Author: Franz Malten Buemann

Nowadays, marketers put a lot of emphasis on webinars, video campaigns, and other new opportunities to reach their customers.
But your contemporary communication methods shouldn’t distract you from one of the oldest and yet most effective messaging channels — email.
You might be wondering if email is still a worthwhile marketing strategy. Well, it is.
In fact, email generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available.
If you’re still hesitant, keep reading — we’ve cultivated a list of email marketing statistics for 2021 to demonstrate just how powerful email can be.

General Email Marketing Statistics and Best Practices

The global e-mail marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027. (Statista, 2021)

There are 4 billion daily email users. This number is expected to climb to 4.6 billion by 2025. (Statista, 2021)
More than 306 billion emails are sent and received each day. (Statista, 2021)
Active email accounts surpassed 5.6 billion in 2019. (Statista, 2019)
64% of small businesses use email marketing to reach customers. (Campaign Monitor, 2021)
More than 40% of marketers saw budget cuts to email since the pandemic. (Litmus, 2020)
Across all industries, the average email open rate is 19.8%, the click-through rate is 11.3%, and the bounce rate is 9.4%. (Constant Contact, 2021)
Marketers who use segmented campaigns note as much as a 760% increase in revenue. (Campaign Monitor, 2019)
4 out of 5 marketers said they’d rather give up social media than email marketing. (Litmus, 2020)
35% of marketers send their customers 3-5 emails per week. (Not Another State of Marketing, 2020)
78% of marketers in 2020 said email is important to overall company success, compared to 71% in 2019. (Litmus, 2020)
78% of marketers have seen an increase in email engagement over the last 12 months (Not Another State of Marketing, 2020)
31% of B2B marketers say email newsletters are the best way to nurture leads. (Content Marketing Institute, 2020)
The U.S. spent over 350 million dollars on email advertising in 2019. (Statista, 2019)
Brands that always include an A/B test in their emails generate an ROI of 48:1. (Litmus, 2019)
Globally, Fridays see the highest email open rates (nearly 19%), compared to the lowest open rates (17%) on Saturdays. (Campaign Monitor, 2021)
66% of marketers believe artificial intelligence is a way to optimize email send times. (Statista, 2019)

23% of brands have already experimented with interactive elements in email, an additional 32% are planning on trying it soon. (Not Another State of Marketing, 2020)

B2B Email Marketing Statistics

81% of B2B marketers say their most used form of content marketing is email newsletters. (Content Marketing Institute, 2020)

16% of all emails never make it into the inbox. (Email Tool Tester, 2019)
On average, B2B companies send one email marketing campaign every 25 days. (SuperOffice, 2020)
31% of B2B marketers say email newsletters are the best way to nurture leads. (Content Marketing Institute, 2020)
87% of B2B marketers say email is one of their top free organic distribution channels. (Content Marketing Institute, 2020)
90% of content marketers say email engagement is the top metric they track to measure content performance. (Content Marketing Institute, 2020)
89% of all B2B email campaigns are sent from a company name. (SuperOffice, 2020)
The second-most common technology B2B organizations use to assist with content marketing is mail marketing software. Roughly 85% of marketers say they work with these tools. (Content Marketing Institute, 2020)

Mobile Marketing Statistics

Nearly 55% of global website traffic is generated from mobile devices, excluding tablets. (Statista, 2021)

Apple iPhone’s native email app has the highest market share, followed by Gmail. (Litmus Labs, 2021)
Nearly 1 in 5 email campaigns is not optimized for mobile devices. (SuperOffice, 2020)
Launching a mobile-responsive email design can increase unique mobile clicks by 15%. (MailChimp, 2019)
Mobile-friendly email is the second most-used tactic email marketers to improve their performance. (HubSpot, 2020)
9.3% of email clicks come from tablets, rather than smartphones or computers. (MailChimp, 2019)
Although people primarily check email on iPhone devices, Gmail is still the most-used email service, with more than 1.5 billion users (CNBC, 2019)

B2C Email Marketing Statistics

Your audience will reward you with higher open and click rates if you don’t send more than five newsletters a week. (GetResponse, 2020)

60% of retail, e-commerce, and consumer goods and services companies are personalizing emails based on past purchases, versus 38% in 2019. (Litmus, 2020)

More than 8 out of 10 people will open a welcome email, generating 4x as many opens and 10x as many clicks as other email types. (GetResponse, 2020)

The single message autoresponder email had an astonishing 98% open rate and a 37% click-through rate. (GetResponse, 2020)

Nearly 22% of all email campaigns are opened within the first hour of sending. (GetResponse, 2020)

45% of internet users avoid opening emails from unknown addresses. (Statista, 2019)

Email Marketing Demographics 2021

99% of email users check their inbox every day, with some checking 20 times a day. Of those people, 58% of consumers check their email first thing in the morning. (OptinMonster, 2020)
40% of consumers say they have at least 50 unread emails in their inbox. (HubSpot, 2020)
Emails sent by independent artists, writers, and performers have the highest open rate at 34.4%, followed by education (34.1%) and travel and tourism (32.6%). (Constant Contact, 2021)
On average, the highest email click-through rate goes to the Consulting services industry at 25%, with Administrative and Business Support services in second at 20%, and Home and Building services in third at nearly 19%. (Constant Contact, 2021)
26% of retail emails bounce, putting it well above the 9% average bounce rate for all industries. (Constant Contact, 2021)
20% of retail, e-commerce, and consumer goods and services companies are personalizing emails based on gender, race, ethnicity, versus 11% in 2019. (Litmus, 2020)
59% of Millennials primarily use their smartphone to check email, while 67% of Generation Z scans their inbox on mobile. (Bluecore, 2021)
74% of Baby Boomers think email is the most personal channel to receive communications from brands, followed by 72% of Gen X, 64% of Millennials, and 60% of Gen Z. (Bluecore, 2021)
91% of women in the US use email, compared to 89% of men. (Statista, 2019)
Asian Americans are the most popular email users in the US (92%), followed by white users (91%), African American users (88%), Hispanic users (85%), and American Indian or Alaskan Native users (83%). (Statista, 2019)

Apply Your Email Knowledge
Many of the data points will help you make the case for investing more time and money into your email marketing strategy. While you can refer back to this post at any time, you can also start applying them to your next campaign.

Editor’s Note: This blog post was originally published in March 2019, but was updated for comprehensiveness and freshness.

 

The D2C business model is becoming a better alternative to B2C. More than 60% of customers prefer brand websites over multi-brand retailers because they offer more comprehensive information (Invesp). The increasing popularity of D2C businesses is based on customer needs and the benefits of the model itself.Even if you believe D2C only supports manufacturers, we’ll show you how it’s beneficial for all business types.

 

The D2C business model phenomenon

 

The needs of modern customers are constantly evolving. They value a direct interaction with brands that are willing to consider their needs. For this reason, age-old solutions are becoming increasingly irrelevant, and new, improved alternatives are emerging. 

 

One of these alternatives is D2C (direct-to-consumer), an eCommerce strategy that eliminates the barrier between producers and their customers. It does this by avoiding retailers and focusing on selling products through online eCommerce platforms, social media, etc. The model provides manufacturers with the ability to easily monitor their customers’ behavior and get feedback on how to improve their service. 

 

In addition to various advantages for customers, this strategy can be beneficial for manufacturers. They can amass more profit by bypassing middlemen, getting access to more targeted customer data, testing products and marketing strategies, engaging customers to create a loyal base, and broadening their market opportunities. Better yet, these benefits are not exclusive to manufacturers and can be applied to all business types.

 

5 types of D2Cs

 

Currently, we can see that more and more companies from various industries are deciding to operate as D2C businesses. The largest percentage of them are apparel brands, but the variety of services and goods is endless. Each brand and its clients have distinct needs, which is why 5 models of D2C businesses can be distinguished:

 

Digital Store

Characterized by a fully developed eCommerce platform that allows a manufacturer to sell their goods directly to a client. It’s a proper alternative to traditional stores, but might not be the best choice for a startup brand.

 

Knowledge Hub

Collects data on customers’ interests and purchases to provide a more memorable experience. It gives a manufacturer real-time information on product development, but it won’t provide as many benefits for established companies.

 

Touch Point Commerce

Focuses on reaching new customers through various touchpoints (social media, games, etc.). The most significant advantage of Touch Point Commerce is that it provides innovative methods of gaining and engaging clients, but the actual conversion rates might sometimes be lower than expected.

 

Subscription Model

Centered on a loyal customer base and provides clients with regular deliveries. The model uses first-time data to gather information about customer preferences, which allows a manufacturer to customize their offerings. However, gaining the trust and loyalty of customers may be a significant obstacle to success.

 

Personalized D2C

Puts a one-to-one relationship with the client on a pedestal to provide a memorable customer experience. While it is possible for such companies to enjoy high customer engagement, without robust infrastructure, it is also easy to fail.

 

Reasons to move to D2C

 

It feels like every brand is now becoming a D2C company. This is being influenced by the fact that 40% of customers expect more than 40% of their spending to go toward D2C brands in the next five years (Invesp). All things considered, the question arises as to what makes this model better than the traditional B2B strategy. The following 4 factors may give D2Cs some advantage:

 

Independence

A brand can reach customers directly, without having to rely on any retailers, distributors, wholesalers, or middlemen.

 

Access to customer data

Client data is no longer gathered by third-party retailers. Information about customers’ interests, preferences, behavior, and previous purchases goes directly to the manufacturer.

 

Control

A brand has full control over how their products are presented, marketed, packaged, etc. They are aware of the entire customer experience and any decision is theirs to make. However, this convenience ends when any third-party sellers are engaged.

 

Lower costs

Self-service and D2C shipping both cost a company less than entrusting distribution-related aspects of the business to a retailer.

 

The future of the D2C business model

 

Customers desire personalized and engaging content, and we can confidently say that this won’t be changing any time soon. We also predict that these factors will take on even more meaning in the purchasing decision process, forcing companies to innovate in the future. This will motivate the most recognizable companies to make the shift to the D2C business model. The strategy provides the opportunity to constantly evolve and adapt to the needs of customers in order to meet their expectations. Moreover, any brand can appreciate the advantages of this strategy, whether it is a manufacturer or not. The most important thing that companies must consider is choosing the D2C model that is best suited for optimizing their service. This will allow them to experience real profits and satisfy their customers in the long term.

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Marketing is a field, evolving with the advancement of technology, with modern tech trends being implemented rapidly by enterprises for better understanding of their target prospects. Artificial Intelligence is a deep tech trend, helping marketers to accurately predict the customer needs, increase sales conversion rates by providing personalised recommendations to the prospective buyer as well as make the customer journey more efficient and easy. Here is an article below, which lays emphasis on the significance of AI on the processes of marketing, along with its future implications. https://www.pimonk.com/post/8-ways-ai-will-influence-the-future-of-marketing Feel free to comment, reach out for any queries for the same. Your feedback is highly appreciated.
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