Author: Franz Malten Buemann

​ In this era of digital transformation, it has become clear that people buy experiences, not products. Account-based marketing (ABM), a method traditionally focused on the accounts that will drive the most revenue, is picking up steam, and it’s proving to be an effective B2B marketing strategy to generate revenue and increase ROI Indeed, a whopping 99% of marketers say ABM has a higher ROI than other marketing initiatives. Last year, more than one-third (35.9%) of marketers surveyed said that at least half of their marketing is account-based. In the next year, the majority of B2B marketers expect ABM (49%) to have the most significant impact on their business outcomes However, marketers are still struggling to fully unlock the potential of ABM because their current approach creates random customer interactions and one-off campaigns. These initiatives bring in short-term results and lack in establishing long-lasting customer loyalty.
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https://digitalthoughtz.com/2021/07/09/linkedin-advertising-how-to/
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Recently, I set an iPhone time limit on my social media use to “45 minutes”.
I figured 45 minutes would be more than enough. Almost an hour? In between working at HubSpot, catching up with friends, and attending exercise classes, I had no doubt 45 minutes would be plenty of social media consumption.
Unfortunately, I learned pretty quickly that I actually spend 45 minutes on social media before I even get to work in the morning.
I know I’m not alone. In fact, the average daily social media use of internet users worldwide amounts to 145 minutes per day.
With all that social media consumption, it makes sense that more businesses are turning to social media to market to their audiences. But marketing is just one aspect of the buyer’s journey — what about sales? Can that be done within social media platforms, as well?
It’s actually now entirely possible for businesses to sell products and services natively within social media sites.
Here, we’re going to explore that very concept — known as social commerce — and take a look at some impressive examples of social commerce, so you can consider trying it for your own company. Additionally, we’ll list some of the most popular social commerce platforms available today, so you can decide which one could give you the highest ROI.

Since many businesses are marketing on these social media sites already, it makes sense to allow users to purchase from within these platforms without leaving the site at all.
Should you leverage social commerce?
If you sell physical products online, leveraging social commerce is a great way to drive sales and revenue to your business. Users are used to the native purchasing experience at this point and prefer to be able to quickly make a purchase right on the social media app.

1. Social media checkout capabilities.
One of the best examples of social commerce is the ability to click a product and checkout right from within a social media site, like Instagram or Facebook.
For instance, Instagram has a “checkout” feature on their app, which allows you to click on a product within a post, choose a size and color, and proceed to payment within the platform.
The first time you use Instagram’s checkout feature, you simply need to enter your name, email, billing information, and shipping address. Once your order is complete, Instagram saves your information so you don’t need to enter it the next time you shop.
Additionally, you’ll receive notifications about shipping and delivery right from within Instagram, so you can also track your purchase without leaving the app.
For instance, let’s take a look at what happens when I click the “View Products” button (bottom right) on one of @NikeWomen’s Instagram posts:

Instagram immediately pulls up a page with all the details of every product included in the image.

Let’s say I’m particularly interested in the sneakers. From within Instagram, I can choose a color and size and then click the blue “Checkout on Instagram” button. If I’ve shopped on Instagram before, I don’t even need to re-enter my information. Pretty simple, right?

Plenty of other social networks have these checkout features, including Facebook, Pinterest, and Twitter.
2. Social commerce plugins and apps.
As social commerce continues to rise in popularity, we’ll continue to see more plugins and third-party apps emerge to make the process even more seamless for businesses and users alike.
For instance, one third-party app called Soldsie allows your followers to make a purchase on one of your products by simply typing “Sold” into the comments section of a post. Once they’ve commented “Sold”, the app takes care of the rest, emailing the user an invoice to complete.

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Soldsie notes — “As fans comment, your sales trend on Facebook as each photo is shared with your fan’s Facebook friends.” For instance, if my friend comments “Sold” on a Facebook post of a cute sundress, I’ll see the picture in my News Feed and might consider purchasing one for myself.
Ultimately, social commerce is a good opportunity to increase brand awareness while also increasing sales — a win, win.
3. Shoppable ads.
Shoppable ads is another example of social commerce, and is currently available on both Instagram and Snapchat.
Simply put, shoppable ads allows businesses to tag products in an Instagram or Snapchat sponsored post, ideally creating a more efficient ad-to-purchase experience. Best of all, this type of social commerce helps businesses collect valuable data on which ads convert prospects into customers immediately.
The features you’ll find on shoppable ads within both Snapchat and Instagram continue to improve — for instance, Snapchat has advanced features on their shoppable ads, including collection ads, product catalogs, advanced pixel targeting, and 30+ new Snapchat partners.
Wish, an e-commerce app, successfully uses Snapchat’s product catalog feature to create different Snap Ads and Story ads to showcase a large variety of their products, as shown below.

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Shoppable ads are undeniably profitable if done well — on Snapchat alone, FabFitFun lowered cost-per-purchase by 36%, while American Eagle increased return-on-ad-spend (ROAS) by more than 3X.
With shoppable ads, you’re able to market and sell directly to your intended audience without causing friction in a user’s social media experience. For instance, 73% of Snapchat users are between 18-24 years old. If this is your ideal demographic, why not try including your products or services directly within the ads you’re creating on Snapchat? This allows users to find products of interest to them without needing to leave the app at all.
4. Chatbot checkouts.
One final example of social commerce that’s critical to point out is chatbot checkouts — the ability for a user to find and purchase a product by chatting with a chatbot within a social platform.
For instance, consider SnapTravel’s Facebook Messenger bot, which helps people find hotel deals and book rooms right from within Messenger:

As you continue chatting with the bot, you’ll receive better, more customized deals based on your requirements. Additionally, you can click “Open Filter” to further modify your search based on your criteria, and a new screen will open up right from within Messenger:

SnapTravel offers deals only available in Messenger, incentivizing users to book with the chatbot rather than on their website.
Using a chatbot to streamline your buyer’s journey is particularly helpful for mobile users who want to find and purchase products on an app they already have on their phones — like Messenger.
1. Instagram
Between its checkout capabilities and shoppable posts tool, Instagram is undeniably one of the most popular platforms for social commerce. Many Instagram users are already using Instagram as an opportunity to discover and purchase new products — for instance, 80% of users use Instagram to decide whether to purchase a product or service, and 83% use it to discover new products. Since these users are already prepared to find and purchase new products, it’s critical that they’re given the option to buy them in-app.

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2. Pinterest
People often turn to Pinterest for fashion, home decor, or beauty inspiration, so it makes sense that Pinterest would be a viable platform for social commerce. In fact, 93% of active Pinterest users said they use Pinterest to plan for purchases, and 87% said they’ve purchased something because of Pinterest.
Pinterest’s Shop the Look Pins allows users to click on small white dots on various products within a post, and either purchase that product within the app or browse similar products. They can make purchases on both desktop and mobile.

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3. Facebook
With over two billion active users, Facebook is one of the most popular social platforms in the world, making it a good place for social commerce.
If you have a Facebook Business Page, you can set up a Facebook shop to sell your products and services directly within the social platform.
Facebook notes — “While any business can have a shop, this feature best serves merchants, retail and e-commerce advertisers. We recommend it for businesses selling apparel, accessories (including bags and luggage), home furnishings, and baby or kids’ products.”
To upload your inventory to Facebook and create a shop section, you can either use a third-party ecommerce platform like BigCommerce or Shopify, or you can upload and manage your products yourself.
For further inspiration, try searching for major retailers and checking out how they’ve set up their Facebook shop. For instance, take a look at New Balance’s Facebook shop:

Facebook shop is a fantastic opportunity for your business to reach a larger audience — and, even if your customers don’t end up purchasing your products on Facebook, having these products listed on your Facebook Business Page is a good idea for making Facebook users aware of the products you sell in-store.
4. Poshmark
Poshmark is a social commerce marketplace that allows people in the U.S. to buy or sell clothing, shoes, and accessories, either new or used. Poshmark makes the experience even more social with features like “Posh Parties”, which are virtual buying and selling events that you can attend with friends.
Popular brands on Poshmark currently include Nike, Lululemon, and Chanel — to sell on Poshmark, simply download the app and follow seller instructions from there.

5. Shopee
Shopee, reportedly the largest online shopping platform in Southeast Asia and Taiwan, is a social commerce marketplace that enables users to buy and sell products ranging from home & living to mobile & gadgets.
Major brands on Shopee include Kleenex, L’Oréal, and Oreos. Selling on the app is easy enough — simply verify your phone number, ensure your products aren’t prohibited and click “Add New Product” on your Shopee page. With over 95,000 users on the app worldwide and a unique focus on the Asian market, Shopee is a good option for brands looking to expand their global presence.

How to Create a Social Commerce Strategy
1. Align the brand experience.
Before you can get started with a social commerce strategy, it’s important to consider your brand experience and target market.
When customers make a purchase online, do they need to look at multiple pages on your website? Do they have a lot of questions? Do they usually get in touch with a sales rep?
If so, then your brand experience might not be suited for social commerce.
On the other hand, if your brand experience has a quick sales turnaround, from looking up the product to purchasing, then your product might perform well on social commerce.
It’s important to make sure the brand experience is aligned with social commerce before creating a strategy.
2. Consider your target market and choose which social commerce sites to use.
Once you decide to move forward with a social commerce strategy, consider your target market and think about what social commerce sites they use.
Are your customers on Instagram and Snapchat, but not on Pinterest? In that case, you’ll want to make sure you focus your social commerce efforts in the right place.
To develop a social commerce strategy, you’ll first want to think about which sites you’re going to focus on.
3. Decide which products to sell on social media.
Next, think about which products are best suited to be sold on social commerce sites. If your products require more time and thinking before making a purchase, then those won’t fit well within a social commerce strategy.
However, some of your products might work well while others don’t. This means you should consider which products you’re going to focus your social commerce efforts on.

Ultimately, social commerce has the ability to eliminate friction in a user’s online shopping experience, and catch users’ at moments when their excitement over your products is highest.

However, it’s critical you do market research to ensure you’re using the right social commerce platforms or apps to reach your audience in the social spaces they frequent the most.
Additionally, remember social commerce is fundamentally social in nature — if your business doesn’t also engage and communicate with its followers, then your company won’t get much out of social commerce as a long-term strategy.
Editor’s note: This post was originally published in February 2016 and has been updated for comprehensiveness.

Your business data is the lifeblood that runs through your organization. It powers automated workflows, gives customer service reps the full story every time the phone rings, and informs decision-making.
Even small businesses can benefit from the rise of big data by optimizing their organization’s data and creating processes to put it to work. According to Experian, eight in ten businesses believe data is one of their most valuable assets.
When your business data is reliable and accurate, it’s smooth sailing. But when errors, duplicates, and question marks surface… it’s not so pretty. When you can’t trust your business data, problems quickly arise and multiply in every area of your organization.
Businesses lose as much as 20% of revenue due to poor data quality, shares Kissmetrics. Back in 2013, HBR also talked about the ripple effect of unreliable data as part of “Data’s Credibility Problem”:

“When data are unreliable, managers quickly lose faith in them and fall back on their intuition to make decisions, steer their companies and implement strategy. They are, for example, much more apt to reject important, counterintuitive implications that emerge from big data analyses.”

To get the best results as a data-driven organization, here are some of the best practices to strengthen the foundations and make your business data the most reliable it can be.
9 Ways to Fix Unreliable Data and Increase Accuracy
1. Improve your data foundations.
Data debt – the cost attached to poor governance of data in a business – is a significant problem for many organizations, and 36% of businesses say data literacy is crucial to future-proof their organization, shares Experian.
Making your business data more reliable doesn’t just happen by magic: it requires strong frameworks, processes and a data-literate workplace. As early in your business journey as possible, ensure that you have:

A strong CRM system to centralize all contact data
Processes to organize and segment data
Integrations between apps
Formal data literacy programs in place to educate your team
A clear strategy of how you will use and maintain the data you collect

Remember the old proverb: the best time to plant a tree was 20 years ago, the second-best time is now. The same goes for getting your data in order!
2. Look at where new data is coming from.
Just like reliable data, messy and unreliable data doesn’t happen accidentally. There’s always a source. To make your business data more reliable, follow the trail back to where data is coming from.
How is data being added to your CRM? Are there forms or manual imports that are causing bad data to clutter your database? Are different team members importing conflicting data in different ways to multiple apps?
3. Optimize forms and data collection channels.
Once you have identified how new data is entering your apps, take some time to optimize these data collection channels.
To collect valid and reliable data, make sure that these factors are true for every piece of data you collect:

You actually need to collect the data
You are collecting it in a consistent and standardized format between apps
You have clear permission to collect it based on data protection regulations
It will be stored and organized in the right app for the right purpose

4. Break down data silos.
A recipe for unreliable data is having data silos. A data silo is a collection of data that one department has access to but others do not.
The negative effects of data silos are bad news for performance and productivity for any organization: they include a lack of transparency, efficiency, collaboration, and trust.
To remove data silos, use a central CRM between departments, connect data between the apps in your tech stack, and focus on building a culture of collaboration between departments.
5. Segment your data.
Good business data is organized, adds value to your company, and is collected with explicit permission from users. To make your data more organized, segmentation is your friend.
Segmentation can look like labels, tags, list memberships, groups, or other properties that tell you more about each contact and divide your database into clear categories of preferences, demographics, buying history, and more.
When you integrate your data between apps using an iPaaS (Integration Platform as a Service), you can create syncs based on your segments and connect the right data two ways between your apps.
6. Clean up your databases.
To make your business data more reliable, clean up any messy data as soon as possible. This means fixing or removing:

Incorrect data
Outdated data
Duplicate data

According to SiriusDecisions, on average it costs about $1 to prevent a duplicate, $10 to correct a duplicate, and $100 to store a duplicate if left untreated.
To help prevent duplicates and other bad data, create company-wide standards for data entry and maintenance, then sync data from the most accurate source to your other apps and create a holistic view of your database. It’s also valuable to set up and document processes to standardize and verify new data.
7. Connect your apps to integrate data.
The most effective data management strategies connect data between apps. This removes data silos, creates an integrated view of all of your data, and syncs up-to-date data to the right places as soon as anything changes.
The easiest way to achieve quality data integration is with a zero-code iPaaS solution that connects the dots between all of your key business apps, from your CRM to your email marketing system and customer support software.

8. Create accessible reporting dashboards.
Instead of hiding your data insights away on private dashboards, make them transparent to the right people in your team. For many KPIs, that means your whole team.
Organizations with the most effective and reliable data typically choose a limited number of impactful KPIs and make these very visible inside the team.
Not only does this help your team to be invested in company, team, and individual performance, but it increases the odds that errors and discrepancies in your data are picked up on. *The most reliable data has eyes on it. *
9. Schedule regular maintenance.
Maintaining data quality in your business isn’t a one-time job: it requires continual upkeep, cleanups, and optimization. If your organization has a dedicated operations manager, part of their job role can be to monitor and optimize data quality. But in any case, it’s worth making data integrity and literacy part of your company DNA – or part of every team member’s day-to-day role.
This means creating the foundations for healthy data to flow into your organization and undergo regular cleansing, alongside processes to fix problems and automate integration.
By optimizing data reliability, you can ensure your company can receive the most accurate results and insights from your database both now and further down the line as data integrity keeps gaining importance.
With automated two-way syncs between apps including your CRM and email marketing tool, you’re in the best position to manage your data holistically, perform regular health checks, and create an updated 360-degree view of your customer data.

When it comes to owning a business, time is your most valuable resource — but, time is finite, and are a lot of tasks competing for your attention. You need to make sure the right products are listed on your website, that you’re fulfilling orders and payments 24/7, and that you’re processing and dispatching packages efficiently… all while staying on top of marketing campaigns, user reviews, and customer service.
And, as you scale, your ecommerce processes get even more demanding.
So, how can you make time for the work that brings in more customers while keeping everything else on track?
With ecommerce automation.
Automation is playing a vital role in the future of tech — and it’s no surprise that we’re seeing more of it in tools designed for ecommerce businesses. As a store owner, it’s your secret to putting your time-consuming tasks on auto-pilot.
In this post, we’ll explain what ecommerce automation is, then show you what it looks like with 15 ways you can automate your online business.

What is ecommerce automation?
It means using software to turn manual tasks into automated workflows. These workflows can trigger internal or external emails, notifications, or actions in other apps — such as creating new support tickets in your help desk. To make sure everything works perfectly, you can set multiple conditions that need to be true for the workflow to run.
Although ecommerce automation saves you time, it doesn’t mean firing your employees — or yourself. Rather, it frees up your team’s time for the customer interactions, creativity, and big-picture thinking that matter most in your line of work.
To get started, here’s a list of some of the best ways to use marketing automation for ecommerce, whether you’re using Shopify, WooCommerce, or another platform.
Ecommerce Automation Software
There are several types of automation software you can use for your ecommerce business. The most popular tools are:
Shopify
One of the most popular ecommerce platforms, Shopify offers plenty of powerful productivity apps in its App Store. Many of these are designed for automation, including Arigato Automation, or “the app with a million uses,” Shop Workflow Automation, and Stock Sync.
Shopify Flow
This ecommerce automation suite is available with Shopify Pro – which certainly isn’t the cheapest (you’ll want to be making over $1 million in annual revenue to justify it). It’s workflow-based and makes it impressively simple to create automation both within Shopify and with other apps via seamless integrations. It includes automation templates that you can copy and adapt to easily get set up.
Shopify Flow automation templates are divided into buyer experience, customers, inventory and merchandising, loyalty, orders, promotions, and risk.

WooCommerce
If you’re using WooCommerce to power your store on WordPress, you also have a lot of options for automation. Most of these are powered by WooCommerce’s huge number of extensions, which enable you to power up your WooCommerce site with premium features and integrations.
Other Software to Integrate With Your Ecommerce Platform
You can also use automation software on top of your ecommerce platform. These include:

Email marketing automation tools, like Mailchimp to trigger emails to your customers

Automation tools like ActiveCampaign to trigger workflows for internal process and communication with customers

CRM tools with automation features, like HubSpot

Help desk tools with automation features, like Freshdesk and Zendesk

Accounting and invoicing tools like Wave Accounting, Xero or Quickbooks Online

Read on for 14 of the best ways to automate your ecommerce business, including features from your ecommerce platform as well as other automation tools you can easily keep in sync.
15 Ways to Automate Ecommerce Businesses
Customer Experience & Management Automation
1. Track and reward your most engaged customers.
Do you reward your best customers? Customer retention is valuable for all businesses, including ecommerce.
Turns out you can increase your profits anywhere from 25-95% by increasing your retention rates by just 5%.
To reward customer loyalty, you could automatically add a free gift or free delivery to orders over $100. With a tool like ActiveCampaign, you can also segment customers based on lifetime spend and send them automated emails with rewards inside.
2. Sync your customers to a Mailchimp list.
All of the top ecommerce platforms — including WooCommerce and Shopify — have native integrations with Mailchimp. So, if you’re using the popular email marketing tool to send your newsletters and email marketing workflows, make sure to sync your accounts.
An integration with Mailchimp can automatically pass the email addresses of shoppers who show interest in your emails into a specified Mailchimp list, so you can keep them updated with your latest products and offers.
3. Gather feedback after a purchase.
Every ecommerce store knows how powerful reviews and honest feedback are. It can make or break your business. To encourage reviews, set up automated email workflows to send follow-up emails a certain amount of time after a purchase is made. Ask for honest feedback and share a link to where they can post their review.
4. Reach out to negative reviews.
If you receive an unfortunate 1-star review, make sure you respond to it. You can set up an automation to create a support ticket in your helpdesk software to make it easier to reach out quickly and make amends — or at least listen and understand what’s happened.
5. Tag and segment customers based on buying behavior.
Segmentation can help you understand your customers and stay on top of the different individual needs they might have. With a CRM, you can tag or segment based on demographics (e.g. gender or location), lifetime order value, milestones, number of orders, or any subscriptions or memberships, for example.
Inventory Automation
6. Automate inventory management for low-stock items.
Running out of a product can mean missed income and frustrated customers. To avoid this, automate your inventory management so you know when a product is low in stock.
With Woocommerce, you can trigger low stock notifications (based on thresholds you set) and out-of-stock notifications. This way you can instantly know when a product needs reordering from your supplies.

Order Management Automation
7. Send abandoned cart emails.
75% of ecommerce shopping carts get abandoned. Abandoned cart reminders help you bring customers back to your site — and with automation, you don’t have to do a thing.
Integrating your ecommerce software with a mailing provider is an easy way to send abandoned cart emails. You can also look at other native integrations between your ecommerce platform and transactional email providers.
8. Try dropshipping for passive income.
Did you know some ecommerce businesses automate order fulfillment and delivery? It’s possible with dropshipping — a way to find products, add them to your online store, and ship them directly to your customers without holding any inventory or risk yourself.
Oberlo, acquired by Shopify in 2017, is one of the most popular dropshipping tools. As expected, it integrates neatly with Shopify and you can add dropshipped products to your existing Shopify store, or create a new one for your dropshipped products.
The main challenge with dropshipping is finding the products that match your store’s branding and quality standards.
9. Print shipping labels and send out tracking numbers with one click.
By integrating WooCommerce with ShipStation, a single click can complete several time-consuming tasks:

Sync your orders with ShipStation.
Create and print shipping labels for your WooCommerce orders.
Mark all orders as complete.
Generate and send tracking numbers.

10. Send reminders to re-order consumables.
Do you sell food, health, or beauty products? Your customers might be interested in repurchasing consumables once they run out.
To let them know, set up automated workflows to send reminder emails for these products a certain time after purchase.
Marketing Automation
11. Nurture leads into customers with email marketing.
People don’t always become customers right away. Your company will have its typical customer journey, with people spending time in research and consideration phases before deciding to hand you any money.
However, if someone has given you their email address and permission to contact them, you can nurture this process along with marketing content. Just make sure that anything you send them is top-quality and valuable, perhaps with discount codes or free gift offers.
12. Schedule social media posts automatically.
If social media takes up too much of your time, there are lots of tools out there to streamline processes.
Use the Shopify app, Post Studio ‑ Auto Posting, to automatically post products to your Facebook and Twitter pages every day.

Buffer is another app that lets you easily schedule messages ahead of time. It’s simple to reschedule content that’s performed well, too.
Business Management Automation
13. Add tasks to Trello, Asana, or Slack.
If you’ve used automation to find out when a product is low in stock or when a customer left a frustrated review, you will also want to notify your team so they can do something about it. Another perk of using automation is that you can notify your team on the internal platforms that you use most — like Trello, Asana or Slack.
If you’re a Shopify user, Arigato Automation offers 100+ pre-built automation features including pushing data to Google Sheets, Slack messages, Trello cards, and more.

14. Choose a powerful help desk software.
As you scale your ecommerce business, it’s important to make sure your customer service is covered. Implementing help desk software is one of the best ways to do this.
With a help desk platform, you’re in the best position to centralize your customer support in one place and get a clear view of tickets from all channels. These tools also give you many options for improving your customer experience with automation, such as with bots and satisfaction surveys.

Working from home can sound like a dream for many people. You get to enjoy more time in your house, you cut out the commute, and you get to see much more of your family.
But the flip side has some not-so-dreamy realities, especially for parents having to balance work and childcare: a difficulty to focus; having to juggle work with looking after children and, in some cases, homeschooling them; blurry lines between work time and personal time, and kids lobbying for your undivided attention when you need to GSD.

On the least glamorous WFH (work from home) days, you might feel like you’ve got no work done and you’ve been a bad parent. Juggling work and looking after kids can be done, but it does require a recalibration of expectations and working styles.
To make your remote work reality more functional, here are some of our top tips for parents working from home.

10 Tips for Parents Working From Home With Kids
1. Focus on the positives.
Although some parents work from home by choice, others have had to unexpectedly adjust to this new reality.
This situation comes with its own challenges, but we can all find some advantages in working from home — whether that’s avoiding the daily commute, having more time with the family, being home for dinner, or proximity to the fridge.
It won’t always be easy, but focusing on the positives (and reminding yourself of what you’re avoiding in the office) can help enormously on stressful days.
2. Adjust your schedule.
Just like kids, adults thrive on routines and work much more efficiently when we have a schedule.
Having a WFH routine helps us to stay focused and avoid the productivity lulls that come with multitasking or battling constant interruptions.
To add more structure and predictability to your day, create a morning routine and be strict about it whenever possible. When it’s wake-up time, get up and prep for the day as you would before going to the office. Then head to your home office, whatever this looks like to you, and get into a state of mind for work.
To optimize the rest of your day, adjust your work schedule to allow for home life, whether this includes breaks to relax or time to catch up on chores and take over childcare.
If you can, take advantage of a flexible schedule and come up with a routine that works for you and your kids — but remember that you can always adjust it to accommodate daily changes.
In our collection of remote work tips from our team, we shared this great tip:

Create a schedule with the people you live with. I work in the AM, watch kids (aged two and four) in the PM, and my husband does the opposite.

3. Be upfront with your colleagues.
While there are many steps parents can take to maintain their productivity while working from home, disruptions will still happen. Your kids will run into your office, throw a tantrum during a Zoom call, or require you to help with an emergency in the house.
The worst thing you can do is pretend everything is fine, approach work the same way you did in an office, and insist you don’t need any help.
Be upfront with your team about what working from home will look like for you and think about what requests you can make to make it easier and more productive. This might be an adjusted schedule that allows for more flexibility, or just a bit of extra patience.
4. Optimize your workspace for focus.
Although you don’t have to stick to this 100% of the time, assign one area of the house as your dedicated workspace.
This makes it easier to limit distractions and focus on work without having it seep into personal life.
When you start your workday by arriving at your dedicated workspace with a coffee and wearing daytime clothes, you let your mind know that this is the time and space where you start working.
Ideally, this would be a separate room that you can turn into a home office. But if that’s not an option, try to find a non-communal corner of your home to turn into your workspace. Agree with everyone in your household the rules for when and how they can get your attention.
Parents can also get their kids to help out designing homemade office signs, with green for “yes, you’re allowed in” and red for “don’t even think about it.”
5. Work in short bursts.
Parents of babies and toddlers have a harder time of it than most, since you can’t leave them alone.
If you’re responsible for childcare, your best option may be to work in short bursts when you’re able to, such as when the children are sleeping.
But if you’re lucky to be able to focus on work while your partner helps with childcare at home, design your schedule so you can come out of your office and help every so often, rather than locking yourself in all day.
6. Nurture creative activities.
Your kid probably isn’t going to sit quietly and read a book all day while you’re working. If you’re responsible for childcare, keep your kids immersed in play by nurturing creative activities.
Rotating between different sets of toys and other activities can encourage deeper and more meaningful play while giving you a bit more time to focus. If your children aren’t used to playing independently, you can try sparking their imagination by making it into a game in its own right — one that encourages independent activities such as solving a puzzle or creating something from scratch with art materials, with a set time to show you what they’ve come up with.
If you’re okay with your kids having some screen time while you’re taking important calls or needing to focus, check educational resources like Scholastic Learn at Home, digital games that teach things like spelling and music skills, or even virtual museum tours.
7. Schedule meetings wisely.
Almost every parent who works at home has a few unfortunate mishaps to share.
While a lot of this is inevitable and all you and your colleagues can do is laugh, plan for interruptions by giving your children a nonverbal ‘do not disturb’ when you’re on conference calls.
Of course, that isn’t always going to work with free-roaming toddlers, in which case it can be better to schedule calls during their normal sleep times. At times, you might just need to mute your calls or even reschedule if you need to be on childcare duty.
8. Get technology on your side.
The rise of cloud computing is precisely what’s enabled the surge in remote working. Instead of having to manually exchange documents or log in to user accounts on-site, employees can now access the information they need to do their jobs online.
With collaboration platforms like Microsoft Teams, project-management software like Trello, and web-based CRM (customer relationship management) software, it’s easier than ever to get work done at home.
Whether it’s having a bit of fun setting your own video conferencing background on Zoom or taking time to create a tech stack that makes your job that much easier, choosing the right applications can make a world of difference.
9. Know when to switch off.
Mastering the work-life balance has never been more difficult. While many are quick to praise the virtues of working from home, you can also end up feeling like you’re always at work. That’s why it’s crucial to know when to switch off.
Being a parent, chances are you’ll need to account for some flexibility when it comes to drawing up your daily schedule. Still, it’s important to set a time when you can confidently say you’re finished for the day. This naturally requires some self-discipline and expectation setting with your team, but you need to have clear boundaries to keep stress at bay.
10. Be easy on yourself — and ask for help.
If you’re a parent juggling work and childcare, you deserve a medal and all of the opportunities you can get for a helping hand.
This might mean getting support from a family member, hiring someone to help with childcare, or asking your employer for flexible hours or a bit more lenience during WFH.
But above all, don’t expect yourself to balance everything effortlessly and effectively all the time. Look for the opportunities to make your work-life easier, but also be kind to yourself when things don’t go as planned. If things are hard to manage, try to take some time off if you can, and remember to focus on self-care too. It can be a stressful situation for a lot of people, so it’s important to focus on your own well-being and know your limits.

A customer walks up to your store. What’s the first thing you do?
Ask them what they need? Show them a few choices that are trending? Let them check the store out before reaching out to them?
The question is: why?

Why do you need to make contact with your customers and understand their needs?
Showing interest in your customer’s needs makes them feel valued and important. And that’s what every customer wants to feel when they walk into a store. It’s this feeling of attachment to a brand that makes customers come back and buy something again.
But how will you go about the situation if you’re starting an ecommerce business? How do you build relationships with your customers online?
It may seem like a difficult question, but it isn’t. There are so many ways you can build relationships with your customers online.
Here are a few tips that will help you build and maintain a relationship with online customers.
How Ecommerce Companies Build Relationships With Customers
1. Direct Engagement on Social Media
Every business needs to be on social media platforms like Facebook, Twitter, and Linkedin. They are some of the most significant online marketing tools that businesses can use to publicize product offerings, advertise the company, share news about the industry, and connect with customers.
On social media, you can create a page and fill it with content about your product. Potential customers will drop their comments, and you can reply and start conversations with them. When you get along with them they will be convinced to trust you. The trust you build with them will lead them to purchase your goods or services.
Apart from building trust, communicating with customers makes them feel confident and important. By talking to customers, you will provide them with your business contact and assurance of quality service. Other prospects can also go through your social media conversations and decide to support you.
When you have direct conversations with your customers you’ll build personal connections and also make them see how responsive you can be to their questions and feedback.
2. Follow-Up
When a customer has made a purchase, following up is important. Calling or sending personalized emails may be ideal but you may not have enough time. You can use automatic messaging and emailing strategies to customize your messages and make them more personalized.
For a seamless process, create a base template and after each purchase, personalize it and reach out to the customer to make sure they got their product in good condition and if they are pleased with the experience.
This way, you will gather valuable customer feedback that will help improve the experience of future customers. You can even use automation to include the customer’s name and other relevant information in the email.
3. Email Communication

You must build an email list if you intend to keep in touch with customers. And, make sure that the emails you’re sending out are not sales-y. Every email sent to a customer should contain relevant content that can help them solve a problem. That way, you will create a connection with your customer and improve your online relationship.
Other than this, you need to have an email strategy: When do you plan to send out emails to your customers? What will you wish to achieve through emails? What USPs will you promote via emails?
Another reason to send out emails to your customers is to capture their feedback. Whether a customer avails your service or purchases a product through your website, it is essential to send out surveys and get an insight into their overall purchasing experience. This way, you know whether you need to improve upon your customer journey and what stops you from providing a delightful customer experience.
4. Creating/Hosting Events
When you invite your customers to a promotional event or a product launch, it allows you to socialize and improve your relationships. The invitees will know more about your brand from the event while it gives you the chance to meet with your customers personally, create a strong impression, and foster trust.
Let’s say you run an online clothing and accessories brand. You can invite your online customers to attend a fashion show, for example, so you will have an idea about the audience you’re targeting and they will have a close look at your products.
5. Excellent Customer Support
Your customer service should be top-notch, since there are only a few moments of two-way communication between your business and customers in the ecommerce world. Therefore, those few times should count.
You have a lot of options to choose from because online customer support has been improving steadily in the past few years. You can use FAQs, customer forums, searchable knowledge bases, and many other methods to provide information. Some businesses use self-service support, but if you are determined to maintain long-term online relationships, live chat and phone support are your two best bets.
This is because these support channels provide a direct line of communication between your business team and customers. If your support team communicates directly with customers, they’ll be able to understand the customer’s needs perfectly and improve their experience. These are some ways you can provide the best support experience for your customers:

Let support be your competitive advantage: Your customer base will increase if you’re able to provide excellent support. You can use that as an advantage against competitors offering the same service and products.

Let customers have personal attention: When you provide live chat for your customers, support reps can attend to the problems of several customers at once.

Listen: Because of how many customer complaints they respond to, support teams may just pour out the first solution they think of. However, for customers to have a better experience, reps must break a little and listen so they can offer the best solution.

Equip support agents: Your customers will have a bad experience if you keep pushing them from one team of agents to another. Equip your support team with the mastery needed to solve real customer problems quickly and easily.

6. Customer Loyalty Programs
Another strategy to improve customer relationships and increase revenue is creating a loyalty program to benefit both old and present customers. They can be enticed with discounts or coupons so they can sign up for the program. You can also give extra benefits to those who buy repeatedly.
Also, show gratitude by celebrating with your customers on birthdays, holidays, and anniversaries with personalized messages.
Ecommerce businesses can also improve customer relationships by using applications to make things easy for them. However, no matter the method adopted, every online business should aim to build strong customer relationships.
Right from creating insightful surveys to providing 24/7 customer support, these tips will help you build a long-lasting relationship with your customer base.