CX Demo

Author: Franz Malten Buemann

  • Different Ways to Find a Salesforce Certification Voucher

    Gaining a certification (or two, or three, or ten!) should be on every Salesforce professional’s to-do list. Getting certified is a great way to demonstrate your expertise and is often a requirement for landing a job in the Salesforce ecosystem. Controversially, I also think it’s… Read More

  • The State of Salesforce Testing: Insights, Challenges and Best Practices

    Copado conducted a survey of companies using Salesforce to uncover their existing software testing practices. This is the first survey of its kind and I was intrigued to learn more about current practices, as well as ways to improve.  We all know that testing is… Read More

  • Tips & Examples on How to Write an Apology Email to a Client

    Having the right apology email template on hand can take off some of the pressure – apologies can go a long way to resolving hard feelings and retaining loyal customers. Studies show more than a third of customers want companies to apologize for not living up to expectations and almost half are willing to take back a negative company review if they receive an apology. The following guide provides five apology email templates you can use with your clients when something goes wrong, plus tips on how to find the right words for saying I’m sorry to your clients: 5 Examples on How to Write an Apology Email to a Client
    Negative Product or Service Experience Account or Billing Error Delayed Product or Service Delivery Customer Service Troubleshooting Delayed Communications
    Writing client apology emails with templates like these for the most common situations you’ll find yourself in is a lot easier than writing them from scratch.
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  • 21 Small Business Brands We Love

    At Buffer, we’re determined to help small business owners grow their brands on social media and beyond. As a result, we’ve come across so many companies doing incredible things. As we finish off this year, we wanted to share some of our favorites.Wondering how we chose them? We particularly admire brands that:

    Have established a solid brand identity: The best brands ensure that everything from their products to their website and social content to their community engagement is consistent with an overarching brand strategy. This includes visuals like logos, packaging, and product photography, as well as the business’ values and voice. (Here’s our advice for creating your own impactful brand.)

    Pursue a higher purpose: At Buffer, we love businesses that have a mission to positively contribute to their communities and the world in some way. As it turns out, consumers like this, too. One study shows customers are four times more likely to buy something from a mission-driven brand. The brands below all give back in some way, such as donating with each purchase, providing free education and job training, and elevating marginalized voices.

    Maintain a strong social presence: Regular social media activity is key to becoming a top-of-mind brand, and these companies keep the great content coming. (We know creating consistent, high-quality content can be intimidating, so we put together some tips for doing so.)

    If you’re looking to create a memorable brand and grow your business in 2022, take a cue from these 21 brands that have truly impressed us (in no particular order).
    21 Small Business Brands We Love

    1. The Peony Collective

    Source: https://www.instagram.com/p/CWOUATqgsW2/This woman-owned business aims to help female entrepreneurs hone their Instagram skills and grow their businesses. To that end, The Peony Collective’s Instagram account is full of inspiring advice that helps female founders push through tricky entrepreneurial times and stay focused on their goals.
    2. Fréres Branchiaux

    Source: https://www.instagram.com/p/CSK6DP9rCwv/Started and managed by three brothers, Fréres Branchiaux makes eco-friendly candles. They have a customer recycling program, donate 10% of profits to homeless shelters, and have a meaningful, joyful social presence.
    3. Made with Local

    Source: https://www.instagram.com/p/CU-tBW3pimK/This food provider sources ingredients from local farmers and partners with an organization that helps those with intellectual disabilities find employment. They also have some of the best food photography we’ve seen.
    4. Askinosie Chocolate

    Source: https://www.instagram.com/p/CVTObYqJutR/Askinosie wants to make the best craft chocolate in the world. But that’s just the tip of the iceberg. On Instagram, they provide followers with a behind-the-scenes look at their farming and direct trade practices, in addition to showing how they give back to communities around the world with Chocolate University.
    5. Paynter Jacket Co

    Source: https://www.instagram.com/p/CWn4y-kIf0V/Paynter’s founders are adamant about not producing any more waste. That’s why, despite increasingly high demand (which they achieved by building in public) they only release a limited number of jackets four times a year and recycle the leftover fabric and water used to make them.
    6. Partake

    Source: https://www.instagram.com/p/CVnknicNAQa/Partake offers delicious snacks every child can enjoy because they don’t contain the top eight food allergens, GMOs, or preservatives. Through their partnership with the Food Equality Initiative, Partake also helps ensure families in need have access to healthy food.
    7. Hiki

    Source: https://www.instagram.com/p/CUFoMm5rzoe/This personal care company helps people address their sweat. In addition to partnering with Sad Girls Club and Sad Boys Club in an effort to destigmatize mental health, Hiki makes sure to infuse positive mental health messaging throughout their social media feeds.
    8. Omsom

    Source: https://www.instagram.com/p/CR1qG3bsX0E/By bringing delicious and authentic Southeast Asian and East Asian flavors to every kitchen, the Vietnamese-American sisters who started Omson are elevating and celebrating Asian American communities. And their bright, bold branding, which pops out on their packaging and all over their Instagram account, makes trying these flavor packets even harder to resist.
    9. Wonderpuff

    Source: https://www.instagram.com/p/CM7FPxJn3dv/The Morins started Wonderpuff during a period of heightened social unrest in the U.S. They wanted to lead with love and bring more joy (and glitter) to the world. Wonderpuff’s platform also aims to promote and support others, specifically Black, Muslim, and female voices.
    10. KANKAN

    Source: https://www.instagram.com/p/CVv6y8sIbvx/KANKAN puts soap (and other personal hygiene products) in a can in the hopes that their refillable model will help reduce the use of single-use plastics in the world. Almost as inspiring as this mission: the beautifully designed Instagram grid.
    11. Bed Threads

    Source: https://www.instagram.com/p/CRw7TxKBQ9P/All we can say is, wow. Bed Threads has one of the most breathtakingly beautiful social media feeds we’ve ever come across.
    12. Uncle Bobbie’s Coffee & Books

    Source: https://www.instagram.com/p/CW6OEhvrXRL/The owners of this bookstore and cafe wanted to create a space for underserved communities. Their social media is the perfect combination of promoting books, their community, and the causes they’re passionate about (and coffee, too, of course).
    13. Kido

    Source: https://www.instagram.com/p/CWIyofALO9y/This children’s boutique focuses on making kids of all colors, abilities, cultures, and backgrounds feel like they belong. Their events, like story time and dance classes, allow parents and kids from all over the world to connect in a safe space.
    14. Sh*t That I Knit

    Source: https://www.instagram.com/p/CKWf9AZjSwF/Their products are warm, cozy, and look good. They’re handmade by working moms in Peru, and the company donates “Knit Kits” to young adults going through cancer treatment.
    15. Ground Up Nut Butters

    Source: https://www.instagram.com/p/CWUKL67P5r5/Each adorably packed nut butter is made by a womxn overcoming adversity. Ground Up provides a six- to nine-month employment training program to help them develop skills and move onto the next step in their job journey.
    16. AfroPick

    Source: https://www.instagram.com/p/CHOH5pvlT48/These beautifully-designed combs aren’t just a hair styling tool. They’re a symbol and celebration of Black stories, culture, and solidarity—and this is exactly what you can find on their social platforms, as well.
    17. Kiramoon

    Source: https://www.instagram.com/p/CWizfwmBYS8/Kiramoon’s skincare products exclude harmful ingredients and help reduce the mental health stigma. A portion of every order is donated to a non-profit called Bring Change to Mind.
    18. Jungalow

    Source: https://www.instagram.com/p/CTpiUUVprZ-/Purchasing home decor from Jungalow can add some joy and color to your life, as well as add new trees to the planet. (So far, the company has planted almost 77,000 trees!) Jungalow’s bold, colorful patterns and designs make them an instantly recognizable and unforgettable brand.
    19. Red Bay Coffee
    Source: https://www.instagram.com/p/CW3xZwfLBsE/The founders of Red Bay Coffee are equally passionate about two things: high-quality coffee and radical inclusivity. In addition to making sure their farmers receive fair wages, they also focus on hiring people of color, those with disabilities, and the formerly incarcerated.
    20. inkWELL Press

    Source: https://www.instagram.com/p/CSW5BI2ldOY/inkWELL’s planners and accessories help people stay organized. The company also regularly donates their products to teachers, women’s shelters, and residential treatment centers.
    21. Raven Reads

    Source: https://www.instagram.com/p/CUunRHjL4vu/The books and gifts included in these boxes are created by Indigenous authors and entrepreneurs. The goal is to elevate Indigenous voices, cultures, and histories, both in the products they sell and the content they post online.
    Want even more inspiration for growing your business in 2022? Check out the latest episode of Buffer’s Small Business, Big Lessons podcast.

  • Dynamic Gauge Charts for Salesforce Dashboards

    Dynamic Gauge charts are one of the functionalities most Salesforce Admins and Consultants have been waiting for when it comes to Salesforce’s native reporting capabilities! The possibility of having the Gauge chart update, based on a field’s changing value,  elevates the in-app data visualization to… Read More

  • When the future arrives

    It used to be easy to put off the future until after you retired or died. We could live with the world we had long enough to avoid dealing with significant cultural or technical change. Sure, teenagers might listen to loud music or have long hair, but that didn’t mean you had to.

    And there were parts of the world where the future would arrive five years after it had reached California or Kenya. Plenty of time to prepare.

    But now, thanks to the network and to wired culture, that insulation is gone.

    The future is here. It’s not going away. And a new future is going to be here tomorrow.

  • Behavioural analytics: preventing sky-high basket abandonment rates

    Basket abandonment costs UK retailers billions of pounds each year – attracting a plethora of solutions that have hitherto struggled to dent the problem. In 2018, Barclaycard estimated the cost at £18bn and the figure is only likely to have increased in the last three years. This year, Statista found that in the UK, basket abandonment rates…
    The post Behavioural analytics: preventing sky-high basket abandonment rates appeared first on Customer Experience Magazine.

  • Cobbled together

    I knew someone who bought skis to match their outfit–the entire set was coordinated, and it ended up being used once or twice.

    And when you register for an old-fashioned wedding, they might try to persuade you to make sure your plates match your furniture…

    For everything else, the coordination of a matched set is almost always replaced by the utility of things cobbled together over time.

    Our career doesn’t follow a perfect arc.

    The font on the website doesn’t match the one on the package.

    The management team doesn’t look precisely like the stock photos would have us believe.

    It turns out that acute angles, rough edges and the imperfect matches of diversity actually make things work better. Especially when we’re dealing with humans.

  • All the stuff

    Markets often persuade us that we don’t have enough.

    Communities remind us that we do.

  • One Month Contract – Marketo / SFDC Expert

    I am looking for a marketing ops expert to work with us to cover a current staffing gap. We’re willing to compensate appropriately for the right candidate. ​
    5-7 years demonstrated ability with an Enterprise or SaaS software provider 5-7 years of direct experience in marketing automation along with practical, hands-on enterprise experience with Marketo. 5+ year building reports in Salesforce or comparable CRM. Experience with HTML and CSS Solid knowledge of email best practices and compliance Knowledge of project management tools (e.g. Wrike, Asana). Experience with account-based marketing programs. Experience with Google Tag Manager and scalable tracking strategies. Proven track record with managing and executing events logistics, email campaigns, webinars, communication with vendors.
    Message me directly and I will give you my email to provide a resume or qualifications or portfolio. For context, we’re a 900 person organization related to ag finance and products.
    submitted by /u/michaelseanc [link] [comments]