Author: Franz Malten Buemann

  • Selling hours

    This might be the workplace question of the decade.

    Does the boss buy your time or your productivity?

    In the pre-industrial age, when we worked from home (“cottage industries”) workers got paid by the piece.

    As we moved to factories, it shifted. Many workers preferred a reliable regular paycheck, and owners decided to profit by investing in productivity and keeping the upside. When new machines show up, the workers don’t get paid more, but the boss makes more.

    Now, as work-from-home promises/threatens to become a norm for many knowledge workers, the question is back.

    Some bosses are demanding workers return to the office, and some managers have spent the last year forcing people to endure endless zoom meetings. The mindset seems to be that if your time is what got purchased, the boss wants to be sure you’re spending all of that time at work on work, not, who knows, tending for an ill family member or something.

    But as it gets easier to measure productivity and contribution, and as it gets easier to outsource any task that can be described clearly, there’s a fork in the road:

    If we’re not buying or selling hours, what, exactly do we measure and how are we compensated for it? Are workers ready or open to getting a commission, a profit-share or a per-piece price? And if we’re not selling our time but our contribution, does that further self-center the culture?

    And if we are buying and selling hours, how does that work when surveillance capitalism bumps into workers needing flexible schedules and the trust that it takes to develop leadership and creative contribution?

    Is it okay with you, the boss, if one of your workers dramatically increases productivity through some outsourcing or tech shortcuts on their own nickel and then goes home at 2 pm every day?

    Is it okay if you have another worker who works until midnight every night but doesn’t get nearly as much done?

    What about a team of five deciding to skip most of their meetings, coordinate through a shared doc and put the time they save into going for a walk or thinking about the next breakthrough?

    If it’s truly about what we produce, how many people on the team are aware of how much they produce? What would happen if they were?

    The theory of the firm was based on two key assumptions: That workers needed to be in physical proximity to each other, and that communicating with and measuring outsiders was simply too expensive to scale. For a lot of knowledge work, neither is completely true any more, and so we have to reckon with what the right size of a ‘firm’ even is.

    The very nature of the factory and employment is completely up in the air. Instead of bragging about how many employees a company has, how big the office is, how many folks are in any given meeting… some leaders may start optimizing for how few they need to get the work done.

  • Why No One Looks at your Salesforce Dashboards – How to Improve Reporting Adoption

    At some point in their career, every Salesforce Admin or Consultant has sat down with a senior stakeholder and been presented with an objective to make ‘data work for the company’. Usually, this conversation is followed by numerous discovery meetings and pages of user requirements.… Read More

  • Interactive Org Chart Tool for Salesforce [In-Depth Review]

    Does your organization use the Account object extensively? Looking at the standard Salesforce interface, there is much to be desired. There is a wealth of data stored at the Contact level that would be very useful for the sales team to tap into, to show… Read More

  • Three ways to prioritize consumer well-being

    We can only imagine the massive pressure consumers felt during the past year. Our lives changed dramatically with enforced remote work, homeschooling, job losses, and the social (and psychological) impact of lockdown. Things were even worse for those on the front lines – key workers who struggled to do their jobs while COVID-19 challenges continued…
    The post Three ways to prioritize consumer well-being appeared first on Customer Experience Magazine.

  • Top Lessons From Fashion Brands That Create Runway-Worthy Emails

    Vaccination cards are being flaunted, and people are stepping out again just in time for summer! After a whole year of lounging around at home in sweatpants, people are ready to update their spring and summer wardrobes, making it the perfect time for fashion brands to show up big in customers’ inboxes. Fashion is the…
    The post Top Lessons From Fashion Brands That Create Runway-Worthy Emails appeared first on Benchmarkemail.

  • What do you think about HubSpot CRM as an automation tool?

    While I was searching on the internet, I came across this article that mentioned about HubSpot CRM. Do you think it is a good tool for marketing automation?
    submitted by /u/dani_ng [link] [comments]

  • Think Big, Act Bigger A Practical Guide for Small Business Call Center AI and Analytics

    Do you ever wish your small call center could leverage artificial intelligence (AI) to provide enhanced customer experiences (CX) and smarter operations? Would the information provided by modern analytics enable you to make better, revenue-impacting decisions? If it’s been a few years since you’ve looked at call center software, you might be surprised to learn that the AI capabilities and analytics tools previously available only to companies with deep pockets are now much more affordable. These advanced call center technologies can help small businesses compete head-to-head with larger companies and, ultimately, think big and act bigger. Full article: https://www.niceincontact.com/blog/think-big-act-bigger-a-practical-guide-for-small-business-call-center-ai-and-analytics
    submitted by /u/vesuvitas [link] [comments]

  • 18 Funny Out-of-Office Messages to Inspire Your Own [+ Templates]

    When it comes to the final days before vacation, people tend to fall into one of two camps: 1) those who watch the clock incessantly, and 2) those who are so busy before they leave, they might even forget to put up an out-of-office (OOO) email message.
    If you’re anything like I am, you probably fall into team two. That doesn’t leave a lot of time to get creative. But if you plan ahead, you might be able to craft some hilarity.

    In this post, I’ll go over what an OOO message is and share some of the best examples I’ve found on Google, as well as a few from my coworkers).
    Also known as “autoresponder emails,” out-of-office messages run the gamut. From funny, to clever, to snarky, this message can both show your personality and let senders know that, well, you’re out of office.
    While you can keep it simple, you can also have some fun with it.
    What should I put on my out-of-office message?
    First things first: let’s go over the basics of an OOO email. In your away message, you typically include the following:

    A quick “I’m out of the office” phrase.
    The date or time range you’ll be out.
    Who to reach out to in case the sender needs immediate attention.
    A sign-off.

    Putting it all together, your autoresponder would read something like:
    “Hi there,
    Thanks for your email. I’m currently out of office until mm/dd/yyyy. If you need help, email my colleague at colleague@example.com.
    Best,
    [Name]”
    But that sounds boring, right? Luckily, there are ways to spice up your OOO message by adding humor in just the right places.
    If you’re feeling stuck, try our free OOO email generator to draft a message that perfectly captures who you are and where you’re going.
    Featured Resource: OOO Email Generator

    Create your OOO email by clicking here.
    Out-of-Office Messages for Vacation
    1. “I’ll email you back once I’ve defrosted.”
    Most times, when people go on vacation, they travel to a warm, tropical place…
    But some of us just aren’t as lucky. Or if we’re traveling during the winter and heading up north — well, we’re going to run into some snow, aren’t we?
    While this may not prove so fortunate for us, we can use the poor weather for comedic relief. You can even include a screenshot of the weather forecast for a sense of realism. Not only will it give senders a chuckle, but it’ll also generate a certain amount of empathy — which is often the key to good content.
    Example
    Thanks for your message! I’m currently buried in snow and will get back to you once I’ve defrosted on January 2nd.
    And if you think I’m lying…

    Image Source
    Gotta go, my fingers are frostbitten. If you really need me, either get a shovel and dig me out of here, or reach out to my colleague Anna — who’s not frozen under snow with frostbitten fingers — at anna@example.com
    2. “If found, contact someone other than me.”

    If your email client allows it, you could always just use an image to express your out-office sentiment, like this one. After all, they say that a picture is worth a thousand words — and visual content is still essential to successful marketing.
    In this image, you’re letting people know you’re OOO with a “Missing” notice on a milk carton. Genius. Just be careful — this sort of autoresponder is best for internal emails, not for autoresponders that get sent to prospects and clients.
    3. “I’ll get back to you when I return to civilization.”
    If you’re traveling to a remote, mountainous area, why not jab some fun at your lack of WiFi in your autoresponder? Plus, that makes it less likely that people will expect an immediate response or continue to email you after the first try.
    Example
    Hi there,
    Sorry I missed you — I’m unable to get to my email right this second. Why? I’m on a backpacking trip, surviving on Spam, really good water, and trail mix. You should see the stars out here.
    I’ll get back to you when I return to civilization. Or to an area with WiFi. Or to the office on May 10th. Whichever comes first.
    If you need help right now, email my team at team@example.com.
    4. “If you need to reach me, travel to my homeland of Florida.”
    When one of my colleagues went on vacation, he sent an out-of-office message that was both clever and smart. First, he sent the recipient on an imaginary scavenger hunt to “the highest peak of the tallest mountain.” He used humorous absurdity to make it clear that he would not be checking email while he was away.
    Plus, he incorporated a delightful technique to let people know that if they really wanted him to read their emails, they should probably send them again after his return. Not only does that keep the sender accountable by saying, “If this is really important, you know when to reach me,” but it also helps him truly vacate his work while he’s away. And that’s hard to do.
    Below is an example you can use for yourself.
    Example
    Hey!
    I’m on vacation until July 18th. If you need to reach me, here’s what you’ll need to do:

    First, travel to my homeland of Florida.
    Climb to the highest peak of the tallest mountain.
    Find a rare flower (no specifics, of course… It’d be cheating).
    Put the flower back, because as the old hiking rule goes, “Leave everything as you found it.”

    When you understand that flower, you’ll know to reach me. Trust me. You’ll know.
    If your message requires a response faster than that, please email my manager at manager@example.com.
    If you want to make sure your message gets a response ASAP when I return, please send it on July 18th. I recommend using one of our sales automation tools to schedule it now, while you’re thinking about it.
    5. “I know I’m supposed to say that I’ll have limited access to email, but…”

    Josh Kopelman’s vacation email is a classic example of taking a blunt approach at OOO messages.
    Not only did Kopelman manage to turn his out-of-office message into an epic poem of sorts, but also, he actually went through the trouble of creating a delightfully snarky, vacation-specific email address for his recipients.
    Giving the option to contact an email address containing “interruptyourvacation” provides two things — 1) A dose of humor, and 2) discouragement from actually doing what the name suggests. Plus, he prefaces it with a request for empathy, by explaining that he promised quality time to his family.
    Sure, Kopelman is truthful about the fact that he’s on vacation, but he also lets the recipient know that he or she would be interrupting important family time if the first option is chosen. It states a point simply and uses humor to avoid making it sound like he wants the reader to feel guilty.
    Below is an example you can use for yourself.
    Example
    Hi there,
    You got this email immediately (classic autoresponder behavior), which means I’m out of office on vacation.
    While I hypothetically could reach my email, while I hypothetically do have my phone on hand, and while I hypothetically do have access to WiFi, I’d rather enjoy time with my family. My kids are growing up at the speed of a supersonic jet, and if I blink one more time, they’ll be 35. And I’ll be 73. And I don’t want that.
    If you still need to reach me, you can email interruptingfamilytime@example.com. Or you can email my assistant at assistant@example.com. They can point you in the right direction.
    Looking forward to reconnecting once I’m back.
    6. “Hi, I’m Troy McClure.”
    When one of my colleagues is out of the office, he doesn’t mess around. In fact, he’s turned his auto-responses into a running series of commentary from fictional cartoon character Troy McClure.
    Each time McClure makes an appearance in these out-of-office messages, he “speaks” on behalf of my colleague and alludes to the previous auto-responses in which he starred. It’s a mild form of self-deprecating humor — as if to say, “I know, I’m out of the office again” — made only funnier by the made-up teaser title included in the last line.
    Don’t be afraid to use a pop cultural reference that the audience would recognize. Instead of bemoaning your absence, they’ll have something fun and familiar to laugh at.
    Example

    Image Source
    Hi, I’m Troy McClure. You might remember me from such out-of-office messages as Avenge My Death if I Don’t Return from DMEXCO and Bye Now, I’m on an Absurdly Long Cycling Trip.
    I’m here to talk to you about someone you know. Catalina Wong is out of office until September 27. She wanted me to let you know that she’ll get back to you after her return.
    That’s all for now. Watch for me in the upcoming out-of-office message, It’s Not a Hangover, It’s Food Poisoning — I Swear! And be safe out there.
    7. “The bad news is that I’m out of office. The good news is that I’m out of office.”
    You can show just how thrilled you are about your vacation while still providing an apology (of sorts… not really).
    Example
    Hey there — I’ve got good and bad news for you. Let’s go with the bad first.
    The bad news is that I’m out of office. The good news is that I’m out of office and enjoying elotes in Cancún.
    If you can’t wait for a response, my colleague will be happy to take care of you. Just email them at someone@example.com.
    I’ll be back on February 7th.
    8. “I am currently out of the office and probably chilling on the beach. Enjoy your work week.”
    That’s it. That’s all. Simple and to the point, this message will let people know that you can’t respond to messages.
    That said, be careful with messages that are this curt. Make sure you’re familiar enough with your audience — and your boss, for that matter — to know that this sort of out-of-office message will be met with a snicker, and not with annoyance.
    9. “Can you guess where I am?”
    There’s a term that we like to use around here called “snowbirds,” which is used to describe those who once resided in the northern part of the U.S., only to flee to warmer parts of the country during the winter.
    And although my colleague had mixed feelings about her own parents joining that population in Florida, she couldn’t be too upset when her dad suggested flying down from Boston for a Red Sox spring training game.
    Naturally, she had to take the day off — and couldn’t let folks know with any old generic auto-response. Instead, she made a guessing game of it in her out-of-office email, which you can use for yourself, below.
    Example
    Hello there,
    I’m currently out of the office, enjoying some peanuts and Cracker Jacks with my family. Can you guess where I am? That’s okay, you’re busy.
    If your message is urgent, fear not — we’ll get it addressed. Try doing one of two things:

    Send me an email at TheresNoCryingInBaseball@example.com.

    Just kidding. That’s not a real email address.

    Reach out to my manager at manager@example.com in my absence.

    I’ll be back in the office on 7/19 and will happily respond then. Have a great weekend!
    Holiday Out-of-Office Messages
    10. “Holiday revelry and debauchery ahead. Proceed with caution (if you dare).”
    When you’re out for the holidays, how can you express your thrill for the season without sounding, well, cheesy?
    How about warning people of what’s to come? Take a look at an example you can use below.
    Example
    Hey there,
    Careful. Holiday revelry and debauchery ahead. Proceed with caution (if you dare).
    By which I mean to say: I’m on holiday, I’m definitely sunburnt, and I’m sorry I missed your email.
    Don’t you worry: while I pretend to be Santa in front of my kids, my colleague, Hannah, will cover for me. Just email her at hannah@example.com if you need urgent assistance.
    Take care, and don’t get too carried away with the sunbathing!
    11. “Thank you so much for your email. I love it already.”
    This holiday out-of-office email is definitely on theme, if not a little passive aggressive. If you’re getting emails during the holidays, why not treat everything you receive that season like the present it is, and send a thank you note?
    My snarky colleague sure did in his out-of-office message below. We send thank-you letters in response to holiday gifts, so it’s only natural to expect the same gesture in our work inboxes …
    Example
    Hey there,
    Thank you so much for your email. I love it already. It’s wrapped so nicely in its charming subject line that I just knew this message was going to be something special. Gifts like these just don’t come around every day.
    Unfortunately, I’m going to have to return your message. As it’s the holiday season, I’m currently away from the office. When I return, I’ll give your email a good solid read and find that your request is exactly what I needed after all! But until then, I’m going to keep it in the inbox so it doesn’t get damaged and revisit it after the holidays are over.
    Happy holidays!
    12. “Die Hard Quiz.”
    Check out this message from a HubSpot employee that certainly turns the tables on the email sender. Right when you thought you were the one requesting action, the recipient sent back an assignment — a fun one, at least.
    While the sender waits for your response to their email, take the sting out of your absence by involving them in a holiday survey, like the one below.
    Example
    Sorry I missed you. I’ll be out of the office and slow to respond until after the break. While I have you, though, help settle an argument among my colleagues and me:
    Die Hard Quiz
    What was the best Die Hard movie?

    Die Hard 1: The Office Christmas Party Gone Wrong.
    Die Hard 2: Airport Conspiracy.
    Die Hard 3: Samuel L. Jackson. Enough said.
    Die Hard 4: Cyberthreat.
    Die Hard 5: You should probably not pick this one.
    Impossible! It’s like choosing a favorite child!

    Submit
    13. “Here are 10 things I’m thankful for.”
    This email comes from another one of my colleagues. The purpose of this email is to intercept messages during Thanksgiving, and the way in which it does so is, well, with thankfulness.
    The funny and charming email template below keeps the confidence of your colleagues with a list of things anyone who works in an office is thankful for. Of course, feel free to customize this list according to the quirks of your own workplace. Thanksgiving is the perfect time to reveal them.
    Example
    Since I’m out of the office for the Thanksgiving weekend, I’ll respond to your email with a list of 10 things I’m thankful for:

    Copiers that collate
    Co-workers that brew more coffee when they empty the pot
    Donuts on Mondays AND Fridays
    When IT surprised me with a new laptop AND remembered to transfer my files
    When You-Know-Who died at the end of book 7
    Dry-erase boards that actually erase
    The brave soul who cleaned out the refrigerator
    When I’m early to an all-staff meeting and score a table near the door
    HR finally sent a memo telling people to STOP clipping their nails at their desk
    OOO autoresponders

    Have a great Thanksgiving, and I’ll get back to you Monday.
    14. “I’m busy watching Christmas movies. Catch ya later.”
    There’s no shame in using Christmas to indulge in your childhood movie tastes, but there is shame in not sharing that adorable side of yourself when people are trying to reach you during the holidays.
    So, take a lesson from @courtwhip, editor at PEDESTRIAN.TV, who wrote the above hilarious out-of-office email, fully stocked with mentions of the best movies from the 1990s. (By the way, “Splinter” is from Teenage Mutant Ninja Turtles, and as we all know, he loves pizza.)
    Below is an example you could use for yourself. Well, it’s the same email.
    Example
    Oh hey, it’s Christmas, what are you doing emailing me?
    I’m extremely busy watching Home Alone, Die Hard, and the 1994 Ninja Teenage Mutant Ninja Turtle Christmas Special on repeat until the new year.
    I might stop for food and toilet breaks, I also might not.
    Regardless of my general health and hygiene over the silly season, I’ll be back in the office on January 2.
    Catch ya then, don’t forget to buy a pepperoni pizza for Splinter.
    15. “Thank you for your consideration during this festive or not-festive time.”
    Scared of offending a coworker who may or may not celebrate the holidays? Worry not — I’ve got the perfect email for you. If this OOO message does anything particularly well, it’s that it respects the differing views, religions, traditions, and opinions of your coworkers — while amusing so many others.
    It’s also a great impersonation of a robot. So if that’s up your alley…
    Example
    Hello,
    You’ve reached Michael Abioye’s inbox. This is a general notice informing you of Michael Abioye’s absence until January 2nd, 20XX. He is currently partaking in the traditions of a certain holiday, which may or may not be denominational or non-denominational. Example Company is in no way endorsing or not endorsing said holiday, nor encouraging or discouraging employees of all demographics to engage in celebratory activities. Thank you for your consideration during this festive or not-festive time.
    Sincerely,
    Management
    Out-of-Office Messages When Working from Home
    Working from home? Try these OOO messages to let people know you’re taking a break.
    16. “I’ll get back to you once I’m back from my long-awaited trip to the fridge.”
    If you’re taking a vacation and staying home, your clients or coworkers may still expect you to pop into the office and answer their email. Use this autoresponder to let them know you’re really not available — even if you’re bumming around on the couch.
    Example
    Hey,
    Thanks for your email. I’m on vacation. On the couch. Eating chips. And bingeing Stranger Things for the eighth time (don’t tell anyone).
    Unfortunately, I can’t answer your email (even though my office is three feet away). I’ll get back to you once I’m back from my long-awaited trip to the fridge. Bought tickets on TripAdvisor and everything.
    I’ll be back in the office on the third and will get back to you then.
    17. “Alexa, play Vacation by Dirty Heads.”
    Do you own an Alexa? This might be the email for you.
    Example
    “Alexa, play Vacation by Dirty Heads.”
    And… it’s playing in the background as I write this email. Guess what? I’m on vacation! And I do love my occupation.
    Your email has been received and I’ll get back to you as soon as I get back to my home office. Now, how do I turn off this Alexa thing?
    18. “The doorbell just rang. It’s the UPS driver. He’s loading me onto the truck.”
    In this email, you’re a UPS package getting delivered to your vacation destination. Ah, I wish UPS offered this service.
    Example
    Hey — you’ve reached my inbox, but hold on, the doorbell just rang. It’s the UPS driver. He’s loading me onto the truck. Dang, it’s stuffy in this truck with all these boxes. He’s taking me down to… Oh! Florida! And now I’m on the beach. Thanks, UPS driver!
    The UPS driver is scheduled to pick me back up on the eighth. He should deliver me back to the office by the ninth (assuming he’s not late like he was this time).
    Don’t worry — I’ll wrap myself in bubble wrap so nothing breaks.
    Funny OOO Messages Never Fail
    Are you fully inspired by the creative out-of-office messages above? It’s time to write your own — your upcoming vacation depends on it. Try HubSpot’s OOO Email Generator if you’re feeling stuck, and remember, an out-of-office email doesn’t need to be boring. On the contrary, it should inform and entertain. You don’t want people hating on you because you took a much-needed break.
    Editor’s note: This post was originally published in December 2018 and has been updated for comprehensiveness.

  • How AI Marketing Rallies Teams Around the Right Accounts: A Hands-On Guide to Pardot Einstein

    It’s 2021, and we’re still talking about marketing and sales alignment. One of the core value propositions of marketing automation is to bring these teams together. By delivering marketing and segmentation to sales and user behavior and sales transparency to marketing, both teams get the information they need, and overall business operations become more efficient and effective.  
    Not only does Pardot Einstein unify internal teams around real-time buyer insights, it helps them plan for the future too, using artificial intelligence (AI) to recognize consumer intent, identify the highest-priority leads, and prioritize the deals most likely to close. 
    AI use has surged in recent years; a whopping 84% of marketers report using it, according to the Salesforce State of Marketing report. At the same time, some organizations hesitate to embrace AI for a few reasons: 

    AI tools appear too complicated to implement and use
    AI functionality threatens to replace human jobs
    AI algorithms lead to a fear of receiving vague or biased insights that are difficult to act on

    But in practice, AI doesn’t have to be overly complicated or a replacement for anything but the most redundant tasks. And companies that rely on AI see a 40% increase in productivity according to a recent study by Accenture. Pardot Einstein grows the capacity for marketing to understand the customer journey and enhances operational efficiency by using fewer resources to provide the right message to the right customer at the right time, augmenting our human intelligence instead of replacing it. 
    Let’s take a look at how marketing and sales teams can use Pardot Einstein and the full suite of Pardot marketing automation features to turbocharge marketing impact and align their entire business strategy.
    A STEP-BY-STEP GUIDE TO PARDOT EINSTEIN
    After logging into my Salesforce customer success platform, the first thing I do every day as a marketer is open my Pardot Lightning application, which is customized to show the information that I care about most.  
    Here’s a closer look at different elements of my Pardot Lightning instance. 

    Shown above: On the left side of the GIF, I’ve embedded the B2B Marketing Analytics dashboard, which gives me a quick overview of the key performance indicators I want to review every morning, including the business currently in our pipeline and potential revenue by campaign. Using a simple customized homepage, I can see the number of opportunities for my organization in each stage, the potential revenue associated with each opportunity, and  the average time it takes for my firm to complete a deal from opportunity conversion to close. In the center of my screen, I can see how much projected revenue is in our company’s pipeline, broken down by our Connected Campaigns.  

    Shown above: Following the pipeline details section, I can review engagement data for all of our Pardot assets including email campaigns, forms embedded in our customer-facing website, and completion of campaign-specific landing pages. This helps me measure the daily performance of our digital marketing campaigns and see how my marketing strategy is impacting both the deal cycle and the firm’s overall business goals. Best of all, I don’t need analysts to model data or run comparative reports on asset performance. Everything is right in front of me in my Pardot Lightning app so I can make fast decisions based on real-time data.

    Shown above: On the right side of my Pardot Lightning application, I see Pardot Einstein Insights. This section showcases data at both the individual campaign and organization level. And because it’s all derived from AI, I don’t waste time on tedious manual comparisons. 
    Pardot Einstein Insights helps me demystify asset and campaign impact to understand which of my digital marketing efforts are effective and which ones are underperforming. In this case, I’ve identified that a particular Brand Launch email is resonating with prospects, and I want to incorporate this email into a nurture campaign, using Einstein to determine fit and intent data and assign the best leads to sales. 
    I can streamline this process by automating the lead handoff to sales. To do this, I’ll funnel prospects into an Engagement Studio campaign, serve them with relevant information about our brand launch, and qualify those prospects using Pardot Einstein.

    Shown above: Here’s Engagement Studio in action. Instead of throwing every form submission at our sales team or using a labor-intensive manual process to qualify and assign leads, we only send the highest-quality leads to sales to make the best use of everyone’s time. In this scenario, if a prospect has reached our ideal Einstein Lead and Behavior Score after our Brand Launch announcement email, we know they are marketing qualified, so we pass that lead to sales. 
    Now I’m going to switch gears and put on my sales hat. As a sales rep, I can easily segment this data to prioritize newly assigned leads based on Pardot Behavior Score by using pinned list views within the application.

    Shown above: I can prioritize my day around the prospects with the highest fit and intent data determined by Pardot Einstein. When I open an individual record, I can see positive running factors, such as which KPIs are driving their behavior score and which campaigns the prospect is most interested in.

    Shown above: My sales outreach process is smarter and more efficient thanks to data and insights delivered in real time. 
    AI is changing the way that businesses interact with — and act on — data.  The insights from Pardot Einstein are specific, digestible, and actionable for marketing and sales, aligning these teams more closely than ever before. B2B Marketing Analytics, Campaign Insights, and Behavior Score allow marketers and sales reps to make faster, smarter decisions with usable data. Our very jobs are augmented for the better.   
    Check out more use cases for AI in marketing, and find additional B2B marketing insights from Tigh at his website.

  • Why HubSpot is Launching a Podcast Network

    We’ve built HubSpot on the belief that you earn attention by being of value. That belief is at the very heart of HubSpot’s success; creating remarkable content is what makes a remarkable brand.
    We’ve spent the past decade investing in educational content to help all kinds of business builders be successful. Marketing, sales, customer support, customer success, product, engineering, entrepreneurs are all helping to build and grow businesses. And, we’ve provided free education through our blogs, YouTube, Academy, and podcasts to help.
    With nearly 114,000 customers now using HubSpot to scale their companies, our ambitions around content have only gotten bigger.
    It’s why we’re excited to announce the launch of HubSpot’s Podcast Network, a new audio destination that is home to six great shows that represent a wide range of business topics and backgrounds. Together, this collection covers the scope and mastery every company needs to find success. The inaugural members of the network are:

    Entrepreneurs on Fire, which delivers the inspiration and strategies you need to fire up your entrepreneurial journey and create the life you’ve always dreamed of.

    Business Infrastructure, which provides solutions and real-life stories to owners and operators of fast-growing small businesses seeking practical tips for creating the operations and business infrastructure needed to grow a company.

    Being Boss, an exploration of not only what it means, but what it takes to be boss as a creative business owner, freelancer, or side-hustler.

    The MarTech Podcast, which tells stories of marketers who use technology to generate growth and achieve success by unearthing the successes and pitfalls of industry experts and the tools and tips that they’ve learned along the way.

    The Salesman Podcast, which helps sales professionals learn how to find buyers and win business in a modern, effective, and ethical way.

    My First Million, where the hosts brainstorm new business ideas based on trends and opportunities in the market, and share the stories of how companies made their first million.

    Why a Podcast Network?
    We believe the popularity of audio will continue to grow. It’s a media format that is continuing to evolve and get better.
    Companies like Apple and Spotify are investing more in podcasts, and companies like Clubhouse are innovating in how we consume and connect around audio.
    More and more people are listening to podcasts. In fact, more than 116 million people in the USA listen to podcasts monthly — that’s over 61% growth in under three years. Each week more Americans listen to a podcast than have Netflix accounts.
    But, one common challenge for people is how to discover great podcasts, ones that can help them unlock their problems and provide them with the inspiration to do better. As the number of podcasts grows, how do you find the ones that are best for you?
    HubSpot’s Podcast Network brings together the best in class business shows that educate and inspire – all in one place.  It will help introduce people to new shows, episodes and creators who can help unlock their next phase of growth.
    The Podcast Network will help us to reach and serve millions of business builders, and we’re excited to keep adding new creators and shows so our audience can get the best content from whoever can serve them best.
    What’s Next
    We want to continue to be the premier source of education for business builders, but we also want to pair that education with stories that inspire.
    We want to shine a light on the experts, brands, and leaders who’ve overcome their obstacles, disrupted their markets, and have remarkable things to say. We want to make sure our audience has the latest trends that matter to them and help them understand what those trends mean for their careers and business.
    We want to ensure all business builders have the content they need in whatever medium they choose to consume it, whether it’s a blog post, newsletter, podcast, or video.
    With the acquisition of the Hustle back in February, and by launching our podcast network, we’re working to ensure our audience gets the best content from HubSpot’s media team, and the creators who can educate and inspire them.
    Learn more about the HubSpot Podcast Network here.