Author: Franz Malten Buemann

  • What Is PDCA? Understanding the Plan-Do-Check-Act Method

    No matter the industry your organization operates in and the products and services you provide, your business needs to be constantly improving to keep up with a competitive marketplace and evolving consumer needs.
    This process of change isn’t optional. It’s required if you want to succeed. The hard truth is that businesses that do not improve and evolve will eventually find themselves extinct.  
    When change is required at your organization, how do you go about implementing it? Willy nilly action without planning can do more harm than good. Rather than approaching change blindly, you may want to borrow a concept from lean manufacturing philosophy — the Plan-Do-Check-Act Cycle. Read on to learn more.

    What is PDCA?
    PDCA, which stands for Plan-Do-Check-Act, is an iterative cycle for continuous improvement of people, products, services, and business processes.
    The foundation for this concept was developed by American statistician and physicist Walter Shewhart who was passionate about using statistical analysis to create quality improvement. The model itself was developed years later by William Deming who took this concept and turned it into a learning and improvement cycle.
    The PDCA model follows a four stage process, which we’ll discuss in more detail below.
    The Four Stages of the PDCA Model
    As mentioned earlier, approaching change without a plan can spell disaster for your business. Along those same lines, acting on a plan without evaluating your progress can be just as dangerous.
    The PDCA cycle aims to eliminate those issues with a four step process, where each step is imperative because it sets you up for success in the next stage. Let’s take a closer look at these steps and what they represent.

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    1. Plan
    To devise a plan that will successfully implement the desired change in your organization, you will need to ask the following questions:

    What’s the problem you are experiencing?
    What resources will you need to fix this issue?
    What resources do you already have available to us at this time?
    How can you best solve this issue with your available resources?
    What does success look like?

    Depending on the magnitude of the problem, this step may be quick and easy, or it may take weeks or even months of discussion to arrive at a plan. Theoretically, the more time you spend here, the easier the rest of the steps will be.
    2. Do
    With your plan in place, it’s time to put your ideas into practice. The most important thing to keep in mind during this stage is that issues will arise no matter how solid your plan is. Take these problems in stride and be willing (and able) to make adjustments as you go. This is often done in a smaller, controlled environment so you can learn from mistakes and correct them.
    Proper communication amongst your team members will help to limit the number of problems as everyone will have a clear idea of their responsibilities and expectations.
    3. Check
    The most important (and overlooked) stage of change implementation is the “Check.” How did your plan work in the controlled environment? Were your goals achieved or did your intentions fall flat during execution? Now’s your time to identify the flaws in the process and correct them. Perhaps it wasn’t a complete flop, but you have recognized some opportunities for improved effectiveness. Either way, this step is essential.
    4. Act
    Now that you’ve planned out your change, applied it, and then checked to make sure it was working, it’s time to act on it. If you determined during the Check phase that you met your goals, you can apply your initial plan. This then becomes the “standard” process and best practices for this aspect of your organization. It also becomes the jumping-off point for your next change implementation.
    The PDCA Cycle doesn’t stop once you’ve achieved your initial goal, as it is a continuous system that you should consistently review. The great news is that the more you work with it, the easier it becomes. It will be your go-to plan for every member of your team and will help you reach new heights with your business.
    PDCA Template
    Now that you understand how the PDCA process can help you implement change in your business, you’re probably wondering how to get started.
    Like any new program, process, or tool, it’s helpful to have a physical document to work in to compile all of your information, share it with team members, and make updates as time goes on.
    You can create your own in Excel or your project management tool or use one of the ready-made templates available to you. The key to a successful PDCA template is clarity. You should write out every step in detail, along with who is responsible for getting it done and by when. The more detailed your plan, the better your execution will be.

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    PDCA Best Practices
    Along with utilizing a PDCA template, a few other tips will help you implement changes successfully.
    1. Ensure that upper management is on-board with these changes. Without their approval, you will not be able to enforce the new policy or procedure you create.
    2. Never stop improving. Remember that PDCA isn’t a one-and-done type of procedure. Repeat this cycle constantly, making improvements with each revolution and looking for the next opportunity to create positive change.
    3. Once you’ve implemented a policy change, do so across your entire organization. Every department that deals with whatever shift you are creating should adopt this as a new way of operating.
    Over To You
    Implementing change across your organization won’t be difficult when you learn to plan, do, check, and act.
    It is, however, necessary if you want your business to continue growing and thriving. The organizations that reinvent themselves to better meet market needs, their customers, and their employees are the organizations that we will see far into the future.
    Adopt the PDCA cycle today and create the best business you can make.

  • Global supply chain crisis forcing customers to buy local, global SOTI research finds 

    More than half (52%) of global consumers said they are less likely to order an item that requires shipping from overseas than they were a year ago. A third (36%) said that if delivery or pick up of an item takes longer than two days, they will look elsewhere. As the global supply chain crisis…
    The post Global supply chain crisis forcing customers to buy local, global SOTI research finds  appeared first on Customer Experience Magazine.

  • CB radio

    It was huge and kept growing by leaps and bounds.
    Until it didn’t.
    (My license was KFV2338, a number I haven’t said out loud in 40 years).
    CB radio took off because human beings desperately want to connect with people they know and be heard by people they don’t.
    And then it went away because it was noisy, unfiltered and sort of pointless.
    We can’t imagine why people were so entranced.
    Until the next one comes along.

  • 14 years of Awards International: what does it take to build a successful business?

    Awards International, a company dedicated to running successful business awards programmes, celebrates its 14th anniversary this year. Customer Experience Magazine (CXM) interviews two of the leaders about Awards international’s business journey which has spanned over a decade now. We’re the first to write about their milestones, glamorous awards ceremonies, and thousands of winning stories they…
    The post 14 years of Awards International: what does it take to build a successful business? appeared first on Customer Experience Magazine.

  • 7 years of Awards International in Serbia: what does it take to build a successful business?

    Awards International DOO, a company dedicated to running successful business awards programmes, celebrates its 7h anniversary this year. Customer Experience Magazine (CXM) interviews two of the leaders about Awards international’s business journey which has spanned over a decade now. We’re the first to write about their milestones, glamorous awards ceremonies, and thousands of winning stories…
    The post 7 years of Awards International in Serbia: what does it take to build a successful business? appeared first on Customer Experience Magazine.

  • 5 Signs Your Website Isn’t Optimized

    Getting more visitors to your website is crucial when you’re looking to consistently generate leads. However, if your website isn’t optimized, all that increased traffic goes to waste and say goodbye to boosted revenue and conversions.  When money and business growth are on the line, identifying the areas in which your website isn’t optimized for…
    The post 5 Signs Your Website Isn’t Optimized appeared first on Benchmark Email.

  • 4 Benefits of Codelessly Integrating Salesforce with Slack or Microsoft Teams

    Messaging applications like Slack and Microsoft Teams are increasingly becoming the digital space where work gets done. This is why Salesforce, according to CEO Marc Benioff, is “rebuilding” their platform to be Slack-first. Meanwhile, companies are still struggling to have a full understanding of what… Read More

  • Data Governance vs. Data Management in Salesforce

    Every organization, small or large, collects data from multiple sources. This comes with a responsibility to ensure that policies, processes, and tools are in place to handle data in a consistent and secure manner, while complying with applicable laws and regulations.  If you searched for… Read More

  • Developing a Killer AppExchange App: First Steps

    So, you’ve had an awesome idea for an app, and you’re beginning to plan out which objects you need, as well as the fields, data types, and the broader object model. You’ve even started thinking about which interfaces to use – standard record pages or… Read More

  • How to Up Your Marketing Game by Using Animated GIFs in Your Emails

    Adding GIFs to your emails is a great way to add some engaging, dynamic content that helps your campaigns stand out. It’s not always straightforward though. In the post, we’ll tell you exactly how it’s done.
    For a format created in 1987, GIFs can do a lot to make your email marketing efforts seem modern. They’re not just for fun and memes, either; sometimes, GIFs can communicate ideas or concepts much quicker than words or still images.
    However, GIFs only work if they, well, work. If a GIF shows up as a still image or take seconds to load, you’ve lost any advantage the format might bring.
    Whether you have a GIF ready to go or you’re trying to familiarize yourself with the format, knowing how to put a GIF in an email is only part of the picture. Make sure you not only add your GIF correctly but also choose the right GIF by following these steps.
    In this post we’ll cover:

    Optimizing your GIFs for email
    Adding a GIF to an email
    Choosing an appropriate GIF
    Examples of great email GIF usage

    Optimize your GIFs for email
    Every modern email platform allows you to embed animated GIFs, but they can’t guarantee an identical user experience. User variance — from screen size and internet speed to the option to turn off GIFs in Microsoft Outlook — means you have to be careful to make sure your readers don’t miss out on anything. Optimizing your GIFs is a quick way to make sure everyone sees the message you meant to send.
    Everything you need your audience to see should be visible in the first frame of the GIF. Switching off GIF animations, as some email clients allow you to do, doesn’t lead to a blank box — it just shows a static image. That picture might not be able to communicate quite as well as your GIF, but it should cover the basics.
    You’ll also want to make sure your GIF is a maximum of 600 pixels wide (typical newsletter width), so it’s not cut off on smaller phone screens. Keep your audience’s data in mind, as well; the target file size for your GIF should be 0.5 MB. You can go up to 1 MB if necessary, but smaller files mean quicker downloads and less chance to lose a viewer. GIF file too big? Try reducing the number of frames using a tool like GIF Cutter. For GIFs you made, you can also try limiting the number of colors used.
    Finally, add some alt text for those who are using screen readers or have switched off image loading entirely. This is a good accessibility practice for every image you post on your website, on social media, and in emails.
    Insert your GIF using one of these methods
    No matter what email client you’re using, inserting an animated GIF is a cinch.
    Drag and drop
    Best for: Gmail
    When you see a GIF you like, simply click and hold on the image and then drag it over to your email client. (You’ll need to have the window with your email message visible at the same time as the page with your GIF for this to work.) This method doesn’t work in every email client, just those that support drag-and-drop uploading.
    Copy the URL
    Best for: Everything else
    Sites like GIPHY and Tenor make it easy to copy a GIF link from the share options; sites like Google Image Search don’t. You can always find the URL of a GIF by right-clicking the image and selecting “Copy Image Link.”
    Once you have the URL in your clipboard, go back to your email client and find the Insert Photo button. If you’re using an email template, find an image block (or GIF block, if your client offers one). Click it, select the “paste URL” option (if necessary), and then paste away.
    Check to make sure the link you copied ends with the .gif extension, as some sites share the page URL rather than the image URL. If the link you have doesn’t end in .gif, try adding it yourself and see if the image pops up.
    Download and then re-upload
    Best for: When the other options aren’t working
    This method is the most involved and doesn’t come with any special benefits (unless you habitually download GIFs and have one ready to go). However, if your email client is refusing to copy an image that’s hosted on another site, you may have to upload a fresh version.
    To download a GIF, right-click the image and select “Save Image As.” Make sure the file keeps the .gif extension or you’ll lose the animation! It’s smart to double-check a GIF after downloading to make sure your device saved the correct image format.
    In your email client, compose a new email, click the Add Image button, and select the option to upload a new file. Navigate to the GIF you saved, select it, then hit “Done.”
    Make sure you’re using a GIF for the right purposes
    GIFs are best used for replacing video rather than for frivolous laughs. They change the tone of an email and risk irritating audiences because they take longer to load. When used correctly, they can enlighten and inspire your audience. When used excessively, they can annoy your readers or obscure important information.
    Demonstrating product or feature functionality is a great use of GIFs. Why take 500 words explaining how something works when you can just show it in action? GIFs that educate your audience will make the right kind of impression and drive interest.
    GIFs are also great for teasing multimedia content. Embedding videos in email is a bad idea because, unlike GIFs, they’re not universally supported. They also come with much larger file sizes — and load times. Rather than sending a clip, turn your video into a GIF and cut to the most tantalizing bits to build suspense.
    Images can sometimes explain things much better — or more quickly — than words. Use GIFs to set the mood for your message or share multiple bits of information in a quick, easy-to-understand format. If a visual can convey a complex idea in a few seconds, why would you bother to write out a full description?
    Learn from these great GIF examples

    Zip
    How do you personalize content when the end product isn’t for your audience? This GIF shares multiple buzzy brands and products right at the top of the email, so gifters know they have options when they shop using Zip.

    UNIQLO
    Instead of trying to guess whether their shoppers are looking for men’s clothes or women’s clothes, Uniqlo made a GIF that has something for both audiences. We love how the GIF includes multiple sections: the product image, a description, and size and price information.

    360Learning
    In the back quarter of a lengthy roundup email, 360Learning chose to respect their readers’ time with this GIF that’s essentially an animated slide deck. It provides a bullet-point overview of the product to help readers decide whether to dig into the details beneath the GIF or keep scrolling to the next item.

    Madison Reed
    This before and after from Madison Reed is a great product demonstration. Unlike photos — which we expect to be digitally enhanced — GIFs seem more raw and real. (This is also a great example of how to get the most out of user-generated content.)

    MyFonts
    When introducing the Brutalista typeface, MyFonts went above and beyond to educate the consumer about it and demonstrate how it could be used. Having one product photo is good for sales — but having multiple product photos covering multiple contexts is great.
    GIF to it!
    GIFs aren’t right for every marketing campaign, but when used strategically, they can increase an email’s effectiveness. Many audiences struggle to keep up with their inboxes, which means they only give each email a few seconds to impress them. If your GIF can present the most important information in a concise and visually appealing way, you may earn a few more minutes of your readers’ time.

    The post How to Up Your Marketing Game by Using Animated GIFs in Your Emails appeared first on Campaign Monitor.