Author: Franz Malten Buemann

Calls to action do just that – they call a visitor to take action on your website, in an email, on an ad and more. But there’s more to it than simply putting a “click here” or “buy now” button on a webpage. As with any marketing practice, there’s a certain strategy involved. To really…
The post 7 Tips to Create a CTA That Really Converts appeared first on Benchmark Email.

If you’re not familiar with Simon Sinek, you should drop what you’re doing to watch his famous TED Talk: “How Great Leaders Inspire Action.” In his talk, he explores what made people like Martin Luther King Jr. and the Wright Brothers become the leaders they were. And his infamous TED Talk is just a sample…
The post 8 Simon Sinek Quotes That Will Change The Way You Do Business appeared first on Benchmark Email.

Popups seem like annoying ads that unexpectedly appear when customers visit a page. In truth, when done effectively, they can help you score quality leads and a considerable amount of conversions. Neil Patel believes that popups can give customers one last chance to convert. In fact, one popup improved the conversion rates on his site by 17 percent!…
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The role of a parent is to help nurture and care for their child. It’s the parent’s job to ensure their children grow into well-functioning and contributing adults. But in recent months, the standard parent role has morphed into one that now includes educator. Working from home with kids has proven to be an immense obstacle.…
The post How Often is Too Often for School Communicators to Send Emails? appeared first on Benchmark Email.

Do you know the secret to success in today’s highly competitive digital age? Relationships. That’s right. There has never been a time when establishing a long-term connection with clients has been so important. The good news is, using a CRM can help make this goal much more achievable. By measuring the right metrics and how…
The post Using a CRM to Measure Client Relationships appeared first on Benchmark Email.

COVID-19 has a lot of us doing things we usually wouldn’t do. It has businesses laying off tons of people, companies scaling back on marketing and sales strategies, and networking events are getting canceled. Restaurants and small businesses are having to rely on other measures to keep revenue coming in, and all of us are trying to…
The post Tips for Working From Home With Kids appeared first on Benchmark Email.

A lot goes into creating an effective marketing strategy. Whether you work in-house or hire an outside firm, companies need to hire specialists to conduct research, profile customers, set goals, create content, and analyze data — all in the hopes that they will be able to generate leads and, ultimately, increase sales. According to a recent study, companies invest…
The post 5 Things Your Marketing Campaign Could Be Missing if Engagement is Low appeared first on Benchmark Email.

2022 is quickly coming to an end, and 2023 is just around the corner. Typical to the industry, a lot has happened in the marketing sphere in the last year, with new trends emerging and shaping the way brands reach their audiences. If being a marketer has taught us anything, it’s that the way to succeed is…
The post The 5 Best Online Marketing Tactics for 2023 appeared first on Benchmark Email.

Today’s consumers have a lot of choices when it comes to where and with whom they make a purchase, and overwhelmingly, transparency seems to be a key deciding factor. In an Edelman survey of 16,000 consumers in eight global markets, 81 percent of respondents globally and 80 percent of U.S. respondents said that trust is integral to…
The post Why Transparency Matters and How Not To Be Afraid Of It appeared first on Benchmark Email.