Author: Franz Malten Buemann

Henry Ford’s quote, “If everyone is moving forward together, then success takes care of itself,” is one of my personal favorite quotes on teamwork. 
Because it’s true: Teamwork has the incredible power to increase productivity, job satisfaction, and even each person’s individual performance. 
To inspire your team to band together and celebrate collaboration, we’ve gathered some of our favorite quotes on the power of teamwork. Check out the full list of inspirational quotes below,  including some remarks about hard work to keep your collaborative juices flowing.

Quotes About Collaboration

“Alone we can do so little; together we can do so much.” – Helen Keller
“Talent wins games, but teamwork and intelligence win championships.” – Michael Jordan
“Teamwork begins by building trust. And the only way to do that is to overcome our need for invulnerability.” – Patrick Lencioni
“It is literally true that you can succeed best and quickest by helping others to succeed.” – Napolean Hill
“If you want to lift yourself up, lift up someone else.” – Booker T. Washington
“None of us, including me, ever do great things. But we can all do small things, with great love, and together we can do something wonderful.” – Mother Teresa

Teamwork Quotes to Inspire Collaboration
1. “Alone we can do so little; together we can do so much.” – Helen Keller (Click to Tweet!)
2. “If everyone is moving forward together, then success takes care of itself.” – Henry Ford (Click to Tweet!)
3. “Many ideas grow better when transplanted into another mind than the one where they sprang up.” – Oliver Wendell Holmes (Click to Tweet!)
4. “If I have seen further, it is by standing on the shoulders of giants.” – Isaac Newton (Click to Tweet!)
5. “No one can whistle a symphony. It takes a whole orchestra to play it.” – H.E. Luccock (Click to Tweet!)
6. “Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.” – Andrew Carnegie (Click to Tweet!)
7. “It is the long history of humankind (and animal kind, too) that those who learned to collaborate and improvise most effectively have prevailed.” – Charles Darwin (Click to Tweet!)
8. “Coming together is a beginning, staying together is progress, and working together is success.” – Henry Ford (Click to Tweet!)
9. “Talent wins games, but teamwork and intelligence win championships.” – Michael Jordan (Click to Tweet!)

10. “The strength of the team is each individual member. The strength of each member is the team.” – Phil Jackson (Click to Tweet!)

 
11. “The best teamwork comes from men who are working independently toward one goal in unison.” – James Cash Penney (Click to Tweet!)
12. “Politeness is the poison of collaboration.” – Edwin Land (Click to Tweet!)
13. “Find a group of people who challenge and inspire you, spend a lot of time with them, and it will change your life.” – Amy Poehler (Click to Tweet!)
14. “Effectively, change is almost impossible without industry-wide collaboration, cooperation, and consensus.” – Simon Mainwaring (Click to Tweet!)
Want more? Read about Fun Corporate Team-Building Activities & Outing Ideas Everyone Will Enjoy.
15. “Teamwork begins by building trust. And the only way to do that is to overcome our need for invulnerability.” – Patrick Lencioni (Click to Tweet!)
16. “You need to be aware of what others are doing, applaud their efforts, acknowledge their successes, and encourage them in their pursuits. When we all help one another, everybody wins.” – Jim Stovall (Click to Tweet!)
17. “The way a team plays as a whole determines its success. You may have the greatest bunch of individual stars in the world, but if they don’t play together, the club won’t be worth a dime.” – Babe Ruth (Click to Tweet!)
18. “There is no such thing as a self-made man. You will reach your goals only with the help of others.” – George Shinn (Click to Tweet!)
19. “It is literally true that you can succeed best and quickest by helping others to succeed.” –Napolean Hill (Click to Tweet!)
20. “The whole is other than the sum of the parts.” – Kurt Koffka (Click to Tweet!)
21. “A group becomes a team when each member is sure enough of himself and his contribution to praise the skills of others.” – Norman Shidle (Click to Tweet!)
22. “The ratio of We’s to I’s is the best indicator of the development of a team.” – Lewis B. Ergen (Click to Tweet!)
23. “Individual commitment to a group effort — that is what makes a team work, a company work, a society work, a civilization work.” – Vince Lombardi (Click to Tweet!)
24. “One piece of log creates a small fire, adequate to warm you up, add just a few more pieces to blast an immense bonfire, large enough to warm up your entire circle of friends; needless to say that individuality counts but teamwork dynamites.” – Jin Kwon (Click to Tweet!)

25. “No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team.” – Reid Hoffman (Click to Tweet!)

 
26. “Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great.” – Mark Twain (Click to Tweet!)
27. “If you want to lift yourself up, lift up someone else.” – Booker T. Washington (Click to Tweet!)
28. “Great things in business are never done by one person; they’re done by a team of people.” – Steve Jobs (Click to Tweet!)
29. “Individually, we are one drop. Together, we are an ocean.” – Ryunosuke Satoro (Click to Tweet!)
30. “Cooperation is the thorough conviction that nobody can get there unless everybody gets there.” – Virginia Burden (Click to Tweet!)
31. “None of us, including me, ever do great things. But we can all do small things, with great love, and together we can do something wonderful.” – Mother Teresa (Click to Tweet!)
32. “It is amazing what you can accomplish if you do not care who gets the credit.” – Harry Truman (Click to Tweet!)
33. “It takes two flints to make a fire.” – Louisa May Alcott (Click to Tweet!)
34. “The way to achieve your own success is to be willing to help somebody else get it first.” – Iyanla Vanzant (Click to Tweet!)
35. “If you want to go fast, go alone. If you want to go far, go together.” – African Proverb (Click to Tweet!)
36. “Success is best when it’s shared.” – Howard Schultz (Click to Tweet!)
Need help collaborating effectively? Take a look at 21 Marketing Collaboration Tools to Improve Productivity and Teamwork.
Hard Work Quotes to Inspire Determination
37. “Hard work beats talent if talent doesn’t work hard.” – Tim Notke (Click to Tweet!)
38. “We think, mistakenly, that success is the result of the amount of time we put in at work, instead of the quality of time we put in.” – Ariana Huffington (Click to Tweet!)
39. “When the ideas are coming, I don’t stop until the ideas stop because that train doesn’t come along all the time.” – Dr. Dre (Click to Tweet!)
40. “Someone once told me growth and comfort do not coexist. And I think it’s a really good thing to remember.” – Ginni Rometty (Click to Tweet!)
41. “Hard work keeps the wrinkles out of the mind and spirit.” – Helena Rubinstein (Click to Tweet!)
42. “Satisfaction lies in the effort, not in the attainment.” – Mahatma Gandhi (Click to Tweet!)
43. “I’m a greater believer in luck, and I find the harder I work, the more I have of it.” – Thomas Jefferson (Click to Tweet!)
44. “Diamonds are nothing more than chunks of coal that stuck to their jobs.” – Malcolm Forbes (Click to Tweet!)
45. “The dictionary is the only place that success comes before work.” – Vince Lombardi Jr. (Click to Tweet!)
I hope these quotes have inspired you to work better with your teams. Remember — teamwork isn’t just about the people, it’s about the tools and processes that will help you minimize redundancies and maximize output. For tools that help you work better, not harder, learn about how HubSpot can help you. 

Oprah. Dave Ramsey. Seth Godin.
Besides being highly successful in business, these people are considered thought-leaders – or experts — in their industry.

Similarly, as a marketer, being an expert in your field is crucial. To do that, you have to drive traffic to your site, nurture and convert leads, and build brand authority and reputation. That’s where thought leadership comes in.
Below, let’s review what thought leadership is and how to use it in your marketing strategy. We’ll also explore the best examples and types of content you can consider creating.
A person or company might use thought leadership as a content marketing strategy because providing value to your audience demonstrates your brand helpfulness. Then, down the road when someone is seeking a product or service like the ones you provide, they’ll turn to you first.
If you’re good at it, you’ll increase awareness among your target audience, generate more leads, improve social proof, and boost engagement online.
For instance, Brian Dean is a thought leader in the SEO space. By regularly posting content related to his expertise, he’s proven his value as a content marketer worth following. More on him later.
But first, how do you incorporate thought leadership into your marketing strategy? Here, we’ll analyze the top thought leadership marketing tips.
Thought Leadership Marketing
Now that we’ve covered what thought leadership is, let’s review some best practices before you get started.
1. Know your audience and continue learning about them.
Knowing your audience is the key to succeeding with any marketing strategy, and thought leadership is no different. It starts with your buyer persona. What motivates or inspires your audience? What are their pain points? What questions are they asking? 
To figure this out, look on social media or conduct customer interviews. Once you know these things, you can begin answering their questions with thought leadership content.
Additionally, it’s important to continuously check-in and reevaluate your buyer personas. Are your customer’s questions changing over time? Do their pain points look the same today as they did when you first began as a company? People evolve, and so will your audience.
2. Be active on social media.
Social media is an effective vehicle to build your brand and authority. First, social media keeps you active and engaged with your community. Second, you can use it to comment on industry news and ensure your brand voice is heard in conversations regarding relevant industry trends.
Plus, you can use social media to promote thought leadership content in an organic way without seeming too promotional.
3. Publish a variety of content — in a variety of places.
Creating thought leadership content doesn’t just mean posting on your blog. It also means being active on social media, guest posting on other sites, and speaking at events or on podcasts.
It’s important to mix it up with owned media versus other media sources. Consider having a combination of written, video, and audio content, like podcasts.
Ultimately, thought leadership content should show up wherever your audience is.
4. Analyze what your competitors are doing.
If your competitors are creating thought leadership content, analyze what they’re doing. How often are they posting? Where are they posting? Don’t be afraid to get inspiration from your competitors.
On the flip side, you can also look and see what your competitors are missing. Perhaps you can fill in gaps in the content they’re putting out.
5. Create valuable content.
In order to truly succeed at thought leadership, you need to create valuable content. Show that you’re an expert in the industry by speaking intelligently on specific issues in the industry. It’s important to dig deep and show off your expertise in one subject area at a time.
For instance, it can be tricky to prove yourself an expert in marketing as a whole (at least in the beginning), but you can have the director of SEO at your company create content for your blog or LinkedIn to demonstrate your brand’s specific expertise in SEO.
6. Be genuine.
We can’t say it enough, but being too promotional doesn’t connect with your audience. In fact, it’ll probably annoy them. You should produce content that is genuine and authentic to your brand.
Additionally, you want to make sure your content makes sense to everyone, offers perspective, and is supported with market-backed research that’ll help inform your audience’s opinions or decisions. Using examples, facts, and quotes will go a long way.
Once you’ve thought about adding thought leadership to your marketing strategy, it’s time to dive into the type of content you’ll want to create.
So, how do you come up with content ideas to talk or write about?
To start, you could do some keyword research to see what people are asking. This goes back to understanding your audience so you can create content that answers their questions.
You’ll also want to keep in mind industry news. Is there anything pressing going on? Are there any issues being discussed in your field? If so, address those and forecast the future of your industry.
Additionally, you can’t go wrong with articles using formats like tips, how-tos, or best practices. You’ll just want to ensure you’re producing long-form, educational content that your audience wants to read.
After you’ve considered the format and type of content you want to produce, it’s time to dive deep into the strategy.
Thought Leadership Strategy
Before you jump into thought leadership, you’ll want to have a strategy and a game plan for how you’re going to move forward.
Here’s a simple step-by-step process you can use as a starting point:
Step 1: Set a SMART goal. SMART goals are specific, measurable, attainable, relevant, and timely goals. Before you begin working on thought leadership, have a goal for what you want to get out of it, whether it’s increased traffic to your site or lead generation.
Step 2: Brainstorm content ideas. Think about your personas. Is your content focused and strategic to what they want to read or watch? What are they searching for and asking on social media? Answer these questions during your brainstorming session.
Step 3: Analyze competitors. To kickstart more brainstorming ideas, answer questions like, “Who is my audience currently going to for answers?” Again, you’ll want to fill in the gaps in their content and talk about what they aren’t.
Step 4: Create and distribute content. Once you’ve decided what content to create, make sure you have a point of view and personality. Your content should be easy to consume and easy to share.
Step 5: Measure results. Track your results in order to see if your thought leadership content has been effective. Use your SMART goals to determine what metrics you’re tracking.
1. Oprah Winfrey
Oprah Winfrey, former talk show host and media mogul, spoke at the USC Annenberg School for Communication and Journalism commencement ceremony in 2018.

She took some of her time to speak on the role of journalists today. She said, “You will become the new editorial gatekeepers, an ambitious army of truth-seekers who will arm yourselves with the intelligence, with the insight and with the facts necessary to strike down deceit. You’re in a position to keep all of those who now disparage real news — you all are the ones who are going to keep those people in check.”
Throughout the years, Oprah has earned her title as a media expert. Her advice and opinions on the industry are considered thought leadership because of her expertise, which she spent her career cultivating.
2. Dave Ramsey
Dave Ramsey is a personal finance expert. He has a degree in Finance and Real Estate, and is known for counseling people on paying off their debts. Ramsey became a thought leader when he continued to produce content in the industry, including hosting a radio show, writing books, and podcasting.
One of the best examples of his thought leadership content is his podcast, the Ramsey Show. He posts episodes almost every day on topics such as personal finance, leadership, and career growth.”
You can also follow his Twitter where he shares bite-size financial tips and advice. 
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3. Seth Godin
Seth Godin is an entrepreneur turned business mogul. He’s written books addressing marketing, advertising, and leadership. He’s also in the Marketing Hall of Fame, launched by the American Marketing Association of New York. He became a thought leader because of the successful content he delivers, including speaking engagements, books, and his blog.
Let’s do a deep-dive on his blog. Here, he regularly writes about his areas of expertise, including marketing and business. For instance, in this blog post, he writes about the difference between reassurance and encouragement. He says, “Reassurance always runs out. Reassurance implies that the only reason to go forward is because it’s certain to work. Encouragement means that someone sees us, understands us and believes in us. Even (especially) when things don’t turn out as we hoped.”
4. Marie Forleo
Marie Forleo is a life coach, speaker, author, and host of her own YouTube channel She is known for creating and selling online courses, especially in regards to entrepreneurship. She became a thought leader because of her expertise in business coaching.
One example of thought leadership content she’s produced is this video on her YouTube channel:

Here, she speaks on her expertise in content by discussing how to find fresh content ideas every week. She delivers three strategies her viewers can use to generate content ideas for their blog, podcast, or videos.
5. Brian Dean
Brian Dean is an SEO expert. After he created a successful online business, he decided to create a blog – Backlinko — that chronicled the lessons he learned along the way. Essentially, he created a thought leadership site meant to boost his credibility.
He uses long-form content that is educational and valuable to his audience, such as “17 Untapped Ways to Find New Content Ideas.”
Additionally, he also uses social media to share articles and comment on SEO trends.
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6. Sallie L. Krawcheck
Sallie L. Krawcheck, CEO and co-founder of Ellevest, a digital advisor for women, is an expert in finance. Before she started her company, she was the president of Global Wealth and Investment Management at Bank of America.
Throughout her career she’s become a thought leader because she is widely published both on social media and traditional media such as television shows.
One example of thought leadership content she’s created is on LinkedIn. Here, Krawcheck proves her expertise in finance by publishing articles and organic posts about finance. This boosts her company’s value and brand awareness.
Thought leadership is a great strategy that every content marketer should be thinking about, particularly since it allows you to prove expertise in your industry while simultaneously expanding your reach and helping your readers and customers grow.

Back in September 2021, the announcement of Apple’s iOS 15 data privacy changes triggered a mass hysteria among email marketers, with some even proclaiming that email marketing as we know it could come to an end. 
Considering that Apple Mail and Apple mobile devices make up over 35% of the global email provider market share, those fears didn’t seem too far-fetched.
But the question remains – were these fears well-founded or were they false alarms? 
Now that enough time has passed to see the impact of data privacy changes, I surveyed 300 email marketers to understand how iOS 15 and GDPR changes have affected their marketing strategies and the steps they took to adapt.

The Impact of Data Privacy Changes
Change can be scary for all of us, but when that change includes reduced visibility into email analytics, it’s no surprise that email marketers were shaking in their boots when iOS15 was announced.
Surprisingly, my survey shows that the changes, while definitely impactful, were not all bad.
While two-thirds of email marketers surveyed report a moderate-to-significant impact on their email marketing strategy, whether the impact was positive, neutral, or negative, is not as clear-cut as you might assume.

For starters, 47% of email marketers say the impact of data privacy changes was neutral on their email marketing strategy. Admittedly, 29% said the changes had a negative impact, but 24% said the contrary, claiming data privacy changes had a positive impact on their marketing strategy.
How is this possible?
To answer this, let’s break down our survey data on the specific ways data privacy changes affected email marketers, and the strategies they took to adapt. 
This will help us understand how some marketers made the most out of the situation and came out on top, while others weren’t able to keep up.
How Are Data Privacy Changes Affecting Email Marketing Strategies?
In the survey, I found that 65% of email marketers say they’ve been impacted by both Apple’s iOS 15 updates and GDPR. 
I also asked them to share how their email marketing strategy has been affected by each, and interestingly enough, the results were very similar.
Email marketers in both camps were most impacted by the same factors, in the same order:

So what can we take away from this?
For one, these changes have a similar impact whether you are affected by Apple iOS15, GDPR, or both. 
More importantly, data privacy changes clearly have a meaningful impact on certain functions that have been core to email marketers’ jobs. 
With location-based targeting, click-through rates, open rates, and A/B testing taking a hit, many email marketers have no choice but to adapt. So let’s explore how exactly they did that.
4 Ways Email Marketers Are Adapting to Data Privacy Changes
After the initial panic, email marketers began finding creative ways to reach their target audience and measure the impact of their marketing efforts. These are the most popular strategies they used:
1. Prioritizing Different KPIs
At #1, 62% of impacted email marketers started prioritizing different KPIs to measure the effectiveness of their marketing efforts. 
To HubSpotters, this isn’t surprising. In fact, it’s one of the first strategies our own email team used when navigating the changes.
So let’s take a closer look at which KPIs became more and less important in a post-iOS15 and GDPR world.
The KPI hit the hardest by iOS 15 is email open rates. With the update, users can prevent email marketers from seeing when and if they opened a marketing email.
But don’t worry, this just means it’s time to turn to other KPIs like clicks, click-through rates, web traffic, click maps, unsubscribe rates, and audience surveys:
Clicks, Click Rate, and Clickthrough Rate
Ultimately, KPIs like clicks and click-through rates can tell you how engaging your content is. And, aside from those metrics, features like click maps, let you see exactly where people are clicking in your email, offering you a glimpse of what portions of your email are most (and least) engaging.
In a previous blog post, Jordan Pritikin, who leads HubSpot’s Email and Growth Marketing teams, similarly explained, “[Focusing on clicks, click rates, and conversions] is the right course of action. Looking at clicks and conversions is much more closely tied to how your database is engaging with your email programs,” 
Website Traffic and Leads
For email marketers, engagement isn’t their only goal. For example, while HubSpot’s acquisition team might send emails with goals of landing page conversion, our Blog team sends emails filled with blog posts to encourage traffic to our blog. 
That’s why website traffic and even conversions from your marketing emails can be tracked when sending through software like HubSpot. High email traffic indicates your email content is succeeding at getting recipients to visit your site. Meanwhile, high lead counts from emails indicate that you’ve successfully nurtured contacts to a landing page. 
Unsubscribe and Spam Rates 
Spiking unsubscribe rates can indicate that the content you are sending, or the frequency, has caused you to lose more of your audience than usual. On the other hand, a low unsubscribe rate means you are retaining your readers.
Similarly, getting one spam report here and there doesn’t necessarily mean everyone dislikes your content – but seeing a rise in spam rates could mean that subscribers suddenly see no value in your content, find it annoying, or aren’t getting what they signed up for. 
Open Rates (with a Grain of Salt)
As Pritikin wrote, “Open rates will not be going away. They will just be — different.” 
And, while you could say, “We will never look at open rates again,” you could still be doing yourself a disservice by ignoring them completely. At this point, you should continue to monitor your average open rate (and how it changes). This way, you can create a new Open Rate benchmark for your team that’s adjusted to meet new tracking standards. 
While an adjusted open rate benchmark won’t be 100% accurate, it will still tell you when you’ve successfully gotten a large chunk of subscribers to open an email, and when your subject line might need work. It can also be used as backup evidence if you’re using all of your KPIs to determine the success of a new strategy or email campaign. 
Surveys or Feedback Forms
Each time the HubSpot Blog tests a major email experiment or a new type of content in our emails, we try to include a feedback survey where readers can let us know what they thought. Meanwhile, The Hustle and other HubSpot emails offer a rating scale where you can rate your email experience and give feedback. 
While this doesn’t always lead to make-or-break data, surveying, polling, or seeking feedback from your audience can also be a great way to understand their interests and what they want to see more or less of in the future.
2. Gaining User Data From Other Sources
The second most popular strategy is leveraging user data from sources unaffected by data privacy changes, used by 52% of impacted email marketers.
An example of this would be analyzing email data coming from non-Apple users, which can still give you a clear idea of an email’s open rate, among other metrics.
3. Expanding on Messaging Channels
Coming in at #3, 37% of impacted email marketers started leveraging channels other than email marketing, like SMS.
Before you scoff at the idea, consider these facts. 3.8 billion people currently carry a cell phone with them everywhere they go and 48 million opted in to receive marketing messages over text in 2020. 
Still not convinced? Here’s the kicker – SMS has a 98% open rate, while our survey shows that only 3% of marketing emails have an open rate above 50%. Furthermore, 65% of marketing emails have an open rate that falls in the 16-35% range, significantly lower than the open rate of SMS correspondences.
If you’re ready to add SMS to your marketing strategy, you can find 30 SMS templates here. 
But there are plenty of channels marketers can lean on. In our recent media planning survey, we found that while email marketing is the most popular channel marketers leverage, it comes in #3 for ROI, and doesn’t see high engagement.
Paid social media content, however, has the highest ROI and engagement of any marketing channel, followed by organic social media content at #2 for both ROI and engagement. Organic search (SEO) also has comparable ROI and engagement levels when compared to email marketing.

4. Improving Email Deliverability
Lastly, 28% of email marketers responded to privacy changes by focusing on improving email deliverability. 
That means leveraging strategies like maintaining a healthy email list, providing easy unsubscribe options, personalizing emails, using engaging subject lines and preview text, and making sure your emails and mailing list are GDPR compliant.
While this data on how email marketers adapted to privacy changes tells us which strategies are most popular, we also want to know which are most effective. 
The Email Strategy Pivots That Help Most
So let’s compare these strategies by splitting our data by those who say privacy changes had a positive impact on their email marketing strategy vs. those who report a negative impact:

Looking at the data above, we can see that those who say the data privacy changes had a positive impact on their email marketing strategy are:

9% more likely to prioritize different KPIs to measure the effectiveness of email marketing
7% more likely to leverage channels other than email for marketing
21% less likely to focus on improving email deliverability
5% less likely to leverage user data from sources unaffected by data privacy changes.

While the differences between these groups can give you an idea of where to get started, remember that these strategies can all be effective, and every situation is unique. 
For example, if a majority of your customers use Apple mail, it may not be as effective to study email data of the handful of your clients who use Gmail or Outlook. 
Navigating Email Privacy Impacts
All in all, email privacy protection is not even close to “the end of the world” for email marketers. That said, it does and will continue to require some creative pivoting. 
Like any major online marketing strategy, email marketers must learn how to adapt to a changing world that continues to prioritize consumer privacy. And, although privacy features will continue to evolve and pose new challenges for brands, companies that navigate them successfully will still be able to create experiences that feel personalized, memorable, and – importantly – secure for online audiences. 
Ultimately, that’s good for everyone.
Want to learn more about Apple iOS 15’s email privacy protection updates? Get the backstory here, learn how HubSpot’s email team has responded, or this Community thread if you’re a HubSpot user.
Looking to find a tool that offers transparent email data estimates and can help you optimize your messaging for the most engagement possible? Check out HubSpot’s own Email tools

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