Author: Franz Malten Buemann

Push notifications are a powerful way to reach your target audience and engage them with your product or service, but they’re also easy to overuse. If you want to maximize the effectiveness of your push notification strategy, it pays to be aware of the etiquette involved. Read on for a comprehensive guide to push notification do’s and don’ts. Do’s Choose the right timing. Send out notifications when people are most likely to be available and interested in engaging with them. For example, if you’re targeting office workers who use your product during the day, then sending out push notifications late at night may not be ideal. Instead, send them out during peak hours when people are actually using their devices. Personalize messages as much as possible. People appreciate feeling like they’re being talked directly to rather than just blasted with generic messages. Use personalization tactics such as segmenting users into different groups based on their interests or behaviors so that they receive more relevant notifications that appeal specifically to them. Make sure notifications are actionable and useful. People should be able to take some kind of action after receiving a notification – whether it’s clicking through and learning more about a sale or downloading an app update – in order for it to be effective. Notifications should also provide some kind of value or benefit beyond just existing for the sake of existing; otherwise, why bother sending one in the first place? Keep messages short and sweet. You don’t have a lot of space for copy within a push notification, so make sure what you do have is concise yet compelling enough that people will want to take action on it immediately upon receiving it (or at least remember it until later). ​ Don’ts Don’t bombard users with too many notifications in a short period of time; this will only lead them to tune out and potentially unsubscribe from future messages altogether! Aim for quality over quantity here – one well-crafted message is better than five pointless ones any day of the week! Don’t send notifications that don’t apply anymore (for example, if you sent out an announcement about an upcoming event that has already passed). This can confuse users and make them think twice about interacting with future messages from you as well! Don’t forget A/B Testing! Different messaging might work better or worse depending on who receives it – something that can easily be tested before rolling out a full campaign by using A/B testing methods such as split testing or multivariate testing with small subsets of users first before going all-in on any particular message strategy! Finally, never use push notifications as an excuse not to create quality content; while some brands rely heavily on push notifications alone for customer engagement purposes, this isn’t always the best approach since relying too much on these types of messages can lead customers down a rabbit hole where they end up tuning out altogether due to overload! Takeaway Push notifications can be incredibly effective when used correctly, but there is definitely an etiquette involved in order for them to work optimally for your business model and target audience alike – something which this guide has hopefully helped shed some light on! When in doubt about what kind of message would be most appreciated by those receiving it, consider doing A/B testing beforehand or simply asking customers directly what types of content they prefer – chances are good that they’ll appreciate being asked their opinion! With these tips in mind, now go forth and rock those push notification campaigns like never before! submitted by /u/appICE [link] [comments]

In just two and a half years, TikToker Toni Bravo has made a full-time career out of her social media. In fact, the 23-year-old is financially independent and has been able to sustain her Los Angeles lifestyle through brand deals and other gigs she’s landed through TikTok.While the content creator is grateful for her job, she never set out to have this career –  it happened organically. But this isn’t surprising considering her background.“I was definitely a theater kid. I was always recording myself and filming things. I was on YouTube when I was nine. None of this feels new,” Toni said. “I think the biggest transition was turning it into a full time job.”Here’s how the 23-year-old went from an amateur creator to making social media – particularly TikTok – a career.Starting out by posting roller skating contentIn spring 2020, when the pandemic had first started, Toni moved home from college as everyone was preparing for a lockdown. But instead of just staying cooped up inside, she began roller skating with her friends at skateparks from 8 am to 3 pm and posting it all on TikTok. These initial TikToks weren’t staged or highly edited but showed herself and her peers having fun while skating. Her videos began getting traction online, and Toni found herself in a very unusual position: brands were contacting her. @bonitravo did a whole lot of nothing today😌♥️ #rollerskating #skating #beach ♬ Just the Two of Us – Grover Washington, Jr. “Roller skating is definitely what introduced me to social media being a job and being able to make money and work with ridiculous brands,” Toni said. “I had no management, I had no representation, I was doing everything myself. It’s insane, because I did some pretty cool things with some friends.” For reference, Toni has modeled for brands including Coca-Cola, Calvin Klein, and Nike. And was even featured in Buzzfeed, Teen Vogue, and Vogue, to name a few publications, all because of her roller skating. After Toni’s initial success with roller skating content, she graduated from college in June 2022 and got a job at Rare Beauty – a makeup brand created by Selena Gomez – as a social media associate. Through this job, Tony naturally became more interested in the beauty community and was learning a lot through handling Rare Beauty’s TikTok. “I was creating TikToks, coming up with TikToks, editing TikToks. Posting and monitoring the comment section and just learning a lot about the beauty community,” she said. “So this was my first experience posting about makeup and making videos regarding beauty.” @rarebeauty A love letter to our founder @Selena Gomez 💌 #greenscreenvideo #selenagomez #rarebeauty #ipledgeallegiance #selenator ♬ original sound – c. Toni then started posting makeup content consistently on her own TikTok in late 2022 and saw her account grow substantially. In fact, she’s now reached over 370,000 followers. While her corporate job at Rare Beauty helped Toni broaden her horizons as a TikToker, she also got a crash course on creating great content when she applied and got accepted to one of Buzzfeed’s creator programs. There she was able to sit in on brand meetings and learn from social media strategists and creative experts. “It basically centered around us being the best creators we could be,” Toni said.How Toni kept growing her brand partnershipsWhen Toni was originally approached by brands back in 2020, she was without an agent. But, instead of handling contracts by herself, she worked with her friends to negotiate deals. The creator and her friends were transparent about the offers they were getting and the rates that they were charging for creating content. In this way, pay transparency was huge for the content creator at the beginning of her career. By being so transparent about money, Toni and her friends knew from early on what they deserved and weren’t afraid to ask brands to reconsider their offers.@Nike has you covered for another month of 🔥 ladies. The #NeeditNow collection has must-haves & more. ⛸️ https://t.co/yVBsJfGFvv📷 @bonitravo pic.twitter.com/3jyTw85EFr— jdsportsus (@jdsportsus) November 1, 2022

“If we were all working on a project we would negotiate offers together. We would pop on calls and be like, ‘here’s what they’re offering you. This is what they’re offering me.’ Let’s all come back to them with this number,” Toni said. “We would all just be like, ‘yo, like, let’s demand this.’ And we’d get it every time.”Toni went on handling brand deals on her own for some time. Since she posted her email on all of her social media bios, she found that brands were able to easily contact her. And because she gained so much traction online with her rollerskating, she was in demand. In late 2022, it got to a point where the content creator felt overwhelmed and knew it was time to get a manager.“I was missing out on emails and threads, because they were just too many. And I could not track the details and numbers and contracts,” Toni said. “And that’s when I was like, okay it makes sense [to get a manager].”While Toni’s manager, Kiki, handles all of the logistics of her brand deals, Toni is looped into every aspect. She is typically given a creative brief, information on the brand’s specific campaign, along with a contract that details all of the financial aspects and the timeline of the deal.A brand she’s worked with multiple times is Saie, the beauty brand first contacted her back in 2020 after finding Toni through Instagram, and they’ve recently worked with TikToker again for a recent launch.When making these videos, Toni never goes out of her way to over-produce them. Instead, she keeps them as lowkey and simple as possible. Oftentimes, she’s just filming in her car, making her content feel authentic and genuine. @bonitravo my quick & easy @saiebeauty concealer routine🎀 #brighteningconcealer #saiehydrabeam #saiebeauty #concealerroutine #saiepartner ♬ original sound – Toni Bravo While some brands are a bit more strict than others, Toni enjoys creating branded content and says she’s able to make each TikTok and Reel her own creation – her favorite part of her job. “I have a huge amount of autonomy, which is why I love doing it,” she said. “I like having fun with how I make things and how I edit things.”Toni’s plans for career growthAs Toni is in her third year creating TikToks, she’s been able to make this her full-time job and is getting paid well for her work. While part of her salary increase has to do with the rates she’s charging going up as she continues to grow her accounts, she also credits it to the early conversations she had with her friends about salaries. “Obviously, the more you start doing gigs, the rates go up as the followers go up, and the engagements go up,” she said.” And I think a huge part was also having those conversations with my friends.” @bonitravo yes, i’m a sagittarius ♬ original sound – lucia 3 She advises aspiring TikTokers to be consistent in posting and also to listen and engage with their audiences. But most importantly, she thinks the main reason for her success is that she only posts content that she’s genuinely happy to create. As Toni continues her social media career, she is adamant on not boxing herself into one category. She’s made videos on roller skating, beauty, knitting, and her dog, and believes the reason all of this content performs so well – and has landed her dozens of brand deals – is because she genuinely cares about her work. “I think just showing up authentically [on social media] is always the best way.”

Stuck in a rut with your targeting strategy? We get it — it’s easy to stick with what you know. But if you don’t adapt and evolve, you could lose out on budget, headcount, and your goals.
We know that times are tough, but that doesn’t mean you can’t achieve efficient growth and boost your sales. In fact, in the face of a challenging economy, it’s even more important to make your marketing work harder for you. To do so, you and your team need to be hyper-targeted and personalize your marketing efforts.
Here, we’ll explore five ways you can make your marketing work harder for you.

How to Make Your Marketing Work Harder for You
Your strategy should involve tailoring marketing and sales efforts to the specific needs and preferences of individual accounts. This can include creating customized content, developing personalized marketing campaigns, and tailoring sales pitches to the specific needs and interests of each target account.
Throwing spaghetti at the wall won’t cut it anymore. To run efficient campaigns, you need to analyze current lead quality, sources, and channels to find where they all overlap. That’s where ABM comes in — it allows companies to operate ongoing and future campaigns with better precision and automation at scale, and achieve targeted results and maximized ROI at every stage of the funnel.
Here’s how to get it done.
1. Fine-tune your lead scoring.
Oldie but goodie, right?
Many marketers still use the spray-and-pray method for acquiring leads. But in today’s climate, a more nuanced approach is needed. Enter ‘ABMified’ lead scoring. Traditional lead scoring has led to highly-engaged but poor-fit leads, leaving sales teams unhappy. You want to ensure that you’re targeting the right leads who fit your ideal customer profile (ICP) from your target account list (TAL).
To attract and convert the right leads, you need to prioritize fit over engagement in your lead scoring. By targeting your TAL and pushing them to become MQLs faster, you can achieve better results and grow your customer base with ease.
 2. Pay attention to quality over quantity.
Can anyone on your team name the top three lead sources that consistently produce the highest volume of quality accounts? If not, this task should be a priority.
It can be challenging to identify where your high-quality leads come from when you use more than one platform to identify target accounts. If you narrow your focus by managing and optimizing your advertising strategies from one platform, you can save time, streamline your efforts, and see results faster.
3. Identify low-risk channels that work.
Which channels does your current strategy rely on the most? Are they free or at a minimal cost?
From social media to email marketing to PPC advertising, it’s important to use the right channels to reach your target audience where they’re most active. This includes search engine optimization (SEO).
By optimizing your website for search engines, you’ll increase the likelihood of appearing in front of your target audience when they search for keywords related to your products or services. Make note of which channels require the most resources to reach, build, and maintain audiences to save on budget.
4. Reach peak performance.
Notice where your list of high quality channels overlaps with your list of high investment channels. Where does it align? And where does it mis-align?
You’ll want to maximize your advertising investments by reallocating budgets to higher-performing channels based on cross-channel performance data.
5. Boost spend on select channels only.
Now that you know exactly which channels are worth investing in, you can confidently execute account-based advertising to engage your targeted audiences. Putting those both together will help you optimize campaign ROI and conversion rates, driving near-term impact and creating bigger results from the top of the funnel down.
If you want to go pro with this strategy, you can also automate your MQLs. Lead generation experts use account based platforms, like RollWorks, to implement the following ‘Auto-MQL’ steps:

Identify titles from your Target Account List (TAL) that best fit your goals
Create minimum activity criteria that will qualify a lead as an MQL among the previously identified target paid channels
Set up automated lead scoring that takes these two factors into account

And just like that, you’ve got a fully automated and ABMified marketing strategy that will identify and nurture the highest possible ROI leads!
The results should be almost immediate.
Blending ABM with Lead Generation is Vital
Blending ABM with demand and lead generation isn’t just a good idea — it’s essential for success in today’s challenging business environment. By taking a more targeted approach to your “one to many” programs and combining it with a higher volume of qualified leads, you can achieve quick and impactful wins.
As we move towards smaller, more versatile teams, demand generators will need to have at least a basic understanding of ABM. This approach is not only more efficient, but it also serves the unique challenges facing modern businesses. So, if you want to achieve mastery and drive growth, it’s time to embrace a more targeted approach that blends ABM with demand and lead generation.