CX Demo

Author: Franz Malten Buemann

  • The Future of Advertising [Expert Predictions & Data]

    In a world of banner blindness, I’m sure you’re concerned about the future of advertising. If you’re in marketing, I’ll bet it’s one of your bigger concerns.
    But it’s a new dawn and it’s a new day. And as technology and advertising continue to evolve, so will your strategies.

    Below, let’s dive into the future of digital, mobile, video, and TV advertising.

    Future of Digital Advertising
    Let’s start out with some stats:

    91% of respondents agree ads are more intrusive today compared to two to three years ago, and 87% agree there are more ads in general (HubSpot)
    42% of consumers feel that ads across digital media are irrelevant to their needs, an increase of 10% since last quarter (RevJet)
    73% of consumers dislike companies with repetitive messaging, representing a 15% increase in negative sentiment quarter over quarter (RevJet)
    62% of companies have, or plan to have, an omni-channel marketing strategy (AdWeek)
    Conversion rates actually increase the more users see an ad within remarketing campaigns (WordStream)
    Nearly all ad buyers expect digital advertising to comprise more than 50 percent of their total marketing budget in two years (Accenture)
    Today, buyers and sellers on average use programmatic for only 17 percent of their inventory. Within two years, that will more than double (Accenture)
    Digital advertisers believe automation would have an impact on achieving their goals (Forrester)
    Consumers are are more likely to engage with brands that advertise beside legitimate content, are less likely to engage with brands that advertise next to false, objectionable or inflammatory content, would stop using a brand or product if they viewed the brand’s advertising next to false, objectionable or inflammatory content, and believe that advertisers bear responsibility for ensuring their digital ads run beside trustworthy content (The Harris Poll)

    So what does this mean for the future of digital advertising? Essentially, it means that ads continue to need to be personalized. Once you have the consent of your consumers to use their data, you need to use that data effectively so you can create the right ads.
    Additionally, you shouldn’t just focus on one area of advertising. You should have an omni-channel, multi-device approach.
    When you’re going back to the drawing board for your digital advertising strategies, remember that remarketing continues to be a good strategy to reach users and programmatic advertising is on the rise.
    Now that we’ve looked at digital advertising as a whole, let’s dive into more specifics. What will mobile advertising look like in the future?
    Future of Mobile Advertising
    Here are the stats:

    85% of advertisers and 72% of publishers are currently utilizing programmatic advertising (IAB)
    Nearly 80% of programmatic ad spend will go to mobile—rather than desktop—ads (eMarketer)
    When asked to specify which mobile ad types were annoying, 73% said ads that pop over the entire screen were the worst (HubSpot)
    Mobile users value search ads compared to others likely because they’re relevant to their information needs (HubSpot)
    Twitter ads are 11% more effective than TV ads during live events. (Twitter)
    In 2019, mobile advertising spending worldwide amounted to 189 billion U.S. dollars and it is expected to surpass 240 billion dollars by 2022 (Statista)
    Mobile advertising has been rapidly growing in the past couple of years, but it is expected to slow down to about 10.4 percent by the end of 2022 (Statista)

    At the end of the day, programmatic mobile ad spend is increasing, as in-app ads dominate. Automation in mobile advertising will continue to rise as well.
    Additionally, when it comes to mobile advertising, you might want to consider search ads instead of banner ads, since they create a better user experience.
    Now, let’s take a closer look at video advertising.
    Future of Video Advertising
    Let’s look at the stats:

    Consumers do not find value in watching video ads if they don’t have to. 100% of respondents reported they will always skip ads when given the opportunity (RevJet)
    The pandemic has overwhelmingly increased the amount of online video people watch (Wyzowl)
    Marketers feel more positive about the return on investment offered by video than ever, as it continues to strongly influence traffic, leads, sales, and audience understanding (Wyzowl)
    87% of video marketers reported that video gives them a positive ROI — a world away from the lowly 33% who felt that way in 2015 (Wyzowl)
    In 2019, video was the #1 form of media used in content strategy, overtaking blogs and infographics. (HubSpot)

    Video remains to be one of the most powerful advertising tools. And it’s continuing to rise, even in the face of the pandemic.
    Before we sign off, let’s review what the future of TV advertising looks like.
    Future of TV Advertising
    The stats:

    Programmatic TV will represent a third of global TB ad revenue (PwC)
    It is expected that TV advertising revenue in the United States will grow from 71 billion U.S. dollars in 2018 to 72 billion in 2023 (Statista)
    Global TV ad revenue is projected to increase from 173 billion U.S. dollars to 192 billion between 2018 and 2022 (Statista)

    Even though TV advertising might seem like it would decline, it’s actually projected to increase. However, it’s important to note that the future of TV advertising is going to look programmatic.
    Without a doubt, the future of advertising is going to look interesting, because as technology continues to evolve, so will our marketing strategies.

  • CX Stars 2021: Top 10 CX Influencers

    Number 1 Ian Golding Global Customer Experience Specialist, Customer Experience Consultancy Ian Golding has acquired the status of a highly influential figure in Customer Experience in the recent years, coaching CX across the world. With over 25 years of experience in the CX sector, Ian has published one book, co-authored two and has regularly contributed…
    The post CX Stars 2021: Top 10 CX Influencers appeared first on Customer Experience Magazine.

  • Strategy and tactics and Powerpoint

    Most people build a Keynote or Powerpoint presentation in a very direct way: I have things I want to say, I will list them, slide by slide.
    Over time, you might get fancier or more skilled at the tactics of how you present each thing you hope to say, but what if we took a step back and used intention to come up with a strategic framework for the deck.
    Overall question: Who is this presentation for?
    And the follow-up: What change are we seeking to make?
    If you’re not trying to cause an action or some other change in attitude or belief, then what’s the purpose of the deck?
    And then, for each sequence of slides, the questions are:
    What did this person believe before we got here?
    What do I want them to believe after they see this?
    Brick by brick, step by step, your slides conspire to cause this change to happen.
    The font you choose, your grammar, the size of the letters, the quality of the picture–each of these tactical decisions has a purpose. What’s the change I want this element to contribute to?
    The sequence of slides, the tension as you move from one to another–it has a purpose.
    It may very well be that your purpose is to create deniability, to get the meeting over with, to have a digital record that you did, in fact, do the work, express your effort and get it off your desk. But it’s entirely possible you can accomplish even more than that.
    Most of us played with blocks when we were kids. Building structures that seemed magical. Do that.

  • Sales reps not seeing a task in SFDC when prospect filled out a form. Why?

    ​ Hi, I’ve just got a new marketing job and working quite a lot with SFDC and Pardot. I only have very basic experience with the two. We’ve identified a problem and I’m trying to find a solution but struggling. Our sales reps are getting notifications from Pardot when prospects have completed a form on our website (created from Pardot), but the sales reps aren’t seeing a task created in SFDC for this activity even though they should be. There doesn’t seem to be any rules in the automation. Any idea why this is? Please could someone help?
    submitted by /u/PrettyAd6040 [link] [comments]

  • Tube Monetization and Automation Program

    This program shows step-by-step how Jordan Mackey (Bye 9 To 5) has earned well over six figures on YouTube with his three YouTube channels without showing his face.
    Bye 9 To 5 is searched over 530,000 times per month with almost no competition! Variations of this program have been sold over 7,000 times on other platforms. The entire program is over 50 hours long and includes over 200 videos

    submitted by /u/aaron7770 [link] [comments]

  • The stuff in the margins

    Do you have to use all the time in the brainstorming session? Fill in the entire page of your creativity notebook?
    It turns out that many of the best ideas we have start out as filler. Stuff in the margins. Last-minute extras simply to fill space.
    Because the stakes are low and our defenses are down.

  • Belief and knowledge

    They’re different.

    Knowledge changes all the time. When we engage with the world, when we encounter data or new experiences, our knowledge changes.

    But belief is what we call the things that stick around, particularly and especially in the face of changes in knowledge.

    While more knowledge can change belief, it usually doesn’t. Belief is a cultural phenomenon, created in conjunction with the people around us.

    The easy way to discern the two: “What would you need to see or learn to change your mind about that?”

  • Video editing automation

    Hey is there a video editing software that allows you to automate editing and edits videos by itself based on data gathered from a google sheet or something? Like if I choose one template and then the text gets edited by itself. Thanks.
    submitted by /u/frank191817 [link] [comments]

  • Technical advantages in cloud-based contact centres

    The move from on-premises to cloud-based architecture certainly has clear business benefits such as hardware cost savings and faster responding times for customers, but the technical aspects deserve equal consideration to ensure businesses choose the right solution for organisational needs. Not only does it benefit businesses and their customers in the short run, but when…
    The post Technical advantages in cloud-based contact centres appeared first on Customer Experience Magazine.

  • ABM Inspiration: 3 New Resources to Help You Finetune Your Strategy

    Are you looking for tips and tools to fuel your account-based marketing (ABM) strategy? The latest ABM content from Salesforce can help you unify your internal teams, target the right accounts for your business, tackle digital engagement, and more.
    Identifying Potential High-Revenue Partners Was the First Step in This Advertiser’s Account-Based Marketing (ABM) Strategy
    Valpak is on a mission to help small-to-medium businesses reach as many targeted households as possible. By sending The Blue Envelope® to more than 38 million homes around the country, the advertiser helps restaurants, nail salons and other local businesses reach customers directly.
    Over the last three years, Valpak has refined its ABM approach to align its internal teams around a unified view of the customer. Check out some of Valpak’s ABM wins.
    How to Improve Customer Relationships and Business Value with Sales and Marketing Alignment
    Marketing and sales have different skill sets, but they share the same goal: win business and grow customer relationships over time. When both teams are in sync, this happens seamlessly. But if there’s misalignment, they may target accounts outside of their ideal customer profile and overlook opportunities to grow accounts after the initial sale is over. 
    Learn how an ABM approach can help your sales and marketing teams work better together to build customer relationships that last.
    How to Make Digital Engagement a Core Part of Your Account-Based Marketing Strategy
    ABM is a core strategy for B2B marketers, but it’s not without its challenges. Traditional tactics like live events have become obsolete, and in response, B2B businesses are adopting more digital strategies to engage buyers and grow relationships. 
    Find tips for orchestrating engagement across digital channels to build a successful ABM strategy.