Author: Franz Malten Buemann

Hi everyone, I’m an intern for Salesforce Asia Pacific Region and am trying to learn more about the competition that Salesforce faces in the large enterprise companies sector. My areas of concern are mainly UI accessibility and ease of use, training, pricing, implementation and software capabilities and security. Please be brutally honest. I just wanna hear your thoughts on this and don’t have any biases towards or against any of these organizations or products. Your inputs would be really helpful for my internship. Thanks 🙂 submitted by /u/rd294 [link] [comments]

Big Idea or Enduring Question: How to find all record-triggered and scheduled-triggered flows for an object?  Objectives: After reading this blog, you’ll be able to:  Find out all record-triggered flows for an object Find out all scheduled-triggered flows for an object and much more Business Use case Arda Turan is
The post Find All Record-Triggered Flows for an Object appeared first on Automation Champion.

Last Updated on April 26, 2022 by Rakesh GuptaBig Idea or Enduring Question: How to count the number of selections in multi-select picklist? Objectives: After reading this blog, you’ll be able to: Count the number of selection in multi-select picklist  understand how PICKLISTCOUNT formula works and much more  Business Use
The post Count Selected Values in a Multi-select Picklist appeared first on Automation Champion.

Someone please tell me u can confirm this behavior, and that I’m not crazy and that exporting it like that is actually invalid csv… submitted by /u/meyerovb [link] [comments]

submitted by /u/AutomationMarketer [link] [comments]

HOW TO MAKE MONEY ONLINE: 5 REAL WAYS TO EARN MONEY ONLINE How to Make Money Online: 5 Real Ways GET PAID TO USE FACEBOOK, TWITTER AND YOUTUBE 1. Start Dropshipping Let’s start our list off with one of the most popular ways to make money online. According to Google Trends, dropshipping’s popularity is rapidly growing, highlighting its viability as a way to make money online. With success stories about how an entrepreneur made $6,667 in eight weeks or how a store owner made six figures selling just one product, there’s plenty of proof that dropshipping is a real way to make money online. 2. Try Print on Demand Take a 1-minute quiz to find out what type of social media job you are best suited to. Click here TO Start. Print on demand is proving to be a popular option too. Graphic designers are turning to the business model to sell their designs on clothing and other products to monetize their art better. With their unique designs, they can create a consistent and established brand for their business. 3. Make Money with Affiliate Marketing Affiliate marketing is one of the most popular ways to make money online. Throughout the years, its popularity has gone up and down, but it continues to prove to be a stable way to make money online. The best part about affiliate marketing is that you can be an affiliate for nearly any company, from Shopify to Amazon to Uber to FabFitFun. 4. Become an Influencer Building a personal brand can also help you make money online. Did you know in 2019, Cristiano Ronaldo earned $975,000 for every sponsored Instagram post, making him the highest-paid influencer? While it may seem like reality stars, singers, and athletes are the biggest influencers, keep in mind that even smaller-scale influencers can make more money today than they did a few years back 5. Become a Writer With a growing interest in content marketing, more brands are looking for great writers to create content. The secret to succeeding as a writer is to be an expert in a niche. A lot of writers try to be generalists, writing for a wide range of categories, from food to tech. However, having a niche focus as a writer allows you to write better content. Take a 1-minute quiz to find out what type of social media job you are best suited to. Click here TO Start. submitted by /u/Nikonpaz [link] [comments]

I would love to hear about your attitudes as a professional in this field! Short 5 min explorative survey. Questions about your job, data, practice. https://forms.gle/BcFDgq1BU1XEGfH99 submitted by /u/Accomplished-Fix8587 [link] [comments]

People often think that because I run a self-care startup, I must live a perfectly balanced life. Even I assumed that I knew the boundaries and habits I needed to put in place to take care of myself while running my company.And yet, despite spending the past three years building Silk + Sonder—thinking about self-care every day, writing monthly journaling prompts for our members, and even being the voice of the audio meditations on our app—I recently found myself experiencing burnout like I never had before.It wasn’t caused by a major company event or life crisis, just the typical requirements of being a founder. Every day, I was switching between big-picture thinking and putting out short-term fires. I was constantly making decisions across operations, product, marketing, and growth. I had been saying yes to every meeting and was constantly finding another problem to tackle.Without me really noticing, my personal care habits started slipping: I wasn’t going to the gym, wasn’t eating the right foods, and was feeling pressure to keep the people in my life happy even though I had less social time than ever. I was overextending myself, but as a founder, I’m so used to operating outside my comfort zone and facing challenges left and right that I didn’t think anything of it.Until one day, when I woke up with a headache so intense that I couldn’t even look at my phone. I took some Advil and hoped it would subside by the time I finished my morning journaling—but found I couldn’t even look at the words on the page. When I started feeling nauseous, I knew something was wrong. I managed to eke out a text to my assistant to clear my calendar for the day, then texted a founder friend for advice. “I think you’re experiencing burnout,” she said. I was in disbelief because I always associated burnout with heightened anxiety, not debilitating exhaustion.I spent the next eight hours lying on the couch doing absolutely nothing. I needed to unplug, but even my go-to unplugging tools like a book or a podcast felt too draining.After a day of rest, I was thankfully ready to get back in action. But I knew that if I didn’t address the root cause, I’d be incapacitated again before I knew it. And while some good, old-fashioned self-care spurred my immediate recovery, the long-term solution involved deeper changes in how I was approaching my work.Here are the strategies that have helped me escape and avoid the burnout cycle since.I started by reassessing my energy needsImmediately, I knew I needed to make some adjustments in how I was spending my time so that I could better protect my energy.Making my calendar work for meFirst, I looked for ways to rework my calendar. I tend to operate best when I have two to three hours of focused work a day, but leading up to the burnout I had been ignoring that structure. So I blocked off some uninterrupted work hours each day and looked for meetings I could cut from my calendar, such as recurring check-ins where updates could instead be shared asynchronously.Using an energy map to delegateI also revisited how I was spending my time by creating an energy map: writing down all my daily and weekly tasks and categorizing which of them charged or drained me. I knew I wanted to spend most of my day on energy-giving activities, so this became an instant guidebook for what I needed to delegate. I noticed that sourcing candidates and taking the screening calls was draining a lot of time and energy, and it could readily be handed off.  To this day, I’ll create a new map when my to-do list feels like it’s getting out of hand.Reserving time for myselfFinally, I looked for ways to recommit to my wellness needs. I started pre-booking workout classes throughout the week so I wouldn’t neglect exercise and became more intentional about spending my weekends filling my cup with activities like journaling, reading, and fun social outings.The “wheel of life” from our Silk + Sonder journals is one of my favorite tools for figuring out which areas of my holistic well-being could use some attention.I’ve worked on strategizing instead of reactingOne of the problems that led to my burnout was that I had fallen into reaction mode, constantly playing whack-a-mole with every question, need, and problem that came up. I knew that I had to get more strategic about how I was approaching the needs of my business so that I could focus on the most important tasks, rather than being pulled in a thousand directions.Choosing one primary goal every dayI started by adopting a technique we recommend in our Silk + Sonder planners, in which you pick one thing to get done each day that will make everything else easier. I like to focus my one thing on expansive creative thinking for my business or tasks that make me a more effective CEO. I know that, unless the company is literally burning to the ground, these should take priority over other tasks that come up throughout the day.Carving out dedicated time to do your “one thing” can be valuable whether you’re running a business or just trying to figure out how to prioritize your daily work tasks.Setting realistic expectations with my teamI also had to be more transparent about when I could address questions or review deliverables from my team members, even if it wasn’t on their deadline. I’m always tempted to stop what I’m doing and address their needs—especially when I’m holding them back from getting something done—but I found that communicating realistic timelines has been better received than over-committing and under-delivering (or working myself into the ground to deliver anyway).Empowering my employees to make their own decisionsFinally, I’ve been working on removing myself from every business decision. If a teammate comes to me for input in an area I don’t know much about, I’ll be honest with them that, while I’m happy to talk through it, I trust their expertise. This helps empower them with the knowledge that they can make decisions without me. All around, it’s been better for them, better for me, and better for the business.I’m consistently building new positive habitsFinally, I’ve found that the journey to create healthy habits to avoid burnout is a continuous one. Not only have I regularly had to adjust or recommit to habits when I feel burnout creeping on again, I’ve had to remind other people in my life of my needs. After all, I am the best advocate for my own well-being.Habit trackers are a favorite journaling tool of mine for actually sticking to new healthy patterns.Reducing notifications & checking messages on my own timeFor instance, to reduce the temptation to context switch and reshift intended priorities, I’ve disabled Slack notifications and email previews from my phone and computer. I am aware of my tendency to invite distractions in—especially if they help others move faster—but I’ve realized that, more often than not, my involvement can wait. To preserve time for flow and creative thinking, I check these accounts a few times per day on my schedule. I use this same approach in my personal life, reminding my fiance and family members that, just because I’m not in a meeting, doesn’t mean I’m available for personal or home-related questions.Training my team on when to treat something as urgentPeople know that if there’s a true emergency they can text or call me, but I’ve also been working on training my team on knowing when something is truly urgent. I encourage them to ask themselves, “Is this so urgent that whatever Meha is working on, she needs to stop right this second to help deal with it?”It’s hard to do this when you feel like everyone is looking to you, but ultimately I think founders put more pressure on themselves than they need to. I’ve found that my team appreciates my trust in them, as well as my transparency around my needs. In fact, they respect that I’m setting myself up to do my best work for them and for the business.

 

 

As we launched our Customer Preference Center at the beginning of this year, it opened up an entirely new world of hypersegmentation possibilities. Now, the creative utilization of many of our features will enable you to deliver a message always tailored to individual needs and tastes, and turn your CDP into the Customer Intimacy Platform, building long-lasting relationships.

In many of our articles, you will find all kinds of praises for zero-party data. Well, we focused on them for a reason:

it is  the best answer to data privacy regulations and the cookieless eCommerce world, it enables you to create a business model around a very efficient CVL-ROI approach, it’s the only dataset type the companies can honestly call green data

But also:

zero-party data allows you to go back to the roots of commerce, a one-to-one approach to the customer, which is exactly what the overwhelming majority of customers expect from the brands today.

In this article, we will show you how to do it exactly and what CDP features will provide you with the necessary tools.

In other words, we will show you the practical means for hypersegmentation. But first …

 

A few tasty stats to awaken the imagination

 

77% of marketing ROI comes from segmented, targeted, and triggered campaigns. Non-targeted campaigns show a 50% lower CTR than segmented campaigns. Segmentation leads to 3 to 5% increase in returns on promoted sales. Segmentation causes companies to be 60% more likely to understand customers.Only 4% of companies segment with multiple data types.  Using personas makes 90% of companies more knowledgeable about their customers

The obvious benefits of targeting make us wonder, why so shockingly few companies combine the datasets. Especially when zero-party data enrich profiles built on first-party behavioral information.

 

Website automation – personalized content with zero-party data

 

With Website automation you are able to deliver in real-time, contextual, fully automated, and personalized touchpoints. It enables creating advanced scenarios of providing content for the website, such as:

pop-up and exit pop-updisplaying consent forms of Web Push notificationsopening Live Chat windowchanging text in the chat bubbleperforming any javascript on the website

When you create a scenario, you configure the set of customer features and indicate which behavior on the website should trigger a particular content.

Now imagine this, combined with zero-party data

Example:

Using Customers Preference Center, the online shop gathered information, that the particular clients preferred color is red, and that she likes summer dresses, it also acquired information about her price range. 

Rules of Website Automation work for both anonymous and monitored contacts. In this case, it will aid our efforts towards monitored ones. Now all this data can be activated when creating automation rules. You can now:

greet the customer with the pop-up containing the selection of red dresses in her price range.start Live Chat with the proposition of all products in her price range, fitting her the type of dresses she specified. display the exit pop-up with the selection of shoes fitting both the summer red dress and the price range.

Zero-party data will enable you to hyperpersonalize all the messages in the pop-up and Live Chat channels.

 

Custom Modal Designer – pop-us on time and preferred device

 

Custom Modal Designer is an advanced creator that allows you to create not only pop-ups containing a form, but also pop-ups with only graphics. Extensive visual personalization options for each widget will make your popups catch the attention of every user. The Designer allows selected groups of users to display pop-ups containing special offers based on their behavior on the website and CDP data.

In addition, you have the option of setting the exact location, display time, and pop-up display pause time. 

This is a perfect opportunity to utilize the information about the message time and frequency, gathered via the Customer Preference Center.

Example:

Our customer, a fan of red dresses, specified in the Customer Preference Center, that she would like to receive information about the products. You can easily adjust the time of display according to the customers’ preferences.

Also, remember, you can ask virtually any question using Customer Preference Center if you feel it will be useful for your operations. For example, if you asked your customer whether she prefers to browse on the computer or smartphone, you can design a graphical pop-up with Custom Modal Designer specifically to fit the specification of the preferred device, which will save you a lot of work.

 

Personal Shopping Inbox – a great supplement to the Customer Preference Center

 

The Personal Shopping Inbox combines the benefits of several marketing tools. First and foremost, it is a notification center and wishlist combined with recommendations and loyalty program information. It combines One-to-One Messaging, Wishlists, Special Offers, and Recommendations in one fully customizable personal space for each and every website visitor.

Among the possible applications of Personal Shopping Inbox you will find: 

boost in-store conversions, increasing cart value, collect zero- and first-party data.

Example:

Our customer, as it turns out, is looking for much more than red dresses. Her Wishlist is full of autumn products, like wool tights, trousers, and coats of various colors. This is all zero-party data, not in any way worse than this collected via the Customer Preference Center. It will become a great feed for Website Personalization, pop-ups generated in Custom Modal Designer, and Recommendations that are a part of the Personal Shopping Inbox. You can easily pick and recommend products related to her choices, within the preferred price range.

And since we started talking about recommendations

 

Recommendation Frames – customers’ preferred products right on the main page

 

Product recommendation frames are the most modern tool enabling full personalization of the offer presented in your online store, for both monitored and anonymous users, using its own unique technology to place frames on the website.

To understand it better – here is how it may look. Not only product has been personalized, the looks also can be adjusted to fit the style.

 

 

Remember, the following example will be completely customized, so the exact look from the creator may look completely different. It is up to you and your needs. 

Example:

This is the place, where our red summer dress-loving customer, who also likes coats and trousers in the time of autumn, should see all the products related to her preferences, within an interesting price range, right after she enters the website. The combined data from Wishlist and Customer Preference Center are the perfect feed for Recommendation Frames. Usually, recommendations are based on first-party data and customers’ online behavior. Recommendation Frames in SALESmanago can easily be built on much more reliable zero-party information.

 

Web Push Notifications – the perfect mix of zero and first-party data

 

Dynamic Web Push notifications are brief, customer data-driven messages with personal recommendations displayed in a browser window that can be sent as both mass and 1-to-1 communications.

The perfect combination of datasets to feed Web Push notifications is zero and first-party data mix.

Example:

Exactly as in the case of Recommendation Frames, data from the Customer Preference Center and Wishlist will provide you with the perfect set of information, when it comes to zero-party data. The difference is the time of a message – notifications can be sent at time preferred by the customer. Combining the feed with first-party behavioral information will get you the best results.

 

Personalized banners – because why not personalize all website?

 

Personalized banners allow you to tailor the content of your website to specific users’ interests. This content can be adjusted by the segmentation tool or the stage of the funnel where the contact belongs. The content can also be adjusted to the automation rules tool.

And we are not talking about the old definition of segmentation. Traditionally, eCommerce segmented customers according to demographic, psychographic, behavioral, and geographic characteristics. But these days are long gone now as new marketing tools allowed for hypersegmentation. According to Cap Gemini hyper-segmentation is “advanced and real-time customization of offerings, content, and customer experiences on an individual level.”.

It is not about creating just a few segments, capacious enough to contain relatively large groups of people, so everyone can fit somewhere. Hypersegmentation means creating as many segments as possible, sometimes only for a moment, even for a single customer, to deliver an extremely personalized experience. 

There is only one condition for such action to make sense – such segments must be actionable.

Example:

So basically yes, you can have as many website content compositions as many customers you have. In time, when your relationship with the customers matures and you will amass enough zero-party data, our red dress fan will see a completely different website, then her, sport wear-loving colleague, visiting the same online store. 

 

Wrapping up

 

You are able to action all the information gathered via Wishlist, and, first and foremost, Customer Preference Center, to hyperpersonalize:

time and content of all the messages that are being sent to the customerscontent and style of all the banners and recommendationsand even the whole of your website

to the needs and preferences of even a single customer!

Orchestrating most of the mentioned functionalities may require some resources and effort, or even require elements of the Enterprise bundle. If you want to utilize them, contact us! 

 

Do you want to optimize your website but have trouble communicating with the technical folks running it? Then, you need an SEO glossary.
Jargon alone shouldn’t stop you from making your site the powerful marketing tool it can be.

This is a list of the most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites.
# | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | W | X |
40 SEO Terms You Must Know!

Numbers
2xx status codes – Code sent by the server to say that the request was successful.
301 Redirect – The process of permanently redirecting a webpage from one URL to another.
302 Redirect – The process of temporarily redirecting a webpage from one URL to another.
4xx status codes – Code sent by the server to say that the request was unsuccessful and the information was not found.
5xx status codes – Code sent by the server to say that there was a problem with the server.

A
Accelerated Mobile Pages (AMP) – An open source project by Google to help publishers create webpages and content that are optimize for all devices.
ALT Text/Alt Attribute – A description of an image in your site’s HTML. Unlike humans, search engines read only the ALT text of images, not the images themselves. Add ALT text to images whenever possible.
Anchor Text – The actual text of a link to a web page. On most websites, this text is usually dark blue and underlined, or purple if you’ve visited the link in the past. Anchor text helps search engines understand what the destination page is about, it describes what you will see if you click through.
Authority – How reliable a website is based on search engine’s algorithm.

B
Backlink – A link pointing to an external webpage.
Black Hat – Practices that go against Google’s webmaster guidelines.
Blog – A webpage that includes blog posts related to specific topics and/or industry.
Bookmark – A link to a website saved for later reference in your web browser or computer.
Bot – A software application that is programmed to complete specific tasks.
Bounce Rate – The amount of users who leave a webpage after only viewing one page.
Branded Keyword – A search query (keyword) that refers to a specific brand. E.g.: “Nike shoes”
Breadcrumb – A web link that lets you know where you are on a website and how far you are from the homepage.
Broken Link – A link that leads to a 404 error page. This can happen if a webpage is removed without a redirect. (See 4xx status codes)
Browser – Software that allows you to access information and data on the internet. The most common browsers include Google Chrome, Safari, and FireFox.

C
Cache – A storage location that collects temporary data to help websites, apps, and browsers load faster.
Canonical URL – The canonical URL is the best address on which a user can find a piece of information. Sometimes you might have a situation where the same page content can be accessed at more than one address. Specifying the canonical URL helps search engines understand which address for a piece of content is the best one.
ccTLD – Stands for country-code top-level domain and is used to define the domain for a specific country or region. E.g. www.mysite.co.uk
Cloaking – A black hat practice used to display different information on a webpage than what was expected.
Conversion Form – A form through which you collect information about your site visitor. Conversion forms convert traffic into leads. Collecting contact information helps you follow up with these leads.
Crawler – A program used by search engines to gather information on websites and accurately index them.
CSS (Cascading Style Sheets) – The part of your code that defines how different elements of your site look (examples: headers, links).

D
Deep Link – This can refer to two things: A link pointing to content on a mobile application or a link pointing a webpage other than a homepage.
De-Index – When a search engine removes a website or webpage from search results.
Disavow – When you tell Google to ignore links because they’re low-quality, spam, or artificial.
Do-follow – A hyperlink that instructs search engines to follow the link instead of the “nofollow” attribute. (See nofollow)
Domain – The main web address of your site (example: www.yoursite.com).

E
External link – A hyperlink that points to a webpage on another domain. This is also known as a backlink. (See backlink).

F
Featured Snippet – Highlighted excerpts that appear at the top of some Google search results, known as position 0.
The Fold – The “fold” is the point on your website where the page gets cut off by the bottom of a user’s monitor or browser window. Anything below the fold can be scrolled to but isn’t seen right away. Search engines place some priority on content above the fold since it will be seen right away by new visitors.

G
Google My Business – A local business directory from Google.
Google Search Console – A free Google tool that allows you to monitor how a website is performing.
Guest Blogging – The practice of publishing a blog post on a website owned by someone else.

H
Header tag – Code used to designate headings and subheadings from paragraphs.
Headings – Section headers on your website that are placed inside of a header tag, such as an H1 or H2. This text is often presented in a larger and stronger font than other text on the page.
HTML – The code part of your website that search engines read. Keep your HTML as clean as possible so that search engines read your site easily and often. Put as much layout-related code as possible in your CSS instead of your HTML.

I
Image Compression – The practice of reduce an image’s file size to speed up a web page.
Indexing – A process used by search engines to analyze the content of website and catalog files.
Inbound Link – A link from another website to yours.
Internal Link – A link from one page to another on the same website, such as from your homepage to your products page.
Indexed Pages – The pages of your website that are stored by search engines.

J
Javascript – A scripting language that allows website administrators to apply various effects or changes to the content of their website as users browse it.

K
Keyword – A word that a user enters in search. Each web page should be optimized with the goal of drawing in visitors who have searched specific keywords.
Keyword Difficulty – Refers to how competitive a keyword is and how difficult it will be to rank for it.
Keyword Research – The process of searching for keywords to target in your content based on volume, keyword difficulty, and other factors.
Keyword Stuffing – The overuse of keywords in your content in an attempt to rank higher.

L
Lazy Loading – A method used to improve page speed by deferring the loading of an object until it’s needed. An example of this is the infinite scroll on websites.
Link Building – The activity and process of getting more inbound links to your website for improved search engine rankings.
Link Juice – The value or authority a website gains when receiving a backlink from a high-authority website. (See backlink.)
Link Schemes – What Google defines as spammy tactics used to trick Google’s PageRank and increase search rankings by buying or selling links, excessive cross-linking, or other manipulative tactics.
Long Tail Keyword – Longer, more specific queries that include more than three words.

M
Metadata – Data that tells search engines what your website is about.
Meta Description – A brief description of fewer than 160 characters of the contents of a page and why someone would want to visit it. This is displayed on search engine results pages below the page title as a sample of the content on the page.
Meta Keywords – Previously used by search engines in the 90s and early 00s to help determine what a web page was about, the meta keywords tag is no longer used by any major search engines.
Minification – The practice of removing unnecessary characters in the source code to help a page load faster without affecting functionality.
Mobile-first Indexing – This refers to Google primarily using the mobile version of a webpage for indexing and ranking. In the past, desktop was the go-to.

N
Nofollow – When a link from one site does not pass SEO credit to another.

O
Organic traffic – Refers to visitors who discover your website on the SERPs instead of a paid ad.

P
Page Speed – Refers to how quickly a webpage loads. Influencing factors include file sizes, the source code, and the web server.
Page Title – The name you give your web page, which is seen at the top your browser window. Page titles should contain keywords related to your business. Words at the beginning of your page title are more highly weighted than words at the end.
PageRank – A number from 0-10, assigned by Google, indicating how good your overall SEO is. It is technically known as ‘Toolbar PageRank.’
Pagination – When a series of content is broken up into a multi-page list. Think of category pages on e-commerce sites.
Panda – Was previously a separate Google algorithm to track down black hat tactics but now is part of Google’s core algorithm.
People Also Ask – A feature that can show up on the SERP to show related questions and answers to a query.
PPC (Pay-Per-Click) – Advertising method in which an advertiser puts an ad in an online advertising venue and pays that venue each time a visitor clicks on his/her ad. Google AdWords is the classic example of this.

Q
Query – The words or phrases a user enters into a search engine.

R
Rank Brain – Machine learning component of Google’s algorithm which works to understand queries and deliver the best results.
Ranking Factor – The factors that influence a website’s ranking on search engines.
Redirection – When a URL is moved from one location to another. (See 301 and 302 Redirect).
Referrer String – A piece of information sent by a user’s browser when they navigate from page to page on the web. It includes information on where they came from previously, which helps webmasters understand how users are finding their website.
Rel=canonical – An HTML tag that tells search engines which version of a webpage is original and which is duplicate when there are multiple pages with similar content. (See canonical)
Responsive design – A design practice that allows a website to adapt to any device it’s viewed on, making it a better user experience.
Robots.txt – A text file that tells search engine crawlers which areas of your website are accessible and which ones they should ignore.
RSS Feed – RSS stands for ‘really simple syndication.’ It is a subscription-based way to get updates on new content from a web source. Set up an RSS feed for your website or blog to help your followers stay updated when you release new content.

S
Search Intent – Refers to the reason why a user conducts a search.
Search Volume – The number of times a keyword is searched in a given period, usually a month.
Seasonal Trends – Natural increase and decrease of keywords during specific times of the year. E.g.: The keyword “Halloween costume” sees an increase in the fall months and a dip in the spring and summer.
Seed Keyword – Short-tail keyword, also known as a root keyword, which is the primary keyword you want to rank for and considered the umbrella term.
SEO – Stands for search engine optimization and refers to the tactics used to optimize your website page to reach and maintain a high ranking on search engines for particular keywords.
SERP (Search Engine Ranking Page) – The page that you are sent to after you run a query in a search engine. It typically has 10 results on it, but this may vary depending on the query and search engine in question.
Sitemap – A special document created by a webmaster or a piece of software that provides a map of all the pages on a website to make it easier for a search engine to index that website.
Social Media – Online social networks used to create online communities.
Spider – Also known as a web crawler, it’s a computer program that browses the internet and collects information about websites. (See crawler)
SSL Certificate – Stands for “Secure Sockets Layer” and is used to encrypt data that passes between a web server and the browser. A website without an SSL certificate is vulnerable to hackers who may gain access to confidential information.
Status Code – The response code sent by a server following a request. (See common status codes)
Structured Data – Any set of data that is organized and tagged to help search engines understand the information.
Subdomain –
A subsection of a primary domain used to better organize your website and allow easier navigation.
T
Traffic – The amount of visits to your website.
Title Tag – The title of a page on your website, which is enclosed in a <title> HTML tag, inside of the head section of the page. It appears in search engine results and at the top of a user’s web browser when they are on that page.
Traffic Rank – The ranking of how much traffic your site gets compared to all other sites on the internet.
U
Unnatural Links – What Google describes as creating links that a site owner doesn’t vouch for or place for editorial reasons. (See link schemes).
URL – The web address of a page on your site (example: www.yoursite.com/contact).
User Experience (UX) – Refers to the feeling users have when interacting with a product, service, or (in the context of SEO) a website or mobile application.
W
White Hat – SEO tactics that comply with best practices and don’t manipulate search engines.
Website Navigation – The elements and components on a page that allow you to easily access the various webpages on a website.
X
XML – Stands for extensible markup language which is used by search engines to understand website data.
XML Sitemap – A file that lists a website’s important pages so that search engines can easily find and crawl them.
Editor’s Note: This post was originally published in Dec. 2011 and has been updated for comprehensiveness.