CX Demo

Author: Franz Malten Buemann

  • The 2 Ebooks That Changed MY Life, And Can Help Yours

    The Marketing Automation of Businesses is the most useful thing that anyone can do. There are 2 main tactics depending on someones business. Outsourcing, and Automated Sales Systems. A new business in the growing faze is most likely to use outsourcing, at least that’s what I did building my businesses. I learned the secrets of outsourcing from this book, that I really recommend to anyone: https://gumroad.com/l/FxSBS On the second faze, which is when the business has enough income to grow itself, that’s when it’s time to create Automated Sales Systems. I learned that skill from this book which I really recommend because it helped me a lot: https://gumroad.com/l/DcDhCS
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  • 3 ways gig customer service is shaping the CX industry

    As customer demands grow, so does the need for customer experience operations to go beyond what’s known to be traditional customer service. There’s an expanding urgency for brands to offer a dynamic and highly personalized service and a need for a contact centre to evolve into more than just a complaints hotline. The industry is…
    The post 3 ways gig customer service is shaping the CX industry appeared first on Customer Experience Magazine.

  • Decoding the sign

    A “Deer Xing” sign isn’t there to tell the deer where to cross the road.

    It’s there to let drivers know that this is the spot where deer often choose to cross the road.

    Because deer can’t read signs, and even if they could, they probably wouldn’t bother to obey them. People, on the other hand, are far more likely to be killed by hitting a deer than they are by a shark bite.

    A good signmaker is aware of “who’s it for” and “what’s it for.” In this case, the hope is that drivers will be more careful.

    Too often, signs of all kinds (metaphorical signs, not just physical ones), are simply ALL CAPS YELLING about how the signmaker is frustrated about something they can’t control. If you can’t influence something, why are you yelling about it?

  • Insider Threats to Salesforce Security: How to Keep Your Data Secure

    With insider threats on the rise, for companies that use Salesforce, it’s critical to have the proper controls in place to prevent data loss. Insider threats to company data are only expected to grow in number, and with new types of threats, 88% of organizations… Read More

  • 5 Common Mistakes To Avoid When Starting Your Salesforce Career

    When you first decide to launch your Salesforce career, it’s easy to become overwhelmed with the sheer volume of information about Salesforce products and features. It’s natural to feel lost and confused, but rest assured, this is totally normal! You might feel like you are… Read More

  • 💲4 Proven Customer Loyalty Programs That Work | 🕹Gamify, Reward & Delight Customers

    Customer Loyalty Programs integrate and reward brand recall, a win for every brand that successfully pulls it off. Dating back to punch cards and coupons, loyalty programs run by algorithms make it simpler to be handled in mass numbers while tracking useful customer behaviour insights. Here are 4 models with examples in a nutshell. Stuff outside the nutshell can be found here. 1. Point-Based Loyalty Program Your users can either redeem their points for credit towards their next purchases or get access to special member-only deals or benefit incentives. These are just the basic means by which many retail businesses reward users with more points. And you can mimic that. Petco Pals leverages the points program to reward its loyal customers. Typically, users earn 1 point for every $1 spent. When they reach 100 points, they get a $5 coupon. So, a customer must spend $100 to get a $5 reward. And this $5 coupon can only be redeemed on the next purchase. 2. Tier-Based Loyalty Program If you want to reward your customers for reaching milestones with your business, then tiered loyalty programs are just what you need. The more your customer spends, the higher the tier your customer enters. This is a great way to increase customer engagement, for every tier adds exclusivity to the program. While with the points program, all your customers get the same reward, with the tiered program, your valuable customers get valuable rewards. Since each tier comes with better incentives, a gamification element comes to the mix. The milestones and progress bars encourage your users to come back to your store over and over again to earn points. Now, to help you get started with tiered loyalty programs, let’s take e.l.f’s example. e.l.f’s Beauty Squad Loyalty Club has three tiers – Extra, Epic, and Icon. The more points a member accrues, the more exclusive the rewards they can benefit from. 3. Cash Back Loyalty Program A cashback loyalty program is much similar to the points program. Just like how your customers need to spend more to earn more points, here, users need to reach a certain spend amount to get a certain amount back. You can either reward them through coupons or cash. And you can lay out the condition on where it has to be exclusively used – on a product or a brand. CVS ExtraCare Program allows its members to earn 2% back in ExtraBucks Rewards when they use their loyalty card. The reward program does not impose a lot of restrictions. So, members can use the cash back on almost everything at CVS. 4. Paid Loyalty Program This is totally different from the above loyalty program types. In fact, premium loyalty programs are the future for your retail stores. They require your customers to pay upfront for instant benefits that they can benefit from at any time. Instead of prolonged waiting times to earn their rewards, your customers can relish the instant gratification brought about by the premium loyalty program. Since this program is valuable, you will find greater customer engagement, order frequency, and average order value (AOV). What is more, you can also collect the data about your best customers. As its premium loyalty user, I like that I can get the best possible shopping incentives no matter when I shop, for investing $119 a year. Besides, the benefits of Amazon Prime are not purely transactional. I get experiential bonanzas like video streaming and others out of this program. Our team has put up a detailed guide on these models, cheers if it helped🍻!
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  • Untenable

    You can build a city below sea level, and it might work for a while, but sooner or later, the water will win.

    Trends don’t determine whether we’ll be able to accomplish something tomorrow. But seeing and then understanding the trends allows us to work with the wind at our backs, instead of fighting it.

    Consider demographics, technology and science. All three are inexorably moving, and while they can be ignored, sooner or later, they catch up with our project and push against it. We can deny the facts of the world around us, with passion or even vitriol, but trends compound.

    When you can, focus on something tenable.

  • Competition vs. activation

    Innovators rarely have a competition problem. The challenge isn’t that your market is buying from an alternative provider–the challenge is that they’re buying from no one.

    The work we do and the stories we tell when we seek to create activation are dramatically different from the mindset of competition, and yet the lessons from our culture (sports, mass merchants, politics) are all about competition.

    “We’re better than them,” is a competition slogan.

    That’s very different from, “things could be better,” or “you’re missing this new thing,” or, “people you admire are already using this.”

    If you want to grow, you’ll need to get someone to not only decide that you’re worth their time and money, you’ll need to motivate them to act now instead of later.

  • 600+ Free Resources & Tools to Growth Hack your Journey!

    Hey Guys, If you need Free access to all the 600+ Resources & Tools File, get it here: https://marketersnation.net/resource-tool This free swipe file has literally helped many save thousands & use the Free Tools!
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  • Set match for Sunday 💰

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