Author: Franz Malten Buemann

As artificial intelligence advances, more businesses are interested in AI-powered solutions to improve their marketing efforts. One of the keys to making the most of the tech in marketing is to write effective AI prompts to generate the desired outcomes.
Marketers need to know how to communicate their goals effectively to AI systems. It’s a new skill that requires an understanding of how to write clear, concise, and effective instructions that a machine can understand.

In this article, we’ll share AI prompts marketers can use to optimize their generated results and better meet their marketing needs. If you’re short on time, jump to the topic you need.

AI Prompts for Lead Generation
AI Prompts for Drafting Social Media Posts
AI Prompts to Create Podcast or Video Content
AI Prompts for Content Promotion
AI Prompts for Repurposing Outdated Content

AI Prompts for Marketers
Marketers can use AI for more than one purpose. They can use it to brainstorm entire processes or series if done correctly. So as you find inspiration for your own AI prompts, feel free to try them out in HubSpot’s content assistant.
Join the waitlist for HubSpot’s content assistant today
This content assistant tool natively integrates with the HubSpot products you know and love, allowing you to toggle between manual and AI content creation to generate copy for blogs, emails, and more. Now let’s get into the different prompts you can use for your marketing strategy.

AI Prompts for Lead Generation
Lead generation is the process of attracting prospects to your business and increasing their interest from prospect to customer. AI can empower marketers to attract more potential customers based on buyer persona characteristics if specified in the AI prompt. The following examples showcase how to get those customized results.
1. Generate ideas for a new product launch in [month] that incorporates the theme of [season] and [tone].
2. Brainstorm content ideas for a blog post about [topic] in [number] of words or less that is search engine optimized in formatting using H2s and H3s accordingly.
3. Suggest high-volume keyword clusters for [topic] to optimize search engine rankings.
4. Identify popular trends in the industry of

that an audience of [target audience] will be interested in this [upcoming season].
5. Generate ideas for an upcoming marketing campaign about [new product] with a marketing mix consisting of [price] [place] [promotion channels].
6. Suggest [number] ways to improve website traffic during [holiday season].
7. Identify potential target audiences in [location] that would be interested in buying to solve [pain point].
8. Suggest new strategies for lead generation in [market] and [industry].
9. Generate ideas for creating a viral social media campaign using recent [social media platform] trending audios or popular memes from [month] [year].
10. Identify new channels for advertising aside from [current platforms already in use].

AI Prompts for Drafting Social Media Posts
Did you know that AI can recognize different social media platforms from one another? Marketers benefit from using AI prompts for their preferred channels instead of basing strategy on generalizations. Here are some excellent examples to follow for social media drafts.
11. Write a tweet promoting a new product suited for a target audience in [industry] and [location].
12. Generate a post for Instagram featuring a customer testimonial about in [number] words or less.
13. Write a Facebook post introducing a new product feature and rephrase its current description to sound more exciting and effective: [insert current product description text].
14. Create a LinkedIn post promoting a new job opening in [number] words or less with a strong call to action at the end.
15. Draft a Pinterest post featuring a new product line and provide tips on improving product photography for [type of aesthetic].
16. Write a YouTube video description for a new product review that links to [insert links] for viewers to go to the product landing page for more information.
17. Draft a TikTok video script showcasing a product demonstration for 2 minutes at maximum.
18. Create a Snapchat story promoting a limited-time offer and describe the type of stickers or filters that can improve it.
19. Write a blog post title to promote a new social media campaign in [number] characters or less.
20. Draft an email subject line to promote a new blog post that feels personal, enticing, and not spammy.

AI Prompts to Create Podcast or Video Content
Developing ideas for podcasts or videos on your own can be exhausting. Thankfully, AI can provide ideas for them and even walk you through the script and development process if you specify it in your prompt. See the different types of prompts that can help you create multimedia content.
21. Draft a podcast episode about the latest [industry] trends and innovations that contains [number] minutes of dialogue.
22. Produce [number] of topics for a video series featuring interviews with thought leaders in [industry].
23. Develop a podcast episode discussing the benefits of

divided into four chapters.
24. Create a video series that showcases customer success stories.
25. Produce a podcast episode on the history and evolution of [brand or industry].
26. Develop a video series on best practices for using in [number] of different ways.
27. Create a podcast episode that features an expert roundtable discussion on [industry topics].
28. Produce ideas for a video series featuring a behind-the-scenes look at your company’s operations.
29. Develop a podcast episode that offers tips and advice on succeeding in [industry] as an entrepreneur.
30. Create a video series highlighting the impact of on the lives of customers or clients in [demographic].

AI Prompts for Content Promotion
Marketers looking for more effective ways to promote their products or service can use AI for best practices. Explore the different channels, tips, and methods this technology can yield using solid AI prompts.
31. Suggest the best time and day of the week to publish a blog post about [topic].
32. Write a press release announcing a new product launch geared toward [target audience] that sounds confident, exciting, and interesting.
33. Generate ideas for outreach emails to promote a new product, including [number] of attention-grabbing subject lines and [number] of clear calls to action.
34. Write a guest post for a popular industry blog discussing the impact of on [marketing strategy].
35. Suggest the [number] best hashtags for a social media campaign on [social media platform] to reach [target audience].
36. Draft a script for a 60-second podcast ad that has a friendly tone and witty humor fit for [target audience characteristics].
37. Create a landing page for a new product promotion divided into [number] sections about different benefits based on this description: [insert new product description].
38. Write a script for a TV commercial involving [number] actors in [setting] that promote .
39. Draft a product description for an e-commerce site that is [number] sentences long and enticing to [target audience].
40. Generate ideas for cross-promotion with other businesses in the [market], specifically with brands such as [brand names].

AI Prompts for Repurposing Content
AI can allow marketers to reuse and recycle outdated content into something new or more useful in the current year — a process known as historical optimization. When making AI prompts for content repurposing, think outside the box and see how you can transform your old work into something new.
41. Repurpose a blog post into a video script using this article: [insert old blog post].
42. Turn a webinar into a podcast episode using this pre-existing transcript: [insert old webinar transcript].
43. Repurpose an ebook into a series of [number] blog posts using this pre-existing text: [insert old e-book content].
44. Generate ideas for updating an outdated infographic on [topic] for 2023.
45. Rewrite a blog post into a social media post series of [number] posts on [social media platform of choice].
46. Turn an old product page into a landing page for a new product using this pre-existing copy: [insert old product page content].
47. Generate ideas for repurposing a white paper into a video series about [topic] using this pre-existing text: [insert old whitepaper content].
48. Rewrite an old email campaign into a new one with updated messaging suited for [season] [year].
49. Turn a research report into a series of social media posts using this information: [facts from research report].
50. Generate ideas for repurposing an old product demo into a webinar.
Use Thorough AI Prompts for Thorough Results
AI is becoming incredibly useful for marketers in more ways than one. When you leverage this technology, make sure you’re using specific and concise prompts to yield the results your team is looking for.

I found an AI which can be used to create videos for YouTube, TikTok, Instagram etc. Super Simple and Easy to use. Reduce the need to hire actors and video editors. Video is created in seconds. Click here for the AI: https://pictory.ai?ref=mirosha24 submitted by /u/Mountain_Ball6860 [link] [comments]

Email marketing is a powerful tool for finance professionals looking to grow their networks and increase their client base. With the right strategy, email campaigns can be an effective way to reach potential customers and build relationships with existing ones.  In this article, we will provide you with some simple tips that you can use…
The post 10 Fast and Simple Email Marketing Tips For The Finance Professional appeared first on Benchmark Email.

“Affiliate Marketing – Der ultimative Leitfaden zum Online-Erfolg” ist das perfekte Buch für jeden, der sein Wissen über Affiliate-Marketing vertiefen und erfolgreich online Geld verdienen möchte. Dieses Buch bietet Ihnen eine umfassende Einführung in die Welt des Affiliate-Marketings und zeigt Ihnen, wie Sie ein profitables Affiliate-Geschäft aufbauen können. Von den Grundlagen des Affiliate-Marketings bis hin zu fortgeschrittenen Techniken und Strategien – dieses Buch bietet Ihnen alles, was Sie brauchen, um erfolgreich zu sein. Erfahren Sie, wie Sie Ihre Affiliate-Produkte auswählen, eine erfolgreiche Website aufbauen, Traffic generieren und Ihre Conversions optimieren können. Mit praktischen Beispielen und Tipps von Experten werden Sie schnell in der Lage sein, Ihre eigene erfolgreiche Affiliate-Marketing-Kampagne zu starten. Darüber hinaus werden auch Themen wie rechtliche Aspekte, Beziehungsmanagement zu Affiliate-Partnern und das Erstellen von Werbemitteln behandelt, um sicherzustellen, dass Sie alle wichtigen Faktoren berücksichtigen, um ein erfolgreiches Affiliate-Marketing-Programm aufzubauen. Dieses Buch ist eine unverzichtbare Ressource für jeden, der online Geld verdienen möchte, sei es als Affiliate-Vermarkter, Blogger oder Website-Besitzer. Holen Sie sich jetzt “Affiliate Marketing – Der ultimative Leitfaden zum Online-Erfolg” und beginnen Sie, Ihr eigenes profitables Affiliate-Geschäft aufzubauen! Link: https://www.copecart.com/products/96354147/p/Joschua18 submitted by /u/TechnicalFollowing42 [link] [comments]

Jay Acunzo has been creating content on the Internet for a long time. His journey on social media began when, as a sports journalist in 2005, he started a blog while interning and writing for a student paper.When he moved into marketing, his sports blog called “Blog, Don’t Lie” (named after the infamous quote by NBA player Rasheed Wallace) shifted focus to writing about sports writing. He wrote about other creators who were writing about sports, connecting with and celebrating their work. And to find those people, there was no better place than social media.Thanks to his early start on social media and his deep understanding of the relationship between marketing and creativity, Jay brings a unique perspective from which creators and marketers can learn a lot. In this article, we dive into the lessons from Jay Acunzo for the modern creator.Your job isn’t to speak clearly – it’s to create connectionIt’s easy to get sucked into the numbers and metrics and make that the focus of your work as a creator or marketer. Your audience doesn’t have that perspective, and so your content may not perform well because you think the job is to create content. However, the job is to create connection, and the best way to do that is to ensure that your own personal creative fingerprints are all over the work. Infuse your personal perspective, your lived experiences, and your stories, and you become irreplaceable in the eyes of your audience.In other words, share the things you lived through, observed, or remember that led to a meaningful experience or insight. That’s what effective storytellers do. You might be wondering how practical “creating connection” is, but Jay shares a great way to reframe your perspective: “Yes, you can measure things you can buy. Or the things social networks say you should prioritize. But you can also measure the things you have to earn – and marketers don’t do the second one nearly enough.”So you can buy downloads to a podcast, but you have to earn episode completions. You can buy traffic to your website, you have to earn repeat visitors. You can buy emails for your list, you have to earn replies to your email. These are the signals that your work matters and resonates because you created connection with your audience.🖊️Key Takeaway: Focus on making genuine connections with your audience by infusing your personal perspective and experiences into your work.If you’re worried about AI, you’ve got it all wrongThere are two sides to the coin when it comes to the use of AI in content creation and marketing – those who use it to produce their work instead of to unblock or facilitate it.On one side, if they think the job is to create content, will worry about or use AI as a creator replacement. They will let it create whole pieces of content for them, essentially outsourcing their imagination.However, the other side, if they know the job is to create a connection, will use the same tools potentially, but in different ways to unblock their imagination instead of outsourcing it. They’ll use it to enhance what they’re trying to do. They lead, and the tool serves them.And in everyone else’s case, when they think the job is content, they seem to be serving the tool, which makes no sense. In what world does a chef ask the carrot to cook?🖊️Key Takeaway: Rather than outsourcing your creativity to it, use AI to enhance your creativity and unblock your imagination.Resonance > reachNow, typically, when marketers are thinking about growth, they think they have a reach problem when really they have a resonance problem. If you can reach some people, and those people aren’t really excited and going and finding the others for you through word of mouth, then you have a resonance problem, not a reach problem.If your work doesn’t matter, no amount of marketing will change that. And an easy example is that we can all reach some people very easily, very efficiently, if not for free. Are those few people responding in big ways? If not, the average marketer says, “We gotta go reach more people.” But the storyteller, without a marketing hat on, would say, why would we go reach more people who are total strangers? These are the people that like or even trust us, and they’re not excited? Shouldn’t we get them excited?”Start with one thing and make it really good. If it deserves to be spread, it will spread easier. You won’t feel like you have to beg for attention because you’ve learned to resonate.So the first hurdle to get from reach to resonance is: are you creating anything that matters to a few people? If you can’t do that, don’t invest any more time or budget into trying to get in front of more people – focus on getting those few people to care.If you can do that, you don’t need to widen the top of the funnel because every individual who meets you adores you, buys from you, takes action with you, and is excited to share you with the people they know.🖊️Key Takeaway: Ensure your content resonates with a few people before trying to reach a larger audience. Resonating deeply with a small audience is better than being ignored by a large one.Personality should be present in all your contentJay is a storyteller above anything else, and his personal perspective is hardwon. He described his work saying, “I tell stories and try to extract unexpected insights from those stories for people who want to produce quality work. My mission is to help people make what matters to their careers, to their companies, and to their communities.” But he wasn’t always this clear on his positioning. He shared that he started out imitating a lot of his heroes before he was able to define his own voice.“The problem with many creators is that they never try to break out of the sameness and find a distinction in their category. There’s a lot of commodity content, there’s a lot of copycat thinking, and there’s a lot of sameness out there.”A lot of people who want to stand out from that sameness think that their job is to get increasingly loud, outrank, or outhype the competition. But, as he puts it, “I actually think that the job is to resonate deeper, so you need to beg for attention less.”If you’re working on something, even if you’re ticking a checklist, someone should notice if you stopped working on that project because something about your execution made it different and distinct.The idea that you have things in your life that no language learning model (LLM) or AI has been trained on – they can’t access that stuff, so use it. Your perspective and personality – everything that makes you you –  is your unique, unfair advantage.Most people haven’t been using that advantage fully, even before AI burst into popularity. We think we have to be a vessel that creates what “works” for the “audience”. So we hunt down lists of the best hooks for TikTok or the most engaging Twitter Thread format. The problem with that approach is that you start creating generic content without a perspective or point of view and without an experiential differentiator to it, so AI is your replacement. But if you know how to imbue your work with personal perspective and personality, AI becomes your intern. Jay thinks we should look harder at the people who aren’t worried about AI because they are letting their personal perspectives, beliefs and frustrations, and vision for the world and their work lead instead of leaving it to chance that somehow they’ll show up in the work.🖊️Key Takeaway: Your unique perspective and experiences make you irreplaceable in the eyes of your audience, so let your personality shine through your content.Process, Posture, and PracticeWhen you’re thinking about creating content, and you get stumped, go back to your roots. Create the things you wish existed, and go find the others who also want that to exist. To quote Jay, “Pick your audience, pick your future.”Most people approach content creation by thinking, “What do people want?” And then they run into a wall because they have a monolithic idea of “people” and “audience” and “content”. They’re going, “Our “audience”, wants “snackable short-form videos.” Do they? Or will they consume anything you create because there is a personality that shines through the content? A lot of marketers (and creators) think of themselves as having mastered the craft of content. What they’ve mastered, though, is Process, defined by Jay as the workflow, techniques, and tools to guide your work. But there are two other pieces that not enough people consider: Posture and Practice.Posture is how you see yourself and the world. It is the messy bag of humanity that you bring with you to your work, your confidence, your style, your tone, your lived experiences, and your memories.Then there’s Practice, which sees you shipping on a consistent, coherent schedule, not for work or because someone gave you permission, but because it’s Wednesday, and on Wednesday, you ship an article or tweet or post just to get better at it. That’s where you master your craft.Process is something someone hands you – it requires the least amount of effort. And if that’s all you’re good at, soon you won’t be needed because AI is really good at Process. But when you have a Posture and when you’ve worked at it through Practice, and when you use all three in tandem, you become irreplaceable. You develop a perspective, a tone of voice, a style, and people start coming to you, not because of your content, but because it’s you. 🖊️Key Takeaway: Master your craft by focusing on the workflow, techniques, tools, and personal elements you bring to your work, and consistently create content on a schedule (Buffer can help with this last bit) 😉Want to niche down? Develop a premiseWe tend to think about niches in terms of demographics – who your likely audience is, their job title, their sector, their experience level, and so on. Layered onto that are psychographics or thoughts and feelings of your audience. Jay describes this type of niching as a filter that you set up in the way you position yourself and show up in the world that brings the right people all the way to you and repels the wrong people.However, Jay proposes an alternative approach to picking a niche: developing a premise. He defines the premise as “the specific, defensible purpose for your content that is pulled from your personal vision for the audience.” It’s a tipping point from people being loyal to people being super fans because you seem irreplaceable to them. There’s not yet another exploring what you’re exploring.What makes a strong premise? Hrishikesh Hirway started a podcast about music in 2014 called Song Exploder. The category was crowded even back then, but there was a lot of sameness in it. Hrishikesh saw every musician being interviewed with generic questions. He wanted to hear these people talk about something specific: their craft. So Song Exploder asked musicians to take apart a single song and, piece by piece, tell the story of how they made it.You can easily pitch that podcast with a defensible premise: “This is a show about music. Unlike other shows about music, only Song Exploder asks their music guests to take apart a single track and, piece by piece, tell the story of how it’s made.”The formula is easily replicated in what Jay dubs the ‘XY Premise Pitch’:This is a [Project type] about [Topic]. Unlike other [Project types] about [Topic] only we [Unique Proposition].Your XY premise informs everything about your content. It motivates subscribers, shapes culture, and helps sell your ideas by sharing your worldview with the audience. And if you or your audience can’t figure out what it is, you haven’t figured out your niche yet. It’s not easy to come up with something like that, but the best media companies and storytellers know that it’s worth putting in the work to develop a resonance with your audience.One red flag to watch out for as you develop your premise is if you start comparing yourself to others, saying, “Unlike other shows, we *actually* dive deep to get you the real tactics and practitioner language.” Instead, you should say, “Unlike other content that explores these topics, only we [Unique Proposition].”It’s not what you explore but how you explore it. 🖊️Key Takeaway: Differentiate your content by creating a unique and defensible purpose that sets it apart from others in your niche. Use the XY Premise Pitch to clearly communicate the unique proposition of your content.Social media is a landlord, and you need to build your own houseJay asks you to consider, “What are you doing to compel people to want to spend more time with you and connect with you on a level that is not possible on social media?” Social media is a landlord that can change the rules or kick you out at any moment. It prioritizes the loud minority of extreme views or attention-grabbing gimmicks at scale, not giving the platform to people with nuanced and meaningful things to say.It’s also really good at creating interchangeable personalities at scale. So even though some people stand out, they are still fighting to be seen, albeit among a smaller category than everybody else. Wherever you look, you’ll find subgenres coming out of every broader genre built and influenced by social networks. And they all seem replaceable – if one shuts off, you could find another, and it might not be exact, but it’d be pretty close.As creators and marketers, our job is figuring out how to become our audience’s favorite – their preferred pick for a specific purpose. When you’ve piqued their interest on social media, you can bring the truly engaged members of your audience more into this worldview by directing them to your owned platforms. Now you’re left to consider what those owned platforms are.Social media needs to become merely a way to discover you – a window into the deeper, more connective work you’re doing through newsletters, podcasts, memberships, email lists, and things that you can control with greater certainty.🖊️Key Takeaway: Social media should be a window into your deeper work, so focus on moving your audience from social media to your owned platforms.TakeawaysTL;DR? Here are the key takeaways from our interview with Jay Acunzo:Prioritize making genuine connections with your audience. How can you do this? By infusing your personal perspective and experiences into your work.Use AI to enhance your creativity and unblock your imagination not to outsource your creativityTest your ideas with a small audience before seeking a large one. If your content doesn’t resonate with the small but loyal subset of your audience, it won’t work just because you increase the size of your target.Your unique perspective and experiences make you irreplaceable in the eyes of your audience, so let your personality shine through your content.Differentiate your content by creating a unique and defensible purpose that sets it apart from others in your niche. Use the XY Premise Pitch to communicate the unique proposition of your content.Social media should be a window into your owned platforms – prioritize building something that’s yours so you don’t have to worry about social media regardless of its future.Focus on the workflow, techniques, tools, and personal elements you bring to your work, and create consistently.Jay’s parting words are, “Strive to be the personal preferred pick for your audience by developing a strong premise and showcasing your unique perspective.”Power your content creation with Buffer

In the last six months, economic trend surveys we’ve conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy.
As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing. And, if you lead a team, you’re likely wondering how marketing leaders are navigating this time to my the best decisions for your staff and business in uncertain times.
To help you navigate reducing your marketing budget in 2023, we used tools like Glimpse to survey more than 500 marketing leaders on their top strategies for cutting costs. We also asked them which channels they expect to pull back on first, so you can get an idea of what to expect.

How Marketing Leaders Are Already Pivoting
Our full report, the Marketing Leader’s Playbook, revealed 80% of leaders have already taken steps to plan or prepare for a recession – so let’s dive right in and see what we can learn.

How Marketing Leaders Are Cutting Costs in 2023
Marketing leaders say leaning into earned media, leveraging automation or AI, looking for emerging marketing opportunities, using organic marketing channels, and optimizing your media mix are the top strategies for cutting costs, so let’s take a look at each in more detail below.

1. Tapping Into Earned Media over Paid Media
Tapping into earned media is a great (and free) opportunity to expand your reach when budget cuts are on the horizon.
Traditional examples of earned media include getting your brand spotlighted by a news publication or rated by a review site. Not only is it free, but the fact that it comes from an independent source adds credibility to your brand.
Another powerful earned media asset is content from your very own satisfied customers who might share their pleasant experiences on social media, review sites, or other channels.
Also known as user-generated content, assets created by happy customers are a great way to promote your brand in an authentic and credible way. Sharing and interacting with UGC on your official page will also deepen your connection with your customers and incentivize others to share their stories too!
2. Leveraging Affordable AI and Automation
Let’s have AI (courtesy of OpenGPT) write this section on how AI can help marketers:
“Marketers can use AI to cut costs in several ways. For instance, they can use AI to automate repetitive tasks such as data entry and analysis, which can save time and reduce the need for human labor.
Additionally, AI can be used to optimize marketing campaigns, helping to target the right audience and increase the effectiveness of marketing efforts, which can reduce the amount of money spent on marketing activities.
Furthermore, AI can be used to improve the customer experience, leading to increased customer satisfaction and loyalty, which can help to reduce the cost of acquiring new customers.”
Yes. The writing above isn’t perfect. But, it makes the necessary points and just needs a few tweaks to be great.
While AI isn’t ready to write intriguing full-fledged blog posts on its own, and we don’t condone replacing your team with AI, marketers and leaders can leverage automation, like HubSpot’s Content Assistant, to save time and money in a wide range of ways, like:

Using AI for basic web research
Generating post outlines
Creating short meta or social media descriptions

Artificial intelligence could be such a major evolution in today’s economy and workplace, that it’s even the topic of our next research report and series, which will cover The State of AI in business. Bookmark this page to check out our survey’s marketing highlights.
3. Embracing Emerging Marketing Opportunities
From AI to social media, marketing is always evolving, with new apps and features popping up constantly.
These are often free to use and being among the first brands to hop on a new trend presents a massive opportunity.
For example, embracing BeReal, a new social media platform popular among Gen Z, can make a splash with that demographic in a space brands haven’t yet saturated. You can also try out new social media features, like Instagram’s shopping tools, which offer marketers a high ROI as Millennials and Gen Z continue discovering products (and buying them) through social media.
4. Leaning into Organic Social Media Content
Leveraging social media to gain organic, free awareness is a no-brainer in this day and age, especially for the leaders we surveyed. Rather than investing time and money into making paid ads, you can create great content tailored to the interests of your audience and let social algorithms do the targeting for you.
And as we’ll get into later, paid social media content is the first channel marketing leaders plan to cut in a recession, so organic may be more important than ever.
The good news is that you no longer need a professional camera and the perfect setup to win on social media. Nowadays, authenticity and relatability go much further, especially with Gen Z and Millennials.
Brainstorm a few ideas, grab your phone or pop open Canva, and hit the post button. Analyze your results, double down on what works, and watch your audience grow.
5. Optimizing Media Mixes
Optimizing your media mix is all about figuring out what works (and what doesn’t) and shifting your investment accordingly.
Analyze the performance of your marketing channels and amplify the ones giving you the best ROI. At the same time, you can either cut underperforming channels or switch up your strategy.
Speaking of cutting back on underperforming marketing channels, let’s take a look at where marketing leaders expect to see budget cuts if a recession were to happen.
Where Marketing Leaders Could Cut Costs
If our economy worsens, most marketing leaders expect to see budget cuts in their paid social media content, followed by organic social content, print ads, email marketing, and video content.
Since these are among the most popular marketing channels, it’s no surprise that budget cuts will affect them disproportionately, simply due to the fact more marketers use them in the first place.
With all of that said, one thing worth keeping in mind is that the data above doesn’t necessarily mean marketing leaders will get rid of things like social media or email completely: they just might invest in them differently and more conscientiously.

On the other hand, marketing leaders least expect virtual events, podcasts, SMS, and physical ads to see budget cuts in a recession – possibly because these are used least often. Still, around one in five leaders still think these channels would be on the chopping block.
One definitive finding is that blogs are also among the least likely to be cut, despite being the second most popular marketing channel. Based on that, we can assume blogs will see less of a pullback than other equally popular marketing channels like social media, email, and video.
Get Ahead With Key Economic Insights
With one in three marketers saying a recession will have an even bigger impact on their marketing activities than COVID-19, preparation and continuous monitoring will be key to success.
Now that you know how marketing leaders are planning to cut costs, dive into the full survey results by checking out the Marketing Leader’s Playbook.
We’re also regularly surveying marketers on how the recession is impacting them and the strategies they’re using to persevere.
After reading our blog content, learn about the latest trends, innovations, and other ongoing challenges in the marketing space today by downloading our free State of Marketing Report below.