CX Demo

Author: Franz Malten Buemann

  • CX Stars 2021: Top 10 CX Influencers

    Number 1 Ian Golding Global Customer Experience Specialist, Customer Experience Consultancy Ian Golding has acquired the status of a highly influential figure in Customer Experience in the recent years, coaching CX across the world. With over 25 years of experience in the CX sector, Ian has published one book, co-authored two and has regularly contributed…
    The post CX Stars 2021: Top 10 CX Influencers appeared first on Customer Experience Magazine.

  • Strategy and tactics and Powerpoint

    Most people build a Keynote or Powerpoint presentation in a very direct way: I have things I want to say, I will list them, slide by slide.
    Over time, you might get fancier or more skilled at the tactics of how you present each thing you hope to say, but what if we took a step back and used intention to come up with a strategic framework for the deck.
    Overall question: Who is this presentation for?
    And the follow-up: What change are we seeking to make?
    If you’re not trying to cause an action or some other change in attitude or belief, then what’s the purpose of the deck?
    And then, for each sequence of slides, the questions are:
    What did this person believe before we got here?
    What do I want them to believe after they see this?
    Brick by brick, step by step, your slides conspire to cause this change to happen.
    The font you choose, your grammar, the size of the letters, the quality of the picture–each of these tactical decisions has a purpose. What’s the change I want this element to contribute to?
    The sequence of slides, the tension as you move from one to another–it has a purpose.
    It may very well be that your purpose is to create deniability, to get the meeting over with, to have a digital record that you did, in fact, do the work, express your effort and get it off your desk. But it’s entirely possible you can accomplish even more than that.
    Most of us played with blocks when we were kids. Building structures that seemed magical. Do that.

  • Sales reps not seeing a task in SFDC when prospect filled out a form. Why?

    ​ Hi, I’ve just got a new marketing job and working quite a lot with SFDC and Pardot. I only have very basic experience with the two. We’ve identified a problem and I’m trying to find a solution but struggling. Our sales reps are getting notifications from Pardot when prospects have completed a form on our website (created from Pardot), but the sales reps aren’t seeing a task created in SFDC for this activity even though they should be. There doesn’t seem to be any rules in the automation. Any idea why this is? Please could someone help?
    submitted by /u/PrettyAd6040 [link] [comments]

  • Tube Monetization and Automation Program

    This program shows step-by-step how Jordan Mackey (Bye 9 To 5) has earned well over six figures on YouTube with his three YouTube channels without showing his face.
    Bye 9 To 5 is searched over 530,000 times per month with almost no competition! Variations of this program have been sold over 7,000 times on other platforms. The entire program is over 50 hours long and includes over 200 videos

    submitted by /u/aaron7770 [link] [comments]

  • The stuff in the margins

    Do you have to use all the time in the brainstorming session? Fill in the entire page of your creativity notebook?
    It turns out that many of the best ideas we have start out as filler. Stuff in the margins. Last-minute extras simply to fill space.
    Because the stakes are low and our defenses are down.

  • Belief and knowledge

    They’re different.

    Knowledge changes all the time. When we engage with the world, when we encounter data or new experiences, our knowledge changes.

    But belief is what we call the things that stick around, particularly and especially in the face of changes in knowledge.

    While more knowledge can change belief, it usually doesn’t. Belief is a cultural phenomenon, created in conjunction with the people around us.

    The easy way to discern the two: “What would you need to see or learn to change your mind about that?”

  • Video editing automation

    Hey is there a video editing software that allows you to automate editing and edits videos by itself based on data gathered from a google sheet or something? Like if I choose one template and then the text gets edited by itself. Thanks.
    submitted by /u/frank191817 [link] [comments]

  • Technical advantages in cloud-based contact centres

    The move from on-premises to cloud-based architecture certainly has clear business benefits such as hardware cost savings and faster responding times for customers, but the technical aspects deserve equal consideration to ensure businesses choose the right solution for organisational needs. Not only does it benefit businesses and their customers in the short run, but when…
    The post Technical advantages in cloud-based contact centres appeared first on Customer Experience Magazine.

  • ABM Inspiration: 3 New Resources to Help You Finetune Your Strategy

    Are you looking for tips and tools to fuel your account-based marketing (ABM) strategy? The latest ABM content from Salesforce can help you unify your internal teams, target the right accounts for your business, tackle digital engagement, and more.
    Identifying Potential High-Revenue Partners Was the First Step in This Advertiser’s Account-Based Marketing (ABM) Strategy
    Valpak is on a mission to help small-to-medium businesses reach as many targeted households as possible. By sending The Blue Envelope® to more than 38 million homes around the country, the advertiser helps restaurants, nail salons and other local businesses reach customers directly.
    Over the last three years, Valpak has refined its ABM approach to align its internal teams around a unified view of the customer. Check out some of Valpak’s ABM wins.
    How to Improve Customer Relationships and Business Value with Sales and Marketing Alignment
    Marketing and sales have different skill sets, but they share the same goal: win business and grow customer relationships over time. When both teams are in sync, this happens seamlessly. But if there’s misalignment, they may target accounts outside of their ideal customer profile and overlook opportunities to grow accounts after the initial sale is over. 
    Learn how an ABM approach can help your sales and marketing teams work better together to build customer relationships that last.
    How to Make Digital Engagement a Core Part of Your Account-Based Marketing Strategy
    ABM is a core strategy for B2B marketers, but it’s not without its challenges. Traditional tactics like live events have become obsolete, and in response, B2B businesses are adopting more digital strategies to engage buyers and grow relationships. 
    Find tips for orchestrating engagement across digital channels to build a successful ABM strategy.

  • 10 tips to maintain a work-life balance while working remotely

     

     

    Remote work was known even before the marvelous year of 2020, when folks were mostly thrilled to have this one or two days a week in a home office, laying with their laptops under blankets, wearing pajamas instead of elegant blazers, and eating snacks during the work. When the situation drastically changed at the beginning of last year, the privilege of working from home became mandatory for most. 

     

    Even though for some remote work is actually a great alternative to going to the office, for others it may really be a pain in the… head. If you feel like you’re going to explode spending even one more day on remote work, this guide is for you. We’ve collected the 10 best strategies, to maintain a work-life balance, improve well-being and keep the flow going while working remotely.

     

    I. Find a space you enjoy working in

     

    This may seem like a piece of rather poor advice, but don’t feel discouraged! The most common mistake for remote employees is mistaking the space they enjoy working, with the space they enjoy, period. No, your bed is not a good working area, even when it seems the most comfortable piece of furniture in the whole world. Working, sleeping, and eating in the same place may lead to blurring the boundaries between your work and free time, which then leads to working overtime. Set a clear place, a desk or a sofa in the living room, something you would treat like an office, and being on time with your schedule, should become easier.

     

    II. Pretend like you are going to the office

     

    I know, it sounds controversial, why the heck you must act like going to the office when you actually don’t? The answer is easy – it helps your productivity flow. I won’t encourage you to put on your best clothes or to wear full makeup, but getting out of pajamas and brushing your teeth is a start. This way you may actually feel the work atmosphere and perform better. 

     

    III. Get your groove on

     

    Did you know that music can reduce stress and anxiety and increase motivation? There’s nothing worse than being annoyed or anxious during work hours. But as it turns out simply playing your favorite music can help a lot. Call after call, overtaking deadlines, and your favorite neighbor drilling the same wall for 3 hours? Sometimes drowning all this in music can help you get back the concentration you so desperately need. Supposedly, it takes 15 to 30 minutes of listening to music to regain strength to get back to work.

     

    IV. Keep a distraction around but not too close

     

    It is quite common, to get bored of your daily work or suddenly lose all of the motivation you thought you have. Having some sort of entertainment in your reach could be beneficial to your mental health during work hours. Music instrument, the game of Chicken Invaders, or Rubic’s cube – all can ease your mind when you’re having a bit of a hard time doing your job. Distracting yourself for a short time may be a great idea, and can help with boosting your productivity later. Remember though, keep your distractions out of sight during work, because it may have quite a different effect.

     

    V. Declutter your space

     

    Just like with distractions, having a lot of things laying around you without a purpose may lead to drifting your mind away from the important stuff. You should definitely have your workspace spick and span, having around only necessary stuff such as a notebook, pen, or a cup of coffee. Having a feeling of mess around will affect less organized work. So make use of your trashbin and keep only bare essentials nearby.

     

    VI. Get a plant

     

    And I don’t mean any plants with additional effects, just a normal green, eye-pleasing, live plant. As it turns out, plants not only have visual qualities (duh…) but are also helpful in converting nasty human gases into more oxygeny air around you and your laptop. Choose the one you will find visually appealing and boost your comfort.

     

    VII. Cast light on it…

     

    …literally. You may think you have the predisposition to become a vampire and Dracula’s best friend, but honestly light is the fuel for you (and your plants). Try to arrange your home-office to get the most natural light on your workspace. Don’t let the sunshine hit your screen though, it’s doing no good for your eyes.

     

    VIII. Keep a to-do list

     

    The Airtasker research showed that 30% of employees working remotely keep a to-do list to boost their productivity. Every morning try to set the list of key responsibilities for the day, and after completing a task just cross it out. This way you will keep your work more organized, and see how much you’ve managed to achieve. It is key, not to jump from one assignment to another without completing any.

     

    IX. Let me out!

     

    I mean, let yourself out. You have an option to work remotely, it doesn’t say where exactly. Around 19% of remote employees report loneliness being away from the office. Nobody said you need to be stuck in your flat, especially during summertime when children are playing and birds are chirping. Go ahead, charge your laptop and go sit in the backyard or some nice and cozy bench in the park nearby with a coworker also working online. Get fresh air in your lungs and sunlight on your face. Even if you don’t feel like working outside (after 10 minutes an urge to kill all the chirping birds emerges), use your lunch break to go on a short walk with someone and come back with a fresh brain.

     

    IX. Do whatever suits you best

     

    The previous 9 examples are just hints to help you start your adventure with productive remote work. The truth is, after some time you will on your own, work out a set of habits that have the best effects for you. The most important is your well-being, motivation, and relaxation during work. Sadly, your home would never be a 100% optimal space for you to work in, but you can try your best to make this time the most optimal for your needs.

    marketing automation

    marketing automation