Author: Franz Malten Buemann

It’s complicated. Because we made it complicated.

Our culture is built on the principle that people are responsible for what they do.

And then we spend time and effort diffusing the responsibility.

If you work for a company and are just doing your job, are you responsible?

What if you founded the company?

What if you invest in it?

Are marketers responsible for the negative side effects of increased consumption?

If companies work, if marketing works, if work works, then who is responsible if it causes something to happen?

If we dump something in the river, are we responsible for what happens to people downstream?

What if you buy something from someone who dumps something in the river?

Are we responsible for the actions of the causes we support and the people we vote for?

What about the implications of not supporting something? Are we responsible for the bad things that happen because of our apathy?

The world is smaller than we think.

In today’s digital world, customer experience is progressively becoming a function of one thing: your product. Product-led digital transformation is now becoming the primary focus for many companies.   Gone are the days where the product is merely the vehicle by which you deliver core services. Your product itself is now the place where customers receive…
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In an episode of a podcast I really respect, three of the experts quoted used words that I was familiar with: Debunk, gaslighting and cult. These are powerful words, words with specific and evocative meanings.

In all three cases, the people spoking used them ‘wrong.’

Being on a podcast might be nerve-wracking, and in an effort to overcome anxiety, sound smart and level up, each person ended up doing the opposite.

But that’s how language works. We’re trying to say what we mean, and sometimes, it’s not what other people think we meant. The emotions behind the words are real, even if the words are a mismatch.

When it happens often enough, the words develop a new meaning.

Words are a moving target, an expression of feelings, and they inevitably shift.

There’s no absolute measure of wrong. Simply what we thought vs what they meant.

As soon as we mechanize, measure and perfect something, it becomes far less interesting.

There’s not a lot of discussion about which factory made your can of Coke, because they’re all the same.

Implicit in the desire to have something handmade is that while it might be better than what you’re used to, it might be worse.

As we get better at industrialism, the variability of imperfection becomes even more fascinating.

Imperfect and proud of it.