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Author: Franz Malten Buemann
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Urinary Catheter Market Size & Share | Global Industry Report, 2020-2030
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Breast Implants Market to Grow with an Impressive CAGR by 2030
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How to Get Started with Email Automation
Do you remember the heyday of email chain letters? It was considered good luck to send an email to 25 of your closest friends, or else there were (silly) consequences. Email chain letters were the early 2000s version of “viral” content before social media existed. We may not forward emails for good luck anymore, but…
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Crocs & The Body Shop choose SALESmanago Customer Data & Experience Platform
SALESmanago is currently the largest independent European Customer Data and Experience Platform provider that operates across 50 countries, with over 100 Partners all over the world. Recently the platform has been chosen by some great new customers including Crocs and The Body Shop thus enriching the already impressive group of 2500 mid-market and enterprise customers that includes great global brands such as Starbucks, KFC, and BMW. Along with customer growth, the platform has added a couple of new exciting features including Personal Shopping Inbox for next-gen online store personalization, Customer Preference Center and Hyper Segmentation Center.
More recognizable brands decide to deploy SALESmanago
Customers’ stories are proof that SALESmanago manages to answer the challenges that modern eCommerces face. The group of over 2500 mid-market and enterprise customers worldwide has expanded to include more well-known names. The ones that recently joined are Crocs – the richest company in the footwear segment, The Body Shop – eCommerce with over 40 years of experience in the beauty sector, the world-known brand with excellent product and vision to change the world, and Sailo – the absolute leader in their industry, the biggest boat renting company in the world. These brands have found their place right next to Burger King, Victoria’s Secret, Starbucks, New Balance, BMW, and many others.
New tools helping eCommerce growth
What makes the world’s market leaders choose SALESmanago is a special approach to platform development and focus on providing innovative tools that aim to continuously improve Customer Experience. The company’s strategy is based on quarterly system updates that follow steps of a thoughtfully planned roadmap.
In addition to the already well-featured system that includes: Command Center, Visual Product Search, Voice Commerce and Search Engine Turbocharger, SALESmanago recently introduced new updates. Here’s a short overview of the latest features.
Personal Shopping Inbox
Customers treated uniquely are keen to come back to the store. Personal Shopping Inbox is a tool that makes every purchase a personal experience. With this feature, it is possible to:
Create a dedicated personal space in the online store, where customers can find products based on their transactions, interests, and past activities, which results in higher store conversion.
Reach both identified and anonymous customers with special individually crafted offers, discounts, and product recommendations as an encouragement to more frequent returns.
Enable your customers to share their needs by creating wishlists and lookup for the products they previously visited.Customer Preference Center
It’s the response to all uncertainties connected with changes in the cookies policy. This feature not only helps with collecting data with the proper approach but also helps gather them in one place and analyze them to prepare communication with customers, according to their needs. Customer Preference Center allows you to:
Ensure Customer Experience on the highest level while being mindful of data ethics and communicate with customers through their selected channels and at their preferred times.
Enhance 360° customer profiles by adding declarative data to the customer view and use zero-party data for even better personalization of marketing campaigns.
Give full control over data share to their owners – customers, that can select their preferences and have access to all of their consents and the possibility to change it anytime.Hyper Segmentation Center
A new perspective on traditional segmentation designed to improve the Customer Experience. Hyper segmentation Center harnesses the power of AI to create, edit, manage and analyze all segments from one unified, user-friendly dashboard. This feature allows to easily:
create the most advanced segments by combining all data collected in CDP, such as behavior, transactions, customer characteristics, etc.
target the most meaningful groups of contacts for specific campaigns without composing new ones manually for every marketing action,
understand individual preferences of customers to leverage one-to-one personalization and real-time customization of marketing campaigns.The perspective for the future
Company Roadmap includes many new features that will debut later this year. In the upcoming months SALESmanago is going to introduce AI Buyer Persona Analysis, AI A/B/X Testing Center & Website Optimization, and a new Landing Page Designer and Drag & Drop Email Designer.
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Viễn thông Viettel chuyên cung cấp các sản phẩm thiết bị định vị GPS cho theo dõi xe ô tô, taxi, xe tải, xe container, máy ủi, máy xúc, xe máy và theo dõi cá nhân.
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A customer journey map template and advice for today’s digital-first CX
If you have different customer segments, then you might want to map out the most common journeys your contact center handles, where customers:
Seek information
Get technical support
Buy a product
Make a payment
Schedule deliveries or other interaction
Customer perception of your business or brand is based on any one of these interactions. For instance, a bad chatbot experience might not be salvaged by a fantastic agent interaction—or a frustrated customer might exit the chat and check out a competitor’s website instead. Every single interaction counts toward connecting with customers or disappointing them. It’s important to map out what customers are doing, feeling, and saying at each step so you can identify and fix the moments of friction encountered on their journeys. Source: https://www.niceincontact.com/blog/a-customer-journey-map-template-and-advice-for-todays-digital-first-cx
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Salesforce Change Sets vs. DevOps Center
Are you still using Salesforce change sets for deployments? If so, it’s time to consider how much longer you can hold on. We’re in the middle of a dramatic shift towards source-driven, automated DevOps workflows. And this is true for admins and developers alike, as… Read More
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Constant Contact vs Mailchimp – Ultimate Tool Comparison
Mailchimp vs. Campaign Monitor: which is the perfect tool for you? See the ultimate comparison and find out the ESP that fits your email marketing needs.
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The modern curriculum
We’ve spent 130 years indoctrinating kids with the same structure. Now, as some of us enter a post-lockdown world, I’d like to propose a useful (though some might say radical) way to reimagine the curriculum.
It’s been a century of biology, chemistry, arithmetic, social studies and the rest. So long that the foundational building blocks are seen as a given, unquestioned and unimproved. The very structure of the curriculum actually prevents school from working as it should.
I think that a significant shift is overdue. The one below could work for kids from the age of 6. It doesn’t eliminate the fundamentals of being educated, but it puts them into context. More important, because it’s self-directed and project-based, kids can choose to learn, instead of being forced to.
We’re living in the age of an always-connected universal encyclopedia and instantly updated fact and teaching machine called the Net. This means that it’s more important to want to know the answer and to know how to look it up than it is to have memorized it when we were seven. Given the choice between wasting time and learning, too many people have been brainwashed into thinking that learning is somehow onerous or taxing.
Introducing the modern curriculum
The basic foundation is student-centered, self-directed projects. In service of learning to solve interesting problems and how to lead as well as follow. And to support that, the “courses” are practical tools students can use on their projects.
Statistics–seeing the world around us clearly and understanding nuance, analog results and taxometrics (learning how to sort like with like). Realizing that everyone and everything doesn’t fit into a simple box. Learning to see the danger of false labels and propaganda, and the power of seeing how things are actually distributed.
Games–finite and infinite, poker, algorithms, business structures, interpersonal relationships, negotiation, why they work and when they don’t. We all play them, even when they’re not called games.
Communication–listening and speaking, reading and writing, presentations, critical examination and empathy. Can you read for content? Can you write to be understood? Can you stand up and express yourself, and sit still and listen to someone else who is working to be heard? What happens when we realize that no one is exactly like us?
History and propaganda–what happened and how we talk about it. More why than when. The fundamental currents of human events over time.
Citizenship–Participating, leading, asking and answering good questions. As a voter, but also as a participant in any organization.
Real skills–Hard to measure things like honesty, perseverance, empathy, keeping promises, trust, charisma, curiosity, problem solving and humor.
The scientific method–understanding what we know and figuring out how to discover the next thing. Learning to do the reading and show your work. There’s no point in memorizing the Krebs Cycle.
Programming–thinking in ways that a computer can help you with. From Excel and Photoshop to C++.
Art–expressing yourself with passion and consistency and a point of view. Not because it’s your job, but because you can and because it matters. Appreciating the art that has come before and creating your own, in whatever form that takes.
Decision-making–using the rest of the skills above to make better choices.
Meta-cognition–thinking about thinking, creating habits with intention.
Here’s my question: If you could work for someone who had these skills, developed over the course of a decade or more of public school, would you want to? What about working next to them, or having them work for you? Or dating them? Or living next door or voting for them?
If this is what we need and what we value, why aren’t we teaching it?
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Building a culture of innovation: an insightful conversation with Neetan Chopra (Part II)
Last week, I shared the first part of a discussion with the man behind the Dubai Holding One App: Neetan Chopra – the Chief Technology Officer of Dubai Holding. The main topic of our conversation was the innovative aspect of the app. As mentioned in the previous article, this is one of the rare digital…
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