Idea or Enduring Question: How to utilize the Flow and set up email-to-lead in salesforce?  Lightning Flow is a powerful feature provided by Salesforce to minimize the code in your … Continue reading →