Author: Franz Malten Buemann

submitted by /u/Tatsiana_Isakova [link] [comments]

submitted by /u/JessLevelsUp [link] [comments]

👋Hi r/MarketingAutomation Here’s a blog post I wrote a while ago, hope you find it relevant and useful. Data Science in Marketing – Case Studies from Airbnb, Lyft, Doordash Drawing from official engineering blogs of several well known companies, it’s a summary of data science approaches to online marketing. The article gives an overview of marketing automation systems, campaign performance measures, and algorithms for bidding optimization. It’s somewhat technical (data-sciency) at some places, but I hope general points are not obscured by technical details.
submitted by /u/drazenz [link] [comments]

Seven. Improved resources and new links You may also want to consider adding new links to better resources while you are updating your old content. Experts, statistics, infographics, events, and breaking news are all sources of content research, according to Crazy Egg. Links to new content can be added to old content as you review it. You added a lot of value to your article by introducing new resources that weren’t available when you first wrote it. Additionally, Google sees a much higher value in your content. You can create a more valuable resource that way, as outbound links play a key role in ranking. You’ll get more traction with Google if you link to the best content online. You will become the information hub for others rather than simply linking to those resources. As a final step, link to your own resources in your content. You should link to any recent articles you’ve written on related topics. Additionally, make sure your current call to action is still relevant to the content you’ve updated. Your blog posts can be revived and ranked highly in Google by including fresh resources and in-depth content. Creating new content or updating old ones is the best way to increase search engine traffic without wasting time or resources. The eighth point. Rankings can be improved by including multimedia By adding different kinds of media to your website, you can greatly improve your search engine rankings. New content that comes with different types of images and audio or video is given special privilege as the content online becomes more diverse. Depending on your preferences, you may wish to use a variety of types. You can see how you can add media to your posts in this illustration from Salesforce. Every 350 words or so, it would be wise to include an image. This makes the content easier to read and skim. (I actually aim to include an image for every 100 words.) All images should be linked back to their original content. By indicating where an image comes from, others are better able to identify it. In addition to viewing the images, the application lets you locate updated pieces more easily. By searching sites such as StumbleUpon for graphics that are sure to grab attention, you can easily find interesting images online if you have difficulty creating them yourself. You can use this method to make your content attractive without spending a lot of time on it. Utilizing new types of media will improve Google’s search engine results and make your content more engaging. P.S. My goal is to help provide the best information I can. I do not participate in spam an always look to improve. If this was any help please feel free to join our newsletter for all up to date content. Join here
submitted by /u/Snoo_43044 [link] [comments]

Email marketing is always evolving, but the events of 2020 have created more change in the marketing landscape than usual. It’s up to marketers to respond accordingly.
Let’s take a look at the email marketing goals you should plan for in 2021.
5 email marketing goals to build trust with subscribers in 2021
The upheaval of 2020 means that it’s time to get back to solid foundations with our audiences. Rather than focusing on a single vanity metric to improve, we’re recommending a holistic look at your audience and marketing strategies to end 2021 with a strong, engaged list of brand evangelists.
1. Know where you stand
How can you know what you should improve if you don’t know your own numbers? Rather than looking to external experts to tell you which metrics to focus on this year, do a deep dive into your numbers from last year and compare them to the averages in your industry. This will give you a clear idea of where you stand and where you should put your focus for growth in 2021.
In 2020, we analyzed hundreds of emails across the globe and across different industries. Here are the averages overall:
Average open rate: 18.0%
Average click-through rate: 2.6%
Average click-to-open rate: 14.1%
Average unsubscribe rate: 0.1%
Are any of your metrics significantly lower than the average? If so, that’s where you should start your planning for the rest of the year.
2. Optimize send time
Improving your subject lines will only go so far if you’re sending emails at a time when the majority of your subscribers aren’t online. Picking the wrong day of the week to send your newsletter could lead to it being buried by the dozens of other emails people received in between the time they received yours and the time they checked their inbox.
That’s why one of the foundational goals for 2021 is to optimize your send time. Like always, you should test different send days and determine which day is best for your audience.
But on average, we found that Fridays are the best day to send email newsletters and Saturdays are the worst.
3. Don’t use tricks
In 2020, we saw the rise of ethical marketing tactics. This suggests that consumers are tired of feeling manipulated by less-than-transparent marketing.
In your email marketing, it’s time to eliminate any tactic aimed to capture email addresses without conscious consent and instead embrace full transparency.
At Campaign Monitor, we don’t automatically check an email list opt-in checkbox and expect customers to uncheck the box if they don’t want to join our list. Instead, we leave it unchecked and invite customers to check the box if they do want to join our list.
Additionally, we also use a double opt-in. Subscribers have to click a “Confirm” button in an email before they are added to our list.
Finally, we have an easy-to-find preference center, where subscribers can decide which types of emails (or none at all) they want to receive.
This avoids any confusion and ensures that everyone who opts-in has consciously and enthusiastically wanted to.

4. Keep your list clean
Cleaning your list is the process of deleting inactive subscribers.
This foundational practice benefits your email marketing strategy overall because it ensures that your metrics are accurate, rather than weighed down by subscribers who never even see your emails. This way, you can make informed decisions about how well your campaigns are improving and what to adjust for better results.
To keep your list clean, we recommend first running a re-engagement campaign to see which inactive subscribers may want to stay on your list. Those who don’t re-engage can be bulk-deleted from your list using our new bulk-delete feature.
Animoto sent this re-engagement email to inactive subscribers:

Source
5. Honor diversity, equity, and inclusion commitments
Many companies renewed or initiated diversity, equity, and inclusion commitments in 2020 as a response to acts of systemic racial injustice. This year is a good time to ensure your marketing is honoring those commitments, including your email marketing. 
Last year, it was reported that as much as 54% of people don’t feel they are represented culturally in online marketing. 
So, double-check your emails. Are your visuals representative of all people (including POC, LGBTQIA, Baby Boomers, Gen X, Gen Y, Gen Z, and people with disabilities)? Are you avoiding assumptive language and stereotypes?
Wrap up
In 2020, marketers were simply trying to keep up with everything going on in the world. It may have been challenging to track metrics and keep commitments to 2020 goals that were made before the onset of the pandemic. 
Now, in 2021, it’s a good time to slow down and focus on email marketing goals that will help your brand stay relevant no matter what’s going on in the world.
The post What Your Email Marketing Goals Should Look Like in 2021 appeared first on Campaign Monitor.

Big Idea or Enduring Question: How do you configure a record link dynamically in Flow? Can I create a dynamic clickable link in Salesforce Flow that can be used with a Screen element – one of the most common questions that gets asked quite often!  There are various ways to
The post Getting Started with Salesforce Flow – Part 68 (Configure a Record Link Dynamically in Flow) appeared first on Automation Champion.