Author: Franz Malten Buemann

The importance of using a great SEO Chrome extension can’t be overstated. SEO is essential if you want your site to rank on Google, and the right extension can help you automate research and analysis, leading to a more effective SEO strategy.
With so many SEO Chrome extensions available, marketers often find themselves spending more time finding a great fit than getting actionable analytics.
To help you navigate the crowded world of Chrome extensions, we’ve come up with a list of our favorites for SEO.

Best SEO Extensions for Google Chrome
1. MozBar

Price: Free; MozBar Premium, free 30-day trial, then paid plans from $99/mo

MozBar allows its users to check SEO within their browser using just one click. MozBar provides metrics while viewing any webpage, and allows users to export SERPs into a CRV file and access analytics. Upgrading to MozBar Premium offers functions like analyzing keyword difficulty, page optimization, and SERP metrics.
What we like: MozBar makes checking your SEO as simple as possible with its one-click model, making it a huge time saver for stressed SEO pros.
2. Keywords Everywhere

Price: Free

Keywords Everywhere is a tool that shows three different information types for keywords on Google: monthly search volume, cost per click, and Google Adwords competition. By having this extension installed, going back and forth from Google Keywords to your open browser page is a thing of the past, as it’s an in-browser extension.
What we like: Keywords Everywhere puts keyword data where you want it: Right in front of you. The result? Less time spent tabbing back and forth and more time spent boosting your site’s SEO.
3. GrowthBar

Price: Free for 5 days, then $29/mo

GrowthBar is a simple chrome extension that gives you instant access to critical SEO data points about any website and unlocks the growth channels and keywords that are working for them.
The tool allows you to explore best-performing keywords, keyword ranking difficulty score, domain authority, backlink data, page word count, Facebook ads, and more.
What we like: Quick and easy are the big benefits of GrowthBar. Easily discover key data and act on it to boost your SEO on-demand.
4. SimilarWeb

Price: Free

Offering traffic and key metrics for any website, SimilarWeb is a popular extension that allows users to see statistics and strategies for any website while searching the internet with one click. This extension is helpful for those looking for new and effective SEO strategies, as well as those interested in analyzing different trends across the market.
What we like: SimilarWeb lets you see what the competition is up to — and how it’s working for them. The result? You gain useful insight about improving your own SEO practices.
5. Redirect Path

Price: Free

Microsoft Word’s infamous red squiggly line that alerts their user of improper grammar has an SEO doppelganger: Redirect Path. This extension flags 301, 302, 404, 500 HTTP Status Codes, Meta, and JavaScript redirects, catching potential issues immediately. It also shows other HTTP headers and server IP addresses.
What we like: Broken and misdirected links can drive users to other sites — Redirect Path gives you a heads-up about these issues so you can correct them ASAP.
6. SEO Meta in 1 Click

Price: Free

SEO Meta in 1 Click displays all meta tags and main SEO information for a web page with just a single click. This includes the lengths of titles and descriptions, URL, headers in order of appearance, and the number of images without alt text.
What we like: Just like the name says, one click gets you the big hitters of SEO impact, including title and description lengths and no-text images, letting you make the changes that matter most.
7. BuzzSumo

Price: Free

Need SEO tracking for social? BuzzSumo’s got you covered. This extension allows you to easily track shares and top-performing content on social media pages. Using BuzzSumo can help aid in future SEO decisions and check the inbound backlinks to your pages.
What we like: Social media is now a critical part of effective SEO. BuzzSumo loops in popular social media sites to help your team develop more effective SEO strategies.
8. Hunter

Price: Free Basic plan, then paid plans start at $49/mo.

Hunter makes it easy to find contact information instantly in your browser. This process, named “Domain Search,” is accessible by an icon in Chrome. Hunter finds all the email addresses related to a website.
What we like: How do prospective customers get in touch? Hunter finds all email addresses attached to your website, letting you ensure users have a reliable point of contact and making sure all email addresses are up-to-date.
9. Mangools

Price: Free 10-day trial, then the basic plan starts at at $29/month

Check the SEO strength of websites with Mangools, which offers you the top SEO metrics of websites using Moz and Majestic. Access premium features such as the self-described “Google SERP on steroids” function, aiding with keywords, backlinks, and profile analysis.
What we like: The stronger your SEO game, the better. Mangools combines multiple metrics to provide a broad view of how you stack up to the competition.
10. Google Trends

Price: Free

Trends is part of Google Webmaster Tools, a set of extension tools for building websites and integrating them with Google. Trends presents analytics, using graphs, on the top searches in Google (from Taylor Swift to Kim Kardashian) from across several countries. Trends can help you identify the level of interest in topics related to your niche.
What we like: What’s in and what’s out changes rapidly. Trends keeps you on top of the evolving SEO landscape to help you stay ahead of the crowd.
11. SEOQuake

Price: Free

SEOQuake presents itself as a dashboard, reporting on domain performance, as well as that of individual pages. One of its prime features is its SEO toolkit, which allows its users to analyze backlinks and watch keyword rank. It also provides on-page SEO suggestions, fitting itself into an SEO strategy nicely.
What we like: On-page SEO suggestions from SEOQuake are a great way to optimize your content in real-time, and it’s also a great tool to have access to when you need more robust analytics.
12. Serpstat

Price: Free Lite data, then $69 for the basic paid plan

By using Serpstat, you can instantly check the SEO of your website as well as competitors’. After clicking the in-browser icon, you’ll be able to receive a full SEO audit of a domain. Serpstat has three sections: On-page SEO parameters, page analysis, and domain analysis.
What we like: Get a quick SEO comparison of your site and those of your competitors with just a few clicks using Serpstat to see how you stack up — and what you need to change.
13. Ahrefs

Price: $99/mo for Ahrefs Lite

With their SEO toolbar in Chrome, Ahrefs examines website properties and produces keywords, links, and ranking profiles that offer SEO improvements on your website. To receive a detailed report on an SEO metric, just click on it.
What we like: Dive deep into any SEO metric with Ahrefs to see where your strategies are working and where they need improvement.
14. Check My Links

Price: Free

Aptly named, Check My Links does just that with one click, scanning through webpages for broken links. A huge time saver when designing link-heavy web pages, the extension makes sure the links are working properly, denoting when links are broken.
What we like: Broken links are bad news. Check My Links saves you the time of manually finding broken links with one-click scanning.
15. NinjaOutreach Lite

Price: Free

The free extension from NinjaOutreach makes browsers capable of advanced data mining. It offers various SEO functions related to webpage URLs, titles, links, meta descriptions, follower counts on social media, and monetization techniques.
What we like: With NinjaOutreach Lite, you can begin data mining to see how well your URL, title, links, and meta descriptions are meeting SEO goals.
16. PageSpeed Insights by Google

Price: Free

Part of Google Webmaster Tools, PageSpeed Insights is an SEO tool that provides information on desktop and mobile sites. After running an analysis, PageSpeed Insights gives a score on the site and provides suggestions on how to make the web pages run faster.
What we like: Faster is better when it comes to websites. PageSpeed pinpoints areas you can improve to make your page run faster and boost your search ranking.
17. Woorank

Price: Free 14-day trial, $49/mo for a Wookrank Pro plan or $149/mo for a Woorank Premium

Woorank is a site analysis tool similar to PageSpeed Insights, allowing users to see suggestions for improvement on their web pages. It provides an in-depth report on online visibility, social media, and usability, allowing you to keep track of ways to improve different metrics.
What we like: Woorank is like PageSpeed with extended impact. It offers suggestions on how to boost the visibility and usability of your site, which are both key metrics in overall SERP rankings.
18. NoFollow

Price: Free

With NoFollow, marketers can see an outline of web pages that are coded with the nofollow metatag. Because nofollow links don’t add to SEO metrics, users can identify any external web pages that are backlinking to their websites with indexed links. For pages you don’t want to be indexed — like a landing page — NoFollow checks to see if those pages are coded correctly and highlights any links that aren’t working.
What we like: Nofollow links can impact your SEO but don’t naturally appear in data. NoFollow lets you identify these links and helps ensure they’re coded correctly.
19. BuzzStream

Price: Free 14-day trial; paid plans begin at $24/mo.

BuzzStream allows marketers to organize and perform outreach that’s specialized to your business. The extension, BuzzMarker, connects with BuzzStream to assist in building links, promoting content, and pitching influencers.
What we like: Build out customized SEO-based outreach that can help you connect with target audiences and increase your search rankings.
20. Screaming Frog SEO Spider

Price: Free for Screaming Frog Lite; the paid plan is $160/year

Search marketing stressing you out? This tool is here to help. Screaming Frog’s SEO Spider enables you to crawl website URLs, add key elements to analyze SEO, and fix detected issues, making an excruciatingly long process simplified. Some elements include finding broken links, discovering duplicate pages, and creating site visualizations.
What we like: Search engine marketing is complex. Screaming Frog makes it easy with automated URL analysis that flags potential issues and lets you add simple fixes.
21. Lighthouse

Price: Free

The Lighthouse SEO Chrome extension is an open-source, automated tool designed to improve the performance of your web applications. First, Lighthouse runs a series of tests against the target webpage and then reports results across the speed, quality, and overall performance of your application. Then, it returns results that make it easy to pinpoint and correct potential problem areas.
What we like: With page performance now impacting search results, Lighthouse offers a way to quickly identify issues that could hurt SEO efforts.
22. vidIQ Vision for YouTube

Price: Free Basic plan, paid plans start at $7.50/mo.

This YouTube SEO Chrome extension is all about boosting the impact of your videos to get more views and drive more engagement. From helping you understand how videos get ranked in search, what makes them related, and what content your target audience is searching for, vidIQ is a great addition to any video-driven SEO effort.
What we like: vidIQ boasts more than 2 million users and is regularly updated to improve performance, making it a stand-out choice to boost video SEO impact.
23. SEO Minion

Price: Free

Streamline day-to-day SEO tasks with SEO Minion. From analyzing on-page SEO to checking broken links and previewing SERPs in real-time, the SEO Minion Chrome extension is a great way to save time on SEO without sacrificing your search ranking.
What we like: Along with current SEO features, SEO Minion adds new analysis and tracking options based on user feedback, making this extension a great choice for basic tasks and specific needs.
Solving for SEO Stress
Finding the right Chrome extension can help lower your SEO stress and boost your site’s impact. Plus, many of the tools listed above provide useful information on how to refine skills like backlink building and keyword accuracy. You’ll be acing the SEO section of Marketing 101 in no time. As a result, your site will see an exponential improvement in its search engine rankings.
Editor’s note: This post was originally published in September 2019 and has been updated for comprehensiveness.

LinkedIn Pages allow users to discover, follow, and find new roles at their favorite businesses. But they’re not just useful for job seekers and professionals. If you own a business, organization, or other institution, you can use LinkedIn Company Pages to connect with your audience and strengthen your brand image.

A lot happens on LinkedIn. People post updates, professionals seek new jobs, salespeople pitch prospective customers, and LinkedIn members of all kinds connect, chat, and build relationships. With more than 800 million members, this level of activity comes as no surprise.

LinkedIn Company Pages provide a unique way for your organization to stand out from the noise — important noise, but noisy nonetheless. We developed this guide to help you master your LinkedIn Company Page.

LinkedIn Company Pages were developed to give your company a home base and reach your audience on the network.
If you haven’t built a LinkedIn Page for your business yet, you’re missing out on new connections, followers, employees, and customers.For an in-depth guide on why creating a LinkedIn company page is essential for your business and how to get started, check out our video.

What to Post on a LinkedIn Company Page
Creating a LinkedIn presence for your company expands your brand trust and awareness. Here are a few ideas for what to post on your LinkedIn page to maximize your ROI.
1. Share company updates and news.
LinkedIn, like any other social network, features a content stream on which people share and discuss important articles and updates. Your Page is a perfect place to post your company updates and news for customers, employees, investors, and fans to review and share.
2. Post open jobs and connect with potential employees.
LinkedIn is a professional social network, meaning users benefit from work and career-related updates, connections, and interactions. LinkedIn members are primed to discover and discuss job opportunities, including the ones at your company. If you have any open roles, LinkedIn is the perfect place to share them.
In fact, LinkedIn provides Career Pages — a space separate from your Company Page that’s dedicated to open jobs, recruiting, and employer branding.
3. Build a community.
Every social network boasts its own ability to foster a sense of community, and LinkedIn is no exception.
Your LinkedIn Company Page is a place to build a community of LinkedIn members who are interested in your business, updates, and jobs. Here, they can connect and collaborate on their shared interest in your company. Post interesting questions, behind-the-scenes information, and unique updates to engage your audience and build camaraderie on your Page.
4. Grow and keep your brand’s image consistent on social media.
If you’re active on other social networks, having a presence on LinkedIn can help you grow your audience elsewhere. Most social networks allow you to link to and from your LinkedIn page to boost recognition and increase your number of followers.
Additionally, some of your audience may only be active on LinkedIn, so creating a Page would give you a chance to connect with new potential customers and employees.
5. Improve your discoverability on search engines.
LinkedIn Company Pages rank on search engine results pages (SERPs) like any other website or social network. Creating a Page gives your company another opportunity to be discovered by those searching for your products, services, or brand.
LinkedIn Company Pages vs. LinkedIn Groups
Another popular feature on LinkedIn is LinkedIn Groups, where like-minded people digitally gather to discuss common topics, industries, or (in some cases) companies. Many users get these two features confused.
LinkedIn Company Pages are the equivalent to your “website” on LinkedIn; you create it on behalf of your company, and it belongs to you (as a business owner and/or marketer). You’re responsible for updating your Page and posting new content and updates. Other LinkedIn members can follow your Page and engage with your content.
On the other hand, LinkedIn Groups are collaborative networks that can be created and engaged with by any LinkedIn member. Some groups are private while Open Groups can be read or joined by anyone.
Now, a company can create a LinkedIn Group for certain internal teams or subgroups, but LinkedIn Groups can’t necessarily replace LinkedIn Company Pages.

How to Create a Company Page on LinkedIn
Whether you already have a LinkedIn account or are new to the platform, creating a LinkedIn Company Page is easy. Follow these steps to get started.
1. Navigate to the LinkedIn Pages home page or to LinkedIn.com.
LinkedIn has a public-facing site where you can start the process for creating your own Page. Click the blue button that says “Create your Page.” Alternatively, hover over the LinkedIn Pages option in the top menu and click “Create a LinkedIn Page”.

If you’re not already signed in, you’ll be prompted to sign in. Be sure to do so with the account where you’d like to manage the page. But if you happen to sign in to the wrong account, don’t worry; you can add more admins after you set up your page. We’ll cover how you can do that later.
Starting from LinkedIn.com
If you’d prefer to start from your LinkedIn feed, navigate to LinkedIn.com.
Once you reach your feed, tap the “Work” button in the navigation bar.
Click “Create a Company Page +” at the very bottom.
2. Select the type of Page you’d like to create.
After clicking “Create a Company Page”, you’ll be taken to a page where you can decide what you’re creating. You have three options:

Company: A good fit for small-to-enterprise businesses, as well as non-profits, government agencies, and other non-educational organizations.
Showcase page: A “sub-page” that’s connected to an existing LinkedIn Page. Not recommended if you’re setting up your first Company Page.
Educational institution: A good fit for schools and universities.

If you’re a business owner or employee, choose “Company.”
3. Input your business name, LinkedIn public URL, and website.
Now comes the fun part: Actually creating the page. LinkedIn guides you through this process, and it prompts you to first fill out the basics.

Name: Enter your entire company name to improve discoverability and searchability.
LinkedIn public URL: As you fill out your Name, LinkedIn will automatically input your URL to match. Ideally, your URL will be your company name; this keeps your online identities consistent. For example, HubSpot’s LinkedIn Page URL is www.linkedin.com/company/hubspot. If your company name isn’t available, choose a URL that’s similar and still identifiable, such as one of your social media handles and/or a shortened version of your brand name.
Website: Enter your company’s website. Although not required, this information is critical as it connects LinkedIn followers to your company website.

4. Add your industry, company size, and company type.
LinkedIn requires additional details for you to build your page. These are essential to improve searchability and helps you build your brand image in your specific industry.

Industry: Start typing in your industry and choose one from the drop-down menu. If you can’t find it, continue searching until you find a generally good fit. This information helps LinkedIn categorize your company for Page visitors.
Company size: Choose your company size from the ranges provided. The ranges start from 0-1 and go up to 10,000+.
Company type: Choose your company type from the options provided: Public company, self-employed, government agency, non-profit, sole proprietorship, privately held, and partnership. If you’re not sure, reach out to your company stakeholders.

5. Add your final profile details, such as your logo and tagline.
While these fields are optional, they can help you save time later. You’ll have less work to do in your LinkedIn Page Admin area.

Logo: Upload a high-quality logo that matches the logo on your other social media accounts. This is important so new followers can recognize your brand and Page. It must be 300 x 300px.
Tagline: In 120 characters, briefly describe what your company does. Consider using the same tagline from your other social media accounts. You can change this information later.

6. Preview the result and click “Create Page.”
On the right-hand side, you’ll see a preview of the details you’ve provided. Take a look to ensure everything looks correct.
When you’re finished, check the checkbox at the bottom confirming you’re an authorized representative and click “Create Page.”

7. Complete your LinkedIn Page in the Admin dashboard.
The final step will show you the Admin View of your LinkedIn Company Page. This is essentially the behind-the-scenes dashboard from which you can make changes to your Page.
If you’re building your Page from scratch, you’ll see that LinkedIn provides a helpful checklist of actions to complete. These tasks will also unlock new features such as Content Suggestions and Invite to Follow that can help grow your Page.
Let’s walk through the important tasks to complete in this step.

Description: Add an About Us section that describes your company. It should be longer than your tagline. This is the place to include relevant keywords and phrases that can help people discover your Page on LinkedIn and through search engines. This section can be up to 2,000 words. LinkedIn also allows you to create taglines and descriptions in multiple languages.
Location: Add at least one location for your company. You can add multiple locations and name each one. Consider at least adding your headquarters or central company location.
Cover photo: Add a cover photo that will engage and entice visitors to check out your Page. Many brands upload another orientation of their logo or their latest marketing or advertising campaign graphics. This photo must be 1,128 x 191px.
Hashtags: Hashtags provide a unique way to connect with followers and engage with posts. Add up to three hashtags that are related to your company, industry, and audience. They will be added as Community Hashtags to your Page.

You can also add a company phone number, the year your company was founded, and any LinkedIn Groups you want to show on your Page.
Voila! Your LinkedIn Company Page is now created and ready to share. Continue poking around your Page to complete all fields and features. The following section of LinkedIn Page best practices will help you use your Page to connect and grow.

How to Manage Your Company Page on LinkedIn
Once you create your LinkedIn Company Page, your work is done … right? Nope. Honestly, creating the Page is the easiest part. Managing and posting on the page is what takes more time, work, and creativity.
As we’ll talk about below, the first thing to do is determine your Page admin. This person will be responsible for creating (or delegating) the content posted on your Page.
Work with your team to plan much of your LinkedIn content upfront. Gather ideas from your other social media accounts, or chat with your leadership, product, and HR teams to get ideas for company, product, and job updates to share.
Encourage your coworkers to create LinkedIn accounts of their own, as their engagement and participation can help drive traffic to your Page.
Lastly, keep an eye on the LinkedIn Company Page analytics. See who’s visiting and engaging with your Page and what kind of content they prefer. Over time, this will help you determine where to best spend your creative energy.
LinkedIn Company Page Admin
Who is your LinkedIn Company Page admin? Answer this question before moving further in this article. You need at least one, although we’ll discuss in the section below how (and why) to add additional Page admins.
LinkedIn offers a variety of admin roles, and your Page should have at least one of each to avoid losing access to your Page. Moreover, this admin (or team of admins) are the ultimate managers of all content posted on your Page. They should ensure all content is on brand and consistent with your other social networks and website content.
Let’s talk about some more best practices for LinkedIn Company Pages.

Follow these tips and techniques to maximize the impact of your LinkedIn Company Page.
1. Complete all Page details with in-depth information about your company.
A fully completed LinkedIn Company Page will help you engage users more effectively and earn more follows and shares. Take the time to fill out every Page detail, even those that aren’t required.
Each LinkedIn Company Page has a series of tabs. These include:

Home: The Home tab includes a snapshot of all the other tabs in your LinkedIn Page. It provides a short version of your “About” page, lists 2-3 of your recent posts, includes “People highlights” for each individual Page visitor, and more.
About: The About tab gives you the opportunity to explain what you do and why you do it in more detail. You’ve likely already filled out most of this info, such as your website and industry, but consider adding your specialties and other locations as well.
Products: Some companies will benefit from listing products on their LinkedIn page. It’s especially useful if your product can also double as a skill that people can add to their LinkedIn profile (such as Microsoft Excel, for instance). Only certain types of companies can add products to their Page.

Posts: This is the section of your Page where your updates are published, equivalent to an Instagram or Facebook feed. It includes text posts, images, videos, articles, documents, and ads.
Jobs: The Jobs tab only apples to you once you’ve posted jobs on LinkedIn. Posting a job is completely free and essential if you’d like to use your LinkedIn Page to attract top talent.
Events: Like the Jobs tab, this will only appear after you’ve added an event to LinkedIn. You don’t necessarily need to add events during the Page setup process, but you can consider doing so to strengthen your company brand and reach more prospects.
Videos: This tab includes a feed of your most recent videos.

Your LinkedIn Page also includes a “People” tab, which lists all of your current employees. If you purchase Career Pages for your LinkedIn Page, you’ll also get a “Life” tab, where you can provide more detail on the employee experience at your company and even feature content made by your employees.

Image Source
The more details you provide about your company, the easier it will be for people (a.k.a. potential customers) to discover and connect with you. It will also serve to educate those who are interested in working for or investing in your company.
2. Add important Page admins.
Maintaining a LinkedIn Company Page can be a lot of work, especially if your team is already manning multiple social networks and accounts. Once you create your Page, don’t forget to add more Page admins to give other people permissions.
To add new Page admins, click “Admin tools” in the top right corner of your Company Page, then click “Manage admins” under Settings.

The page will allow you to manage all your Page administrators. As you can see, there are several types of admins you can add to your Page:

Super admins have access to all permissions.
Content admins can edit the Page’s content and publish posts.
Curators can see content suggestions and create recommended content.
Analysts can access the Page’s performance analytics and export data.

LinkedIn explains them in detail here.
To add an admin, simply click the “+ Add admin” button in the admin management page.
In the pop-up, type in the person’s name, choose their admin role, and click “Save.”

3. Keep your images up-to-date.
Your Page logo and cover photo are very important; they visually introduce and engage anyone who visits your Page. Keep these images up-to-date with your latest branding and marketing materials.
Not only is this critical for presenting a unified social presence, but it ensures your LinkedIn Company Page also matches your website, blog, and other digital marketing materials. Doing so will boost brand awareness and help new customers, employees, and fans discover your brand on LinkedIn.
4. Share engaging content with your followers at least once a week.
Like any social network, you can’t expect to simply create your account and be finished. Building your LinkedIn Page is only half the battle; you must also consistently post content to successfully engage, inform, and market to your audience.
Download this free ebook to access templates, guides, and infographics on how to use LinkedIn for business, marketing, and networking.
Consider posting updates to your products and services, job openings, trends or news that involve your brand, and behind-the-scenes content featuring employee life, product development, or other unique content.
5. Use Content Suggestions to share relevant content.
LinkedIn also provides a handy Content Suggestions tool to help you discover topics and content your audience is already engaging with on the network.
Tap “Content” in the top menu of your Page, and update the filters as they apply to your audience.

Immediately, you’ll see a content stream based on your chosen topic and audience parameters. You can edit the filters further in the left menu, and you can add or take away content topics along the top. This tool shows you the engagement rates of popular or trending content and makes it easy to share this content with your audience.
6. Engage with your audience.
Don’t forget to engage with your audience, too. Like, comment on, and share things posted by your followers and connections. This will remind them there are humans behind your brand’s LinkedIn Company Page.
7. Post interesting, eye-catching visuals.
Text-only content is unlikely to engage all members of your LinkedIn Page. Be sure that at least 50% of your posts feature an engaging visual, whether an infographic, illustrated statistic, or quote graphic. Even a GIF or meme can be a fun addition to a text-heavy feed.
Also, consider adding short videos. Even if these videos repeat your text-based posts, they’ll engage with your more visual audience and keep folks engaged on your Page.
8. Customize your call-to-action.
On your LinkedIn Company Page, under your logo and next to the Follow + button, you’ll find a call-to-action (CTA). HubSpot’s says Visit website.

LinkedIn allows you to customize this CTA to better engage your followers and audience. To do this, click “Edit page” on your admin view.
A pop-up box will come up. Under Header, click “Buttons.”
Make sure the “Custom button” option is turned on.
Choose a button name from the drop-down menu and enter a URL. Use this setting to direct followers to your website, landing pages, event registrations, and more.
9. Involve your employees.
Your employees are some of your best brand advocates. This is especially true on LinkedIn, where employees have an average of 10x more first-degree connections than a company has followers.
As you develop your Company Page, encourage your employees to follow and engage with it. Also, ask each employee to list your company as an employer, as this will link their profile to your Page and vice versa.
This is a helpful resource when growing a new Page audience of customers and potential employees.
10. Post content from (or mention) partners and other companies.

If you partner with other companies, such as for co-marketing campaigns, feature them on your Page often. Not only does this engage other companies and leaders, but it also promotes your content to your partner’s audiences.
For every post that you share about your company, share one focused on another company, your employees, or even your customers.
Create Your LinkedIn Company Page Today
Most customers trust social media over advertising — including social media for brands and companies. Your LinkedIn Company Page contributes to this statistic, and, in turn, helps bolster your brand awareness, trust, and social activity. Use this guide to develop your LinkedIn Company Page and start engaging with new customers, employees, investors, and followers.
Editor’s note: This post was originally published in August 2017 and has been updated for comprehensiveness.

The increasing importance of an end-to-end customer-centric experience is responsible for  digital transformation in companies all around the world. The adoption of various digital technologies has made it significantly easy for businesses to transform their operations according to the new market requirements. According to a survey by Statista, digitally transformed enterprises are expected to account…
The post Drive a Customer-Centric Digital Transformation via Email Marketing appeared first on Benchmark Email.

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The post Auto Create a Case From Keyword Used in Chatter appeared first on Automation Champion.

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