Author: Franz Malten Buemann

Your customers are consuming messages in more ways than ever before — online, in publications, on TV, the radio, and on their phones — to name a few.

For companies hoping to reach their audiences across multiple channels, engaging in media planning is a must. However, it’s almost impossible to pull off without media planning tools that give you insight into your efforts.
To help you with your media planning efforts, we’ve compiled a list of the essential media planning tools, templates, and software to use this year.
Your customers are consuming messages in more ways than ever before — online, in publications, on TV, the radio, and on their phones…to name a few.
1. HubSpot Media Planning Template [Featured Resource]

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HubSpot’s paid media template will help you keep track of how much you’re spending on paid media, where your messages have gone out, and how much attributable revenue has been generated from each source.
You’ll also gain access to charts that automatically adjust when you add your spend and ROI. This resource is free — click here to get your copy now.
What we like: This template lets you compile data from your media buying efforts on a monthly basis. With it, you can determine which paid media channel works best for your company and yields the best results for your bottom line.
2. Bionic Media Planning Software
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Bionic prides itself on its media plans, flowcharts, RFPs and IOs, trafficking, reporting, and client dashboards.
It has an average of 3.1 software updates on a monthly basis, meaning agencies using the software are provided with up-to-date planning tools to run and organize their campaigns.
What we like: Unlike other tools, Bionic is cloud-based — meaning you’ll be up and running in minutes. You also get unlimited training, support, and data backups at no extra cost.
3. Kantar SRDS Media Planning Platform
The most valuable resource for media planners is data. To feel confident promoting media on a specific platform, media planners need to know who is on each channel, in addition to understanding their target audience.
What we like: SRDS gives media planners access to extensive datasets on audience statistics and demographics so media planners can choose the right platform, message, and audience to target.
4. Media Plan HQ

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Not a fan of spreadsheets? No problem. Media Plan HQ’s got you covered. The tool tracks dates, placements, and budgets in real-time over an organized interface without having to deal with Excel. The tool is also collaborative, allowing you to work alongside your team members without the headaches caused by back-and-forth emails.
What we like: This tool gets a gold star for its collaboration capabilities. You can work alongside your team members (or share your plan with stakeholders) without the headaches caused by back-and-forth emails.
5. BluHorn

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Promising easy media planning and buying, BluHorn integrates with Nielsen and Comscore to provide users with instant access to data-rich insights. The tool is rich with useful features, such as post-buy, a vendor database, and data filters.
What we like: BluHorn is integration-rich. Connect with Nielsen & Comscore for easy planning; Google Analytics and Facebook for better tracking; and programmatic for seamless digital buying. And here’s the icing on the cake — BluHorn also integrates into Amazon AWS.
6. Quantcast
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Quantcast is an audience insights tool with data from 100 million websites. Quantcast uses AI so users can “better predict and influence [their] desired audience,” which is especially useful in an era where consumers are showered with ads wherever they go.
What we like: If you’re looking to dig into your audience’s behavior, look no further. Quantcast provides real-time insights into your ad campaigns, empowering you to better understand your audience and drive results.
7. Basis Technologies
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Rated the #1 demand-side platform on G2 Crowd, Basis “addresses your direct, programmatic, search & social through a single interface.”
The software gives users access to 9,000 vendors and 11,000 publishers and informs them with more than 180 unique data points. It also contains a messaging tool for seamless team communication.
What we like: Running multiple ad campaigns can sometimes feel like an unorchestrated chaos. But with Basis, you can integrate all your advertising (including programmatic, direct, search, and social) in one central location.
8. Comscore
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Comscore is an essential tool for “planning, transacting and evaluating media across platforms.” Best known for providing data for digital platforms, film, and television, Comscore provides audience measurement metrics for companies looking to promote their products on a visual medium.
What we like: With Comscore, you can access data to determine the true impact of your media plan. Then, you can optimize your plan across a variety of media and screens in one place.
9. Nielsen
A household name, Nielsen is synonymous with audience measurement. Known mostly for TV viewership metrics, Nielsen’s global strategy also provides users with metrics for podcasts, streaming services, and social media. This gives users an all-encompassing view of where their audience is. It’s no wonder media planners and sellers have relied on Nielsen for nearly a century.
Fun Fact: Nielsen is considered to be the first company to offer market research and is responsible for the term “market share.”
What we like: Along with advanced audience segmentation, Nielsen also provides competitive intelligence that paints a complete picture of the media landscape — which helps you identify ways to differentiate your brand from competitors.
10. HubSpot Social Media Software

Looking to keep things just to a social media audience? HubSpot’s Social Media Software allows for easy publishing and audience analysis for Facebook, Twitter, LinkedIn, and Instagram on a single platform.
Plus, you can measure how your audience converts from social media in your CRM on their journey to becoming a customer.
What we like: Are you constantly refreshing your social media to monitor interactions? With this tool, all your social media interactions link back to your CRM — which saves you time and effort.
11. Scarborough from Nielsen
Another appearance from Nielsen on this list, Scarborough is a media planning tool for companies looking to get more local, hyper-focused audience insights. This tool is great for region-specific messaging or promotion and can facilitate a more systematic rollout of the word you want to spread.
What we like: With this tool, you can profile consumers beyond standard demographics — such as their lifestyle, shopping behaviors, and media consumption. You can also narrow in on specific audience segments, like sports betters or streamers.
12. MRI-Simmons
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Marketed as “The Essential Consumer Truth Set,” MRI-Simmons provides both national and regional focus studies to those looking to learn more about their audience and plan media more effectively. Its clientele includes companies spanning multiple industries like Dell, Spotify, Coca-Cola, and Men’s Warehouse — which makes sense, given the massive amount of segmentations available to users.
What we like: As I mentioned above, MRI-Simmons is a powerful tool for segmentation. Why is this important? With segmentation, marketers can identify new audience trends to anticipate their behavior, attitudes and preferences and reach them in the most effective way.
Bonus Resource: HubSpot Academy’s Paid Media Course
HubSpot Academy’s course on How to Build a Paid Media Strategy is the perfect introduction to media planning. Whether you have a generous budget or none at all, this course provides marketers with the fundamentals of developing a paid media strategy, utilizing media throughout the buyer’s journey, and finding the ROI of your efforts. Click here to take the free course.
Media planning is an essential task for marketers. But doing it alone, or with disconnected software, will make it unnecessarily difficult. That’s why it’s important to look at the available tools and use ones that make sense for your goals.

When was the last time a business fully addressed your wants and needs as a customer? For me, it was around the holidays, while searching for the perfect gift to give a friend who is a huge fan of the video game series “The Legend of Zelda.”

My online search for the right gift led me to STL Ocarina, a company that sells ocarinas — the musical wind instruments that have been around for thousands of years and a staple item in the Legend of Zelda series. Clearly, the company knew many of its customers were like me — either fans of the games or shopping for fans of the games — so it made finding Zelda-themed ocarinas on its website simple.
Just hover over the tab that says “Our Ocarinas,” and the first category to pop up under the tab says “For Legend of Zelda Fans.” From there, I was taken to a page displaying their Zelda-themed ocarinas and the option to include a songbook of the game’s music.
After purchasing the ocarina and songbook, I remembered my friend doesn’t know how to play the ocarina and the songbook may not have tips for beginners. Luckily, STL Ocarina’s confirmation email included a YouTube instructional video and links to online resources that will help him get started.
STL Ocarina serves as a great example of what customer-centric marketing looks like. During the few minutes I was on the company’s website, every touchpoint of my buyer journey was valuable, from landing on the website to browsing for the right gift to making a purchase.
Months later, I’m still recommending the website to friends who want Legend of Zelda merchandise or are simply looking for a new hobby to pick up.
In order for your company to turn customers into advocates, the same way I advocate for STL Ocarina, it’s important to add value to every part of the customer’s journey and to address their needs. A way to accomplish this is to create a solid customer-centric marketing strategy.

Customer-centric marketing ensures your customers are satisfied with their products or service enough to remain loyal and to tell others to become customers as well. To implement customer-centric marketing for your business, first ask yourself:

How are customers connecting with your business? Is it via social media, the website, email, phone, or something else?
Is there value being offered in each of these channels?
What can be done to improve the customer’s experience at every touchpoint?

Customer-Centric Marketing Examples
Many companies have taken a customer-centric approach to their marketing strategy and have achieved great success. These companies include:
1. Starbucks

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One of the most well-known successful customer-centric marketing strategies comes from Starbucks with its Starbucks Reward Loyalty Program. This program offers a variety of perks, including exclusive discounts, free refills on brewed coffee, and free drinks for customers on their birthday. However, one of the program’s standout services is that it gives customers the ability to order and pay ahead of arriving at the restaurant.
This means customers who are pressed for time can schedule their items for pickup, thus avoiding long lines and inconsistent wait times.
According to Forbes, Starbucks attributed 40% of its total sales in 2019 to its rewards program. Forbes also reported users of the Loyalty Program’s app were 5.6 times more likely to visit a Starbucks every day.
2. Nordstrom
Luxury department store chain Nordstrom sought to improve its service and product discovery by creating a more streamlined and personalized shopping experience. The company achieved this by implementing its Nordstrom Analytical Platform. The platform consists of AI models that handle tasks such as inventory control and fulfillment, and routes orders to the nearest store.
The company also created fashion maps in which the AI uses natural language conversations, combined with images and information gathered from social media to predict customer preferences. Thanks to AI, the Nordstrom Analytical Platform offers personalized products and selections for customers via its Looks feature, storyboards, and more.
3. Bacardi
Back in 2019, Bacardi wanted to get potential customers in the UK and Germany excited about the brand’s new single-malt whiskies. Understanding drinkers in that demographic often have a taste for luxury, Bacardi teamed up with Amazon to create a live whisky tasting customers can enjoy from the comfort of their home.
The spirits company created its Single Malt Discovery Collection, which was made up of three whiskies exclusively for tasting. Customers in the UK and Germany could purchase the collection from Amazon and, in turn, receive access to the live streamed tasting. During the live stream, customers were able to ask questions to the host via a custom landing page on Amazon. More than 500 questions were asked and Bacardi saw an increase in sales on Amazon.
Tips for Creating a Strong Customer Centric Marketing Strategy
Crafting a customer-centric marketing strategy for the first time can be daunting, but it doesn’t have to be. Here’s how to get started:
1. Get Leadership Involved
To help ensure the success of any new strategy, it’s important to get the support and enthusiasm of senior leadership. If senior leaders prioritize customers at every channel and interaction, it will encourage others in the organization to do the same. You can get leadership on board by hosting regularly scheduled meetings to educate leadership on customer-centric marketing, discuss upcoming campaigns, and brainstorm creative ways to promote the brand.
2. Learn About Your Customers
Gain a better understanding of your customers by doing some of the following:

Conduct surveys asking customers about the quality of the service/product, the company’s strong points, where it can improve, and how they most interact with the brand.
Have one-on-one interviews with current and former customers asking about their experience with the company, why they choose to remain loyal, or why they left. You can also ask former customers what changes would have made them stay.
Use data gathered from analytics tools to track customer behavior.
Monitor social media and/or enable Google Alerts so that you can see what people are saying about your business online. For example, if customers often take to Twitter to complain about how difficult it is to navigate your website, that could be a sign to update the site. You can also gauge the type of content your customers like to see on social media. Perhaps on TikTok you notice followers enjoy behind-the-scenes videos, while customers on Twitter enjoy having their questions answered or reading important announcements.
Read through customer emails and monitor calls to see how customers are interacting with your company.

3. Add Value to Every Customer Interaction
Customers, or potential customers, can be at any stage of their journey with your company, which is why it’s important to create appeal at every touchpoint. Whether they interact with your organization via social media, are calling to get help with a problem, or they are at the end stage of purchasing a product/service, every part of the buyer’s cycle should spark engagement and joy.
Nordstrom offering personalized products/services based on the customer’s behavior, and Starbucks creating a system that allows customers to get their needs met quickly and efficiently are great examples of adding value at different customer interactions. Same can be said for Bacardi’s virtual, at-home whisky tasting. The one thing that all of these actions have in common is that they make the customer experience fun, engaging, and simple.
4. The Value of Customer-Centric Marketing
As technology continues to change the way people interact with brands and businesses, the customer journey has become less linear. To keep up with the ever-evolving journey, companies must adopt a customer centric marketing approach to build stronger relationships that will turn your customers into some of its strongest advocates.

COVID-19 has had a profound impact on practically every element of our lives. The epidemic shifted how we connect daily, even with mundane chores like shopping. Shopping at brick-and-mortar stores came to a standstill in many areas — and many consumers are placing more focus on eCommerce even as stores open back up. In 2020,…
The post Is Livestream Shopping The Future Of eCommerce? appeared first on Benchmark Email.

I have a couple of questions regarding form processing in Eloqua that I was hoping someone could provide some assistance with: 1. How can form processing be set up to where when someone checks any of the interested brand checkboxes they are then segmented into lists based on their selections? 2. Once the form processing and automation is set up, is there a way to ensure that the form itself is published? 3. I believe I have set up the processing correctly so when a contact fills out a form they will be added to a “New Contacts” contact list, but this may need to be spot checked as well. Thanks! Any help is much appreciated. submitted by /u/brianhdh [link] [comments]

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Hi everyone! Did you know that 56% of the companies that used buyer personas generated higher-quality leads? Yes – Buyer Persona is that powerful. Having the Buyer Personas defined allows your business to: ✔️ Be more accurate about who you are reaching out to, ✔️ Be more productive, ✔️ Have a more personalized approach (aka better response rate), ✔️ And close more deals. Therefore, here is a useful guide on how you can create Buyer Personas in 6 easy steps. We’ve even included how to use them in practice for your lead generation efforts, prospecting, and outreach using automation tool.6 Key Steps To Creating a B2B Buyer Persona For Sales [+Free Template] submitted by /u/Kristina-Sky [link] [comments]

For the first time since we started analyzing the gender pay gap at Buffer, our unadjusted gender pay gap is below one percent. Although this number will certainly fluctuate with team changes, we’re proud and happy to see this progress. ❤️As a reminder, unadjusted means that we are comparing all salaries across Buffer. Adjusted is comparing two people in the same role, we don’t have an adjusted pay gap as we use a salary formula to determine compensation.Here’s a closer look at our pay analysis from 2022 and some of the elements from this past year we believe impacted this number. Buffer’s 2022 Pay AnalysisOur team size has stayed roughly the same over the last 12 months, we have 83 Buffer teammates. Of those, 37 identify as women, and 46 identify as men. The average salary for women is $136,850 and the average salary for men is $137,418, making our unadjusted pay gap percentage 0.41%.Buffer team: 83 peopleWomen: 37Men: 46        Average salary for women: $136,850Average salary for men: $137,418Unadjusted percentage gap: 0.41%*Note: We can’t share data from the folks on our team who don’t identify as men or women as it is not a representative sample so we’ve opted to leave it out of this report but that may change for future reports depending on how we collect data internally. Since 2018, this what our unadjusted gender pay hap percentage has looked like: Unadjusted gender pay gap percentage at Buffer, 2018 – 2022In 2019, our gap got worse before it got better. As we’ve reflected on this over the years, we believe this is because being a smaller company, each departure, and new hire moves the number and in 2019 we hired more women who were in lower experience levels. As a result, we widened our gender pay gap, though we improved our overall gender ratio as a company and we believe this paid off in the long-term.Here’s a look at the gender split on the Buffer team over the last five years: Gender split on the Buffer team from 2018 – 2022We also see a lot of fluctuation in between these pay analyses also due to new hires and departures. You can see over the last 12 months that every month has been quite different:Unadjusted gender pay gap percentage at Buffer over the last 12 monthsClosing the unadjusted gender pay gap at Buffer is something we’ve been working on for years and is cause for celebration. Initially, this didn’t feel like a goal we could attain given that our co-founder and CEO, Joel, is our highest-paid employee and also a man. There are a lot of factors that have made this possible, though. We’ve talked about diversifying our hiring pipeline and creating a career framework in the past. Here are a few changes that happened over the last year that we believe would have also had an impact. What changed in the last year?Buffer is made up of different teammatesHiring and departures are consistently huge factors that impact our unadjusted gender wage gap every year. Hiring: From March 1st, 2021 we hired 24 new teammates, 11 women, and 13 men.Departures: From March 1st, 2021, we had 25 departures, 15 women, and 10 men. In our analysis, we found that 52 percent of departures were above the average pay across the company while 33 percent of new hires were hired above the average pay across the company. Our executive team is 80% women As we calculate the unadjusted gender wage gap by comparing all salaries across all teams at Buffer, our executive team naturally plays a large role here as they are some of the highest paid teammates at Buffer. Over the last few years, our executive team’s ratio of men and women has always skewed slightly towards more women on the team. In the last year, our executive team has shifted to be comprised of all women except for our CEO, Joel. We adjusted our cost of livings bands We use a salary formula to determine every salary at Buffer and in April 2020 we made a big change to that formula — we went from four cost of living bands down to just two. As Joel writes in his blog post on the vision for location-independent salaries, “the change we made resulted in salary increases for 55 of 85 team members, with the increase being on average $10,265.” That’s a huge number of Buffer teammates and a large percentage of the team who was impacted. These changes were entirely based on location, every teammate in our two lowest cost of living bands was brought up to our new Global cost of living band while those in our High cost of living band remained the same. In total, 46 percent of those whose salaries was increased were women and 54 percent were men, however we did have more women in the Low cost of living band, meaning that their salary increased more on average due to this change than men. There could have been other shifts that we missed that also impacted this number, but these are three big themes. Naturally, each new hire and departure will continue to impact this number over time, so this is something we’ll continue to track and report on. We publish this pay analysis every year as we believe this is the best way to help move our industry towards positive change. We hope that as we continue to share this journey it can be beneficial to others who are working towards similar goals. ❤️View all of our past pay analyses here: 2021, 2020, 2019, 2018, 2017 Reach out with your thoughts on equal pay or this pay analysis anytime!

Learn how to write a survey email subject line that gets your emails opened and your surveys responded to.
You’ve probably gotten a survey email before, with a subject line that reads something like: 

 “Customer satisfaction survey.”
“Your opinion matters!”
 “Let us know what you think.” 
“Feedback about your recent purchase.”

…But how many of those do you actually open?
You already know that subject lines can make or break any email campaign you send out — particularly with survey emails, which require customer responses to be successful. 
According to a recent report, only 22% of marketers believed customer loyalty for brands has increased over the past two years. 38% of customers, however, consider themselves loyal to brands they love. This shows a very discouraging disconnect between marketers and the people they want to reach. 
So why is this happening, and what can you do to bridge that gap? Those generic “Let us know what you think” survey email subject lines might only get the attention of your angry or frustrated customers. 
Remember, the goal of an email survey is to collect honest data about a wide range of customers — happy, unhappy, and everywhere in between — and understand your customer experience from start to finish. 
10 tips for creating survey email subject lines your subscribers will open
If you’re sending out survey emails with lackluster subject lines, your data will be measly (and totally inaccurate). Don’t worry, though. Here are 10 tried-and-true tips for sending survey emails with fire open rates (plus 15 example subject lines)! 
1. Trigger an emotion
Imagine all the survey email subject lines in your inbox right now. What emotions come to mind?
Are you having trouble coming up with an answer? That’s probably because most of those subject lines don’t trigger any type of emotion. They’re forgettable. 
Just like with your other email campaigns, you want to invoke some type of emotion in your subscribers when they see that Gmail notification. Emotion always trumps rationale. “Let us know what you think” will not produce an emotion unless the customer had an extreme experience with your company. 
While extremely positive reviews are great, it can take a lot to counteract extremely bad reviews, so you want to aim for customers who had a pleasant experience but may need extra reinforcement or reward to write a review.
The easiest emotion to trigger in your survey subject lines is empathy. People tend to identify with other customers as the “us” and brands as “them.” That’s why word-of-mouth marketing is so important.
Let subscribers know that they can help their fellow comrades make informed decisions about your company or organization by replying to the survey.
2. Make sure it’s personal
“Quick customer feedback survey” doesn’t necessarily pack the punch you’re looking for. Not only is this email subject line dry and boring, but it’s also extremely robotic and impersonal. Your subscriber isn’t an inbox — they’re a human. So in your subject lines, speak to them like a person.
According to research from Accenture, 75% of customers are more likely to spend their hard-earned money with brands that recognize them by name and remember information about them. Plus, personalized survey emails are vital for understanding customer satisfaction (which = retention).
We might sound like a broken record, but it’s extremely important to use personalized subject lines. 
You can also take it a step further by sending personalized automated emails. If you’re requesting feedback about a recent purchase, make sure to incorporate the day, location, order number, and any other unique information you have to help the customer recall their experience.
Uber does a great job of personalizing their automated feedback emails with a friendly tone and specific information about the purchase.

3. Pose a question
Even if you go the route of “Well, how did we do?” you’re still engaging with the subscriber instead of simply reacting to their recent purchase. A question forms the beginning of a conversation with a real human being — it’s not simply a robotic response.
Questions are excellent survey email subject line choices both for past purchases and general surveys about your brand as a whole. Time automated surveys about products to go out after the subscriber has had a chance to experience the item.
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4. Mention the word “survey”
Specifically asking your customers to take a survey in the subject line is a great and clear CTA right off the bat.
However, you should still word your subject lines in an intriguing way. “Take our survey today” probably won’t deliver the results you want.
Instead, use personalization or some kind of incentive along with the word survey to boost your subject line’s potential.
5. …or don’t mention it at all
This isn’t carte blanche to completely dupe your subscribers. You can, however, entirely avoid even mentioning the survey in your subject line.
Get creative. Consider how you would start a conversation with a trusted friend you’re asking for advice, and write your copy from there.
Focus on developing a one-on-one relationship with your subscribers in your survey email subject lines.
6. Focus on the benefits
Following up with the previous point, you can avoid mentioning the survey in your subject lines by mentioning the benefit instead. To do this, however, you need to offer some kind of incentive for taking the survey.
For longer surveys, offer a bigger incentive—like 50% off a one-time purchase. This may seem like quite a large give, but remember the value of a customer’s time and feedback.
Even quick product reviews on your website could warrant a smooth 10% or 15% off.
7. Make sure your copy lives up to the survey email subject lines
If you make promises in your survey email subject lines, make sure you follow through with it in the body copy.
This point is crucial for several reasons:

To avoid spam filters (spammy copy = bad copy, always 
To uphold your brand’s (and email service provider’s) reputation 
Getting the results you want. Dry, boring copy won’t make people want to take your survey! 

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8. Keep it short
Over 41% of emails were opened on mobile devices in 2021, and your subject lines need to take that into consideration. Finding the ideal subject line length is tricky, but when it comes to survey email subject lines, we’d recommend keeping them short so they fit into app notifications.
How short? You should be safe with 50 characters.
You should also keep it short so that your subject line copy is concise, straight to the point, and easy to understand.
9. Encourage some kind of urgency.
If you don’t discuss anything about time constraints, your subscribers might not respond. They’ll think about responding. They’ll have every intention to respond. But they won’t actually respond.
Expressing urgency can be as simple as using the word “now” in your subject lines. You can also let subscribers know that the coupon for taking the survey will expire at a certain time.
10. Use emojis.
A report by Experian revealed that fifty-six percent of brands using emojis in their email subject lines had a higher unique email open rate. 
Emojis can be over-used in email marketing these days, but they add levity and friendliness to almost any send. In a world of bland corporate surveys with almost no pep, an emoji in your subject line can add a little spark.
Remember — not all emojis render properly based on the email client. Check to see if the majority of your list uses a supported email provider before going all-in on the emoji front.
15 survey email subject line examples worth copying
Most survey email subject lines follow a simple set of formulas: they personalize, incentivize, and/or create urgency to get folks to click in and fill out the survey. 
Here are a few examples to inspire your next survey subject line:
Examples using personalization

“[NAME], people have questions about [insert product]. Can you help?”
“Hi [NAME]. Can we talk?”
“Hi [NAME], how do your new [brand] sneakers fit?”
“Hey [NAME]. Time’s almost up to earn 50% off.”

Examples using second person POV

“Your Saturday afternoon trip with Uber” 
“Well, what do you think?”
“Your feedback makes us better” 

Examples using incentives

“Take a quick survey, earn 25% off”
“Looking for 40% off?”
“Penny (or more) for your thoughts?”

Examples that create a sense of urgency

“LAST DAY to win a $200 Visa gift card” 
“Last chance! Survey ends at midnight”

Examples with emojis

“Answer our survey, get a ”
“Got a minute? ”
“This Valentine’s Day, we your feedback.”

Start sending those survey emails
Survey email subject lines are tough because, by nature, surveys aren’t the most interesting pieces of content. Marketers really need to use their creativity to come up with something unique that will spark interest.
We could write an entire blog post on survey email copy but you need to actually get subscribers to open the email first. Otherwise, you’ve just wasted your time creating something amazing that no one will ever read. 
Focusing on your subscribers’ wants, needs, and state of mind can help you develop subject lines that hit home. Just don’t forget to A/B test a few different subject lines!
Need help creating rock-solid subject lines or embedding beautiful surveys directly into your emails? Campaign Monitor can help with customizable templates.
The post 9 Surefire Survey Email Subject Lines appeared first on Campaign Monitor.