Author: Franz Malten Buemann

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Think of a day you willingly shared your email address on a website. What drove you to share the email without hesitation? Chances are that you shared the email in exchange for value: to get a helpful piece of information or make the most of an irresistible offer. You can use the same principle to…
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Big Idea or Enduring Question: How to find newly created or modified fields in Salesforce? Objectives: After reading this blog, you’ll be able to: Understand Tooling API objects – CustomField and CustomObject Query Tooling API objects from Developer Console  Find out newly created or modified custom fields  Find out newly
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Last Updated on March 30, 2022 by Rakesh Gupta Big Idea or Enduring Question: How do you automatically add product(s) to a new opportunity?  Objectives: This blog post will help us to understand the following Using salesforce flow builder to auto-assign product to an opportunity   Use get elements to avoid
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Last Updated on March 30, 2022 by Rakesh GuptaBig Idea or Enduring Question: How can you automatically update the case status when receives a response from customers via Email-to-Case? Objectives: This blog post will help us to understand the following Understand how email-to-case works  Create a flow that fires on
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I recommend that you try powleads. The first platform designed to handle and AUTOMATE a company’s email follow-up, two-way messaging, pipeline, scheduling, landing pages, and so much more in one location. Features Create Lead Capture Forms and Landing Pages Create landing pages using our drag-and-drop form and funnel builders to convert visitors into leads that are saved in PowLeads. Convert Leads With Robust Workflows Create bespoke nurturing processes that automatically deliver text messages, emails, voicemails, retargeting data, and more to convert prospects. Converse With Leads & Customers In One Place Keep track of conversations whether they happen via SMS email, phone calls, or Facebook / Instagram / Google Business messages. Using the CRM system, you may manage your pipelines. View your sales funnel in detail and automatically or manually move customers through it using drag & drop. Advanced Analytics Dashboard in its entirety Our enhanced Dashboard has made it even simpler to monitor the ROI and Leads in a pipeline. Keep track of information like appointment rates, advertising efficacy, and even response rates! Advanced Booking System Full booking system with extensive features like as round-robin scheduling, team calendars, team member assignment, SMS and email appointment reminders. Smart Contacts Lists and HTML Email Builder Create eye-catching emails and send them to any segmented list, either automatically through workflows or as one-time bulk emails. Powleads is providing Free for 14 days + free email and SMS credits! submitted by /u/TeresaPurna [link] [comments]

Contrary to their name, small businesses provide big dividends to the U.S. economy. Not only do they generate 44 percent of economic activity, but they also create over 60 percent of net new jobs and inspire American innovation. And while the industry is mostly dominated by men, women are increasingly making gains as small business owners. An American Express Report found that in 2019 women entrepreneurs owned 42 percent of small businesses in the US, employing over 9 million people and generating nearly two trillion in revenue. Another promising statistic? Minority-owned companies account for 50 percent of these businesses. And while we wish we could highlight all the amazing women-owned companies out there, we’re excited to spotlight these six brands this Women’s History Month which — along with creating great products — are also pushing for positive social change.Saie makes sustainable makeup View this post on Instagram A post shared by Saie (@saiebeauty) Founded in 2019 by Laney Crowell, Saie markets itself as a clean, minimalist makeup brand with products that provide their signature “Saie glow.” Over three years, the company has released 13 items, their most popular being “Slip Tint” — a skin tint that provides light and glowy coverage.But more than just a beauty brand, Saie’s key messaging has always revolved around their various sustainable practices. Saie uses clean and mostly vegan ingredients and Crowell has partnered with The Coral Restoration Foundation to address climate change. One percent of every Saie purchase will go to the foundation, which works to return nearly 50,000 threatened corals back to Florida’s coral reef. The brand has also stated that a major company goal is to one day be completely plastic-free.Aside from its various climate-driven initiatives, the makeup brand is also big on diversity and inclusion, specifically seen in their marketing approach. Saie’s Instagram grid is filled with women — and men — of all skin tones modeling their makeup products, which is refreshing considering brands have been criticized in the past for their limited shade range, specifically when it comes to darker colored foundations. The company also includes older women with mature, unfiltered skin in their ads and social posts, a rarity in the makeup world. They even went viral for featuring Crowell’s 99 year old grandma on their social media.And, it’s clear that whatever Saie is selling is working — they have grown remarkably fast in a short time. The company now includes close to 30 employees and, in 2022, Saie reached a major milestone by launching their entire collection in Sephora — gaining a ton of new exposure. For those following the brand from the beginning, Saie’s growth probably isn’t surprising. Back in 2020, Crowell spoke to Glossy revealing her company, only eight months old at the time, had beat out its own sales expectations by more than 200 percent.While Saie’s dewy makeup looks are what reel customers in, the brand’s dedication to diversity and its commitment to protecting the Earth are the stars of the show.Tàche’s eco-friendly nut milk View this post on Instagram A post shared by TÁCHE™ (@tachepistachiomilk) Nowadays, consumers are inundated with a variety of dairy-free milk alternatives. From soy to coconut to almond to oat, there seem to be never-ending options. But a newcomer is disrupting the milk industry once again — pistachio milk. Roxana Saidi had the idea to launch her milk company Tàche one day in 2015 while vacationing in Paris with her family. Pistachios, known to be slightly sweet, are close to Saidi’s heart as they were a staple in her Iranian household growing up.And while Tàche touts the drink’s taste — the business claims the milk is so good it can be drunk alone — the brand is also big on sustainability and prides itself on being environmentally friendly. Specifically, pistachios are more earth-friendly than almonds as they consume significantly less water, utilizing only 25 gallons of water to grow an ounce versus the 97 gallons needed for almonds.A women-founded and led company, Tàche has also pledged to give back to young girls through their partnership with The Lower East Side Girls Club NY. On their website, they state their mission is, “to foster girls’ education and provide them with the mentorship, tools, and support they need to become healthy and successful women.”The brand also spotlights Saidi’s Iranian heritage through its social media presence, like this Instagram post about Nowruz — the Persian New Year. Their first-ever company sale is currently taking place in honor of the holiday as well — customers can use the code “Persian New Year” to receive twenty percent off.Some may be drawn to Tàche purely for the taste, but others will surely appreciate the brand’s social impact, making their pistachio milk a beverage you can feel good about drinking.Bamby Collective creates a safe space View this post on Instagram A post shared by bamby collective (@bambycollective) London-based influencer Ambar Driscoll recently launched her brand — Bamby Collective — with the mission to empower young women everywhere. Driscoll has stated the purpose of the organization is to create a safe space for all women to discuss topics like mental health and body perception.For fans of the influencer, this move seems natural as the Bengali/English YouTuber has shared her struggles in the past, including opening up about her own body image issues on Instagram. A key component within the collective is fostering a connection between the members, allowing young women to feel comfortable enough to speak about sensitive topics. There are several ways members can find community within Bamby Collective: Through a private Facebook group where users can reach out to one another in confidence, at virtual events that take place every Monday including movie nights, and during its monthly book club via zoom. And, members are invited to in-person meetups throughout London as well. These events are promoted actively on social media and through a bi-weekly newsletter followers can subscribe to.In line with Bamby Collective’s mission, Driscoll recently introduced her first product: positive affirmation jewelry. The bracelets include the phrases “I am strong,” and “I am enough,” in both gold and silver options. The launch dropped in late 2021 and Driscoll took to her Instagram to explain her motive behind the products. “What you think often becomes your world, and repeating things that uplift and comfort me make such a difference … I made these bracelets for myself, but also for you, in the hope that they serve as a helpful reminder when you need it,” she said. A woman of color herself, Driscoll has chosen to donate five percent of the proceeds from the collection to support Imkaan, a UK organization that fights violence against black and minority ethnic women and girls.Bamby Collective’s goal to create authentic relationships amongst peers, all while challenging harmful societal norms, seems to be working. The group’s events usually sell out within hours, proving the brand’s doing something right.So Good So You’s innovative approach to plastic View this post on Instagram A post shared by So Good So You (@sogoodsoyou) Founded in 2014 by Rita Katona and her husband, So Good So You sells probiotic shots meant to make people feel their healthiest. The company, which offers everything from sleep shots to energy shots to beauty shots, revolves around the idea, “people and planet first.” So, it’s no surprise their juices are created with quality in mind as the brand uses a “high pressure processing method” that preserves the enzymes and nutrients.But while the business packs a ton of good-for-you ingredients inside their wellness drinks, they’ve also put the same thoughtfulness in crafting the outside. All probiotic shots are made with BTRBTL (pronounced: better bottle) — a new type of biodegradable plastic. If BTRBTL were to somehow get into a landfill, the plastic would break down into water, soil, and carbon-based gasses, according to a So Good So You press release. Producing something that had positive implications for the environment was important to Katona. “Our goal continues to be creating products that are delicious, nutrient-dense, and beneficial to the world as a whole,” Katona said during the bottle’s launch.The organization is also owned by mostly female directors, has a senior leadership team of 50 percent women, and employs a majority of women with 46 percent of their staff also identifying as BIPOC. Their commitment to empowering women leaders led them to officially be certified as a women-owned business by the Women’s Business Enterprise of National Council in 2021.So much more than just a trendy wellness brand, So Good So You has an admirable and clear mission: to become a vehicle for large social change, all while helping individuals feel their best along the way.Eizzy Baby’s commitment to give back View this post on Instagram A post shared by Eizzy Baby | Baby Products ™️ (@eizzybaby) In 2020, Assie Khoussa created Eizzy Baby with the vision to simplify the parenting process by making accessible and non-toxic baby products. The company’s homepage lays out the brand’s four core values: carefully designed, sustainably developed, on your side, and giving back. Each product is crafted with safe and eco-friendly materials – mostly food-grade silicone. A major goal for Eizzy Baby was to also produce products that would actually enhance every parent’s life. Khoussa details how the functionality of two of the brand’s items in particular — the Snack Cup and Silicon Bibs — made it possible for her to spend more quality time with her son and less time cleaning up after him.Khoussa’s vision goes beyond helping parents, however. Through a partnership with Angel House International, an organization providing resources for young women living in Uganda, Khoussa has made a commitment to use her small business for social change. The Eizzy Baby website states, “we want women across the globe to live in their communities without fear or violence. Through education there is the creation of opportunity for young women to break down barriers and become an integral part of their thriving community.” All proceeds from the company’s Beads of Hope are donated to Angel House.That Eizzy Baby provides inexpensive and safe products for babies is already a huge win, but the company’s deeper mission to amplify the voices of young girls in Uganda is what really makes them stand out for all the right reasons.Alqo Wasi supports local communities View this post on Instagram A post shared by Alqo Wasi Dogwear (@alqo_wasi) The idea for Alqo Wasi — a clothing brand for dogs — came to native Peruvian Patricia Queirolo when she was traveling through the Andes with her family in 2005 and noticed Alpacas roaming the land. Quierolo, a dog enthusiast herself, immediately envisioned crafting one-of-a-kind premium canine sweaters with Alpaca fiber and organic Pima cotton. Now, years later, the brand continues to sell their signature sweaters, while also adding toys and other accessories to their product line. But for Queirolo, the business was always about more than just producing quality dog items. Rather, her focus was to help her community.Alqo Wasi has deep-seated roots in Peruvian culture — the brand name even translates to “dog home” in Quechuan, an indigenous language found in Peru. But perhaps the clearest link between the business and the culture is that Queirolo works directly with local artisans who use traditional weaving techniques to craft each sweater. These handmade garments are made via ancient methods which preserve the historical significance of each piece as Alpaca fiber has long been a staple within the Incan community for centuries.Alqo Wasi prides itself on fostering these close relationships with the local Peruvian women. In an interview with Style Tail, Queirolo spoke of the impact her business had on the neighboring areas. “Creating good jobs in different regions of Peru and being environmentally responsible with natural fibers … helps reduce poverty and generates sustainable development for a third world country such as ours,” she said.By shopping at Alqo Wasi, not only can you snag an adorable sweater for your furry friend, but you’re also supporting women artisans making this brand a no-brainer for conscientious shoppers.Ethical and SuccessfulThese six women-owned brands stand out for their innovative products, while also using their platforms to speak up about important social causes. By doing so, each of these small businesses offers customers an insight into their values as a company, and also as human beings. And these women have all seemingly cracked the code for being successful entrepreneurs without compromising their morals, proving it’s possible to run a thriving business and still focus on the greater good.Who would you add to this list? Let us know on Twitter!

91% of marketers are confident that their making marketing decisions will positively impact revenue. Are you one of them?
As marketers, we’re well-versed in the main goals of internet marketing: to generate leads and new business. Revenue generated from online marketing justifies why we include online channels in our marketing efforts.

How then, do marketers come up with a winning online marketing strategy that directly ties to their revenue goals?
If you’re unsure of the answer, we’ve got you covered. In this article, we’ve outlined the steps that you can take to plan successful revenue marketing campaigns.

Let’s explain revenue marketing a little bit more.

If you were to implement a revenue marketing plan, you would look at your revenue goals first instead of your business goals. For example, if the business has a goal to attract 10,000 new customers, but the revenue goal is to make $150,000 more than last quarter, a revenue campaign would strategize all the ways the team could generate $150,000 — ideally from 10,000 (or more) new customers.
Benefits of Revenue Marketing
Marketing efforts are typically broken down into four broad categories: Traditional marketing, lead generation, demand generation, and revenue marketing.
Many companies move through marketing efforts in this order. Traditional marketing comes first and includes a focus on building your brand — generating name and product recognition in the hope of driving sales later on.
Lead generation comes next. Here, marketing teams look to pinpoint high-value leads that are likely to take action and drive sales. Demand generation follows, and sees marketing and sales teams working in tandem to create multi-channel campaigns that bring interested B2C and B2B buyers to your site or sales platform.
Revenue marketing looks to scale up lead and demand generation processes by tying them to specific metrics and making them both reliable and repeatable. Effectively implemented, revenue marketing offers three key benefits.
Increased Customer Focus
Traditional marketing efforts are all about finding ways to boost demand by making products or services more appealing at scale. Revenue marketing flips the script to focus on what customers want.
What do customers want from the product? What would make them likely to buy more? Buy less? What non-product areas — such as speed of customer service response or the ability to easily navigate websites — have an impact on the likelihood of conversion? By focusing on the cultivation of long-term customer relationships, revenue marketing can help drive sustained sales.
Enhanced Team Alignment
Marketing and sales teams are often at odds. Where marketers look to positively raise brand profiles at large, sales teams are more concerned with the specifics of individual conversions. As a result, efforts from these two teams may work in opposition rather than tandem, in turn frustrating both outcomes.
Revenue marketing, meanwhile, helps put these teams on the same page with a singular focus: The customer. By getting everyone on board up-front — from sales and marketing team members to C-suite sponsors and even IT if needed — companies can align goals and outcomes across their organization.
Improved Goal-Setting
Speaking of goals, revenue marketing prioritizes — you guessed it — revenue, rather than leads, prospects, or potential demand. By tying success metrics to the generation of revenue from specific sources, it’s possible to create goals rooted in the reality of current sales volumes rather than predicated on predictions of potential customer action.

1. Customer Data Acquisition
First up? Data acquisition. Here’s why: The more businesses know about their customers, the better they’re able to create marketing and sales strategies capable of driving action. Effective acquisition starts with permission — make sure customers know what’s being collected, and why — and gets up to speed with data analysis tools capable of deriving patterns from real-time data sets.
2. Stakeholder Alignment
Given the scope of revenue marketing efforts, it’s also critical for companies to ensure stakeholder alignment. This means taking the time to sit down with relevant team members and create a strategy that gets everyone on board. Not only does this provide a roadmap moving forward, but sets a tone of collaboration from the outset.
3. Process Definition
Process comes next: What does the big picture revenue marketing campaign look like, and what specific processes will help achieve the goal? This often involves discussions around demand management, targeted marketing efforts, and the use of customer data to drive personalized campaigns.
4. Technology Implementation
From email newsletters to mobile apps and social media sites, technology is instrumental in effective revenue marketing. As a result, it’s worth looping in IT staff as soon as possible to identify services and software — such as in-depth big data programs and powerful CMS platforms — that can help companies reach their revenue marketing goals.
5. Results Management
Last but not least? Effective results management. This includes pinpointing the key metrics you’ll use to measure success — such as total number of sales over a specific period or revenue growth year-over-year — and how these metrics will inform revenue marketing efforts moving forward.
Developing an Effective Revenue Marketing Strategy
It’s not enough to know that you need a revenue marketing plan — you need a strategy to achieve this goal. Not sure where to start? We’ve got you covered with our 4-step process.

1. Set SMART revenue goals.
To reach your revenue goals, you have to make them! If you’re a little confused on how to start making them or unsure of how to set them so they’re effective for marketing campaigns, let’s talk about how you can set measurable goals.
Before you set out to conduct online marketing strategies, your goal should be clearly defined and understood by the team working on the campaign. The easiest way to do that is to make sure your goal(s) is SMART: Specific, Measurable, Attainable, Relevant, and Time-based.
For a little refresher on SMART goals and how they pertain to setting revenue goals for marketing campaigns, let’s walk through an example.
Let’s say a marketing team for a company is generating $10,000/month in revenue through online and traditional marketing efforts, but wants to generate more revenue through beefing up digital campaigns. They have decided on a goal to double their revenue.
While doubling revenue is a fantastic goal, it doesn’t have any basis for how to get there. To make this goal SMART, the team can add some terms to make their path a little more clear.
So, instead of the marketing teams’ goal being “Double revenue,” it can be restructured to, “Through an online marketing campaign, the goal is to double revenue in six months by using channels chosen based on previous ROI data.”
This goal gives a time span, is specific, relevant to the task, and measurable. While doubling revenue is a high goal, SMART goals can change; they’re merely a guide to making sure your goals are reachable.
Begin by planning out your revenue goals. If you are still shaky on SMART goal making, HubSpot offers a free template you can download to guide you while writing them.
2. Audit your current website and marketing ROI.
Marketing analytics software can be used to measure the number of visits, leads, and generated sales you earn for each of your marketing channels. For example, HubSpot’s Marketing Hub offers the tools marketers need to measure the success of their digital marketing campaigns, such as website metrics.
When you want to determine the initial ROI of online marketing efforts, using analytics tools is extremely critical. These tools have customizable settings that you can configure, so the platforms only track the metrics you care about.
If you want to use your revenue goals to inspire your internet marketing plan, the metrics that will be useful may vary based on your business goals, but here are a few that are especially helpful: SEO metrics, ROI from pay-per-click (PPC), your blog’s conversion rates, and social media engagement.
Those metrics will tell you how your marketing efforts are ranking on Google, how many people are clicking on your ads or campaign offers, how helpful your content is to readers, and how your brand is perceived by its audience.
In general, if you intend to make money from a marketing channel, it’s important you continue to measure and iterate your strategy based on that channel’s core metrics. Once you know your analytics, you can use that data, paired with monthly revenue data, to estimate the conversion rate you aim to earn with your next campaign.
3. Conduct research to determine actionable steps.
If you’re unsure of how to determine actionable steps in your plan, it’s always helpful to do some research.
I know, I know: you might not have the time to devote to copious amounts of research. However, by seeking out some information, you’ll be able to uncover actionable steps that work for similar companies’ revenue marketing efforts.
For instance, we’ve talked about how leveraging data can help build your online marketing strategy. Before you start planning, if you’re unsure of where to begin, refresh your memory of must-haves when writing a marketing plan. This post is a good place to start.
You can also look into downloading a report from a company that used revenue marketing. For instance, HubSpot offers this study, which details how revenue marketing worked for a campaign, and provides highlights of the report for those strapped for time.
Additionally, you can look at a case study to get an understanding of how a revenue marketing plan looks from a bird’s eye view. This directory of case studies is organized based on industry, company size, and company goals, so you can easily find a case study that illustrates the plan you’re considering for your own business.
Don’t forget to look into how using SEO can help make smarter marketing decisions. If you are confident in your SEO efforts, look at keyword and competitive data to figure out how much time and money you should invest in pay-per-click to hit your goals.
Finally, research can help you determine if you’re following the best practices for lead generation and tracking. You can find new ideas for converting leads into customers using online marketing channels, such as blogging and email, as nurturing tools.
To gain an understanding of how your marketing efforts help one another, and how to structure a chronological plan, a little research is necessary.
4. Put it all together.
Once you’ve got an idea of your current return, have set reasonable revenue goals, and know a bit more about the channels and methods you want to use, it’s time to put it all together.
When you’re building your internet marketing campaign, keep in mind that every step in your plan should be based on revenue goals. If you’re going to use Facebook Ads as part of your campaign, for example, it should be understood by the team why that method will help you reach your revenue goal.
Spend some time ensuring the content you want to create for the campaign will resonate with its audience, as well. Blog posts need to be valuable to readers (Keyword research helps you figure out what readers are searching for) and social media content needs to engage followers, for example.
During your internet marketing planning process, outline how you’re going to measure success. Revenue is the obvious metric to measure, but what software will you be using? How are you going to interpret the revenue you earn?
Once you’ve worked through your marketing plan, you should have all the resources in place to write a marketing report or case study from your findings on your own. Who knows — your report could even turn into a valuable content offer for your next revenue-based campaign.
Realizing Revenue Goals
Revenue marketing combines sales and marketing efforts to create campaigns that go beyond lead and demand generation to link campaigns with reliable and repeatable ROI.
Best bet? Start with a clear strategy to help identify sales opportunities, pinpoint conversion-ready leads, and create metrics that effectively align campaign efforts with revenue outcomes.
Editor’s note: This post was originally published in March 19, 2020 and has been updated for comprehensiveness.