Author: Franz Malten Buemann

  • Salesforce Events 2022

    The news that we’ve been waiting for – dates for Salesforce’s main events have been announced, including their flagship conference, Dreamforce, and World Tour chapters in multiple regions around the globe. Last week’s SFB Weekly celebrated Salesforce events returning, in-person – coincidentally, the dates are… Read More

  • Sales and the story of money

    “Twenty-four ninety-five.”

    I was on the phone hearing a pitch for a service I needed. I had reached out to a recommended vendor, and was now sitting through a pitch from a salesperson who had a script but no listening skills.

    I had figured that the service was probably $300 if I shopped around, but I was willing to pay a bit more than that if it would save time.

    Finally, the script-reader got to the price.

    “It’s 24.95.”

    I paused for a second. “You mean it’s twenty four dollars and ninety-five cents?”

    “No,” he said.

    “Oh… you meant to say two-thousand-four-hundred-and-ninety-five dollars…”

    Why would you write the script to anchor the price at 1% of what it really costs?

    Instead of a fruitless hustle, two other stories could have worked better.

    A competent salesperson could have said, “Some of our competitors charge $300 and some charge $5,000. We’re right in the middle and I can tell you why.”

    Or perhaps they could have said, “Some people charge as little as $300 for this. Let me tell you why we charge a lot more than that, and why it might be a smart choice for you.”

    In both cases, the truth becomes a firm foundation for a story about value and position.

    Money is a story we tell ourselves about value, status and position.

  • Salesforce NFT Cloud – The Good, the Bad & the Ugly

    It’s been just over a week since reports leaked that Salesforce has started working on an NFT Cloud, and divided opinions are already spreading across the Salesforce ecosystem. Big brands such as Coca-Cola, the NBA and Time Magazine have already launched their NFT collections, with… Read More

  • The US CXA® early bird entry is open until February 25 

    US CXA® is so much more than just a competition. It is a place to share knowledge, connect with America’s leading CX experts, and recognize the fantastic results of CX teams across the United States – all while having an amazing experience with your team!   With that in mind, we’d like to remind our entrants…
    The post The US CXA® early bird entry is open until February 25  appeared first on Customer Experience Magazine.

  • What is Salesforce DX? The Definitive Guide

    Salesforce Developer Experience (‘SFDX’ or just ‘DX’) is a set of tools designed to improve the traditional developer’s experience of building on the platform.  Salesforce’s “clicks not code” philosophy revolutionized CRM customization and empowered a generation of admins and configurators to become no-code or low-code… Read More

  • [Webinar] How to Build MuleSoft Composer Automations

    Salesforce Ben is looking forward to teaming up with Salesforce and MuleSoft to host a free webinar. Automations and data integrations are hard, we know! In fact, more than one-third of business users point to integration as a top challenge in delivering new digital services. … Read More

  • Ghost Affiliât

    Ghost Affiliât HELPING YOU FIND THE BEST PRODUCTS! This website is all about helping you get success within your online businesses. I created this site to find the very best products out there and review them so that you can make a qualified decision on whether or not they are right for you. I want to make an impact by helping as many people from all corner of the globe. https://paradise-app.com/add/site.php?user_id=529&site_settings_id=248
    submitted by /u/cycysimba [link] [comments]

  • 6 Tips to Negotiate Your Salesforce Salary

    For as long as I can remember, the Salesforce job market has been blowing up. There is a constant demand for Salesforce professionals and an even bigger demand for outstanding talent. With the global pandemic further accelerating companies’ digital transformation needs, there has never been… Read More

  • 6 Important Social Media Marketing Strategies You Need To Know!

    submitted by /u/businesstells [link] [comments]

  • Begrudgingly

    Social niceties are easy to do half-heartedly.

    But they’re not for us, they’re for the other person.

    When you show up begrudgingly, it’s not half-hearted, it’s cold hearted.

    A handshake, a greeting, the way we sit in a meeting or wear a mask–it’s a chance to connect and to make a difference for the person we’re with.

    All in, or not at all.