Author: Franz Malten Buemann

Hey Guys, I’m looking to selling coffee mugs online but Before launching I want to start marketing, Can I know some marketing strategy. Coffee Mugs are all niches – Birthday , Anniversary, Doctor , Programmer, Lawyer, Engineer, Family, Motivational, Funny and many more. Can I know some free marketing strategy which I can start before launching the website . Thanks 😊😊
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Amazon is everywhere. There’s no getting around it: From small sellers to large enterprises, getting your products noticed — and purchased — means you need a marketing strategy that lets you make the best use of this online ecommerce behemoth.
Today’s consumers use Amazon as their first point of contact for finding almost any type of product information. In fact, 63% of online shoppers go to Amazon to start searching for products. But with so many products available from multiple sellers with varying shipping options and discounts, it’s easy for your brand to get passed over by potential buyers.

Bottom line? Amazon is the ecommerce heavyweight. Love it or hate it, you need a market strategy that helps your brand stand out among the thousands of others all vying for consumer attention. That’s why we’ve built this guide — to help you build a profitable marketing strategy and succeed in the sales jungle that is Amazon.
Bookmark this post for later, and use the chapter links below to jump ahead to sections of interest.

1. Create an Amazon Advertising strategy.
Generally speaking, an Amazon Advertising strategy consists of four components: Amazon reviews, SEO, affiliate marketing and social media marketing.
What is Amazon Advertising?
Amazon Advertising (previously Amazon Marketing Services) is a pay-per-click service similar to Google Ads: Brands only pay when potential buyers click on targeted ads. Designing the idea ad is critical to getting your brand noticed and generating sustained revenue.
There are three common types of Amazon Advertising ads: Product Display, Sponsored Product and Headline Search.
Product Display ads show up on the side or bottom of Amazon SERPs and along the side of related product pages. When clicked, Product Display ads lead to a product page.

Sponsored Product ads appear in the Amazon SERPs and on product pages before the product description.

When clicked, Sponsored Product ads lead to a product page.

Headline Search ads are the most customizable Amazon ad.

They appear at the top of Amazon SERPs and can include custom ad copy as well as link to a branded landing page on which you can feature custom navigation, branded imagery, and select products.

2. Develop an Amazon reviews strategy.
Customer reviews and ratings are important. They’re even more important in the world of ecommerce, where shoppers can’t physically see or touch a product before buying. In fact, recent data found that customers prefer not to engage with brands that have less than 3.3-star ratings.
Amazon recognizes the power of customer reviews, and — true to their buyer-first mindset — makes reviews a major part of each product page. Shoppers can view customer images, filter reviews by suggested keywords, search for content within reviews, sort reviews by stars, and review customer questions and answers.

As a seller, you should always prioritize reviews. They can make or break a shopper’s decision to purchase — and the more positive reviews your product has, the more likely you’ll turn casual interest into conversion.
Here are a few ways to do this ask your customers to complete one. Here are a few ways to do this:

Include a thank-you note and review request in your product shipment
Send a follow-up email with a review request
Sell a commonly-reviewed product

It’s also worth noting that Amazon allows sellers to respond to reviews. This offers a great way to engage directly with customers, express gratitude for purchases, and quickly address issues or complaints.
Learn new tactics for responding to customer reviews — the good, bad, and the ugly — in our free Ultimate Guide to Customer Reviews.
3. Deploy an Amazon SEO strategy.
Let’s be clear: Amazon dominates the ecommerce market in North America. But it’s not just an ecommerce site — it’s also a search engine. And as a search engine, it has its own search engine optimization or SEO.
Amazon’s search engine is called A9. It operates on its own algorithm and comes with its own unpredictable updates, similar to Google. A9 is also similar to Google in another key way: Searchers (in this case, buyers) are its top priority.
This is great if you’re a shopper, but more challenging if you’re a seller.
Thankfully, there’s a simple rule for Amazon SEO strategy: Think like a buyer. This means optimizing your content for three things: Discoverability, relevance, and sales. In other words, you want shoppers to see, click, and buy your products.
Create listings that reflect commonly-used keywords for your product category and make sure your product pages provide up-to-date, relevant information that offers direct value to buyers.
4. Integrate an Amazon affiliate marketing strategy.
Product round-ups published by popular blogging sites make it easy to scan a list of top-rated products and find direct links to Amazon.
But how do these products end up on the list? Affiliate marketing. Affiliate marketing is effectively an exchange: In return for your product being published/mentioned/shared, you pay a small fee to the affiliate site if readers click and purchase. It’s a win-win scenario that helps you drive sales and collect positive reviews. It’s also a critical way to build brand awareness, especially if the affiliate site generates a substantial amount of web traffic.
👉🏼HubSpot Tip: Tap into Amazon’s Affiliate Program. It’s free and easy to use and immediately connects you with approved affiliates.
5. Expand your Amazon social media marketing strategy.
It’s a good idea to expand your marketing efforts with a social media strategy that ties back to your Amazon page.
Here, the goal isn’t to create purely promotional Facebook, Twitter or Instagram accounts but instead cultivate a brand identity that offers value to your consumers with interesting posts, facts and links. You can also use your social media to share product updates, announce sales and giveaways, and invest in some paid advertising.
Here, the key is balance: Too much branded content and you’ll lose customer interest. The occasional mention and link to your Amazon page, meanwhile, can help you connect with prospective buyers and drive total sales conversions.
👉🏼HubSpot Tip: Share your social media accounts on your Amazon brand page and product listings to build your follower list.

1. Product Title
This is an Amazon product I actually purchased. You’ll see this example throughout the piece.
Your product title is a consumer’s first introduction to your product when browsing Amazon. While you should keep your titles concise, Amazon does allow up to 200 characters. Use this character limit wisely, though.
Here’s what we recommend including:

Your brand name
The product name
Specific features (such as size, color, material, quantity, etc.)
One or two distinguishing benefits or values

Here are some of Amazon’s title formatting rules:

Capitalize the first letter of every word (except for words like “and”).
Use “and” instead of “&” and numerals (“10”) instead of written numbers (“ten”).
Don’t put pricing, seller information, promotions, and opinion-based copy (words like “best” or “leading”) in the title.
Leave out details like color or size if irrelevant to the product.

Your title is prime real estate for two things: Product information and keywords. For most products, these are one and the same, but some sellers opt to add a few additional keywords to increase their chances of popping up on Amazon SERPs.
Ultimately, your title should match the words shoppers use to discover your product and educate them on your product before they get to your page.
👉🏼HubSpot Tip: Use tools like Merchant Words and Simple Keyword Inspector to research potential keywords and their search volume.
2. Product Images

While your titles communicate your product information, consumers often use your images to decide whether or not to further explore your product page. This is especially critical on a long list of Amazon search results — the right product imagery can help your product stand out from the crowd.
Once a shopper visits your product page, however, imagery is even more important and can dictate whether a consumer makes a purchase not.
Amazon allows up to nine product images, and we recommend using all of them with a simple caveat: Only if you have nine high-quality, relevant images.
While Amazon requires your main product image needs to be on a plain, white background, here are some tips for your other eight product images:

Capture your product from different angles.
Show your product being used or worn by a real person (not a mannequin or computer-generated human).
Include content submitted by real customers — and make note of that on the image.
Upload images that include charts, lists, or competitor comparison tables.

Amazon also offers shoppers the ability to zoom into each image. As a result, your product images should be at least 1,000px x 1,000px to ensure images don’t become fuzzy or distorted when customers zoom in.
👉🏼HubSpot Tip: Test your product images to see which one converts more shoppers (like an A/B test). To do this, record your sessions, sales, conversion rate, and revenue over the course of a week or month — and make a note of which image was set as the main image. Then, change the image and capture the same data.
3. Product Key Features (Bullet Points)

If a consumer makes it past your product title, images, price, and purchase options (if applicable), they’ll find your product key features, which take the form of bullet points. These bullet points allow you to go more in-depth about your product’s features, benefits, characteristics, and details.
Successful Amazon sellers use these bullet points to expand on features and benefits and to address common questions, misconceptions, or issues.
Here’s how we recommend you approach your product key features list:

Write a paragraph for each bullet and include two to four sentences or phrases that are relevant to that bullet’s topic.
Capitalize the first few words of each bullet to emphasize the feature, benefit, or question you’re addressing.
Treat these paragraphs as you would an advertising campaign. This copy could be the key to converting page visitors.
Avoid wasting space on information that’s obvious from product images or mentioned in your product title.
Keep them simple. Write a paragraph and then edit it, set it aside for a few days and then edit again. Short and to the point is the goal.

👉🏼HubSpot Tip: Look at reviews, complaints, and FAQs to learn what your customers love and not-so-love about your products. Proactively include and address these points in your list.
4. Product Description

If a consumer makes it to your product description, you can assume they’re on the cusp of making a purchase. How do we know that? Consumers have to scroll down a bit to find it.
Seriously. They have to scroll past Amazon ads, sponsored products, and other featured information. If they make it to your product description, they’re typically expecting to learn more about your product and finalize their purchase.
This makes your product description the ideal place to expand on your product bullet points, address some lesser-known features and benefits, and perhaps include some more images of your product. Additionally, consider listing details that set your product apart from competitors, such as specific construction methods, particular materials or interesting use cases.
Amazon allows the use of basic HTML markup in this section — including bold, italics, and page breaks — so utilize these to avoid publishing one big, boring paragraph of information.
👉🏼HubSpot Tip: Utilize Amazon’s A+Content option to make your content more scannable, professional, and consistent with your overall branding. We cover how to do this next.
5. Product Price
Setting the right price is critical for reliable sales conversions.
Start by determining your lowest possible sales price. This is effectively a “breakeven” price that includes the costs to produce your product along with money spent on marketing and any fees taken by Amazon — which vary depending on the type of item you’re selling, often between 8-20%.
For example, if these costs together total $10, this is your minimum price. You won’t make any money, but you won’t go out of business. While this can be a good starting point if you’re just breaking into the Amazon marketplace, your goal is to eventually sell products for as much as the market will bear.
To find your upper limit price point, do some research on similar, popular products on Amazon and see what they’re selling for. Next, determine how you want to position your brand — are you looking to lead the lower-cost market, or hoping to capture premium prices. Both are possible but require different approaches.
If you’re looking for premium prices, opt for whole numbers such as $50 or $100. For a lower-cost approach, go with a “99 cent” approach, such as $9.99 or $29.99.
6. Amazon A+ Content
The A+ framework provides pre-built templates that allow you to add additional features to your product descriptions, such as banners, tables, bullets, and interactive images and copy.

Source
The image above is the “Comparison Products” template, which is one of the most popular and functional templates for A+ Content. It’s now available via both Vendor and Seller Central and offers a great way to visually showcase how your product stacks up against the competition.

Factors that Can Increase Your Amazon Product Sales
1. Direct Marketing
A lot of Amazon marketing takes place within the platform (through advertising and SEO) but some sellers follow traditional direct marketing methods, too. While they require extra work, they can be beneficial for creating loyal customers and eventually bringing business off of Amazon to an ecommerce site, or driving users from social media sites to your Amazon account.
Direct marketing methods skip the middleman to present information about your brand directly to prospective customers. This includes the use of emails, text messages, phone calls, sales offers or newsletters.
Note: Be sure to read through Amazon’s prohibited seller activities and actions to ensure you remain compliant. The biggest takeaway? All direct marketing efforts must be done with the informed consent of customers — unsolicited contacts could place your brand at risk of removal from the Amazon marketplace.
2. Email
Follow-up emails are a great way to engage with customers and get feedback that could help make your brand even better. Start by asking buyers if they consent to email contacts or surveys after their product purchase.
If yes, make sure to take their feedback to heart, both by responding to their emails with a thank you and correlating their response with other emails to see if a pattern emerges around product price, quality or another characteristic.
👉🏼HubSpot Tip: If you decide to do email marketing for your Amazon products, don’t forget to ask subscribers if they want to opt-in!
3. Website
Amazon offers a well-recognized starting point for your brand, but many sellers are also branching out into brick-and-mortar stores or more niche marketplaces such as Etsy.
While Amazon can help you be discovered and subsidize your shipping and customer support cost, creating a separate website can help build your brand beyond Amazon and aggregate customers and email subscribers of your own.
👉🏼HubSpot Tip: If you have no interest in building and managing an entire website, create a simple landing page to start. This will at least give your brand an online identity outside of your Amazon store and provide another place to collect emails and promote your social media.
4. Shipping
One of the biggest draws of Amazon is fast, free shipping for Prime members. If you’re looking to compete in this massive marketplace, you’ll need to consider shipping costs, speed and conditions for buyers before you set up your store.
While smaller businesses don’t have the economies of scale that allow them to offer 2-day free shipping, it’s often possible to offset the costs of shipping once order values are large enough. As a result, it’s worth doing the math to determine where it makes sense for your brand to offer free shipping for consumers — this might be $50, $100 or $150 worth of products purchased.
Best bet? Set your minimum free shipping cost just above your breakeven point using a whole number. For example, if $129 worth of products purchased makes it worth your while to offer free shipping, set the minimum amount to $150. This helps generate slightly more profit and can help convince users to add one or two more items to their cart in order to avoid shipping costs.

Understanding Amazon Analytics
Amazon analytics provides a snapshot of what consumers are searching for, what they’re buying and how often they’re purchasing the same item. Called “Brand Analytics”, these metrics are available to sellers directly responsible for selling their brand in the Amazon store.
Brand analytics are found under the “Reports” tab in Seller Central.
Brand Analytics, Explained
There are six brand analytics categories. Let’s break down each in more detail.
1. Amazon Search Terms Report

The Amazon Search Terms Report shows the most popular search terms in the Amazon store over a specific period and the top three products that customers click on after searching for a specific term. This can help your brand better target keyword usage over time.
2. Demographics Report

The Demographics Report provides information about buyers of your product that they’ve consented to share — including age, household income, gender and marital status. This allows you to see the impact of your marketing campaigns and adjust target consumer bases as required.
3. Item Comparison Report

This report shows the top five products most frequently viewed on the same day as your brand’s products to help you identify your top competitors and see what they’re doing differently.
4. Alternate Purchase Report

The Alternate Purchase Report shows the top five products that customers purchased most frequently instead of your products. Effective use of this report can help identify areas where your marketing strategy may be coming up short.
5. Market Basket Report

The Market Basket Report shows the top three products most frequently bought at the same time as your products. This can help your brand identify key add-on product opportunities to help bolster total sales.
6. Repeat Purchase Behavior Report

The Repeat Purchase Behavior Report shows the total number of orders for their products along with the total number of unique customers. This makes it possible to zero in on specific user characteristics that may influence repeat buying and help inform long-term marketing strategy.
You’re Now the King 👑 (or Queen) of the Jungle
While the Amazon platform seems daunting, the right marketing strategy can help your brand see sustained sales success.
First, develop a solid Amazon marketing strategy. Next, make sure your product pages stand out from the crowd and ensure you’re taking take every opportunity to increase total sales. Finally, use Brand Analytics to pinpoint areas of improvement across your brand.
The result? Your Amazon products will meet consumers wherever they are — whether they’re researching products, comparing prices, or looking to buy — and help get them where they need to go: Your checkout page.
Editor’s note: This post was originally published in April 2019 and has been updated for comprehensiveness.

With more than 1 billion active monthly users, brands are quickly recognizing the need to have a presence on Instagram.
But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they’re targeting.
But how do they know what’s a “smart” post for their business?
That’s where the Instagram data comes in. There’s a whole lot of research out there about Instagram — everything from the demographics of its users and how often brands are posting, to how negative space affects the performance of your posts (hint, hint: #26).
Read on to uncover more social media stats that’ll help you get ideas and improve your own Instagram posting strategy.

43 Instagram Stats
Click on a category below to jump to the stats for that category:

Instagram’s Growth
Audience & Demographics
Brand Adoption
Instagram Post Content
Instagram Posting Strategy

Instagram’s Growth
1. As of May 2021, there are over 1 billion Instagram monthly active users worldwide. (Source)
2. As of 2020, there’s an estimated 107 million Instagram users in the U.S. alone — which is predicted to grow to almost 126 million by 2023.(Source)
3. As of February 2021, 40% of U.S. adults say they’ve used Instagram. This is a larger percentage than use Pinterest, LinkedIn, and Twitter. The only two social media apps more popular than Instagram are Facebook and YouTube. (Source)
4. Instagram generated $20 billion in ad revenue in 2019. In 2012, Facebook bought Instagram for one billion. (Source)

5. Instagram experienced a nearly 14% jump between 2019 and 2020 in its users’ time spent on the app, to an average of 30 minutes per day. This was higher engagement growth than all other social platforms. (Source)
6. Other than Instagram’s own account, the most-followed Instagram account as of February 2021 is run by professional soccer player Cristiano Ronaldo, followed by celebrities Ariana Grande, Dwayne (The Rock) Johnson, and Kylie Jenner. (Source)

Audience & Demographics
7. 71% of U.S. adults between 18-29 use Instagram, compared to 70% on Facebook and 30% on LinkedIn. (Source)
8. 47% of U.S. Instagram users make more than 75,000 per year.(Source)
9. As of October 2020, 510 million Instagram users are female, and 490 million are male. (Source)
10. 72% of teens use Instagram, and 57 million U.S. teenagers say Instagram is their preferred social media platform. (Source)
11. 500 million+ accounts use Instagram Stories every day. (Source)
12. 35% of music listeners in the U.S. who follow artists on Facebook and Instagram do so to connect with other fans or feel like part of a community. (Source)

13. The average Instagram user spends 30 minutes a day on the app.(Source)
14. 45% of Instagram users live in urban areas. (Source)
15. As of January 2021, the countries with the most Instagram users are the U.S. (140 million), India (140 million), and Brazil (99 million). (Source)

Brand Adoption
16. 70% of shopping enthusiasts turn to Instagram for product discovery. (Source)
17. 69% of US marketers plan to spend most of their influencer budget on Instagram. (Source)
18. 90% of people on Instagram follow at least one business. (Source)
19. 50% are more interested in a brand when they see ads for it on Instagram. (Source)

20. In a 2021 report, the higher education industry currently has the highest engagement rate of any other industry per post on Instagram, at 3.19%. Second was sports teams at 1.79%, and third was influencers at 1.42%. (Source)
21. 67% of users surveyed have ‘swiped up’ on the links of branded Stories. (Source)

22. 130 million Instagram accounts tap on a shopping post to learn more about products every month. (Source)
Instagram Post Content
23. 995 photos are uploaded on Instagram every second. (Source)
24. The median posting cadence across all industries is 4 posts per week. The median posting frequency declined by just 8% this year compared to last. (Source)
25. On Instagram, photos showing faces get 38% more Likes than photos not showing faces. (Source)
26. On Instagram, images with a high amount of negative space generate 29% more Likes than those with minimal negative space. (Source)

27. On Instagram, images featuring blue as the dominant color generate 24% more Likes than images that are predominantly red. (Source)
28. This is so much so that the latest Instagram statistics show that an average Instagram post contains as many as 10.7 hashtags. (Source)
29. Image posts received 27.55% more likes than permanent video posts. (Source)
30. An average image on Instagram gets 23% more engagement than one published on Facebook. (Source)
31. The most geo-tagged city in the world is Los Angeles, California and the tagged location with the highest engagement is Coachella, California. (Source)

Instagram Posting Strategy
32. The best time to post on Instagram is Thursday between 5 a.m. and 11 a.m. in your respective time zone. (Source)
33. Posts with a tagged location result in 79% higher engagement than posts without a tagged location. (Source)
34. 20% of users surveyed post to Instagram Stories on their business account more than once a week. (Source)
35. 44% of users surveyed use Instagram Stories to promote products or services. (Source)
36. One-third of the most viewed Stories come from businesses. (Source)
37. More than 25 million businesses now use Instagram to reach and engage with audiences. (Source)
38. 69% of US marketers plan to spend most of their influencer budget on Instagram. (Source)
39. In April 2020, the number of Instagram influencers cooperating with brands who used #ad decreased by 30% compared to April 2019, and it was the lowest total since August 2019. (Source)
40. The industry that had the highest cooperation efficiency with Instagram influencers was Health Care, where influencer posts were 4.2x more efficient than brand posts. (Source)
41. Micro influencers – those with less than 100,000 followers – made up an average of 93% of all brand cooperations in 2020. (Source)
42. 46% of B2B content marketers used Instagram as an organic play in 2020. (Source)
43. Instagram is now the most popular social platform for following brands. (Source)

Instagram is a popular social media network for sharing photos, commonly accessed through a mobile app. Unlike other social networks, however, it does not have a desktop version.
This poses a problem for a lot of users who want to access features from their desktop computer. For example, let’s say you’re a social media manager for a prominent brand. The last thing you want to do is have an absentminded mishap where you accidentally post brand content to your personal Instagram account (or, worse, vice versa) simply because you’re logged into both on your phone.

Alternatively, it might be easier to upload company posts and videos via your desktop, rather than having your smartphone open at work.
Plus, your company’s files might be more easily accessible via desktop than mobile. For instance, if you use Photoshop to edit company photos, it’s likely easier to click “Upload” from your desktop when you’re done editing, rather than sending that same photo or video to your personal phone.
Perhaps you simply prefer the larger screen of desktop. Or, maybe you don’t have access to a smartphone so you can’t download the app on your phone.
For all of these reasons, you might be wondering, “Can I post to Instagram from my computer?” We have some good news — there’s a solution for you. Let’s dive into that, next.
In other words — Yes, you can post to Instagram from your PC or Mac desktop instead of on your mobile device’s app or browser. In this post, we’ll explore how you can post images and videos from your desktop computer.

How do I post to Instagram from my computer? [PC and Mac]
Whether you’re on a Mac or a PC, you can use workarounds to post from your desktop computer. Depending on the browser you use, the instructions will vary. Below, we’ll discuss how to do it on:

Chrome
Safari

Once we discuss these workarounds for posting photos, we’ll also discuss how to upload a video to Instagram from your desktop.

1. Navigate to Instagram’s website in your Chrome browser.
The first thing you’ll want to do is open up Google Chrome and navigate to https://www.instagram.com/ by typing it into the navigation bar. 
2. Open the “Settings” menu by clicking the three dots in the top right corner of the browser.

Instagram Account Credit: @Goodtomicha
Up in the top menu on the far right side, you’ll find three verticle dots. Once you click these, a drop-down menu will open up.
3. Scroll down to “More Tools” in the drop-down menu, and then click “Developer Tools”.

Developer Tools gives you access to a menu that opens up in a panel on the right side of your window. This will give you advanced control over how your browser displays content, helping you post to Instagram from desktop using Chrome.
4. Click the “Toggle Device Toolbar” mobile button.

On the top left corner of the new panel, you’ll see an icon with two squares that represent a tablet and a mobile device. Clicking it will reveal the Device Toolbar that gives you advanced control over your browser.
5. Choose which mobile device you’d like from the drop-down menu.

In the Device Toolbar, you’ll see another drop-down menu with a list of mobile devices. Selecting one will tell the browser to emulate how a website looks on that particular device you selected. 
Choose which mobile device you’d like on the drop-down menu, as well as how zoomed in you want to be.
6. Refresh the page to see the mobile interface of Instagram from your browser.
You should then be able to able to use Instagram straight from the emulation or even close the panel on the right side while retaining this “mobile view.”

7. Upload an Instagram post the same way you would via mobile.
You can upload a Instagram post the same way you would via mobile:
1. Click the “+” button.

2. Add filters.
Choose filters or other editing features like you would normally, then click Next in the top right of your screen:

4. Add captions, locations, and tags.
On the next screen, you’ll be able to add a caption, location, or tag people. When you’re ready, click Share in the top right of your screen.

1. Navigate to Instagram’s website in your Safari browser.
The first thing you’ll want to do is open up Safari and navigate to https://www.instagram.com/ by typing it into the navigation bar. 
2. Click “Safari” and then select “Preferences” in the menu bar.

Up in the top menu, click Safari. This is where you’ll find your browser’s “Preferences” settings in the drop-down menu.
3. Click “Advanced” and check the box that reads “Show develop menu in menu bar”.

Under “Advanced,” you’ll have the options to show the Develop menu in the menu bar. By checking this box, you’ll get access to a menu that will give you advanced control over how your browser displays content. This will help you post to Instagram from desktop using Safari.
4. Click “Develop” in your menu bar and then scroll to “User Agent”. 

Once you click out of the previous screen and return to Safari, you’ll see that new Develop option in the top menu bar. Clicking it will reveal the features that give you advanced control over your browser.
5. Choose which mobile device you’d like on the drop-down menu.
When you select User Agentfrom the Develop menu, you’ll see another drop-down menu with a list of mobile devices. Selecting one will tell the browser to emulate how a website looks on that particular device you selected.
Choose which mobile device you’d like on the drop-down menu.
6. Refresh the page to see the mobile interface of Instagram from your browser.

You should then be able to able to use Instagram straight from the emulation while retaining this “mobile view.”
7. Upload an Instagram post the same way you would via mobile.
Once you are able to view Instagram from your Safari browser, you can upload an Instagram post the same way you would via mobile — by clicking the “+” button, adding a filter or editing the photo, adding a location and caption, and clicking “Share” when you’re ready for your post to go live.
(The instructions for posting an image to Instagram are the same as they are for the Chrome browser instructions, listed above.)

How to Post a Video to Instagram Using a Desktop Computer
To upload a video to Instagram from your desktop, you’ll need to use a third-party service that offers social media scheduling software.
There are a few you might try, including the Flume App for Mac or Lately Social ($14 per user per month for Agency plan).
For our purposes, I used Lately Social’s free personal plan to upload and post a video directly to my Instagram:

Of course, if you’re doing this regularly it might be worthwhile to explore all the social media scheduling tools at your disposal to choose the one best-suited for your business’ needs.
Using Instagram Like the Pro You Are
Now that you don’t have to worry about transferring photos to your mobile device or juggling your work’s social media account on your own device, you’ll be able to grow on Instagram efficiently and effectively. From there, the sky is the limit for creating posts and growing your audience in a scalable way.
Editor’s note: This post was originally published in October 2020 and has been updated for comprehensiveness.

The good thing about we marketers is that we always see something positive in the middle of chaos. At least we should. At least we try. We did an informal virtual family reunion to discuss certain topics worth exploring in 2021, and the ever-changing digital transformation we’ve lived during 2020. Nemanja and Martí as MCs, and Nick, Zineb, Juliana, and Ivan as guests debated about the past, the present, and the future in marketing practices that are definitely changing the way we create conversations and approach our target. This became a cool and spontaneous B2B Weekly episode, nº3. It’s true that we didn’t stop interrupting each other. But, you know, don’t blame it on the marketers. We all miss in-person conversations and live in different cities/countries. So speaking up with a group of human beings is a vital need these days. In Nemanja’s words, “the idea for this gathering was that we looked back on what happened this year, and kind predict what will happen in 2021. I wanted us to dive deeper into what we all have been through, what is something that we are seeing. What are some conclusions and maybe some predictions for what’s gonna happen because it’s, it’s crazy out there”. Indeed, it’s crazy out there. So this is basically us, waiting for the better and bringing light to some interesting trends in marketing for this awaited year. Enjoy, ask and disagree. We get along with complainers, too. ⤵️ https://funkymarketing.net/how-automation-online-events-and-ai-are-changing-the-marketing-game-forever/
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With technology advancing, AI becoming more and more popular and incorporated into most businesses, and recent COVID-19 events resulting in life moving to the online zone, companies really need to do everything they can to stay relevant. Get inspired by a couple of new and very innovative eCommerce businesses.

 

Customers want to be surprised by companies

 

Over the last year the online commerce has grown rapidly, and its existence has truly been a lifesaver during the lockdowns. The pandemic surely has influenced shopping behaviors and patterns, but also made us buy more products and services online. 36% of consumers now shop online weekly, an increase from 28% before the pandemic.

 

On the other hand, with so many people switching to online channels, companies are rushing on their feet to meet the consumers’ expectations, racing to come up with newer and better ideas. They know that if they don’t meet these exaggerated, so to speak, demands, they will have to wave goodbye to the market.

 

Top 6 business innovations that’d make you pop

 

Here are the Top 6 business innovations you should be learning from to not drop out from the hunger games of ecommerce. 

 

Headless Ecommerce – edit the frontend without interfering with the backend 

Augmented reality – connect the real world with the computer generated world

Radical Transparency – be transparent with your production process

Killer referrals – master the word-of-mouth marketing strategy

Rent fashion and personal shopping service – instead of selling, rent your products and tailor them to your customers 

Online education – enable people from all over the world to learn from you without leaving their homes

 

#1 Headless Ecommerce: Annie Selke turned to faster, and more engaging experience

 

Headless eCommerce really stands out because it separates frontend (head) presentation from backend commerce functionality. In short, this means that the user interface, social commerce and digital marketplace can be updated individually without having to change the backend.

 

Annie Selke took advantage of this feature and used a combination of PWA and AMP technologies and server-side rendering to improve site performance. 

 

With improved load times, the brand saw a sudden boost, increasing overall organic traffic by 32% and organic traffic from mobile devices by 40.41%.

 

 

#2 Augmented reality: Spatial – Sit next to each other from across the world

 

Although augmented reality is on the market for some time now, last year made our love for it burst again. 

 

Spatial company felt the right moment perfectly. During 2020, when face-to-face contacts were restricted, they presented 3D collaborative virtual space. It lets participants from around the world represent themselves in a virtual work space using an avatar.

 

They simply listened to their customer needs, and it definitely paid off as at the beginning of the year, they raised additional $14M more for a holographic 3D workspace.

 

 

#3 Radical Transparency: Everlane – It’s expensive, but you can see exactly why

 

The online market is so crowded that it’s nearly impossible to stand out and compete, when you don’t have the lowest prices. 

 

However, Everlane decided to reverse the narrative and show the true cost of each step in the production process. They posted these costs on their product pages, along with information about the factories they used, the materials, and the exact profits from each transaction. 

 

This radical step is something eCommerce doesn’t practice very often, yet it has made the company stand out from its competitors by turning to a conscious way of buying

 

 

#4 Killer referrals: Greats – marketing campaign run by itself

 

Would you like your campaign to be run by itself? It’s possible with a solid word-of-mouth marketing strategy. 

 

“Friends? Frenemies? Become Friends with Benefits and give them $25 OFF their first order.”

 

Greats is using their killer referral system, which allows them to cut the costs of any additional campaign tools, leaving it all in the hands of their loyal customers. 

 

There’s an important lesson from Greats: When you provide a product or service worth bragging about, and a discount for referrals to monetize, the marketing campaign basically runs itself.

 

 

#5 Rent fashion and personal shopping service: Armoire – solve the quiz and get tailored clothes

 

When it comes to shopping, the most tedious part is finding what fits you. That’s why you can simply tell someone to pick out the clothes for you! What’s more, if you get bored with them, you can simply send them back. 

 

Armoire has combined these two solutions, creating a unique customer experience, perfectly answering their customer needs. After completing the quiz on their website, they curate a selection of styles with help from algorithms and professional stylists. Customer can rent his favorite styles, then exchange and repeat the process. 

 

This is a great example of AI and humans working together to lead to better CX.

 

 

#6 Online education: Skillshare – learn new stuff without leaving your house

 

Recent events have taught mankind that it will not always be possible to take onsite courses, which is why online learning platforms have become even more desirable than before. 

 

Skillshare offers courses for both professional creatives and everyday creative hobbyists. But not only that! They provide option for teachers as well. Simply sign up for free and start creating a variety of unique courses.

 

When the companies will move 10% of their employees to permanent remote positions post-COVID 19, consumers will surely be eager to stay at home and turn to online learning for entertainment and enrichment. That’s a real tip on how to plan your business for future events.

 

 

Meeting today’s market demands is not easy. If you are looking to improve your online business, consider implementing a Customer Data Platform. By building 360° customer profiles in a unified and persistent customer database, you will be able to provide incredible Customer Experience