CX Demo

Author: Franz Malten Buemann

  • Why “Unbounce – Landing Page Builder” is the #1 choice of Marketing Agencies, Ecommerce, SaaS and Online Marketers?

    submitted by /u/Same-Influence6119 [link] [comments]

  • How to automatize Lead Generation Campaigns

    Hi, I would like to automatize the process between lead generation and contract signing. It can involve coding but it must be a platform that is handling most of the operations (my opinion is that there must be 10s of products/products that will be always better than custom code) The platform must connect and manage:
    Ads Platform (Facebook, Google, Bing…) and its targeting audiences/lists, change bidding… Mailing platforms (Mailchimp or the platform itself must be able to send hundreds of e-mails per days which will not end in Spam) bases on conditions send emails and update databases SMS, Send SMS based on inputs for CRM / Call Center CRM (PipeDrive, Your suggestion or platform itself must be able to manage the leads/clients. I would like to avoid to use WordPress which can slow web page or Salesforce which can be too complicated/necessary to be used by our Call Center
    Tracking “Marketing data” (Data from web forms; Ads campaigns data as Search term, Campaigns name, Source, ….) Tracking “Sales data” (number of inbound/outbound calls, number of emails, SMS, the status of the lead, IP of the lead…)
    Call Center (Call Rail or Your Suggestion) Web page / Landing page Reporting tool (graph, alerts, weekly emails)
    I have experience with custom coded which is hard to update (add new features), AutopilotHQ which seems too expensive if you have a lot of leads/big database and I got a recommendation for Hubspot. It would be really good if most of the settings are possible via diagrams (as in AutoPilotHQ). What platform would you use to solve the automatization
    submitted by /u/Luxqs [link] [comments]

  • Amplify possibility

    “People like us do things like this.”

    Social media understands this.

    It also knows that people like points, likes and something that feels like popularity.

    The social media companies optimized their algorithms for profit. And profit, they figured, would come from engagement. And engagement, they figured, would come from confounding our instincts and rewarding outrage.

    Because outrage draws a crowd.

    And crowds establish culture.

    And a desire to be the leader of a crowd reinforced the cycle.

    And so the social networks created a game, a game in which you ‘win’ by being notorious, outrageous or, as they coined the phrase, “authentic.” The whole world is watching, if you’re willing to put on a show.

    That’s not how the world actually works. The successful people in your community or your industry (please substitute ‘happy’ for successful in that sentence) don’t act the way the influencers on Twitter, YouTube or Facebook do. That’s all invented, amplified stagecraft, it’s not the actual human condition.

    Many of us have an overwhelming need to rubberneck, to slow down when we pass a crash on the highway. This is odd, as most people don’t go out of their way to visit the morgue, just for kicks. And yet…

    I hope we’d agree that if people started staging car crashes on the side of the road to get attention, we’d be outraged.

    That’s what happening, and the leaders of social networks pretend that they can’t do a thing about it, just as Google pretends that they can’t control the results of their search algorithm.

    The shift that the leaders of the social networks need to make is simple. In the long run, it will cost them nothing. And within weeks, it will create a world that’s calmer, happier and more productive.

    Amplify possibility. Dial down the spread of disinformation, trolling and division. Make it almost impossible to get famous at the expense of civilization. Embrace the fact that breaking news doesn’t have to be the rhythm of our days. Reward thoughtfulness and consistency and responsibility.

    You can do this. Enough already.

  • The two levers of modernity

    First: If you come up with an innovation that creates value, that value is multiplied a million-fold because now you can share it outside your village.

    Second: If you build a community, the network effect creates increasing amounts of value as more people use it.

    And the pothole: As we race to create value, it’s easy to forget that it’s unevenly distributed. A safety net isn’t perfect, but it’s better than no net at all.

    Rising tides lift all boats, but we’re not boats.

  • What is a Dofollow Link?

    The easier it is for potential customers to find your site in search engine results, the more traffic (and sales) you’ll generate.
    As a result, there’s a kind of constant content competition underway as website owners and administrators look for ways to stand out from the crowd and improve search engine optimization (SEO).
    Gone are the wild, wild west days of the World Wide Web where keyword spamming and content stuffing were the norm to drive search engine interest.
    Now, brands need to focus on more tightly-controlled metrics — such as Google’s PageRank — to boost their online appeal and push their site listing closer to the first page, first result pinnacle.
    While part of this effort comes down to writing relevant, accurate, and interesting content, there’s another key component: Dofollow links. With the right approach, these links can help leverage great content into higher PageRank and better search results.
    Here’s how they work.

    What is a dofollow link?
    PageRank is effectively a weighted score that uses links to assign points — the more points, the better your site rank, and the better your SEO. Often referred to as “link juice” by online marketing professionals because of their ability to “flow” through websites with the right linking structure, getting these points is a priority for any site owner.
    The problem? Almost immediately after their introduction, getting points in any way possible became the strategy of many unscrupulous marketers.
    The easiest way to achieve this aim? Leaving comments on the posts of popular websites that contained links back to client sites, in turn boosting their profile. The more reputable the linking site — think well-respected retailers or news organizations — the bigger the link juice boost.
    By default, these links were “dofollow” — they instructed search engines to follow the link back to the originating site and boost its PageRank. To solve the growing problem of spam links the “nofollow” link was created: Site admins could add an HTML tag:

    … to any link on their site, which instructed search engines not to follow the link back to its destination and, in turn, not boost its PageRank.
    Today, dofollow links remain an important part of SEO strategy — getting a “backlink” from a reputable site can significantly boost PageRank values and help brands stand out. The introduction of nofollow links, meanwhile, offers more control for site admins.
    For example, most comment sections now include nofollow tags by default, and page creators can choose to add nofollow tags to blog posts and other articles. Changing these links from nofollow to dofollow is easy, but requires that destination site owners contact linking site admins and ask for the change.
    How to Make a Dofollow Link
    In most cases, no action is required to create a dofollow link. If your site is linked to by another site and they don’t choose to add the nofollow tag, search engines will naturally arrive at your page and increase your overall PageRank.
    The same is true if you’re including links on your own site. For example, you may choose to add links to other reputable sites within your own content and allow search engines to follow these links.
    If you’ve been asked by another brand to include their links on your page or are moderating blog comments, meanwhile, you may want to turn on automatic nofollow tags where possible or ensure that all links include the nofollow tag until you’re sure it makes sense to follow the link back.
    This is especially critical if other links lead to low-quality or keyword-stuffed content, since this can reflect poorly on your own site.
    Put simply? When it comes to external links from reputable sites that lead back to your page, dofollow is ideal. Links leading outside your site and linked from your own posts or attached to comments on your content should only be dofollow if the outgoing link site is reputable and relevant.
    What tools are available for dofollow links?
    Wondering if a link is dofollow or nofollow? If it’s on your own site, you can check the HTML code from your CMS admin page to determine if the nofollow tag is present, but what happens when the link comes from another, external site? Since you can’t see or edit their code, you can’t be certain if links are dofollow or nofollow.
    In this case, it’s worth using dofollow link checker tools to determine if links will boost your PageRank or not.
    Examples include:

    Dofollow Link Checker
    MozBar
    SEOquake
    Link Analyzer

    The first tool is a web-based tool that checks entire pages for nofollow and dofollow links. Moz MozBar is a Chrome extension, while SEOquake is offered for both Chrome and Firefox. Link Analyzer, meanwhile, is a standalone tool that doesn’t require a specific browser. Each of these tools is free and works by following any links to your site to determine if they’re nofollow or dofollow, then reports the results.
    Should I dofollow an external link?
    Here, the answer depends on two factors: Where does the link lead, and what are the benefits if you opt for dofollow? Ideally, any dofollow links point search engines to content that’s current, relevant and accurate, in turn providing “link juice” for both the external site and your own website.
    There may be cases where reciprocal dofollow links are a good idea, especially if you’re looking to expand site traffic and the external site has a similar ranking to your own page. Ideally, you want a mix of nofollow and dofollow links on your page to ensure search engines don’t view your content as simply a vehicle for PageRank points.
    How long will it take Google to recognize a dofollow link?
    While there’s no hard and fast answer here since search engine spiders crawl a significant volume of pages each day, dofollow links are generally recognized by Google within two to four days after being posted.
    If your site has low traffic volumes and the dofollow links you’re creating or receiving come from similarly small webpages, it could take more time for PageRank to recognize these links. If you’re fortunate enough to receive a backlink from a highly-ranked site, meanwhile, you may see the benefit in just a few days.
    Dofollow links remain a critical aspect of SEO and search ranking efforts, but must be used strategically to deliver substantive benefits.

  • Reasons people donate

    It’s urgent
    It’s certain to work
    It’s close by
    Everyone else is
    It might happen to you
    Only someone as caring as you will choose to make a difference
    Only someone as smart as you can understand something this complicated
    It will raise your status with your cohort
    Others are suffering
    Time’s almost up
    People like us do things like this
    It’s the right thing to do
    You are suffering
    It’s a longshot worth pursuing
    To create justice
    It comes with a tote bag
    It’s an obligation
    Your parents taught you well
    We’ll be proud of you
    Because right here and right now, nothing would feel better than making a donation…
    [more]

  • Getting Started with Salesforce Flow – Part 48 (Add a Topic to Multiple Records)

    Last Updated on December 24, 2020 by Rakesh GuptaBig Idea or Enduring Question: How can you allow your users to add a topic to multiple records? How do you pass record IDs from a list view to Salesforce Flow?  Topics … Continue reading →

  • Fortunately

    In the midst of all of it, some people are still able to trust. To trust in others, to trust in possibility and to trust themselves. And…
    we’re surrounded by opportunity.
    we often get a second chance.
    there are still problems to be solved.
    we learned something.
    there’s another advance, right around the corner.
    And always, there’s a chance to make things better.

  • CXM’s Top CX Stars 2021: Have Your Say

    With the new year fast approaching, the CX Stars panel is preparing to reveal its shortlist of the UK’s Top Influencers and Professionals for 2021. Customer Experience Magazine will be publishing a countdown of the Top 50 CX Influencers in January, alongside our list of the country’s Top 100 CX Professionals, and the order, including…
    The post CXM’s Top CX Stars 2021: Have Your Say appeared first on Customer Experience Magazine.

  • Six Direct Response Copywriting Tips (and Examples)

    Connecting with potential customers is critical to boost interest in your website and drive sales conversions.
    But this is often easier said than done — while many site owners understand the value of compelling content, creating copy that resonates with visitors is more complicated than it appears.
    Here’s why: Gone are the days of keyword-stuffed content designed only to drive up SEO values. When it comes to successful website marketing and sales campaigns, action is the driving force.
    But with the typical consumer now owning and using at least three digital devices on average, the amount of time content has to make an impact is diminishing quickly.
    To both boost up-front engagement and encourage immediate action, many businesses are leveraging a new approach: Direct response copywriting.
    In this piece, we’ll dive into direct response copywriting details, offer some actionable examples and provide six tips to help boost the benefits of direct response copywriting.

    What is direct response copywriting?
    Direct response copywriting is all about right now. It’s about inspiring consumers to action the moment they’re done reading your copy.
    As a result, successful direct response content creators are highly valued (and well-paid) professionals since they’re able to generate significant return on investment (ROI) for organizations.
    They accomplish this aim by combining a deep understanding of target markets with substantial writing skills to create copy that evokes emotional or logical responses from readers.
    From understanding key pain points to highlighting immediate needs or offering specific solutions, direct response copywriting done right delivers familiarity and personalization combined with market knowledge and authority to create a sense of trust.
    While your specific aim may vary, direct response copywriting typically focuses on actions such as:

    Purchasing an item or service
    Signing up for email newsletters or product updates
    Downloading free resources such as e-guides or whitepapers
    Following brands on social media sites

    Metrics are critical to ensure direct copywriting is having the desired effect. These may include total sales volumes, new email list sign-ups, the number of times resources are downloaded, or the uptick in total followers on social sites like Facebook, Instagram, or Twitter.
    When it comes to creating direct response copywriting, businesses have two options: in-house or outsourced.
    While in-house content creation may offer up-front cost savings, the highly targeted nature of direct deliverables comes with a steep learning curve — initial efforts may not have the intended effect if they’re too generalized or fail to strike the right balance between authority and accessibility.
    Alternatively, while best-of-breed direct response copywriting services aren’t cheap, they can often deliver ROI between 5X and 10X their initial cost.
    Direct Response Copywriting Examples
    So what does direct response copywriting look like in practice? Let’s break down a few examples.
    1. Fizzle

    This banner is from Fizzle, which provides resources for entrepreneurs. It speaks to the fundamental nature of these self-starter businesses: Earning a living that isn’t tied to traditional corporate or retail frameworks and that brings a sense of personal satisfaction.
    The copy is short, targeted, and to-the-point and encourages immediate action to click-through and see what the company has to offer.
    2. Dropbox

    File service Dropbox has made significant enterprise in-roads by offering streamlined and secure collaboration.
    Here, their direct response copy makes their value proposition abundantly clear: Users can collaborate on anything, anytime, anywhere. It speaks to the pain points experienced by main companies trying to find collaborative common ground and offers Dropbox as the simplest solution.
    3. MailChimp

    This direct response copy is from automation platform MailChimp. It offers four key benefits laid out in an easy-to-read format, along with more in-depth details and links below.
    For companies looking to improve customer connections, boost brand impact, or get more from their data, MailChimp’s copy makes it clear they can help — and makes it easy for companies to take the first step.
    Six Direct Response Copywriting Tips
    Here’s the hard truth: With customers now inundated by online advertisements across multiple platforms and devices, it’s hard for content to stand out. As a result, companies need direct response copywriting that is immediately engaging and compelling — and that’s no easy task.
    Here are six direct response copywriting tips to boost your in-house efforts or help you evaluate the potential copy providers.
    1. Know your market.
    Understanding your target audience is key for any copywriting, but it’s fundamental for direct response efforts.

    For content to compel action, readers need to feel like copywriters “get” them — that they understand their specific pain points, and can offer immediately applicable solutions.

    This is by far the most labor-intensive step of the process, but is well worth the effort.
    2. Start strong.
    The first thing prospective customers see when they look at your copy? The headline. If it doesn’t grab attention, chances are prospective purchasers won’t read the rest of your content and you won’t compel action. Headlines should reference the reader directly with “you” statements or questions — done well, headlines can stand on their own as effective actionable content.
    Worth noting? If a great headline doesn’t present itself immediately, try writing the rest of the copy first, since this may help you find the best first-line fit. It’s also a good idea to walk away from your content for a few days after you’re done — if it doesn’t have the same impact when you look again, consider making changes.
    3. Apply AIDCA were possible.
    AIDCA stands for “attention, interest, conviction, desire and action.” Ideally, you want all five in your copy. Start with an attention-grabbing headline, then drive interest with a compelling product or service hook.
    If you’re creating longer-form copy, conviction can take the form of a customer testimonial or review, but this isn’t necessary for quick-hitter content.
    Desire speaks to your value proposition — why would customers want your product or service? Action is your goal; make it clear what you’re looking for and provide direct links.
    4. Ask for action.
    While your direct response copywriting content should always end with a call-to-action (CTA), it’s also a good idea to reinforce this idea two or three times throughout your content.
    Best bet? Always start and end with a call-to-action and include another actionable mention in the middle of longer copy.
    5. Prioritize the second person.
    Effective direct response copywriting centers on the consumer, not the company. As a result, businesses are best-served by prioritizing the second person with “you” statements and questions that speak to readers directly.
    While “I” and “we” statements might offer great insight about your company, its processes or its current accolades, these first-person pronouns won’t encourage action. 
    Simply put? “You” is the fastest way to “yes”.
    6. Write fast, edit hard.
    Overthinking direct response copywriting can slow the process and hamper overall effectiveness. Why? Because this action-driven framework demands a unique combination of instinct and information to create compelling content.
    Instead, companies should take a write fast, edit hard approach: Draft content quickly to establish key themes and pinpoint critical outcomes, then edit ruthlessly to eliminate extraneous words. Direct response copywriting isn’t about literary loquaciousness — it’s about crisp, clear, compelling content that connects with your target audience.
    And … Action!
    The ultimate goal of direct response copywriting? Connecting with your audience to drive immediate action. It’s no easy task — but by knowing your market, starting strong, applying AIDCA, asking for action, prioritizing the second person, and editing with intention it’s possible to create content that delivers reliable consumer response on-demand.