Author: Franz Malten Buemann

Optimizing your content to rank high in search engines can be tedious, especially when there are many factors to consider. Page load times, keywords, content quality, and videos are all things that can affect SEO.

Fortunately, AI SEO tools are available to streamline SEO optimization and boost your website’s rankings.
In this article, we’ll explore the various AI tools available to you, but first, let’s dive into how marketers use AI and the definition of AI SEO.
How Marketers Use AI
What is AI SEO?
15 AI SEO Tools Marketers Should Know

How Marketers Use AI
We surveyed more than 1,350 marketers to learn how they use AI. Here are some statistics we found:

The majority of the marketers we surveyed (48%) reported using generative AI to conduct research.
45% of marketers use generative AI for content creation.
When creating marketing content, most marketers surveyed (22%) said they use AI to generate ideas.
70% of marketers said generative AI is important to their content marketing strategy.

So, what do these statistics tell us? Essentially, AI plays a prominent role in the workflow of many marketers.
If you want to stay competitive as SEO continues to change the marketing landscape, then it’s time to consider how AI can help your brand.
One way to leverage AI is in SEO.

Many AI SEO tools can analyze your website’s performance and provide solutions to areas that need improvement. If you’re looking for AI SEO tools to help your site rank high in SERPs, here are some tools you should consider.

15 AI SEO Tools Marketers Should Know
From content writing to keyword searching to video creation, marketers should check out 20 AI SEO tools.
1. Jasper
Jasper is an AI writing assistant that can create SEO-optimized blog posts, emails, and other written marketing materials. All you have to do is provide the AI with seed words and clarify the tone of voice you desire.
From there, Jasper will analyze the information to create phrases, paragraphs, or full posts. Jasper has more than 50 templates users can choose from as well as other helpful features like:

Auto-save,
Plagiarism checker
Brand voice customization
Multi-user login

2. AlliAI
AlliAI allows users to optimize their website for SERPs in just minutes. A key feature is its Bulk Onpage Optimization, which creates site-wide optimization rules. The feature also deploys code changes down to individual pages.
AllAI also has a live editor that edits and optimizes text, content, and code within your page.
Furthermore, its Self-Optimizer for Traffic ROI automatically generates sitewide page titles with real-time focus keyword A/B testing to efficiently boost organic traffic.
3. Pro Rank Tracker
Getting real-time updates on where your content ranks in SERPs can be challenging. While it’s possible to assess your ranking by manually searching in Google, the process can be time-consuming.
Plus, personalized and localized results can cause you to miscalculate your ranking.
Fortunately, Pro Rank Tracker is an SEO tool that provides daily automatic updates as well as updates on demand. Furthermore, its international tracking feature can track your rankings worldwide and in multiple languages.
4. RankIQ
Created specifically for bloggers and businesses with a blog, RankIQ is an SEO toolset that helps users create SEO-optimized blog posts.
RankIQ provides SEO content briefs identifying topics that Google’s algorithm wants you to cover, allowing you to create a blog outline in minutes.
Its content-optimizing writing assistant even tells you what to add in your post to make it more comprehensive and likely to rank at the top of search engine results. You can even optimize older, underperforming posts in less than 30 minutes.
5. INK
INK is an AI writing tool that learns from your competition so you can write brand content that outranks your competitors. The tool also serves as an SEO assistant by finding the right keywords to enhance and further optimize your content.
Advanced users can also access keyword clustering. Other key features are:

AI Writer, a long-form document editor
SEO Optimizer to score content for SEO
Fully automated keyword search

6. HubSpot AI Tools
Click here to learn more about HubSpot’s AI tools.
HubSpot has various AI tools that help you create optimized content that will rank high in SERPs. For example, our SEO suggestions tools can scan your website and automatically pinpoint opportunities for optimization.
Furthermore, our AI content assistant helps users to toggle between manual and AI content creation to generate copy for blog posts, landing pages, marketing emails, and more.
The content assistant can generate blog ideas, outlines, paragraphs, and email content.
7. NeuronWriter
This AI-powered optimization tool uses natural learning processing (NLP), Google SERPs data, and competition insights to help users create high-ranking, SEO-optimized articles and social media posts.
Key features are:

AI Writer, which generates AI-written content.
Internal Linking, which gives users recommendations for related sites — taking the guesswork out of link building.
Competitor Analysis, which analyzes the high-performing content from your competitor to give insight into what drives their ranking.

8. OutRanking
OutRankning examines data from top-ranking sites and uses the information to find opportunities to help its users rank higher.
Using SERP data, the tool can create an automated draft quickly, allowing users to make edits, fact-check, or re-write wherever they feel it’s necessary.
OutRanking can generate SEO-optimized blog outlines, briefs, titles, and campaigns.
9. Diib
Diib uses SEO and traffic insights to foster business growth. The AI SEO tool provides you with a personalized growth plan that includes customized objectives alerts to help with SEO.
It includes features that help monitor SEO keywords and develop new ones.
It also monitors backlinks and tracks competitor rankings. Even better, Diibs provides a daily health score to stay on top of your website’s health.
10. Surfer SEO
Surfer SEO is an AI tool focusing heavily on SEO strategy to boost organic traffic, visibility, and rankings in SERPs.
One of the tool’s features, Grow Flow, provides weekly SEO insights to identify high-ranking keywords, research niche topics generate content ideas, and find relevant internal links.
You can also use its SEO Audit tool to pinpoint problems in your SEO. Other helpful features include:

Content Editor
Audit
AI Outline Generator

11. PageSpeed Insights
Page speed plays a role in how high your website ranks in SERPs because search engines don’t want to send users to slow-loading platforms. In fact, page speed has played a role in Google’s rankings since 2017.
PageSpeed Insights is a free tool provided by Google for website owners to examine how Google assesses their page speed.
12. Scalenut
Scalenut is an all-in-one SEO marketing tool that includes a keyword planner, SERP analyzer, SEO article writer, and content optimizer. With Scalenut, you can analyze the search volume and relevance of potential keywords using AI.
Its article writer creates a guided workflow to automate outlines and create content based on SERP data. And its editor provides real-time feedback and recommendations to boost the visibility of your posts.
13. Pictory
Videos increase website retention time, which helps sites rank higher in SERPs. If you’re looking for a quicker, more efficient way to incorporate videos into your web content, then Pictory could be your tool.
Pictory is an AI video generator that allows you to easily create and edit high-quality videos. To get started, upload a script for your video, which will serve as the base of your video content.
You can also use Pictory to edit videos based on text, which is especially useful for webinars, podcasts, and Zoom recordings.
Furthermore, Pictory has a feature that automatically captions and summarizes videos.
14. Nitro Pack
As I mentioned earlier, page speed is important in how your content ranks. Similar to Page Speed Insights, Nitro Pack is an AI tool that optimizes your website page loading time.
Nitro Pack includes features such as image optimization, which sizes, compresses, and adapts your images to load faster.
Other features, such as automatic caching and code optimization, are also excellent for improving page load time.
15. Neuraltext
Neuraltext is a keyword research tool, AI copywriter, and content tool. The AI copywriting feature includes over 50 templates, such as Facebook ads, slogan ideas, blog ideas, and more.
Its content features use data from ranked pages on Google to help generate well-researched content.
To use its content features, type in a keyword, and the tool will pull from the top 20 results on Google along with data on suggested keywords, topics, questions, and statistics.
Now that you have a list of AI SEO tools to choose from, you’re ready to find the right one to address any pain points in your SEO strategy.

In the last six months, economic trend surveys we’ve conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy.
As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing. And, if you lead a team, you’re likely wondering how marketing leaders are navigating this time to my the best decisions for your staff and business in uncertain times.
To help you navigate reducing your marketing budget in 2023, we used tools like Glimpse to survey more than 500 marketing leaders on their top strategies for cutting costs. We also asked them which channels they expect to pull back on first, so you can get an idea of what to expect.

How Marketing Leaders Are Already Pivoting
Our full report, the Marketing Leader’s Playbook, revealed 80% of leaders have already taken steps to plan or prepare for a recession – so let’s dive right in and see what we can learn.

How Marketing Leaders Are Cutting Costs in 2023
Marketing leaders say leaning into earned media, leveraging automation or AI, looking for emerging marketing opportunities, using organic marketing channels, and optimizing your media mix are the top strategies for cutting costs, so let’s take a look at each in more detail below.

1. Tapping Into Earned Media over Paid Media
Tapping into earned media is a great (and free) opportunity to expand your reach when budget cuts are on the horizon.
Traditional examples of earned media include getting your brand spotlighted by a news publication or rated by a review site. Not only is it free, but the fact that it comes from an independent source adds credibility to your brand.
Another powerful earned media asset is content from your very own satisfied customers who might share their pleasant experiences on social media, review sites, or other channels.
Also known as user-generated content, assets created by happy customers are a great way to promote your brand in an authentic and credible way. Sharing and interacting with UGC on your official page will also deepen your connection with your customers and incentivize others to share their stories too!
2. Leveraging Affordable AI and Automation
Let’s have AI (courtesy of OpenGPT) write this section on how AI can help marketers:
“Marketers can use AI to cut costs in several ways. For instance, they can use AI to automate repetitive tasks such as data entry and analysis, which can save time and reduce the need for human labor.
Additionally, AI can be used to optimize marketing campaigns, helping to target the right audience and increase the effectiveness of marketing efforts, which can reduce the amount of money spent on marketing activities.
Furthermore, AI can be used to improve the customer experience, leading to increased customer satisfaction and loyalty, which can help to reduce the cost of acquiring new customers.”
Yes. The writing above isn’t perfect. But, it makes the necessary points and just needs a few tweaks to be great.
While AI isn’t ready to write intriguing full-fledged blog posts on its own, and we don’t condone replacing your team with AI, marketers and leaders can leverage automation, like HubSpot’s Content Assistant, to save time and money in a wide range of ways, like:

Using AI for basic web research
Generating post outlines
Creating short meta or social media descriptions

Artificial intelligence could be such a major evolution in today’s economy and workplace, that it’s even the topic of our next research report and series, which will cover The State of AI in business. Bookmark this page to check out our survey’s marketing highlights.
3. Embracing Emerging Marketing Opportunities
From AI to social media, marketing is always evolving, with new apps and features popping up constantly.
These are often free to use and being among the first brands to hop on a new trend presents a massive opportunity.
For example, embracing BeReal, a new social media platform popular among Gen Z, can make a splash with that demographic in a space brands haven’t yet saturated. You can also try out new social media features, like Instagram’s shopping tools, which offer marketers a high ROI as Millennials and Gen Z continue discovering products (and buying them) through social media.
4. Leaning into Organic Social Media Content
Leveraging social media to gain organic, free awareness is a no-brainer in this day and age, especially for the leaders we surveyed. Rather than investing time and money into making paid ads, you can create great content tailored to the interests of your audience and let social algorithms do the targeting for you.
And as we’ll get into later, paid social media content is the first channel marketing leaders plan to cut in a recession, so organic may be more important than ever.
The good news is that you no longer need a professional camera and the perfect setup to win on social media. Nowadays, authenticity and relatability go much further, especially with Gen Z and Millennials.
Brainstorm a few ideas, grab your phone or pop open Canva, and hit the post button. Analyze your results, double down on what works, and watch your audience grow.
5. Optimizing Media Mixes
Optimizing your media mix is all about figuring out what works (and what doesn’t) and shifting your investment accordingly.
Analyze the performance of your marketing channels and amplify the ones giving you the best ROI. At the same time, you can either cut underperforming channels or switch up your strategy.
Speaking of cutting back on underperforming marketing channels, let’s take a look at where marketing leaders expect to see budget cuts if a recession were to happen.
Where Marketing Leaders Could Cut Costs
If our economy worsens, most marketing leaders expect to see budget cuts in their paid social media content, followed by organic social content, print ads, email marketing, and video content.
Since these are among the most popular marketing channels, it’s no surprise that budget cuts will affect them disproportionately, simply due to the fact more marketers use them in the first place.
With all of that said, one thing worth keeping in mind is that the data above doesn’t necessarily mean marketing leaders will get rid of things like social media or email completely: they just might invest in them differently and more conscientiously.

On the other hand, marketing leaders least expect virtual events, podcasts, SMS, and physical ads to see budget cuts in a recession – possibly because these are used least often. Still, around one in five leaders still think these channels would be on the chopping block.
One definitive finding is that blogs are also among the least likely to be cut, despite being the second most popular marketing channel. Based on that, we can assume blogs will see less of a pullback than other equally popular marketing channels like social media, email, and video.
Get Ahead With Key Economic Insights
With one in three marketers saying a recession will have an even bigger impact on their marketing activities than COVID-19, preparation and continuous monitoring will be key to success.
Now that you know how marketing leaders are planning to cut costs, dive into the full survey results by checking out the Marketing Leader’s Playbook.
We’re also regularly surveying marketers on how the recession is impacting them and the strategies they’re using to persevere.
After reading our blog content, learn about the latest trends, innovations, and other ongoing challenges in the marketing space today by downloading our free State of Marketing Report below.  

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