CX Demo

Author: Franz Malten Buemann

  • [New Feature] Engage customers with Web Push Notifications 2.0: One to one, AI rich content, no code, multilanguage and fully CDP driven.

     

     

    According to Gravitec, Push notifications can bring you an ROI of up to 2200% and increase your daily traffic by up to 25%. How’s that possible? Web Push Notifications are fast, versatile, dynamic and extend the brand’s reach. No wonder that MarTech companies go an extra mile to make them even more unbeatable as a marketing tool.

     

    Web Push notification: efficient, convenient and upgraded

     

    When they first appeared, Web Push notifications were an interesting alternative to other marketing communication channels. They allowed marketers to quickly reach even those customers who did not leave their email address. Web Push notifications’ great advantage was that they were displayed on screens even when the recipients were using a browser but were not on the sender’s website or social media profile.

     

    Over time, it turned out that the recipients appreciated this type of communication and responded very well to the messages. And the better the notifications are tailored to their needs, the more engagement and profits they generate. 

     

    Push notifications can generate high ROI for businesses. It can bring you a ROI of up to 2200% and increase your daily traffic by up to 25%. (Gravitec)
    The average deliverability of Web Push notifications is 80%. It depends on the device used by the receiver. (PushPushGo)
    The average CTR is about 15%. However, for campaigns with intriguing content, or for transactional or targeted notifications with small user groups, CTR can go as high as 30% (Gravitec), while the average click-through rate for email campaigns is about 2.5%. (Campaign Monitor)
    In 2020 Web Push notifications ended the year with a 28% conversion rate with a YoY growth of 478%. (Omnisend)

     

    In this situation, it becomes a challenge to make Web Push Notifications even more effective, easier to implement and tailored to consumers’ needs. Combining them with AI-driven recommendation engines and CDP data brought Web Push notifications to a whole new level.

     

    Easily engage customers with multi-language, codeless, CDP-driven one-to-one Web Push Notifications 2.0

     

    Web Push Notifications 2.0 outperform traditional Web Push notifications in many ways. From codeless implementation, to multi-language, dynamic content, to advanced segmentation of addresses. Here’s a highlight of Web Push Notifications 2.0 uniqueness. 

     

    Reach and engage both anonymous and identified customers by offering them bespoke content – including multi-language versions of notifications and consent forms – in one of the best consent-based communication channels, through personalized Web Push notifications. 
    Use multi-faceted CDP data to hyper-target your campaigns and enrich your omnichannel strategy – choose whether you prefer to communicate with consumers using desktop, mobile or both. 
    Stay in touch with the users that are interested in your offer but not ready to leave their contact data yet. 
    Benefit from the codeless implementation of a simple yet powerful tool that enables creation of effective campaigns.
    Enjoy a wealth of features such as 1:1 personalization, detailed analytics of the campaigns or option to select the device to which you want to send Web Push notifications.
    Target multiple markets at once – create various language versions of consent forms and notifications in one easy step.

     

    How to use Web Push Notifications 2.0 in eCommerce to  engage customers and increase sales?

     

    Here are just a few ideas on how to use Web Push notifications in everyday business:

     

    Complete your omnichannel and use fast, dynamic Web Push notifications to send your audience personalized, engaging content bypassing busy inboxes and non-stop texting streams.
    Easily prepare native or graphic consent forms and start using them immediately with no-code implementation.
    Use the best practices of consent-based marketing. Gradually build trust and strengthen relationships with your customers, starting with notifications that don’t require them to leave contact details.
    Prepare for incoming changes in Google algorithm. Start using Web Push notifications as an alternative for pop-ups and forms. Avoid SEO penalties for inconvenient website content and still communicate with customers. 
    Circumvent the heavily-used ad blockers. Leverage the fact that ad blocking plugins do not have any effect on Web Push notification delivery and keep the conversation with your clients even if they are blocking ads. 
    Inform about price drops and special offers even when users aren’t active on your website. Use Web Push notifications’ multi-language, AI rich content to serve users the information that will engage them and will result in higher conversion rates.
    Leverage personalization & impulse buying mechanism combo to get higher conversion rates with personalized recommendations and abandoned cart Web Push notifications.
    Use CDP data to address multiple stages of customers’ relation with a brand: from new customer, to an active client, to a dormant customer with a high propensity of churn. Send Web Push notifications that are relatable, appealing and engaging.

     

    Standard Web Push Notification tools vs. Web Push Notification 2.0

     

  • The future of tourism: CX approach to post-covid recovery

    Undoubtedly, the travel and hospitality sector has borne the brunt of the COVID-19 pandemic, with airlines, hotels and tour operators experiencing cancellations of services. However, in the face of this unprecedented challenge, many companies have shown remarkable agility in adapting to the altered reality. In this article, I’ll walk you through some positive outcomes of…
    The post The future of tourism: CX approach to post-covid recovery appeared first on Customer Experience Magazine.

  • What are some of the marketing automation tools you use for digital marketing and what does it do.

    Am looking for marketing automation tools i can use for my new start up digital agency.I offer services like Social Media Marketing,PPC,SEO,Email Marketing,Google ads.Thanks
    submitted by /u/premier_marketing [link] [comments]

  • Folk typography

    Why is type getting so bad?

    Well, actually, the people who are noticing it, the ones who care about kerning or keming or serifs or the rest… we’re not the reason that it’s getting bad.

    It’s all the people who don’t notice it.

    For thousands of years, type was something you did with your hands. If you were a writer, you were also the person who was putting the words onto the paper.

    It was only in the last few centuries that setting type was a craft, reserved for people with a printing press, or a set of Letraset rub-down letters or even a top-of-the-line Mac with the right software.

    And so, into this specialty, principles developed. There was actually a difference between professional and amateur typesetting. There was style and craft and insight that was worth paying for. There were magazines and conferences about what looked good and right and professional and cutting edge.

    Of course, social media changed that. Memes and the rest, built on a flimsy foundation of Comic Sans and Arial and Impact. Whatever’s handy. And then what was handy became popular, and what was popular became the new standard.

    And this is always the way. When the public gets tools, they use them, without regard for the rules that might have come before.

    But there’s still a desire for craft, and people, particularly over 30, are eager to judge a book, not by its cover but by its type. Even if they don’t know why.

    There will be a new set of standards for type, just as the quality of every folk innovation has improved over time.

  • The benefits of remote research following the pandemic

    Over the past year, I’ve hosted a series of webinars at UserTesting with some of Europe’s leading CX and UX practitioners. Last month, I invited four of my previous guests back to share how their businesses have transformed. I was eager to hear about their personal learnings and how they think the pandemic shaped the…
    The post The benefits of remote research following the pandemic appeared first on Customer Experience Magazine.

  • Hey I am currently working as a seo associate, in a major marketing firm I wanted to learn more about marketing where can I get started ?

    What I came to know, marketing automation generates more leads, also any help from yall would be appreciated
    submitted by /u/abhinavthak [link] [comments]

  • Marketing Automation Advice needed.

    As an UG student (20) majoring in Marketing, I have been told by my supervisors in my previous internships that I should familiarise myself with Marketing Automation as it is a potentially good career. So what marketing tools are useful these days? There are just tok many of them on the internet so all the people who work in marketing, what all tools do you recommend me to learn? Also, how am I supposed to learn them? Afterall they are paid for, so I can’t exactly “learn” them. And if I try to work somewhere to learn, having that knowledge is a prerequisite so it seems like an endless loop. So what can I do, my fellow professionals :)) Any advice is appreciated!
    submitted by /u/TriangleOreo [link] [comments]

  • Marketing Automation Specialist interview

    Hey everyone! I have an interview next week for a Marketing Automation Specialist that focuses on marketo. Can you guys provide me with any tips or docs, when it comes to marketo? I’ve used it for a few months in the past but I feel like I need a refresher. Thanks!
    submitted by /u/Toni_Alexander [link] [comments]

  • Clarabridge develops the first intelligent search assistant for quick CX insights

    CX researchers and service agents need encompassing and accurate information to bring fast decisions when answering clients’ requests. ClaraTM is the first intelligent search assistant to allow them to search across customer interaction channels and get customer data in a second. How will this be achieved and what long term benefits can CX professionals expect?…
    The post Clarabridge develops the first intelligent search assistant for quick CX insights appeared first on Customer Experience Magazine.

  • Use your hips

    There’s almost no sport or physical activity where that advice isn’t useful.

    Golf. Ping pong. Dancing.

    The more likely it is that people are tempted to focus on their hands or feet, the more the hips really matter.

    And you’ve already guessed the metaphor.

    The work we do needs a solid foundation. The biggest muscles are around the hips, just as the biggest leverage comes from our approach to cash flow, market presence and hiring.

    Instead of focusing on short-term wins or delighting the crowd with jazz hands in whatever form they take, it makes sense to get our hips right first.