Author: Franz Malten Buemann

  • The impact of internal comms on external comms

    Effective communication is fundamental to all successful businesses. Clear, consistent information is vital in maintaining the engagement of employees in their work and customers in the company brand.  Many businesses – mistakenly – view the challenge of internal communications as a separate entity to their external messaging.  External comms go directly to customers and key…
    The post The impact of internal comms on external comms appeared first on Customer Experience Magazine.

  • How to Overcome Challenges with Your Call Center Metrics

    Contact center reporting can be stressful for even the most seasoned managers and directors.
    Even with modern technology, it’s still impossible to predict call volumes and customer demand with full accuracy. But when your team’s performance is being evaluated based on cold hard metrics, it can be downright nerve-wracking to explain the numbers to upper management.
    The good news is, we have some great tactics you can use to boost your KPIs. Have a look!
    First Contact Resolution (FCR)
    FCR indicates the percentage of customers who had their issue resolved in the first engagement. The higher your FCR, the more efficient your contact center is at helping your customers.

    DID YOU KNOW?
    The average call center has an FCR of 72%. – SQM Group

    This metric is one of the most common industry KPIs, as it also indicates the percentage of customers who need to reach out multiple times to resolve a problem.
    Here are a few ways you can boost your FCR:
    Provide additional training.
    Often, customer issues take more than one interaction to solve because of knowledge gaps. They may end up asking the customer to call back or transferring them to someone else in hopes that they are better equipped to deal with their problem. By providing regular training, you can keep your agents in the know and empower them to better serve your customers.
    Review your processes.
    Is your IVR optimized to direct your customers to the correct agent for support? Consider reviewing frequent questions your contact center receives and ensure that there are clear and appropriate channels for your customers to navigate.
    Prioritize FCR over AHT.
    Many contact centers will track Average Handle Time, or AHT, as a performance metric for agents. The problem is, if agents are concerned about spending too much time on a single interaction, they will end up rushing process and increasing the likelihood of the customer reaching out again with the same issue. By creating a culture that focuses on higher quality customer interactions, you can increase FCR and save your team valuable time down the road.
    Abandonment Rate
    Here’s another popular KPI in contact centers. An abandoned call is one where the caller hangs up before reaching an agent.
    Nine times out of ten, abandoned calls are caused by long hold times. This can affect other metrics, such as FCR, since a customer will often need to reach out later to resolve their issue.
    Here are a few ways you can lower your abandonment rate:
    Smarter staffing.
    By forecasting your call volumes, you can hire more staff or schedule agents strategically to ensure you have enough reps to handle customer demand. While this is one of the most straightforward ways to address abandon rates, keep in mind that it’s impossible to anticipate call spikes with 100% accuracy.
    Review your IVR messaging.
    If your customers can’t avoid the call queue, the next best thing you can do is ease their frustration. Communication is key — review your IVR messaging to inform callers that you are experiencing longer than normal hold times. Providing estimated hold times help with this as well. If they know what to expect, the chances of them staying on the line will increase.
    Offer your customers a call-back.
    Call-back technology is one of the most popular methods for reducing abandonment rate because it eliminates the customer’s need to wait on hold completely! Simply offer the caller the option to receive a call-back. The software will wait in queue on their behalf as they go about their day and will automatically connect them to an available agent!
    5 Pitfalls When Measuring Abandonment Rate
    Occupancy Rate
    If you want to measure the efficiency of your staff, Occupancy Rate is a great indicator. This percentage indicates the amount of time your agents spend performing call-related tasks versus waiting for calls (idle time).
    A high occupancy rate is ideal, but realistically it shouldn’t go higher than 85-90% (your agents need time to breathe between calls!).
    Here are a few ways you can increase your occupancy rate:
    Avoid overstaffing.
    Overstaffing can be just as harmful to your contact center as understaffing. Monitor your call volumes and understand the trends so you can schedule the right number of agents. We don’t want agents sitting around waiting for the phone to ring.
    Utilize agents during quiet times.
    Having a slow day? Consider having your agents focus on other tasks, such as outbound calls or other secondary responsibilities during quiet periods. This ensures they remain productive even when there are no customers to assist.
    Manage agent wellness.
    Productivity isn’t always about having work to do. It’s also about making sure your agents are motivated and able to focus on their tasks at hand. After all, if they’re experiencing burnout, no number of protocols will change their efficiency levels.
    How to Calculate Occupancy Rate in a Call Center
    Customer Satisfaction (CSat) Score
    Finally, we reach the heart of the contact center: customer satisfaction. By measuring the level of customer satisfaction, CSat scores can help you understand the quality of service your team provides.
    CSat is displayed as a percentage — the higher the score, the better your service is perceived by your customers. This data is typically gathered through surveys and questionnaires post interaction.
    Here are a few ways you can improve your CSat score:
    Review feedback regularly.
    Customer feedback isn’t meant to be stored away. If you aren’t regularly reviewing what your customers have to say about your experience, you’re setting your contact center up for failure. Look for trends within their answers and come up with action plans to address their most common concerns.
    Take the customer journey.
    Do you know firsthand what your customer experience is like? It’s as easy as dialing into your contact center and navigating your IVR. You can do this with your other channels, including chat, email, and social media. If you run into issues, chances are your customers have as well.
    Empower your agents.
    If your agents don’t feel encouraged and self-assured about helping customers, it can sour the experience. Therefore, it’s in your best interest to improve agent satisfaction by empowering them to deliver the best experience — trust us, they’ll pass on that love to your customers!

    DID YOU KNOW?
    Call-back technology can drastically increase CSat scores by eliminating hold time!
    The post Blog first appeared on Fonolo.

  • Three different Loyalty Program strategies for Acquisition & Retention of customers

     

     

    Many big brands over the world have a problem finding the balance between acquiring new customers and maintaining regular ones. Statistically, about 44% of companies have a greater focus on customer acquisition strategy, and only 18% concentrate on retention (Huify). It’s kinda strange that efforts to improve retention are often put on the back burner, or totally neglected when a study revealed, that brands end up spending 11 times more on onboarding new customers than retaining the existing ones (BrandKeys). Is there any way to reduce costs and work both on gaining new clients and make loyal consumers stay?

     

    Two key drivers of growth – the Yin and Yang of customer strategy

     

    When you grow flowers, you can’t stop after planting if you don’t want them to wither. They have to be watered – the same as clients. Customer without acquisition and retention strategies is like an unwatered flower- if either one is missing, then it won’t bloom. Achieving success in the subscription world is not an easy job, in the same way, you need to both acquire and then retain customers.What are the key benefits of acquisition and retention?

     

     

    Every company is faced with a question at some point, whether they should be focusing on customer acquisition or customer retention? Our answer is to prioritize both using an appropriate marketing strategy with the resources they have at hand, like SALESmanago Loyalty Program.

     

    Loyalty Acquisition Program to strengthen your salesforce

     

    As many as 69% of consumers allow the presence of rewards or loyalty programs to influence their shopping decisions (Sheerid). But which plan is best to acquire new customers? Well, any. But with a special offer.

     

     

    One of the most recommended types of programs is the Tiered Program. You can develop first-tier low-setted to quickly engage your customers.

     

    Tiered Programs – as the name says, are based on levels that, when achieved, provide various rewards with tangible value and are fuel for word-of-mouth marketing channels.  If you offer points to customers after every purchase (based on tier-level), which can be redeemed in the future, then customers are confident that every dollar spent on your brand will also benefit them in return. For example – changes their status in Loyalty Program, and allows them from the very beginning to gain initial loyalty rewards and encourages more purchases. 

     

    As we said before – it’s good to develop a welcome offer in your Loyalty Program strategy. It makes customers feel like they are being “welcomed” into the community surrounding your brand, engage with your brand and also make them stick around.

     

     

    Loyalty Retention Program to celebrate long-term relationships

     

    Loyal customers are the most valuable for the company since they provide the most income, 5% boost in customer retention increases profits from 25% to 95%. (SmallBizGenius) and also acquiring a new customer costs 5 to 25 times more than maintaining the current one (Harvard Business Review). So how to develop a strategy that makes new ones stay loyal? Make them feel that you care – implement the Birthday Loyalty Program.

     

     

    It is one of the most simple and advantageous ways. Not only will it boost your sales, personalize the customer experience with your brand but also re-engage inactive customers. Set a completely automated birthday program, send your clients birthday emails with additional points that can be traded for extra discounts. The best thing is that you pick rewards, and can coordinate the time of sending it with – for example – releasing your new offer!

     

     

    Loyalty Acquisition & Retention Program – using retention customers loyalty as an acquisition tool

     

    Have you ever realized that the best ROI is actually optimizing your existing customer database using retention marketing and loyalty programs? Thanks to the implementation of the Referral Loyalty Program, your current clients will not only return to your eCommerce more often, start spending more, but also willingly share their knowledge about your offer with their loved ones in order to obtain additional funds for purchases, gifts or promotions!

     

     

    Turn your consumers into salespersons and let them become a future customer acquisition tool. How to develop a Referral Loyalty Program in SALESmanago?

     

    Using workflow and automation rules you can provide various scenarios, and let every client has their own referral codes, which after entering when registering by new guests, will automatically assign them extra points! Give your repeat customers an incentive to refer your eCommerce to their friends and family, according to Nielsen’s Trust in Advertising Report, a referral from a friend is the most trusted form of advertising. Make it a win-win-win situation, provide a start-pack for new customers, and additional points for referring clients to engage them even more.

    marketing automation

    marketing automation

  • Top Digital Marketing Agency in Hyderabad | Digital marketing

    submitted by /u/Kloudportal7 [link] [comments]

  • The most important meal of the day

    Who decides the rhythm of your day? When are you at your best, when do you drag?
    In the old days, when we worked on the assembly line or even in sync at the office or at school, there were good reasons to adopt the timing that was assigned to us.
    But perhaps it makes sense to take control and listen and notice and work with our patterns, not against them.
    High school students perform better when the school day starts later. So let’s organize around that.
    If a workout at noon makes your afternoon more effective, it’s hard to see why you need to do it at 5 am in a world that’s digital and more asynchronous than ever before.
    If your day is better if your first interactions are positive ones, why not organize a daily call with peers with nothing but that in mind?
    And even if your schedule isn’t completely up to you, you might get to decide when to tackle mindless chores and when to work on the creative elements of the new plan. When to read blog posts and when to write them. You may get decide when to have meetings that challenge your intellect vs. those that require patience…
    And yes, we even get to decide what to eat for breakfast. Tony the Tiger notwithstanding.
     

  • What’s your worst experience in retail/customer service/food service?

    40 year old male was yelling and cussing at me because I didn’t accept his coupon for a free drink (we don’t give out any coupons at all) Woman freaked out because she expected us to know she wanted boba and kept yelling that my coworker wasn’t going to have a job soon. Her poor son was embarrassed and looked down (he was around his mid 20s)
    submitted by /u/Boba_in_my_drink [link] [comments]

  • 7 Strategies to Get Your Ad Listed in the “Top Picks” Section of Gmail’s Promotion Tab

    From the time Google introduced Gmail tabs, the way marketers used email for promotions changed. Most promotional emails no longer end up in the coveted Primary tab section. Instead, promotional emails now have their own tab, one where only 19.2 percent are ever read. The best chance for promotional emails to get back on the…
    The post 7 Strategies to Get Your Ad Listed in the “Top Picks” Section of Gmail’s Promotion Tab appeared first on Benchmarkemail.

  • GetResponse vs. Drip: Comparisons, Features, and Pricing

    If you are tossing up between GetResponse and Drip, check out this comprehensive comparison of each platform’s features and pricing to help you decide.

  • Turn Your Emails to Gold: How to Increase Your Email CTR

    There’s gold at the end of the rainbow when it comes to your email marketing — you just need to make sure you’re on the right track towards finding it. Email has one of the most impressive ROIs of all marketing endeavors at $38 earned for every $1 spent. That alone should be a huge…
    The post Turn Your Emails to Gold: How to Increase Your Email CTR appeared first on Benchmarkemail.

  • Looking for agency partners(marketing, conversion rate optimization, SEO, usability)

    Hi there! I’m a CEO at Plerdy – a tool for CRO, UX, and SEO website improvements(SaaS). We are looking for agency partners to grow together and boost your convenience services. I’m not willing to write down something about our products, as I don’t want to make any kind of promotions. What we offer to agencies partners:
    Free plan for your website 30%-40% discounts for your clients on any plans Promotion activities for you
    If you are an agency owner and you are interested, so feel free to write in the comments or direct in my inbox, I will share a website link with you. Thank you, guys! I enjoy this subreddit so much.
    submitted by /u/Andrew-Chornyy [link] [comments]