Author: Franz Malten Buemann

  • How to Make a Histogram on Google Sheets [5 Steps]

    Google Sheets offers many data visualization tools within its platform, with one of the most popular ones being the histogram.

    Read more to learn what exactly a histogram is, what it’s used for, and how to make one on Google Sheets.
    What is a histogram and what is it used for?
    A histogram is a graphical representation showing the distribution of data points that have been grouped into specific ranges or categories.
    Say you have a blog and you have blog posts ranging from 1 to 500 words, 500 to 1,000 words, and 1,000 to 2,000 words. You want to analyze which bucket gets the most organic traffic. You can use a histogram to accomplish this.
    While a histogram looks like a bar chart, the two are not interchangeable. A histogram displays the frequency distribution of variables within a data set. A bar graph, however, serves as a comparison between separate variables.
    Now that you know how to use it, let’s go over how to make one.
    How to Make a Histogram on Google Sheets

    Select your data set.
    Click on “Insert” then select “Chart.”
    Click the drop-down menu in “Chart Type” then scroll down to the “Other” section.
    Review your histogram.
    Edit your chart by clicking on the three dots and then clicking on “Edit chart.”

    Use the chart editor to get the most out of your histogram. You can edit:

    The chart style by showing item dividers or changing bucket size for instance.
    The titles
    The series
    The legend
    The axis (both horizontal and vertical)
    The gridlines

    There you have it – another helpful visualization tool you can use to understand your data. 

  • Help us to create AI-tool to automate ad banner creation

    Hello, Our team is developing platform that will automate whole cycle of Digital banner creation: from from the statement of technical specifications to the finished design. If you have a need in ad banners for you marketing communications, then please, feel the following google form. The information, that we will get from you will help us to provide great user experience. Also, please fill out the form if you want to get access to the beta version https://forms.gle/daaRUfbowpyKcbGx8 Thanks submitted by /u/kris_kli [link] [comments]

  • Marketing vs. promotion

    People often use the words to mean the same thing, but they’re different.

    If an exterminator puts signs and banners in front of a fancy house when they’re inside killing rats, that’s promotion. But it’s not good marketing.

    Marketing is creating the conditions for a story to spread so you can help people get to where they hope to go. Marketing is work that matters for people who care, a chance to create products and services that lead to change.

    Promotion can support that. Or it might simply be a selfish hustle for attention.

    If you have to interrupt, trick or coerce people to get the word out, you might be doing too much promotion and not enough marketing.

  • [marketing]

    submitted by /u/blkwidow19 [link] [comments]

  • Effective Email Marketing Service For Small Businesses

    If you guys are searching for an effective, automated email marketing service, I may have a tool to help you. There’s a software called Keap that helps smaller businesses gain attraction and customers through the use of automated email marketing. This service comes with a bunch of perks to make your life easier. Some of the perks include: -Marketing Automations -Sales Automations -CRM -Payments and invoicing -Reports and analytics If you guys are interested in trying out the service for your business, I’ll leave a link below. Cheers and good luck! 30% off for the next 3 months! submitted by /u/CharacterOld8027 [link] [comments]

  • Creative Side Projects Helped Me Grow and Evolve My Business—Here’s How I Make Time for Them

    Like many business owners, for the first five years of getting my company off ground, “founder” was my entire identity. My video creator platform, Sightworthy, took up all of my energy as we went through an accelerator, considered fundraising and ultimately decided to bootstrap, and grew to a profitable company working on marketing projects with the likes of Nike, Morgan Stanley, GSK, and Madewell. While I had always considered myself a multi-passionate creative, I didn’t feel like I had time to devote to my other passions while also being a successful entrepreneur.But focusing solely on my business was also draining. I found myself regularly working all hours of the day, hustling to get the next sale for Sightworthy, and barreling towards burnout because of it. The fact that I had no creative energy left to do things that lit me up was weighing on me. When the pandemic hit in 2020, I could have used the extra time lockdown gave us all to work more on my business, as so many entrepreneurs did. But, not only did that not seem like the healthiest choice, a new idea had sparked my inspiration. It started as a one-off video featuring my cousin who’s an ER doctor talking about some of the basics of COVID to help stop the spread of misinformation. The video went viral, and other female physicians of color started reaching out to me wanting to share their experiences. I didn’t want to let the opportunity to capture this historic moment go, so I spent the next 14 months crowdfunding and creating my first documentary telling the stories of six South Asian and Black female ER physicians during the pandemic. One thing eventually led to another, and a production company joined on as executive producers to help me make the project bigger than I could have ever imagined. (We’re now talking to film festivals, streaming services, South Asian-led brands, and even medical schools and universities about helping us release and distribute the film.) View this post on Instagram A post shared by @imdoingmyjob Before I knew it, I had this massive side project I was working on while continuing to run Sightworthy at normal capacity—and I loved it. Rather than overwhelming me, my side project reignited my creative spark and love for the work that I do, gave me new energy and ideas to bring back into my client work, and transformed how I think about using my time effectively. And, ultimately, it helped me see possibilities for how I could evolve my business to stay aligned with my “why.”My side project gave me so much value that, as the documentary wound down, I started working on another idea: writing a pilot for a TV series about four South Asian women coming of age in NYC called Lonely Girl. While the first side hustle happened by accident, the second one has been much more intentional—and I had already built the railroad tracks to make it easier to work on a project while I worked on my business. Here are some of the things that have helped me succeed at both in the past few years.I Got My Business to a Stable Place Before Starting Something ElseThe first few years of growing Sightworthy, I couldn’t even imagine having time for a side project. My schedule and attention were completely wrapped up in figuring out who our customer was, how to make a sale, and generally how to do every little piece of my business for the first time. But, by the time the documentary started gaining traction, a few things had changed.For one, my finances were in a really good place. Not only had I built a profitable business, but a few personal investments had done really well. My finances were such that I had enough for myself and my employees in the event that I wanted to scale client work back to focus on other things.But more than that, I had the business systems in place that I wouldn’t have to scale back in order to turn some of my attention elsewhere. We had found product market fit and had impressive case studies and a strong network that made sales a lot easier. I had hired a great team and figured out what work I needed to do and what I could delegate. We had a lot of ongoing client work and processes for collaboration that made each individual project less of a lift.I don’t think it’s necessary to reach profitability before considering spending time on a side project. But for me, it was helpful to have some stability in my business to have the space to come up for air and spend time on other things.I don’t think it’s necessary to reach profitability before considering spending time on a side project. But for me, it was helpful to have some stability in my business to have the space to come up for air and spend time on other things. – Aneri Shah, Founder of Sightworthy & Lonely GirlI Chose a Side Project That Connected to My Larger “Why”Something that really helped me balance my side project with my business was the fact that they were so connected, and both taught me things that could contribute to the success of the other. Obviously, they were both based around video content. The video storytelling work I was doing for the documentary inspired some new best practices for our advertising partners. I also discovered a new potential customer base of folks in the film industry. Meanwhile, all the work I had done when considering fundraising for my business made crowdfunding the documentary feel much less daunting.But, more than that, they are both tied to a larger purpose. Something I’ve long tried to push through my work at Sightworthy is more inclusivity in advertising, with a particular fondness for furthering South Asian representation. Working on the documentary and the TV pilot has given me even more opportunities to tell South Asian stories that I may never get to tell through advertising work alone. That “why” was strong enough that the side project felt like it was contributing positively to every part of my life, in a way that I don’t think would have been true if I just chose something random.I Found Ways to Be More Intentional With My TimeThe most surprising thing about this whole endeavor was how adding more work to my plate ultimately made me more efficient.Before I had another project I cared so deeply about, it felt like I could fill up my entire day with work (and I was definitely headed towards burnout because of it). Once I started working on side projects, I had to get really intentional on how much time I was spending on each. I started working with a coach (the brilliant Amy Lombardo), who helped me rapidly develop new productivity habits like time blocking my days. I would start by blocking off everything I needed to do for the highest revenue generators in my business, since that’s where the money was coming from, and then could see a clear picture of how much time I realistically had for the side project. That helped because I could easily say, “Well, I could be doing all this stuff for my side project, but I actually don’t have time for that, so how do I organize accordingly?”It also pushed me to get leaner and meaner in my business: I used to say yes to every project that came our way, and now we’ve really honed in on the clients that can provide recurring revenue. Of course, all of this was made easier in the early days of the pandemic because my social calendar was completely empty. Since things started opening back up, I have had to “sacrifice” some time for social outings in order to continue work on my side project—but to me it doesn’t really feel like a sacrifice because this work truly feels like an act of service that is giving my life more meaning.I’m Letting My Side Project Evolve My BusinessThis wasn’t the original intention, but as the scale of my side project grew (along with my passion for it), I started thinking seriously about how all the different moving parts and pieces could fit together into a new future for my business.If, instead of helping brands create video in an agile way, my new “why” is centering and celebrating South Asian women through media, how would the business evolve? Would we only work with brands that target that audience? Would we become a production company that helps other people create media centering South Asian stories? Or would I rather sell Sightworthy and put all of my energy into creating my own work under the Lonely Girl umbrella? I don’t know the answer yet, but it’s fun to be able to brainstorm freely since my business is bootstrapped. And, regardless of the direction I choose, I’ve learned so much from my side projects that I think it’s going to pay off forever.Based on this experience, here’s my advice for other founders: A side project can be a side project just for your own fulfillment, and that can be enough. But giving yourself permission to work on a side project can ultimately function as a little microcosm for you to test things for your future business, career, and life.Based on this experience, here’s my advice for other founders: A side project can be a side project just for your own fulfillment, and that can be enough. But giving yourself permission to work on a side project can ultimately function as a little microcosm for you to test things for your future business, career, and life. – Aneri Shah, Founder of Sightworthy & Lonely Girl

  • Customer Health Score Template – Need Feedback and maybe some improvement Ideas

    After interviewing over 70 customer success professionals, we created an easy-to-use spreadsheet to calculate customer health score and predict churn. We build a Health Score Template for customer success, sales and revenue operation managers so if you are interested you can get that and tell us what you think about it. The template is free for you. Right now, we are searching for people to test the product and give us feedback on what we can improve on. It’s a template view Can’t add pics to the post 🙁 Best Regards submitted by /u/andrewrymarenko [link] [comments]

  • How to Promote Your Shopify Store (9 Winning Strategies)

    Looking for the best way to market your Shopify store? Check out these 9 best strategies and tips and start promoting your store better today.

  • Here’s how we do attribution. “A transparent data marketing post?” you say… “What a shocker!”

    Our resident data magician dove into Aument’s attribution model for abandoned cart recovery and pop-up notifications. He didn’t spare a single technical detail! submitted by /u/AumentIO [link] [comments]

  • Must-know 7 Google Ads best practices for novice advertisers

    Want to start advertising on the biggest search engine of them all? Check out these 7 Google Ads best practices and start winning!