Author: Franz Malten Buemann

The good thing about we marketers is that we always see something positive in the middle of chaos. At least we should. At least we try. We did an informal virtual family reunion to discuss certain topics worth exploring in 2021, and the ever-changing digital transformation we’ve lived during 2020. Nemanja and Martí as MCs, and Nick, Zineb, Juliana, and Ivan as guests debated about the past, the present, and the future in marketing practices that are definitely changing the way we create conversations and approach our target. This became a cool and spontaneous B2B Weekly episode, nº3. It’s true that we didn’t stop interrupting each other. But, you know, don’t blame it on the marketers. We all miss in-person conversations and live in different cities/countries. So speaking up with a group of human beings is a vital need these days. In Nemanja’s words, “the idea for this gathering was that we looked back on what happened this year, and kind predict what will happen in 2021. I wanted us to dive deeper into what we all have been through, what is something that we are seeing. What are some conclusions and maybe some predictions for what’s gonna happen because it’s, it’s crazy out there”. Indeed, it’s crazy out there. So this is basically us, waiting for the better and bringing light to some interesting trends in marketing for this awaited year. Enjoy, ask and disagree. We get along with complainers, too. ⤵️ https://funkymarketing.net/how-automation-online-events-and-ai-are-changing-the-marketing-game-forever/
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With technology advancing, AI becoming more and more popular and incorporated into most businesses, and recent COVID-19 events resulting in life moving to the online zone, companies really need to do everything they can to stay relevant. Get inspired by a couple of new and very innovative eCommerce businesses.

 

Customers want to be surprised by companies

 

Over the last year the online commerce has grown rapidly, and its existence has truly been a lifesaver during the lockdowns. The pandemic surely has influenced shopping behaviors and patterns, but also made us buy more products and services online. 36% of consumers now shop online weekly, an increase from 28% before the pandemic.

 

On the other hand, with so many people switching to online channels, companies are rushing on their feet to meet the consumers’ expectations, racing to come up with newer and better ideas. They know that if they don’t meet these exaggerated, so to speak, demands, they will have to wave goodbye to the market.

 

Top 6 business innovations that’d make you pop

 

Here are the Top 6 business innovations you should be learning from to not drop out from the hunger games of ecommerce. 

 

Headless Ecommerce – edit the frontend without interfering with the backend 

Augmented reality – connect the real world with the computer generated world

Radical Transparency – be transparent with your production process

Killer referrals – master the word-of-mouth marketing strategy

Rent fashion and personal shopping service – instead of selling, rent your products and tailor them to your customers 

Online education – enable people from all over the world to learn from you without leaving their homes

 

#1 Headless Ecommerce: Annie Selke turned to faster, and more engaging experience

 

Headless eCommerce really stands out because it separates frontend (head) presentation from backend commerce functionality. In short, this means that the user interface, social commerce and digital marketplace can be updated individually without having to change the backend.

 

Annie Selke took advantage of this feature and used a combination of PWA and AMP technologies and server-side rendering to improve site performance. 

 

With improved load times, the brand saw a sudden boost, increasing overall organic traffic by 32% and organic traffic from mobile devices by 40.41%.

 

 

#2 Augmented reality: Spatial – Sit next to each other from across the world

 

Although augmented reality is on the market for some time now, last year made our love for it burst again. 

 

Spatial company felt the right moment perfectly. During 2020, when face-to-face contacts were restricted, they presented 3D collaborative virtual space. It lets participants from around the world represent themselves in a virtual work space using an avatar.

 

They simply listened to their customer needs, and it definitely paid off as at the beginning of the year, they raised additional $14M more for a holographic 3D workspace.

 

 

#3 Radical Transparency: Everlane – It’s expensive, but you can see exactly why

 

The online market is so crowded that it’s nearly impossible to stand out and compete, when you don’t have the lowest prices. 

 

However, Everlane decided to reverse the narrative and show the true cost of each step in the production process. They posted these costs on their product pages, along with information about the factories they used, the materials, and the exact profits from each transaction. 

 

This radical step is something eCommerce doesn’t practice very often, yet it has made the company stand out from its competitors by turning to a conscious way of buying

 

 

#4 Killer referrals: Greats – marketing campaign run by itself

 

Would you like your campaign to be run by itself? It’s possible with a solid word-of-mouth marketing strategy. 

 

“Friends? Frenemies? Become Friends with Benefits and give them $25 OFF their first order.”

 

Greats is using their killer referral system, which allows them to cut the costs of any additional campaign tools, leaving it all in the hands of their loyal customers. 

 

There’s an important lesson from Greats: When you provide a product or service worth bragging about, and a discount for referrals to monetize, the marketing campaign basically runs itself.

 

 

#5 Rent fashion and personal shopping service: Armoire – solve the quiz and get tailored clothes

 

When it comes to shopping, the most tedious part is finding what fits you. That’s why you can simply tell someone to pick out the clothes for you! What’s more, if you get bored with them, you can simply send them back. 

 

Armoire has combined these two solutions, creating a unique customer experience, perfectly answering their customer needs. After completing the quiz on their website, they curate a selection of styles with help from algorithms and professional stylists. Customer can rent his favorite styles, then exchange and repeat the process. 

 

This is a great example of AI and humans working together to lead to better CX.

 

 

#6 Online education: Skillshare – learn new stuff without leaving your house

 

Recent events have taught mankind that it will not always be possible to take onsite courses, which is why online learning platforms have become even more desirable than before. 

 

Skillshare offers courses for both professional creatives and everyday creative hobbyists. But not only that! They provide option for teachers as well. Simply sign up for free and start creating a variety of unique courses.

 

When the companies will move 10% of their employees to permanent remote positions post-COVID 19, consumers will surely be eager to stay at home and turn to online learning for entertainment and enrichment. That’s a real tip on how to plan your business for future events.

 

 

Meeting today’s market demands is not easy. If you are looking to improve your online business, consider implementing a Customer Data Platform. By building 360° customer profiles in a unified and persistent customer database, you will be able to provide incredible Customer Experience

Hello there! Nowadays, marketing yourself on social media requires you to be active 24/7. I myself had to deal with a lot of posting, content creation, and so on, and it was tough. But Crowdfire helped out a lot, it helps you manage your social media tasks and reduces the time you have to spend to literally 30 minutes a day. Crowdfire is your all-in-one social media management tool that helps you with scheduling posts, generating advanced analytics, and managing social conversations, and you get it all for an affordable price. If you want to cut down your Social Media time, then this is your opportunity. You can sign up for a 14-day FREE trial right here: (CLICK HERE) Cheers,
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Take control of your Twitter account by applying some smart tricks to create automated workflows. Do it nicely, do it the Funky Marketing way. Twitter is your friend. You’ve been trying to convince yourself about it every time you click on the blue bird icon to start or get back to a conversation. But let’s be honest, keeping the rhythm of this social platform can be exhausting. Twitter can become excessively demanding and that’s definitely not cool. All that dependence…maybe not for you. Fortunately, technology, if well implemented, can be your best ally in the fight for winning the algorithm. There are ways to make your life easier, so why not making the most out of them? If you want to automate Twitter and live to tell the tale, here’s some practical advice and tools you may want to test – and love. Pss, an important note here: use tech wisely. Don’t be spammy, don’t annoy the Twitter automation rules, and above all, don’t mess with your audience’s patience. Your weapons can quickly turn against you, so let’s keep this all about friendship, shall we? Before anything, you gotta find your perfect tool, the one you’ll use to implement your workflows. Some great examples of workflow automation are:

Automate
Zapier Zoho Audiense Status Brew
Once you’ve made your choice, it’s time to take action and develop your Twitter automation ideas. Ready? Let’s see some examples of what you can do. ⚡️ https://funkymarketing.net/best-ways-of-automating-twitter/
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