CX Demo

Author: Franz Malten Buemann

  • Gambling in the UK: Why Does a Nation Spend over £14 Billion Annually on Bets?

    Great Britain has one of the most developed gambling markets in the world, with local gamblers spending over £14 billion annually on lotteries, sports betting, remote and terrestrial casinos. Recent data compiled by the UK Gambling Commission (UKGC) revealed the online segment dominates the British gambling industry, accounting for a 40% share of the local…
    The post Gambling in the UK: Why Does a Nation Spend over £14 Billion Annually on Bets? appeared first on Customer Experience Magazine.

  • Bad Company

    The arc of institutions, including governments and corporations, particularly public ones, bends toward short-term thinking, bullying, anti-competitive behavior and laziness.
    The antidote is persistent vigilance and heroic leadership.
    The organizational math is compelling. When a toxic employee shows up, it might be easier to simply work around him. When competitors engage in graft or corruption, the easy path is to compete in the same way. It’s only fair.
    And when employees are rewarded for short-term actions that lead to short-term stock gains, the bad behavior compounds.
    Some theorized that cutthroat competitive markets were the antidote to the corroding organization. After all, if your team is losing the game, you’ll get your act together–it works in baseball, they say.
    The problem is that short-term competitive markets reward short-term competitive thinking, which, while it might diminish sloth, does little to help in the long run.
    The entropy of organizations means that difficult conversations and a positive ratchet of culture change are unlikely to occur on their own.
    But there’s an alternative. The alternative is the leader (regardless of her title–authority isn’t the point) who says, “not on my watch.” This is the person who realizes that today at work never happens again, and this opportunity to make things better won’t present itself another time.
    Of course, it’s exhausting, because you have to do it every day.
    But that’s why it’s such an extraordinary opportunity. Not simply as a competitor, but as a human.
    To make things better.

  • Pardot Consultant Certification Guide & Tips [Updated 2021]

    Senior Level 1 year Pardot Specialist 200 Table of Contents Introduction For consultants working the full project lifecycle of Pardot implementations. Prove you can design, build and implement Pardot, and advise on B2B marketing automation strategy. The Pardot Consultant Certification is aimed at consultants who… Read More

  • 10 Tips for Better User Feedback

    It takes a village to grow a successful business. And that village includes not just the people who build and sustain your brand, but the people who benefit from it as well — your customers. Getting customer feedback via email outreach can be integral to helping your company improve customer experience in several key areas,…
    The post 10 Tips for Better User Feedback appeared first on Benchmarkemail.

  • 10 Product Landing Page Templates That Truly Drive Signups

    You can eliminate the stress of launching new product landing pages by using landing page templates. They are an easy way to build effective, single product landing pages that boost lead generation.

  • Instagram Reels a grande tendência da mídia social em 2021 – confira:

    submitted by /u/Tattynurmi [link] [comments]

  • Predictive and Real-time Analytics: CX Today Expert Round Table

    The post Predictive and Real-time Analytics: CX Today Expert Round Table appeared first on UJET.

  • Announcing Our Investment in OneSignal

    A widening set of engagement channels are leveling the playing field for businesses of all sizes to bring customers back to their products.
    This is particularly true for modern software companies. Their products are increasingly reliant on non-product communication channels to drive awareness, engagement and customer success.
    For data-driven teams, this is particularly powerful: increases in personalization, content optimization, and customized deliveries have become a force multiplier in a company’s ability to reach and maintain a loyal audience of customers.
    Some of the world’s best brands have taken notice, differentiating through an integrated messaging approach that reaches users across devices at the right time. 
    Enter OneSignal. Founder George Deglin and his team began as a small crew of app and game developers solving their own problems with reaching their users in a unified way. They built OneSignal to initially power push notifications.
    Today, they are a customer engagement platform of choice implemented by over 1,000,000 developers across 500,000 live apps and almost 4% of sites on the internet. They’ve built a web and mobile SDK that developers install and marketers use to offer omni-channel messaging across web-and-mobile push, in-app messaging, SMS, and email. 
    HubSpot worked closely with OneSignal to develop an integration (in Beta) that’s now available in our marketplace, and we’ve been steadily impressed by the power of their product and the considerable value it can bring to our customers’ core HubSpot experience. 
    In addition to our integration, we are thrilled to announce HubSpot’s investment in OneSignal as we continue to collaborate with their team in powering a remarkable messaging experience for our customers.

    One of HubSpot’s product leaders, Will DeKrey, shared a bit more about the collaboration between the two businesses after spending many months working with their team:
    “Through HubSpot’s Marketing Hub, we want to help marketing teams craft remarkable customer journeys across all the channels where their audiences spend time. This integration combines the ease of use and deep power of HubSpot’s marketing automation capabilities with reach into critical channels where OneSignal has honed specific expertise, like web and mobile push. Marketers are going to be thrilled with the ability to tap into these channels, align their push messages with the rest of their marketing, and leverage CRM data along the way to power personalization.”
    On top of a great product, OneSignal has built a wonderful team, and we are excited to support them in their next phase of growth. We have no doubt that the OneSignal journey is just getting started, and we are honored to be a part of that story.

  • The End of Third-Party Cookies: How Can Brands Prepare?

    The giant Google announced the phase-out of third-party cookies starting with 2022. What does it mean for advertisers, and how can we plan ahead to meet the big change? The CXM team spoke with Andy McNab, VP at Fanplayr, about the challenges coming with the death of third-party cookies. He is an award-winning digital leader that…
    The post The End of Third-Party Cookies: How Can Brands Prepare? appeared first on Customer Experience Magazine.

  • How I developed my own bot to grow my Instagram Page

    My journey with Instagram begun when I started dropshipping. I had a dropshipping store where I was selling home products. At the time I used to use Facebook ads to promote my store until I found out about influencer marketing. I started reaching out to many influencers to promote my product on IG and after trial and error I found the perfect influencer. Before this I spent a lot of money paying influencers and I was getting no results. I found out later on that most influencers accounts were just filled with bot followers. So I started doing my research and by this time I was able to tell the difference between fake accounts from genuine accounts. This is when I found the perfect influencer for my store. I started seeing the results and after seeing the power of IG I decided I wanted to buy my own account. I reached out to influencers with the genuine accounts without bots. And I was shocked by the response. 90% were not interested in selling despite any offer because that was their main source of income. So I decided to grow my own account, I did my research and learned the most authentic way to grow your account with organic followers. Below is the list and I would say 4 is the most effective one.
    Post regularly between different times of the day. Don’t over post Use all the features of IG. This includes reels, stories, etc. Follow accounts in the similar niche.
    After applying these strategies I also developed my own follow/unfollow tool that did the rest of the work for me. By far this was the most useful strategy I found. I didn’t have to manually follow/unfollow accounts. It took care of this entire process. Let me know if you’d also need it.
    submitted by /u/connasaurus [link] [comments]