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Author: Franz Malten Buemann
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LinkedIn Automation tool
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Carrying benefits
Compared to easily-overlooked carrying costs, carrying benefits are practically invisible.
Pay once, but come out ahead over and over again.
There are habits, assets and learnings that seem too expensive right now. And so we simply stick with our status quo.
When we take the time to itemize the carrying benefits and write them down, understanding the accumulated benefits over time, they’re harder to overlook.
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Reset lightning-input Field on Button Click in Lightning Web Component
Last Updated on June 17, 2022 by Rakesh Gupta Big Idea or Enduring Question: How to reset the lightning input field to its default value or null? Objectives: After reading this blog, you’ll be able to: Reset input-field value to its default value Reset input-field value to Null and much
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Pass lightning-input field Value from a Button Click to Lightning Web Component Controller
Last Updated on June 16, 2022 by Rakesh Gupta Big Idea or Enduring Question: How to pass lightning-input field value as a parameter to controller class method in Lightning Web Component? Objectives: After reading this blog, you’ll be able to: Understand what is lightning-input field and how to work with
The post Pass lightning-input field Value from a Button Click to Lightning Web Component Controller appeared first on Automation Champion. -
What Is Sales Engagement? How To Achieve It for Your Business
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Get Paid $73.00+ Per Video YOU Watch_!! _NEW_ (Make Money Online)
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How to Use Social Media to Build Connections and Grow Your Career
Social media plays a big role in how we exist on and offline. From the platforms we are active on to the type of content we engage with, it’s not unusual for people to form (and break) connections based on the platforms they have in common. Folks on Twitter are typically ahead of the curve, always knowing about trends ahead of everyone else while LinkedIn is the professional growth platform for the serious-minded.With everything that we like and share making up pieces of our digital identity, it’s only natural that our careers are also impacted by our online presence. And with remote work on the rise, it’s more important than ever to understand how to use social media to connect with peers and mentors.In this article, we’ll be talking about different ways social media can impact our professional lives and how you can use that to your advantage to grow your career.How can social media impact your career?Many professionals feel that unless they are employed in digital marketing, their online persona has little value to their career. However, there are many reasons why you should care, not least because it’s now standard practice to look through prospective employees’ social media.It’s not uncommon for recruiters and the companies they work for to dive into a candidate’s social media to look for red or green flags – whether this is ethical or not is still debatable. Your social media profile is essentially a microcosm of who you are and everything from the content you share to who you follow can say a lot about you.💡If you want clearer arguments for and against checking existing and prospective employees’ social media, check out this HBR article. My two cents for hiring managers: Don’t check – you might add bias in the hiring process.Another reason to be conscious about your online presence is that it can help you build a quality personal brand. It’s not just about making sure you’re not being a jerk online, but also about curating your voice so that the real you comes across visibly and authentically.And last but not least, social media can help you engage with people you may otherwise have not come across before. Tara Bennet, a practicing astrologer at Medium Chat, highlighted networking on Facebook groups as a strategy that helped her expand her reach and client base and ultimately grow within her industry. She shared, “Harnessing the power of social media was key to my success. Without the use of social media, my clientele and job opportunities would really have been limited, especially given the size of my niche.”Building relationships online helped Tara to grow personally and professionally. And that’s where the true power of social media lies – you can interact with a diverse range of clients and potential employers that otherwise would have been impossible to reach.How to use social media to create connections and grow your careerNow that you know the power that social media has to impact your career, here are some ways to use it to put your best professional foot forward.Note: The word ‘professional’ is used very loosely here – your voice and personality is the most important thing about how you go about using social media. The over-curated tone is not for everyone, so take these tactics and apply them to your personal brand in a way that feels genuine to you.Set up your social media strategySocial media platforms are all different, no matter how much they try to imitate each other. You can get different things out of different platforms, but some are more effective for career growth than others.Evaluate the available platforms and decide which is right for youSocial media changes all the time, so it’s important to keep up with the evolution of the platforms and to keep looking for ways to optimize your use of the available tools.LinkedInKnown as the super-network for professionals, LinkedIn is a large platform (over 830 million total users) that many do not take advantage of. Most people just see it as the place to go when you want to get a new job, but it can do so much more for your career.My LinkedIn profileYou can share updates about your professional life, connect with people from all over the world, give and receive professional recommendations from peers and managers, and much more.Paige Arnof-Fenn, the founder of Mavens & Moguls, highlighted LinkedIn as the platform that has helped her career the most. She gave some great advice for crafting an optimized LinkedIn profile.She says, “You get one chance to make a great first impression so make sure every section of your profile is complete, with no blank spaces or gaps.” Some important things to include:A professional headshotA powerful headlineA summary with highlights of your personal brand, what you do well, and how you can benefit potential clients or employers. Note: Keep this section brief and easy to skim for best results.Keywords. They are a great way to help professionals and recruiters in your industry find your profile and strategic keywords in your profile give you an advantage in networking too.PolyworkThe younger, cooler sister to LinkedIn, Polywork is a platform for professionals that are also multi-hyphenates. The idea behind the platform is that careers and work have evolved, so the ways we present ourselves should as well. On Polywork, you not only share what work experience and skills you have, but also the things you do outside of a nine-to-five.My Polywork profileUsers can include the podcasts they’ve been on, creative projects they’re working on, and apply to or share potential opportunities for collaboration. As the founder, Peter Johnston, put it in this post, “The reality is that today we are all more than our job titles. Whether it’s music executives who also manage real estate portfolios, NBA players who also invest in startups, software developers who are also photographers and memers, or actors who also run tequila and gin companies. The polywork trend is very much alive.”💡Polywork is currently invite-only, but I’ve decided to share my invite link. It’s limited to 10 people, so take advantage of it before another reader does! If you have an invite you’d like to highlight send us a tweet @buffer.TwitterTwitter is a great platform for connecting with people. We’ve seen tweets of people meeting on the platform and getting married, to people “shooting their shot” at their dream company and winning free products or getting a job (my own brother did this). My Twitter profileYou may not be able to get a job directly off tweeting at your favorite company, but you can connect with the people that work there and engage with them. Twitter is more personal than LinkedIn and allows you to participate in conversations directly with the people having them instead of just commenting on their posts.💡Check out the Buffer Team list on Twitter to connect with the folks at Buffer!InstagramInstagram is a wildcard when it comes to job searching, especially because it can do more harm than good to a job search. However, it is a great platform to take advantage of, especially for the more creative class. From social media managers to photographers and videographers or even UX designers, the visually-oriented platform presents many opportunities to present your personal and professional brand in a compelling way.TikTokDespite the platform being known for funny and irreverent content, I personally see TikTok as a great way to connect with your dream company (or people who work there) in a more informal way. The type of content on TikTok is meant to be genuine and authentic, almost irreverent. So it’s a great way to show off your professional self without coming off as stuffy or impersonal. The platform even started piloting TikTok Resumes (videos of you detailing your skills and experience) in 2021, to help its young audience with job searching. @makena.yee Here are the reasons why YOU should hire me! Don’t be shy, let’s get in touch. #tiktokresumes #tiktokpartner ♬ original sound – MAKENA Final NoteWhen deciding which platform to use, it’s important to remember that you don’t need to be everywhere. Paige Arnof-Fenn advises, “It does not matter which platform you choose just pick one or two that are authentic to you.”Audit your existing social media accountsIf you’ve had your social platforms for a long time (and you might likely have), you need an audit. Even if you don’t have any particularly controversial opinions, a social media audit can help you understand the following:Are your social accounts framing you in the best professional light?Is there anything you don’t want to display on your social media?What is the best way to share your personal and professional accomplishments?Here‘s a three-step routine for performing a social media audit for your personal accounts.First, locate and document all your social media profiles – this helps you understand what is representing you out there. Here’s a basic spreadsheet that details all my accounts and their bios which is what I use when doing an audit.Update or complete the necessary details. Remember to keep a consistent tone, while also communicating to the audience of that platform. For example, my TikTok and Instagram account bios just say ‘content @ buffer’ whereas my LinkedIn and Twitter go into more detail about me.Look through the posting history of each account for anything you don’t want to be associated with the current version of you. This could include old ideas you’ve grown out of, or pictures that you don’t want the world to see anymore (I have lots of those).An audit is great because it helps you consolidate your personal brand as represented on social media. The process of understanding what people see when they search for you may also lead you to deactivate old accounts you no longer use or need.Connect and engage with people regularlyWhen it comes to connecting with people for career growth, it’s really about quality over quantity. You want to connect with people whose content/views/takes match what you want to achieve and who you’re trying to become.A good rule of thumb for following people is finding who has the career you want to have in three to five to ten years and so on. These people can be a good model to follow, even if your journey won’t look quite the same as theirs. Spending even 15 minutes a week searching can net you hundreds of quality contacts.Online communities are a great starting point for your search. A simple Google search with terms like ‘communities for marketers/UI designers/women in tech’ pulls up communities like Elpha, Demand Curve, and Dribbble. These communities host and house great resources and members that you can learn a lot from about growing a career in your chosen field.Another way to search is to look for the people that the leaders in your industry follow. This tactic is especially useful on Twitter where you can see which people are mutually connected. Experts tend to run in the same circles, so the people they follow are usually also highly experienced and share great content.Create content that connects with people in your industryYou’ll also need to go a step further than just connecting with folks on different platforms — visibility is key. To get on the feeds of the right people in the right companies, you’ll need to be active on social media. This means liking, sharing, commenting, and generally showing up as much as possible. And for some people, it also means creating content. It’s a step further than most people go, but it will help you become well-known among your peers and potential employers.Content is a broad term for what I mean here, which is taking advantage of the available features of the platforms you choose to be active on. Think about how you want to present yourself on social media. Some folks naturally love to share their passion projects online and are lucky that those projects happen to be visually and narratively appealing because that works for platforms like TikTok and Instagram. Others may find more success in writing about the impact that their work has had or challenges they’re facing on LinkedIn or Polywork.Paige also shared that creating and sharing authentic and informational content has helped grow her business. She advises, “You can do this either by sharing a great article you’ve read recently or if you truly want to make valuable connections and represent yourself as a talented thought leader in your industry, by crafting your own articles (or content). This does not require big budgets but it does take time.”TikTok creator Riana Singh is one of many people creating content on social media with the aim of getting hired. She shared a video detailing her experience and interest in interviewing for a TikTok Newsroom position. @rianasingh_ Hey @TikTok @tiktok creators @TikTok Newsroom I’d love to work for you! #tiktok #tiktokapplication #hireme #tiktoknyc #BbStyleFearlessly ♬ FEEL THE GROOVE – Queens Road, Fabian Graetz On another platform, Amanda Serra found out about her former employer Sand Cloud through her Instagram Explore page and became a brand ambassador for them. In her story about eventually getting a job with the company, she mentions that she would add her own spin on the content she was sharing about them which piqued their interest and eventually led to a job for her.These are just some of the ways different people use social media to their advantage when looking for a new job.A practical way you can start crafting your personal brand on social media is to set goals that you want to achieve with your social media and apply different tactics to see what sticks.If you’re looking for a new job, your goal might be to connect with more people at the companies you’re applying to and set up coffee chats. If you want to be more well-known within your industry, you might set up Instagram Live chats or write a Twitter thread every week on a topic you’re familiar with.Whatever you choose to do, make sure it’s true to who you are and more importantly, is a sustainable way to put yourself out there. Don’t stretch yourself thin for the sake of creating content – take care of yourself and your mental health first.Strike a balance between showing up and avoiding pressureIt can be tempting to do all the things platforms say are important for the ever-elusive algorithm, but it’s also important to keep your sanity. Career growth is a long process, one that won’t stop till retirement for many people. The ‘hustle and grind’ mentality is not sustainable, nor is it good for mental health.To avoid burnout, set boundaries for yourself and avoid obsessing about numbers. Growth takes time – think of your personal brand and the social media you use to grow it as a long-term investment.A great way to reduce the burden of publishing and growing on social media is by thinking up and scheduling content in advance which you can do using Buffer. Get started today ➡️
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How to Type the Shrug Emoji ¯_(ツ)_/¯ in 2 Seconds Flat
The shrug emoji 🤷 is a popular image used to convey confusion or emphasize a question.
There’s no denying the power emojis have when it comes to boosting engagement and emphasizing communication. Sometimes you just need a symbol to get the point across, and emojis serve that purpose.However, it’s worth noting the shrug emoji wouldn’t exist without its predecessor, the shrug emoticon. ¯_(ツ)_/¯
Though emojis have come a long way, I’m still a big fan of typed emoticons. Emoticons bring me back to simpler times when my phone still had a physical keyboard and AOL Instant Messenger was my main method of communication. Those were the days.
If you still have an affinity for typed emoticons like me, especially the ¯_(ツ)_/¯ emoticon, here’s how you can type it in two seconds flat on a Mac, Windows, iPhone, and Android.
How to Type the Shrug Emoji ¯_(ツ)_/¯ in Two Seconds Flat
The shrug emoticon is one of the more intricate emoticons to type, so most people resort to copying and pasting it from a website, like CopyShrug.
But copying and pasting the emoticon is really only a good option if you use it sparingly. If you’re an avid user of the shrug emoticon, you’ll need to keep revisiting the website to copy and paste it, which is a relatively slow and annoying process, especially on your mobile phone.
To type the shrug emoticon as fast as possible, we recommend creating a text replacement shortcut with your device’s autocorrect feature (which might be the first time autocorrect actually comes in handy for you).
How to Type the Shrug Emoji: on Mac1. Copy “¯_(ツ)_/¯”
2. Go to System Preferences
3. Click Keyboard
4. Press Text
5. In the Replace box, type “shrug”
6. In the With box, paste “¯_(ツ)_/¯”
How to Type the Shrug Emoji:
on Windows Unfortunately, Windows doesn’t have an autocorrect feature, but you can download programs like
PhraseExpress to set up text replacement shortcuts and quickly type the shrug emoticon.
How to Type the Shrug Emoji: on
iPhone
1. Copy “¯_(ツ)_/¯ ”
2. Go to Settings
3. Press General
4. Tap Keyboard
5. Choose Text Replacement
6. Select the “+” button
7. In the Shortcut field, type “shrug”
8. In the Phrase field, paste “¯_(ツ)_/¯ ”
How to Type the Shrug Emoji: on
Android
1. Copy “¯_(ツ)_/¯ ”
2. From your text message keyboard, tap the three dots
3. Go to Settings
4. Tap Dictionary
5. On a Google Pixel, press Personal Dictionary; using a Samsung device, tap Text Shortcuts
6. Select your language
7. Select the “+”
8. In the Shortcut field, type “shrug”
9. Tap the ” ¯_(ツ)_/¯” that shows up on the keyboardThere you have it! A quick and easy shortcut to help you type the shrug emoji in no time.
Editor’s Note: This post was originally published in September 2018 and has been updated for comprehensiveness.
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Free Instagram Post Templates for Your Brand
Instagram is an undeniably powerful marketing tool, but with over 200 million business accounts on the platform today, it’s critical that you take the time to create well-designed and thoughtful Instagram posts to stand out. You’ll need to apply a strategic design plan to your business’s Instagram to attract a loyal following and find success on the app, long-term.
However, creating a clean and cohesive Instagram feed takes design skills and time commitment you may lack, and with an algorithm that favors brands that post at least once a day, that could be adding to your stress.
If that’s the case, you’re in luck — in this post we’ll discuss how you can create pre-made Instagram post templates so you’ve got a stash ready to go. Plus, by ensuring you use the same templates for different posts, you’ll have an easier time creating a cohesive and aesthetically-pleasing feed.Instagram Post Templates
Instagram templates can be used to serve different purposes, and we have a list of our own for you to brainstorm ideas and customize for free.
Panel TemplateFor those trying to spread the word on an upcoming virtual or in-person panel, you can promote it using our Panel Template.
Customize it by adding the speakers’ profile photos and usernames to build hype and give followers the chance to get an idea of what they can look forward to.
What We Like: Your followers won’t have to DM you for panel information, as the example given in the template provides all the context necessary for them to plan to attend.
Quote TemplateSometimes you want to keep up with the algorithm, and posting consistently using quotes in between announcements can help keep that relevance businesses need to be seen.
Interview insightful team members, or even use inspirational quotes that your followers would enjoy seeing as they scroll through their feed.
What We Like: The versatility of this template lets you change the background image to fit the tone of the quote you share.
Sales Announcement TemplateI don’t know about you, but when I see a sales announcement I get excited to check out what’s available.
When you’re looking to sell existing inventory, or share a seasonal offer, this sales announcement template gets straight to the point to capture attention. Change the background image to fit the occasion and you’ll have this post ready within minutes.
What We Like: This template isn’t cluttered nor pushy; those who are already fans of your product will want to go to your site to take advantage of the opportunity.
Quick Tip TemplateSometimes your followers could be in need of some advice, that’s where our Quick Tip Template can fit that need.
If you’re catering to budding professionals or hobbyists, you can help them become more proficient in the skill they’re trying to develop. Change the imagery to reflect the tip of your choosing and share it with your followers.
What We Like: While it’s a simple template, it’s an easy way to engage with followers in between campaigns, and if you want to make the most of it, encourage commenters to share their own tips or advice they found helpful, too.
We’re Hiring TemplateYes, you could just post job openings on websites like LinkedIn, but you could reach exactly who you’re looking for on social media channels like Instagram, too.
Customize this template to either showcase a variety of positions you have open, or for a certain position that you can expand on in your post description.
What We Like: You can reach a further audience with Instagram using this template and by using the post-boost feature to better target the persona you’re looking for.
Offer TemplatePromote things like eBooks or guides using our Offer template.
By giving followers a glimpse at your newer offers, you can use the post description to give them a call to action and download different types of resources. Customize it to reflect your brand’s color scheme and offerings.
What We Like: This chic template is the right amount of professional and minimalist approach that viewers will want to check out, as opposed to lengthy announcements littered with too much text in imagery.
New Product TemplateWhen you’re ready to launch a new product, you should meet your target audience right where they are on Instagram the day it goes live.
By using our New Product template, you can give your followers an idea of what they can expect with this new innovation. You can also switch out the imagery to reflect the product solution.
What We Like: Without using words, your followers can get a clearer idea of what your new product can do for them if they purchase it.
Review TemplateWhether it’s internal or external, sharing positive reviews of your brand or product can be a great way to add legitimacy to your business.
Use our Review template to share the positive experiences your clients or employees had from your business, this can attract customers and talent to the company.
What We Like: Sharing reviews can help customers build trust, and adding posts like these to your profile can aid in the process.
Podcast TemplatePodcasts are on the rise, so to help get the word out, you should be promoting on your Instagram.
This simplistic template is a great way to announce the creation of your podcast. You can use the post description to give your followers an idea of what’s to come and encourage them to spread the word.
What We Like: You can distinguish the type of podcast in the image if you choose or frame it as a surprise. The possibilities are endless.
These aren’t the only templates available in our offer, so download the pack to brainstorm even more ideas for your future posts.1. Download Instagram post templates.
Let’s face it — you don’t always have the time, resources, or personnel to design noteworthy Instagram posts. That’s why we recommend using Instagram Post Templates for Business which you can build from and customize.
Here are some options to create and save Instagram post templates, so you can have stunning posts on-hand whenever you’re ready to publish.Featured Resource: 22 Free Instagram Post Templates for Business
Need templates to get started? Download HubSpot’s free Instagram post templates for both traditional posts and stories, which you can tailor as you see fit when it comes to your brand. You can alter any parts of the template – the image, the copy, and the design elements – to ensure you’re publishing posts to grow and engage your follower base.
2. Choose your post format.
While traditional Instagram posts to your permanent timeline are more long-lasting and allow for comments and likes, you shouldn’t underestimate the power of Instagram Stories, which can be used for more immediate needs and occasions.
In fact, 500 million accounts use the Instagram Stories feature daily. So, when you’re creating your post, ask yourself if it warrants publication as a story or as a traditional post.
3. Choose an image.
Maybe you’ve decided your post doesn’t need a photograph and that text overlay on a solid-color background will work for you. If that’s the case, hop over to the next step.
If you’ve decided you do want to use a photograph – particularly if you want one as the background for text overlay – you’ve got a few options.Take a photo on your phone or with a camera. No need to be a professional photographer for your Instagram posts – you can learn how to take great photos with your phone here.
Use a photo from your company’s files. This works well if you need to utilize team photos or product photography, which may be better quality.
Use a stock photo that pertains to your business (just make sure you don’t use the same one multiple times!).Whichever photo you decide to use, simply replace it as the background for the template you’re using in the HubSpot Instagram Post Template collection and resize the photo so it’s to your liking (and is good quality).
4. Add design elements.
Instagram post templates come with design placeholders for text with special fonts and other elements. Your next step is to alter, add, or remove any elements that you see fit.
This includes updating the copy to reflect the information you want followers to know and/or the action you want them to take.
5. Save the photo.
When you’ve done all you can in the template builder of your choosing, save your photo to be posted on Instagram. All you’ll have to do here is click File > Download > PNG Image or JPEG Image. Then, just name the photo file, email, or message it to yourself, and save it on your phone so you can post it.
6. Upload to Instagram.
Once you have your photo saved, it’s time to upload it to share with your followers. For a traditional post, open Instagram, click the + button in the bottom center, choose your photo, add any filter, description, or hashtags, and click Share. (Take a look at How to Post on Instagram: a Step-by-Step Guide if you’re still unsure.)
For an Instagram Story post, click on the camera icon in the top left of your screen, access your camera roll in the bottom left of the screen, choose your image, minimize the date that shows up to the point where it can’t be seen, and add any additional design elements – like a GIF or additional copy – to the image. From there, click Your Story on the bottom left.
Other Ways to Design Instagram Posts
Here are some other options to create and save Instagram post templates, so you can have stunning posts on-hand whenever you’re ready to publish.
1. HubSpotAs previously mentioned, HubSpot has some go-to templates for your Instagram posts and stories.
You can have access to fully customizable templates through Google Slides where you can alter the color schemes, images, and purpose of each template depending on the subject you’re posting about — many of which are already made to promote business events or product releases.
2. FotorIf you’re looking for a free collection of templates to choose from, Fotor will give you over three thousand templates for any topic or occasion.
With Fotor, you can cater your post to reflect your brand image, while incorporating seasonal designs or special sales, or discount templates for your business.
3. CrelloCrello is an online graphic design tool made to enhance your content for many social media channels — providing users with plenty of templates to fill out your Instagram grid.
4. Creative Market
If you’re willing to shell out the cash, you might consider buying one of Creative Market’s Instagram Template bundles.
For instance, you could purchase this 1053 Quotes social media pack.Alternatively, you can purchase a bundle with Instagram Story content, like this Animated Stories bundle.
Finally, you might consider purchasing a bundle to help you create a cohesive theme for your Instagram feed, like this The Grid template.
Curate Your Instagram Posts with Ease
We hope you found our guide and templates useful as you prepare to make a stylized Instagram feed. With these tools, you’ll be set to create and save pre-made Instagram templates, so you can focus on attracting a loyal following without tediously designing a post from scratch every day.
Editor’s note: This post was originally published in October 2018 and has been updated for comprehensiveness.