Author: Franz Malten Buemann

  • How to reinvent your employee experience in 2022 

    Last year saw just the beginning of what has been dubbed the ‘Great Resignation’. Brits, predominantly those working in leisure, hospitality, retail and healthcare, have voluntarily left their jobs at “historically elevated levels” that were last seen in 2009. While reasons were varied, unhappiness with the way they were treated features frequently in studies.  It…
    The post How to reinvent your employee experience in 2022  appeared first on Customer Experience Magazine.

  • The easy measurements

    The system is lazy. It focuses on the things that are easy to measure: How fast can you type, what was your score on the test, how many followers do you have?

    One way to move forward is to learn discernment. You can discover overlooked value by measuring things that are difficult to measure.

    And finding the energy and commitment to do things that others might not easily measure in the short run is the best way to make a difference.

  • Automatically Add Partner User to Public Group

    Last Updated on March 11, 2022 by Rakesh GuptaBig Idea or Enduring Question: How do you automatically add partner users to a public group?  This is a continuation of my last article Getting Started with Process Builder – Part 56 (Auto Create a Public Group for new Account). In my previous article,
    The post Automatically Add Partner User to Public Group appeared first on Automation Champion.

  • How to Use FormAssembly Workflow for Data Collection Process Automation

    Last Updated on March 11, 2022 by Rakesh Gupta Workflow automation has become an increasingly popular topic for organizations looking to streamline processes, reduce employee burnout, and save time and resources. Automation is especially important for data collection processes using web forms, no matter the business or industry. Clean, automated
    The post How to Use FormAssembly Workflow for Data Collection Process Automation appeared first on Automation Champion.

  • Free Salesforce Training: Apply to the Pathfinder Program Now

    Applications for the Pathfinder Training Program open on March 21, 2022! If you are interested in a free, virtual, part-time program, register for one of their informational sessions. They will take place March 15 – 18. Not sure if the Pathfinder Program is right for… Read More

  • Secret Email System Review

    Every business is going online in this day and age. If you own internet business and are seeing a decline in revenues, it is recommended that you investigate the Secret Email System. Before delving into the Secret Email System, let’s take a quick look at the importance of email marketing and how it can help you generate a lot of money in a short amount of time. Email marketing is one of the most successful methods for reaching and engaging your target audience. Email is an important aspect of our lives as professionals, people, and, yes, customers. According to Radicati Group, more than half of the world’s population utilized email in 2019, with that figure anticipated to rise to more than 4.3 billion by 2023. As a result, email marketing cannot be overlooked. Nowadays, every online business employs email marketing to push their brand to the next level, but it is a time-consuming procedure. You must design a product, a landing page, a sales page, an upsell page, adverts, sell things, and finally be paid. Don’t worry, because to the Secret Email System, you can get paid in three simple steps. https://marketing4live.com/secret-email-system-review/ submitted by /u/cycysimba [link] [comments]

  • Start with someone else’s work

    A simple approach to learning how to solicit and receive feedback: Begin by showing a well-meaning peer someone else’s novel, painting, design or business plan…

    You might discover that when you show it to a friend (“here’s a chapter from a novel I’m writing” or “Here’s the logo my firm is considering”) you get harsh, direct criticism, filled with certainty and warning.

    It’s easier to hear, because it’s not your work. They’re busy criticizing a chapter that JK Rowling wrote, or a logo that the late Milton Glaser created.

    “Oh,” you’ll realize, “this isn’t about the work, it’s about me, it’s about someone trying to help me avoid heartache later.”

    It turns out that most people are unpracticed and unprofessional at giving useful feedback. Learning to differentiate well-meaning fear-on-your-behalf from actually useful insight is a great first step in understanding who to ask when it really matters.

    We don’t need unwarranted criticism or simple reassurance. In fact, we need someone who understands genre and has the insight to share what they know in a way we can use.

  • From Etsy Store to Multimillion Dollar Candle Studio: How I Grew My Small Business

    When I started selling candles on Etsy in 2013, I thought it would be a fun hobby on the side of my work as a graphic designer. I could never have imagined where my company, Brooklyn Candle Studio, would be today: producing over 500,000 candles a year in an 11,000 square foot space with 20 employees and selling in over 500 stores worldwide.I didn’t set out with the intention to become a massive global brand, but it’s the dream for so many small business owners. Here are some of the steps that helped me scale my company—as well as a few things I wish I had done differently along the way.1. Aim to Look More Legit Than You FeelOne of the biggest things that helped me gain early traction is that I looked like a major brand long before I was one. I took my online presence seriously from the get-go, incorporating professional graphic design, beautiful packaging and product photography, and engaging product descriptions. This strategy extended to having extremely responsive customer service (even when I was a team of one) so that buyers would have a positive experience and recommend me to others.Brooklyn Candle Studio branding and photography from 2015 to today.One of my first big breaks was when Etsy featured my candles in an email to their subscribers, and I’m sure my polished branding is part of what made me stand out to their team. It also helped early wholesale accounts take me seriously.I was fortunate that design was my background, and I could do all of this on my own. If branding isn’t your forte, I highly recommend investing in someone who can help you make it great from the start.2. Expect to Make Investments Before You Feel ReadyOne of the things I wish I had done differently is making major investments into my business earlier than I did. For instance, I waited eight months to buy an industrial wax melter—and even then bought a smaller one than I should have—despite the fact that it would have helped us tremendously in terms of being able to fulfill more orders, faster. Trade shows are another great example: They cost a lot of money, but when I finally made the investment four years into starting the business, it doubled our sales.Looking back at every investment I made that helped scale my business, I realize I probably should have done it a couple years earlier. I was always so risk-averse, wanting to make sure we were really ready before diving in. Looking back, I realize how much stress that strategy caused.Investing in my first production space, first employees, and industrial equipment helped us ramp up production to meet the needs of early wholesale accounts like Urban Outfitters.You’ll never feel truly ready to invest in big things for your business. But if it’s an informed risk (i.e., you can see the impact it will have on your business) and you have a backup plan for if it doesn’t work out (such as reselling machinery), then it’s probably a smart move to make sooner rather than later.3. Adapt to What the Market Responds ToIt’s basic business advice for a reason: The best way to grow is to be receptive to what is resonating with your customer base and give them more of what they want.When I first started, I had a range of candles that were really colorful and a range that was more minimalist. I noticed at in-person markets that people were much more excited about the minimalist labels, so I cut the other line. Focusing on what was succeeding helped us scale. Even once we were selling in major retailers, I did a huge rebrand because I noticed the market was going in a different direction and wanted to stay relevant.Even today we’re adapting to market desires—last year, we launched a line of reed diffusers after hearing customers ask for a flame-free, long-lasting, and low-maintenance way to experience our fragrances.From narrowing down your product line to perfecting your marketing strategy, the beginning is so much trial and error, and you have to be ready to adapt based on what you learn. And if you’re putting yourself out there and nothing seems to be sticking? It may be time to go back to the drawing board entirely with your product. It’s not easy, but it’s critical if you want to create something people love.4. Be as Resourceful as PossibleI could tell you all the exact marketing strategies that helped us grow, but things change so fast that most of them aren’t relevant today. For instance, participating in flash sales on sites like Gilt were major for me when I was growing—today, investing in influencer marketing is likely a better strategy.Instead, I’d recommend being incredibly resourceful when researching the best avenues for getting your product out there. Head to the university of Google and read all the advice and forums you can. Ask other small business owners who are at your stage or just a few steps ahead what’s worked for them. Talk to your target customer about where they go to discover new products.Being resourceful also means being unafraid to ask for help. You will be in over your head a lot: I remember getting my first bulk order of wax and having to haul 50-pound boxes up into my studio myself and pulling all-nighters to finish major orders. So many things along the way could have been so much easier if I’d asked friends for help or shelled out a little money to hire someone sooner.Last but certainly not least, you have to believe in yourself and your ability to create something big. As I said before, I never imagined we’d be where we are today. It took me a long time to be confident in my product: I was constantly waiting to fail and that prevented me from preparing for growth as well as I could have. By setting your sights high, you’ll be inspired to do the work and take the risks necessary to get there.

  • Custom Email Notification for Completed Tasks

    Last Updated on March 10, 2022 by Rakesh GuptaBig Idea or Enduring Question: How do you send custom email notifications for the completed tasks to the Assignor? Objectives: After reading this blog post, the reader will be able to: Create a record-triggered Flow to send custom email notifications for the
    The post Custom Email Notification for Completed Tasks appeared first on Automation Champion.