Author: Franz Malten Buemann

Last Updated on June 17, 2022 by Rakesh Gupta Big Idea or Enduring Question: How to reset the lightning input field to its default value or null?  Objectives: After reading this blog, you’ll be able to: Reset input-field value to its default value Reset input-field value to Null and much
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Last Updated on June 16, 2022 by Rakesh Gupta Big Idea or Enduring Question: How to pass lightning-input field value as a parameter to controller class method in Lightning Web Component?  Objectives: After reading this blog, you’ll be able to: Understand what is lightning-input field and how to work with
The post Pass lightning-input field Value from a Button Click to Lightning Web Component Controller appeared first on Automation Champion.

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Social media plays a big role in how we exist on and offline. From the platforms we are active on to the type of content we engage with, it’s not unusual for people to form (and break) connections based on the platforms they have in common. Folks on Twitter are typically ahead of the curve, always knowing about trends ahead of everyone else while LinkedIn is the professional growth platform for the serious-minded.With everything that we like and share making up pieces of our digital identity, it’s only natural that our careers are also impacted by our online presence. And with remote work on the rise, it’s more important than ever to understand how to use social media to connect with peers and mentors.In this article, we’ll be talking about different ways social media can impact our professional lives and how you can use that to your advantage to grow your career.How can social media impact your career?Many professionals feel that unless they are employed in digital marketing, their online persona has little value to their career. However, there are many reasons why you should care, not least because it’s now standard practice to look through prospective employees’ social media.It’s not uncommon for recruiters and the companies they work for to dive into a candidate’s social media to look for red or green flags – whether this is ethical or not is still debatable. Your social media profile is essentially a microcosm of who you are and everything from the content you share to who you follow can say a lot about you.💡If you want clearer arguments for and against checking existing and prospective employees’ social media, check out this HBR article. My two cents for hiring managers: Don’t check – you might add bias in the hiring process.Another reason to be conscious about your online presence is that it can help you build a quality personal brand. It’s not just about making sure you’re not being a jerk online, but also about curating your voice so that the real you comes across visibly and authentically.And last but not least, social media can help you engage with people you may otherwise have not come across before. Tara Bennet, a practicing astrologer at Medium Chat, highlighted networking on Facebook groups as a strategy that helped her expand her reach and client base and ultimately grow within her industry. She shared, “Harnessing the power of social media was key to my success. Without the use of social media, my clientele and job opportunities would really have been limited, especially given the size of my niche.”Building relationships online helped Tara to grow personally and professionally. And that’s where the true power of social media lies – you can interact with a diverse range of clients and potential employers that otherwise would have been impossible to reach.How to use social media to create connections and grow your careerNow that you know the power that social media has to impact your career, here are some ways to use it to put your best professional foot forward.Note: The word ‘professional’ is used very loosely here – your voice and personality is the most important thing about how you go about using social media. The over-curated tone is not for everyone, so take these tactics and apply them to your personal brand in a way that feels genuine to you.Set up your social media strategySocial media platforms are all different, no matter how much they try to imitate each other. You can get different things out of different platforms, but some are more effective for career growth than others.Evaluate the available platforms and decide which is right for youSocial media changes all the time, so it’s important to keep up with the evolution of the platforms and to keep looking for ways to optimize your use of the available tools.LinkedInKnown as the super-network for professionals, LinkedIn is a large platform (over 830 million total users) that many do not take advantage of. Most people just see it as the place to go when you want to get a new job, but it can do so much more for your career.My LinkedIn profileYou can share updates about your professional life, connect with people from all over the world, give and receive professional recommendations from peers and managers, and much more.Paige Arnof-Fenn, the founder of Mavens & Moguls, highlighted LinkedIn as the platform that has helped her career the most. She gave some great advice for crafting an optimized LinkedIn profile.She says, “You get one chance to make a great first impression so make sure every section of your profile is complete, with no blank spaces or gaps.” Some important things to include:A professional headshotA powerful headlineA summary with highlights of your personal brand, what you do well, and how you can benefit potential clients or employers. Note: Keep this section brief and easy to skim for best results.Keywords. They are a great way to help professionals and recruiters in your industry find your profile and strategic keywords in your profile give you an advantage in networking too.PolyworkThe younger, cooler sister to LinkedIn, Polywork is a platform for professionals that are also multi-hyphenates. The idea behind the platform is that careers and work have evolved, so the ways we present ourselves should as well. On Polywork, you not only share what work experience and skills you have, but also the things you do outside of a nine-to-five.My Polywork profileUsers can include the podcasts they’ve been on, creative projects they’re working on, and apply to or share potential opportunities for collaboration. As the founder, Peter Johnston, put it in this post, “The reality is that today we are all more than our job titles. Whether it’s music executives who also manage real estate portfolios, NBA players who also invest in startups, software developers who are also photographers and memers, or actors who also run tequila and gin companies. The polywork trend is very much alive.”💡Polywork is currently invite-only, but I’ve decided to share my invite link. It’s limited to 10 people, so take advantage of it before another reader does! If you have an invite you’d like to highlight send us a tweet @buffer.TwitterTwitter is a great platform for connecting with people. We’ve seen tweets of people meeting on the platform and getting married, to people “shooting their shot” at their dream company and winning free products or getting a job (my own brother did this). My Twitter profileYou may not be able to get a job directly off tweeting at your favorite company, but you can connect with the people that work there and engage with them. Twitter is more personal than LinkedIn and allows you to participate in conversations directly with the people having them instead of just commenting on their posts.💡Check out the Buffer Team list on Twitter to connect with the folks at Buffer!InstagramInstagram is a wildcard when it comes to job searching, especially because it can do more harm than good to a job search. However, it is a great platform to take advantage of, especially for the more creative class. From social media managers to photographers and videographers or even UX designers, the visually-oriented platform presents many opportunities to present your personal and professional brand in a compelling way.TikTokDespite the platform being known for funny and irreverent content, I personally see TikTok as a great way to connect with your dream company (or people who work there) in a more informal way. The type of content on TikTok is meant to be genuine and authentic, almost irreverent. So it’s a great way to show off your professional self without coming off as stuffy or impersonal. The platform even started piloting TikTok Resumes (videos of you detailing your skills and experience) in 2021, to help its young audience with job searching. @makena.yee Here are the reasons why YOU should hire me! Don’t be shy, let’s get in touch. #tiktokresumes #tiktokpartner ♬ original sound – MAKENA Final NoteWhen deciding which platform to use, it’s important to remember that you don’t need to be everywhere. Paige Arnof-Fenn advises, “It does not matter which platform you choose just pick one or two that are authentic to you.”Audit your existing social media accountsIf you’ve had your social platforms for a long time (and you might likely have), you need an audit. Even if you don’t have any particularly controversial opinions, a social media audit can help you understand the following:Are your social accounts framing you in the best professional light?Is there anything you don’t want to display on your social media?What is the best way to share your personal and professional accomplishments?Here‘s a three-step routine for performing a social media audit for your personal accounts.First, locate and document all your social media profiles – this helps you understand what is representing you out there. Here’s a basic spreadsheet that details all my accounts and their bios which is what I use when doing an audit.Update or complete the necessary details. Remember to keep a consistent tone, while also communicating to the audience of that platform. For example, my TikTok and Instagram account bios just say ‘content @ buffer’ whereas my LinkedIn and Twitter go into more detail about me.Look through the posting history of each account for anything you don’t want to be associated with the current version of you. This could include old ideas you’ve grown out of, or pictures that you don’t want the world to see anymore (I have lots of those).An audit is great because it helps you consolidate your personal brand as represented on social media. The process of understanding what people see when they search for you may also lead you to deactivate old accounts you no longer use or need.Connect and engage with people regularlyWhen it comes to connecting with people for career growth, it’s really about quality over quantity. You want to connect with people whose content/views/takes match what you want to achieve and who you’re trying to become.A good rule of thumb for following people is finding who has the career you want to have in three to five to ten years and so on. These people can be a good model to follow, even if your journey won’t look quite the same as theirs. Spending even 15 minutes a week searching can net you hundreds of quality contacts.Online communities are a great starting point for your search. A simple Google search with terms like ‘communities for marketers/UI designers/women in tech’ pulls up communities like Elpha, Demand Curve, and Dribbble. These communities host and house great resources and members that you can learn a lot from about growing a career in your chosen field.Another way to search is to look for the people that the leaders in your industry follow. This tactic is especially useful on Twitter where you can see which people are mutually connected. Experts tend to run in the same circles, so the people they follow are usually also highly experienced and share great content.Create content that connects with people in your industryYou’ll also need to go a step further than just connecting with folks on different platforms — visibility is key. To get on the feeds of the right people in the right companies, you’ll need to be active on social media. This means liking, sharing, commenting, and generally showing up as much as possible. And for some people, it also means creating content. It’s a step further than most people go, but it will help you become well-known among your peers and potential employers.Content is a broad term for what I mean here, which is taking advantage of the available features of the platforms you choose to be active on. Think about how you want to present yourself on social media. Some folks naturally love to share their passion projects online and are lucky that those projects happen to be visually and narratively appealing because that works for platforms like TikTok and Instagram. Others may find more success in writing about the impact that their work has had or challenges they’re facing on LinkedIn or Polywork.Paige also shared that creating and sharing authentic and informational content has helped grow her business. She advises, “You can do this either by sharing a great article you’ve read recently or if you truly want to make valuable connections and represent yourself as a talented thought leader in your industry, by crafting your own articles (or content). This does not require big budgets but it does take time.”TikTok creator Riana Singh is one of many people creating content on social media with the aim of getting hired. She shared a video detailing her experience and interest in interviewing for a TikTok Newsroom position. @rianasingh_ Hey @TikTok @tiktok creators @TikTok Newsroom I’d love to work for you! #tiktok #tiktokapplication #hireme #tiktoknyc #BbStyleFearlessly ♬ FEEL THE GROOVE – Queens Road, Fabian Graetz On another platform, Amanda Serra found out about her former employer Sand Cloud through her Instagram Explore page and became a brand ambassador for them. In her story about eventually getting a job with the company, she mentions that she would add her own spin on the content she was sharing about them which piqued their interest and eventually led to a job for her.These are just some of the ways different people use social media to their advantage when looking for a new job.A practical way you can start crafting your personal brand on social media is to set goals that you want to achieve with your social media and apply different tactics to see what sticks.If you’re looking for a new job, your goal might be to connect with more people at the companies you’re applying to and set up coffee chats. If you want to be more well-known within your industry, you might set up Instagram Live chats or write a Twitter thread every week on a topic you’re familiar with.Whatever you choose to do, make sure it’s true to who you are and more importantly, is a sustainable way to put yourself out there. Don’t stretch yourself thin for the sake of creating content – take care of yourself and your mental health first.Strike a balance between showing up and avoiding pressureIt can be tempting to do all the things platforms say are important for the ever-elusive algorithm, but it’s also important to keep your sanity. Career growth is a long process, one that won’t stop till retirement for many people. The ‘hustle and grind’ mentality is not sustainable, nor is it good for mental health.To avoid burnout, set boundaries for yourself and avoid obsessing about numbers. Growth takes time – think of your personal brand and the social media you use to grow it as a long-term investment.A great way to reduce the burden of publishing and growing on social media is by thinking up and scheduling content in advance which you can do using Buffer. Get started today ➡️

The shrug emoji 🤷 is a popular image used to convey confusion or emphasize a question.
There’s no denying the power emojis have when it comes to boosting engagement and emphasizing communication. Sometimes you just need a symbol to get the point across, and emojis serve that purpose.

However, it’s worth noting the shrug emoji wouldn’t exist without its predecessor, the shrug emoticon. ¯_(ツ)_/¯
Though emojis have come a long way, I’m still a big fan of typed emoticons. Emoticons bring me back to simpler times when my phone still had a physical keyboard and AOL Instant Messenger was my main method of communication. Those were the days.
If you still have an affinity for typed emoticons like me, especially the ¯_(ツ)_/¯ emoticon, here’s how you can type it in two seconds flat on a Mac, Windows, iPhone, and Android.
How to Type the Shrug Emoji ¯_(ツ)_/¯ in Two Seconds Flat
The shrug emoticon is one of the more intricate emoticons to type, so most people resort to copying and pasting it from a website, like CopyShrug.
But copying and pasting the emoticon is really only a good option if you use it sparingly. If you’re an avid user of the shrug emoticon, you’ll need to keep revisiting the website to copy and paste it, which is a relatively slow and annoying process, especially on your mobile phone.
To type the shrug emoticon as fast as possible, we recommend creating a text replacement shortcut with your device’s autocorrect feature (which might be the first time autocorrect actually comes in handy for you).
How to Type the Shrug Emoji: on Mac

1. Copy “¯_(ツ)_/¯”
2. Go to System Preferences
3. Click Keyboard
4. Press Text
5. In the Replace box, type “shrug”
6. In the With box, paste “¯_(ツ)_/¯”
How to Type the Shrug Emoji:
on Windows Unfortunately, Windows doesn’t have an autocorrect feature, but you can download programs like
PhraseExpress to set up text replacement shortcuts and quickly type the shrug emoticon.
How to Type the Shrug Emoji: on
iPhone
1. Copy “¯_(ツ)_/¯ ”
2. Go to Settings
3. Press General
4. Tap Keyboard
5. Choose Text Replacement
6. Select the “+” button
7. In the Shortcut field, type “shrug”
8. In the Phrase field, paste “¯_(ツ)_/¯ ”
How to Type the Shrug Emoji: on
Android
1. Copy “¯_(ツ)_/¯ ”
2. From your text message keyboard, tap the three dots
3. Go to Settings
4. Tap Dictionary
5. On a Google Pixel, press Personal Dictionary; using a Samsung device, tap Text Shortcuts
6. Select your language
7. Select the “+”
8. In the Shortcut field, type “shrug”
9. Tap the ” ¯_(ツ)_/¯” that shows up on the keyboard

There you have it! A quick and easy shortcut to help you type the shrug emoji in no time.

Editor’s Note: This post was originally published in September 2018 and has been updated for comprehensiveness.

Instagram is an undeniably powerful marketing tool, but with over 200 million business accounts on the platform today, it’s critical that you take the time to create well-designed and thoughtful Instagram posts to stand out. You’ll need to apply a strategic design plan to your business’s Instagram to attract a loyal following and find success on the app, long-term.
However, creating a clean and cohesive Instagram feed takes design skills and time commitment you may lack, and with an algorithm that favors brands that post at least once a day, that could be adding to your stress.
If that’s the case, you’re in luck — in this post we’ll discuss how you can create pre-made Instagram post templates so you’ve got a stash ready to go. Plus, by ensuring you use the same templates for different posts, you’ll have an easier time creating a cohesive and aesthetically-pleasing feed.

Instagram Post Templates
Instagram templates can be used to serve different purposes, and we have a list of our own for you to brainstorm ideas and customize for free.
Panel Template

For those trying to spread the word on an upcoming virtual or in-person panel, you can promote it using our Panel Template.
Customize it by adding the speakers’ profile photos and usernames to build hype and give followers the chance to get an idea of what they can look forward to.
What We Like: Your followers won’t have to DM you for panel information, as the example given in the template provides all the context necessary for them to plan to attend.
Quote Template

Sometimes you want to keep up with the algorithm, and posting consistently using quotes in between announcements can help keep that relevance businesses need to be seen.
Interview insightful team members, or even use inspirational quotes that your followers would enjoy seeing as they scroll through their feed.
What We Like: The versatility of this template lets you change the background image to fit the tone of the quote you share.
Sales Announcement Template

I don’t know about you, but when I see a sales announcement I get excited to check out what’s available.
When you’re looking to sell existing inventory, or share a seasonal offer, this sales announcement template gets straight to the point to capture attention. Change the background image to fit the occasion and you’ll have this post ready within minutes.
What We Like: This template isn’t cluttered nor pushy; those who are already fans of your product will want to go to your site to take advantage of the opportunity.
Quick Tip Template

Sometimes your followers could be in need of some advice, that’s where our Quick Tip Template can fit that need.
If you’re catering to budding professionals or hobbyists, you can help them become more proficient in the skill they’re trying to develop. Change the imagery to reflect the tip of your choosing and share it with your followers.
What We Like: While it’s a simple template, it’s an easy way to engage with followers in between campaigns, and if you want to make the most of it, encourage commenters to share their own tips or advice they found helpful, too.
We’re Hiring Template

Yes, you could just post job openings on websites like LinkedIn, but you could reach exactly who you’re looking for on social media channels like Instagram, too.
Customize this template to either showcase a variety of positions you have open, or for a certain position that you can expand on in your post description.
What We Like: You can reach a further audience with Instagram using this template and by using the post-boost feature to better target the persona you’re looking for.
Offer Template

Promote things like eBooks or guides using our Offer template.
By giving followers a glimpse at your newer offers, you can use the post description to give them a call to action and download different types of resources. Customize it to reflect your brand’s color scheme and offerings.
What We Like: This chic template is the right amount of professional and minimalist approach that viewers will want to check out, as opposed to lengthy announcements littered with too much text in imagery.
New Product Template

When you’re ready to launch a new product, you should meet your target audience right where they are on Instagram the day it goes live.
By using our New Product template, you can give your followers an idea of what they can expect with this new innovation. You can also switch out the imagery to reflect the product solution.
What We Like: Without using words, your followers can get a clearer idea of what your new product can do for them if they purchase it.
Review Template

Whether it’s internal or external, sharing positive reviews of your brand or product can be a great way to add legitimacy to your business.
Use our Review template to share the positive experiences your clients or employees had from your business, this can attract customers and talent to the company.
What We Like: Sharing reviews can help customers build trust, and adding posts like these to your profile can aid in the process.
Podcast Template

Podcasts are on the rise, so to help get the word out, you should be promoting on your Instagram.
This simplistic template is a great way to announce the creation of your podcast. You can use the post description to give your followers an idea of what’s to come and encourage them to spread the word.
What We Like: You can distinguish the type of podcast in the image if you choose or frame it as a surprise. The possibilities are endless.
These aren’t the only templates available in our offer, so download the pack to brainstorm even more ideas for your future posts.

1. Download Instagram post templates.
Let’s face it — you don’t always have the time, resources, or personnel to design noteworthy Instagram posts. That’s why we recommend using Instagram Post Templates for Business which you can build from and customize.
Here are some options to create and save Instagram post templates, so you can have stunning posts on-hand whenever you’re ready to publish.

Featured Resource: 22 Free Instagram Post Templates for Business
Need templates to get started? Download HubSpot’s free Instagram post templates for both traditional posts and stories, which you can tailor as you see fit when it comes to your brand. You can alter any parts of the template – the image, the copy, and the design elements – to ensure you’re publishing posts to grow and engage your follower base.
2. Choose your post format.
While traditional Instagram posts to your permanent timeline are more long-lasting and allow for comments and likes, you shouldn’t underestimate the power of Instagram Stories, which can be used for more immediate needs and occasions.
In fact, 500 million accounts use the Instagram Stories feature daily. So, when you’re creating your post, ask yourself if it warrants publication as a story or as a traditional post.
3. Choose an image.
Maybe you’ve decided your post doesn’t need a photograph and that text overlay on a solid-color background will work for you. If that’s the case, hop over to the next step.
If you’ve decided you do want to use a photograph – particularly if you want one as the background for text overlay – you’ve got a few options.

Take a photo on your phone or with a camera. No need to be a professional photographer for your Instagram posts – you can learn how to take great photos with your phone here.
Use a photo from your company’s files. This works well if you need to utilize team photos or product photography, which may be better quality.
Use a stock photo that pertains to your business (just make sure you don’t use the same one multiple times!).

Whichever photo you decide to use, simply replace it as the background for the template you’re using in the HubSpot Instagram Post Template collection and resize the photo so it’s to your liking (and is good quality).

4. Add design elements.
Instagram post templates come with design placeholders for text with special fonts and other elements. Your next step is to alter, add, or remove any elements that you see fit.
This includes updating the copy to reflect the information you want followers to know and/or the action you want them to take.
5. Save the photo.
When you’ve done all you can in the template builder of your choosing, save your photo to be posted on Instagram. All you’ll have to do here is click File > Download > PNG Image or JPEG Image. Then, just name the photo file, email, or message it to yourself, and save it on your phone so you can post it.
6. Upload to Instagram.
Once you have your photo saved, it’s time to upload it to share with your followers. For a traditional post, open Instagram, click the + button in the bottom center, choose your photo, add any filter, description, or hashtags, and click Share. (Take a look at How to Post on Instagram: a Step-by-Step Guide if you’re still unsure.)
For an Instagram Story post, click on the camera icon in the top left of your screen, access your camera roll in the bottom left of the screen, choose your image, minimize the date that shows up to the point where it can’t be seen, and add any additional design elements – like a GIF or additional copy – to the image. From there, click Your Story on the bottom left.
Other Ways to Design Instagram Posts
Here are some other options to create and save Instagram post templates, so you can have stunning posts on-hand whenever you’re ready to publish.
1. HubSpot

As previously mentioned, HubSpot has some go-to templates for your Instagram posts and stories.
You can have access to fully customizable templates through Google Slides where you can alter the color schemes, images, and purpose of each template depending on the subject you’re posting about — many of which are already made to promote business events or product releases.
2. Fotor

If you’re looking for a free collection of templates to choose from, Fotor will give you over three thousand templates for any topic or occasion.
With Fotor, you can cater your post to reflect your brand image, while incorporating seasonal designs or special sales, or discount templates for your business.
3. Crello

Crello is an online graphic design tool made to enhance your content for many social media channels — providing users with plenty of templates to fill out your Instagram grid.
4. Creative Market
If you’re willing to shell out the cash, you might consider buying one of Creative Market’s Instagram Template bundles.
For instance, you could purchase this 1053 Quotes social media pack.

Alternatively, you can purchase a bundle with Instagram Story content, like this Animated Stories bundle.

Finally, you might consider purchasing a bundle to help you create a cohesive theme for your Instagram feed, like this The Grid template.

Curate Your Instagram Posts with Ease
We hope you found our guide and templates useful as you prepare to make a stylized Instagram feed. With these tools, you’ll be set to create and save pre-made Instagram templates, so you can focus on attracting a loyal following without tediously designing a post from scratch every day.
Editor’s note: This post was originally published in October 2018 and has been updated for comprehensiveness.

If you’re reading this blog, you’ve likely decided to start or revamp your copywriting portfolio. With so many portfolios out there, it’s hard to figure out how to make yours stand out from the crowd.
What colors should you use? What kind of writing samples will show off your skills? Fortunately, I’ve put together a collection of copywriting portfolio examples that are sure to inspire you and guide you in the right direction.
Each copywriting portfolio example I’ve included is unique in terms of color, layout, and personality — highlighting the various ways you can approach putting a portfolio together and how it’s okay to get creative with yours.

How to Create a Copywriting Portfolio
When creating your copywriting portfolio, avoid cramming in too many of your writing samples. You’ll want to show off your diverse portfolio —that’s understandable — but too many samples can overwhelm potential clients and employers.
Instead, opt for five or six writing samples that capture the different styles of writing you’ve done, such as technical, marketing, and business writing. Be sure to also include a balance of humorous and serious pieces, B2B and B2C writings, as well as short and long-form content.
If you have little-to-no writing samples, build your portfolio by starting a website or blog to showcase your writing skills, or contribute to other websites. You can also write for nonprofits or work internships.
Another method to build your portfolio is to write mock-copywriting samples based on local businesses. Just be sure to let employers or clients know they are mock-samples and that you weren’t actually hired by those companies. The point isn’t to deceive, but to show what you can do.
Copywriting Portfolio Examples
Now that you have a few of your best copywriting examples ready to upload, it’s time to design your portfolio. You want a portfolio that stands out from the crowd, showcases your personality, highlights your skills, and is easy to navigate by potential employers.
To give you some inspiration, here are 25 examples of excellent copywriting portfolios broken down into the following categories:

Homepage – The first page people see of your online portfolio and where you’ll likely house your work samples
About Me – Where you’ll give readers an idea of who you are and what you do
Services – What you can provide your clients

Each of these examples presents a different approach to copywriting portfolios that is sure to attract new opportunities.
Homepage
There are many different approaches to creating a homepage for your portfolio — however, it’s best practice to ensure your homepage features your name, your contact information, and complementary colors. Most copywriters choose to feature their work directly on their homepage, but some find a way to link to their samples.
Here are several examples of outstanding homepage templates:
1. Carline Anglade-Cole
The homepage for Anglade-Cole’s copywriting portfolio immediately establishes her as an expert in her field by bringing attention to the awards she’s garnered throughout her career. The photo on her front page shows her at a speaking engagement with a confident smile, and the photo’s caption clearly states her full name above “3X Award-Winning Direct-Response Copywriter, Author, and Consultant.”
The badges for her awards are also displayed throughout, with the American Writers and Artists Institute badge placed in the middle next to the link to subscribe to her email list. Beneath her email list are badges from other accomplishments, including winning the bronze Nonfiction Book Award. If you’re an award-winning copywriter, Anglade-Cole’s page is a great example of how you can place your awards front and center to establish credibility.
2. Gari Cruze
If you want your homepage to focus less on awards and more on who you’ve worked with, Cruze’s homepage is an outstanding example. This homepage heavily features high-quality photos from the different campaigns he’s worked on. Simply hover over each photo to see the name of the company or campaign, then click on the photo to see the copy he wrote and where it was published.
If you’re looking for a more straight-forward yet eye-catching approach to displaying your work, Cruze’s example can lead you in the right direction.
3. Evan Benner
Benner takes a similar approach by using a mixture of high-quality photos and GIFs to display his work on his portfolio’s homepage. However, Benner takes it a step further by including the year his work was published next to each photo. His homepage also includes a headshot and a small blurb about who he is and where he is based.
Potential clients and employers can easily navigate his portfolio by scrolling down where they can see more links to his About page (“Meet Evan”), copy, and the projects he worked on.
4. Jose Carlos Benítez
Copywriting portfolios don’t have to be all work and no play, so don’t be afraid to inject a little humor if you can. Benítez’s personality and sense of humor are sprinkled throughout his portfolio’s homepage.
Upon visiting his website, you’re greeted with a black screen with white text that starts with “Hello there, human! Or robot!” and ends with “Scroll down to see the blood, sweat and tears.” And for laughs, there’s a random button that says “This is just a button.” Spoiler Alert: The button doesn’t do anything but I definitely laughed after I clicked on it and waited 30 seconds for something (nothing) to happen.
Once you scroll down, you’ll see a display of GIFs of the different campaigns Benítez has worked on over the years. Similar to Cruze and Brenner’s portfolios, hovering over the GIFs will show the name of the company the campaign was for — and clicking on them will take you to his work.
Featuring a bit of your personality throughout the portfolio will give potential clients and employers an idea of the kind of person they’re working with — and their humor and vision might line up with yours.
5. Benji Shaw
If you want to include imagery in your portfolio, but prefer a more minimalist approach, then Shaw’s portfolio will spark a few ideas. This portfolio features a black background with his name displayed in a large, easy-to-read font in the upper left corner. Two large images representing his work are featured in the foreground, and more of his work is shown by simply scrolling down. Like in previous examples, clicking the images will take you to another page that gives greater detail on the projects he’s worked on.
6. Aly J. Yale
Another excellent example for minimalists, Yale’s portfolio doesn’t rely on a ton of imagery. Instead her homepage is straightforward, simple, and only features her name in large black text against a white background —along with tabs in the upper right hand corner that lead to her bio, homepage, and contact page.
If you scroll down Yale’s homepage, you see the logos of the outlets that have published her work.
Though I’d definitely suggest including a tab with links to your written work, this homepage shows that sometimes less is more and that you don’t have to rely on bold images to have a strong portfolio.
7. Davina van Buren
The homepage for van Buren’s portfolio is a great example for copywriters who are looking for a neat, organized way of promoting all of their talents, work, and social media in one place.

The content of the homepage is organized in a way that leads your eyes down the page. Its coordinated neutral colors are engaging without being too jarring. Also, notice how the tabs for the about page, portfolio, testimonials, contact information, and social media widgets are all neatly organized in a single row at the top.
This format is great if you’re a copywriter who prefers a clean-cut, business professional portfolio.
8. Stephan Marsh
This portfolio is a great example if you’re the kind of copywriter who wants to get straight to the point. With a tagline in big bold letters reading “Read less of what I say. See more of what I’ve done,” Marsh makes it clear that he does not want to waste anyone’s time. The top of his homepage even includes a self-contained PDF portfolio that can be downloaded immediately.
This portfolio shows that even a person of few words can still find a way to make a bold first impression.
9. Jennifer Cheek
I love this homepage example because it shows how a copywriter can add their own personal touch to a portfolio template. What makes this portfolio stand out is its fun pink hues and the adorable yellow canary logo on the left side of the page. Once again, don’t be afraid to show your personality on your portfolio’s homepage, and that includes your quirky side.
10. Anna Rogan
Rogan’s homepage, like van Buran’s, also leads your eye downward. As you scroll down you’ll see more of her work samples, but what makes her page really interesting is that each sample comes with a corresponding color change. This makes for a fun, aesthetically pleasing scroll through her work.
11. Kayla Dean
Dean’s portfolio is called The Literary Co. and starts by letting visitors know she has a wealth of experience, having created copy for more than 100 clients. Her portfolio also has a blog-style setup where potential clients can scroll down and see all of her latest work, case studies, and the brands she has worked with.
12. Dayarne Smith
Smith’s website opens with a large image of a woman at a keyboard and features all of her relevant tabs at the top of the homepage. Once you scroll down, you’ll see her portfolio with links to her work uniquely displayed in fun monitor illustrations.
13. Sara Frandina
Frandina leaned into the writing theme by having her portfolio’s homepage resemble notebook paper. She doubled down on the theme by crossing out a word in the tagline and “writing” in a new word.
In addition to having standard information tabs at the top of the page, Frandina also included tabs linking to her past works separated by categories — customer research, email sequences, launch copy, long-form sales page, and website copy. These tabs can be found by scrolling down the homepage.

About Me
This is where you showcase your personality and clearly define the expertise you bring as a copywriter. Notice that each example features a photo of the copywriter.
14. Kim Hobson
Figuring out what to say about yourself can be difficult. Where do you even start? Hobson found a way around that by breaking her About page into sections. In her introduction, she includes a photo of herself followed by a brief overview of what she does, where she is based, and how long she has been copywriting.
Below her overview, she lists five quick facts about herself — some of which pertain to copywriting and others that cover her personal life. Then she has a section that breaks down her professional background.

If you’re not sure what to put in your About page, you can follow Hobson’s formula by including a brief overview followed by a few fun facts and a breakdown of your career thus far.
15. Flourish Writing
Sarah, whose portfolio is called Flourish Writing, introduces herself using a funny anecdote about her first “published book” being written on craft paper and stored on her elementary school’s shelf for years. This anecdote lets the reader know Sarah has had a passion for writing since she was a child and that passion can also produce excellent work.
Complete with a photo of Sarah with her adorable pup, this About page gives the reader a clear idea of who Sarah is when she isn’t writing.
16. Shanice Perriatt
Perriatt’s About page is concise and well organized. Her opener clearly states her name and what she does: “I’m Shanice Perriatt – a digital marketer and content creator who blends the best of design and writing into compelling and engaging brand content.”
Like Sarah, Perriatt also gives us insight into her life and hobbies – going to the gym, scrolling through Twitter, and going to the movies. Finally, the bio ends with Perriatt telling the reader the position she holds now.
The muted pastel background complements the green around headshot, making for a clean, informative page.
17. Kayla Hollatz
Hollatz takes a different approach to her About page. First, it starts with a photo of Hollatz next to a brief statement detailing her objective.
After scrolling down, visitors see an “About You” page instead of an “About Me” page. This is where Hollatz presents an issue many clients face.
Finally, visitors can scroll further down to find an About Me page in which Hollatz presents herself as the answer to all of the potential client’s problems.
18. Andie Coupland
Coupland’s About page shows that it is perfectly fine to veer away from personal details and to keep things strictly business. While we don’t get insight into Coupland’s life outside of writing, we do get a clear description of her experience and what she brings to the table as a copywriter. Note that she also includes a link to her LinkedIn for more information.
19. Jacob McMillen
McMillen’s About page establishes credibility by focusing on his accomplishments. He also puts his own spin on the writer’s headshot by instead only showing half his face. It’s a bold move but the gray coloring complements the muted blue and white banner, so it doesn’t seem too out of place.
20. James Schlesinger
Like Hollatz, Schlesinger uses his About page to present a problem potential clients could be facing, then he presents himself as the solution by explaining exactly what he can do for them. Then he ends his bio with a call to action, urging readers to contact him for his services.
21. John Axtell
Are you looking for a punchy opener to grab the reader’s attention? Why not try “I love high kicks!” Maybe avoid that exact phrase, since that’s how Axtell decided to open his About page, but shouting a random fact about yourself is definitely a good start. Axtell took the opener a step further by including a photo of him doing a high kick.

If you decide to open with a fun fact, like Axtell, coupling that opener with a photo showing that fact can definitely show your personality and grab the attention of potential clients.
Services
Some copywriters opt to dedicate a separate page of their online portfolio to breaking down the specific services they provide. If you choose to do the same, here are a couple of examples you can reference:
22. Danielle Wallace
Wallace chose to separate her services into different clickable boxes that include icons and a mixture of script and typewriting fonts.
23. Sandy Dang
Dang displays her services in a more horizontal format with texts on one side and a large corresponding photo on the other. Each section of her service page includes a button that gives the option to book.
24. Jennifer Locke
Lock kept the format straightforward by simply stating what she can do for the client and including a button that allows potential clients to schedule a consultation. This could be a great method for copywriters who specialize in only one for two services.
25. Stuart Tarn
Of course, sometimes your portfolio is enough to show clients and employers what you’re capable of. Tarn organized his portfolio in a simple way that shows he can provide web, email, social, and print copy. Clicking on each image will take the reader to his previous work.
All of these copywriting portfolio examples are unique, but are all well organized, easy to navigate, and show a dash of personality while using complementary or neutral colors. Remember these points when putting together your own portfolio. Now, go out there and get that next big gig!

 

How can you be sure that your business is taking advantage of every opportunity to attract local customers? One way is to perform a local SEO audit — a thorough assessment of your search engines rankings and the actions you should take to improve or maintain your local online presence.
While a local SEO audit may seem daunting if you’ve never done one before, it can actually be completed in seven easy steps — and there are several tools that can make yours quick and efficient.
A local SEO audit can be done on its own or as part of an overall digital audit.

Local SEO Audit Guide
Our guide to completing a local SEO audit is broken down into the following steps:

Keyword research
Website audit
Google Business Profile analysis
Local business citation analysis
Client/customer review performance
Analytics review
Competitor analysis

How to Do a Local SEO Audit
1. SEO Keyword Research
Figure out the keywords your potential customers are typing into search engines to find businesses like yours. Different customers will use different keywords to find what they are looking for, so make sure the keywords you optimize for aren’t too narrow.
To broaden your keyword list, think about where your customers could be in the buyer’s journey. If they’re in the early stages, they’re likely searching “Where can I find X near me?” or “X in [city, state].”
While you may already know a few keywords and phrases to optimize for, using SEO tools like Ahrefs and Keyword Finder will help you find even more long and short tail keywords you may have never thought of.
Remember, the majority of search engine users rarely click on the second page for information, so optimizing your website for SERPs is key to attracting new customers and generating conversions.
2. Website Audit
Now that you know the keywords you need to optimize for, you’re ready to conduct a website audit — an analysis of your website’s structure, content, and overall experience.
A website audit considers:
Page Optimization
Optimizing a web page means ensuring a page is well-structured, unique, and focused on relevant keywords. When a search engine like Google crawls through a webpage, it looks for signals to determine the page’s focus and what search inquiries it can rank for.
Issues with page optimization can include:

Missing or lengthy title tags
Missing headlines
Missing, lengthy, or duplicate meta data

To optimize your page, include keyword-focused headlines, page titles, headings, URLs, and meta descriptions. If images are important to your business or website, use image alt text and file names that include relevant keywords.
Featured Snippets
Featured snippets are special boxes that include highlighted excerpts of texts and appear at the very top of search results. Below is a featured snippet that appears when you Google “What color is the sun.”

A featured snippet will bring your web page to the top of search results. To increase the chances of SERPs pulling your page as a featured snippet:

Publish authoritative and relevant content.
Ensure your local business details, events, products, FAQs are easily found on your site.

Internal Linking
Make sure your site’s pages link to other parts of your website and that those links are not dead or outdated. Cross linking to other parts of your website can boost multiple pages at a time — and it will help search engines determine the flow of your website and its ability to direct users to the answers they need.
Duplicate Content
Google prioritizes original content in its rankings. If your website contains duplicate content, you can either update your page so that it only has original content, delete duplicate pages, or include a canonical tag to let Google know your site contains pages taken from another site.
Step 3: Google Business Profile
A Google Business Profile (GBP) is a box that appears when people look up your business or service. This box contains your business’ name, address, hours, and other key information customers would want to know. An updated GBP will boost your business’ visibility on Google Maps and will increase organic search results.
Notice the GBP below includes the business name, primary business category, hours of operation, address, services and more.

Once you’ve created your GBP, check to make sure all the information regarding your business is up to date. This establishes credibility and will encourage Google to rank your business higher in local search results.
Step 4: Local Business Citation Analysis
Local citations are any online mentions of your business’ name, address, and phone number. It’s important to have this information featured in local directories, such as your local chamber of commerce or websites like Yellow Pages.
Make sure all of this information is up-to-date. If you’ve changed locations, names, or numbers, all references to your business must reflect that. If your local citations are out of date, your credibility could take a hit, and search engines will likely lower your ranking.
Step 5: Client/Customer Review Analysis
Reviews play a huge role not only in local search rankings but in acquiring new customers. According to a 2022 survey by Brightlocal, 84% of consumers said reviews are “important” or “very important” when deciding to try out a new business or service provider.
With that in mind, analyze your reviews. Are they mostly positive or negative? Do you have enough reviews to determine a pattern? How often are you responding to reviews?
That last point is especially important because responding to reviews shows Google that you’re an active and responsive business, which plays a role in your ranking.
To obtain more reviews, encourage clients to leave a review online by issuing a special promotion. Some businesses offer incentives such as gift cards or a certain percentage off the customer’s next purchase.
Step 6: Analytics Review
Use tools like Google Analytics to track the success of your web pages and assess which of your pages are performing well and which need more support. When using Google Analytics (or any analytics tool of your choice) pay attention to:

Your top-visited pages and whether those pages are visible on your site
Organic search
Page performance
The path visitors take to purchase on your site

Also, check to see if other domains are referring to your website and if there is an opportunity for backlinks. Backlinks are any links to your website or pages from third-party websites. If a relevant and reputable website frequently links to yours, that could boost search results. However, links from non-reputable websites can do more harm than good.
Step 7: Competitor Analysis
Finally, it’s time to check on your competitors. Type the keywords you plan to optimize for into Google and make a list of competitors in your niche. The list doesn’t have to be long — at least five would be enough.
Then look up their GBP, reviews, social media activity, local listings, and how well they rank for those keywords. SEO tools like Ahrefs also offer features that allow you to see what other keywords their websites are optimized for, so you can consider those keywords for your own strategy.

Local SEO Audit Tools
Many of the steps listed above can be done manually, but there are plenty of tools that can save time and effort when performing a local SEO audit such as:
HubSpot
HubSpot offers SEO tools that provide actionable recommendations to optimize your website for SEO, show which pages need to be updated, offer topic suggestions, access to monthly search data, and more. Its integrated tools also allow you to create clusters and blog content around core topics — strengthening your authority in your niche and boosting your search rankings.

Ahrefs
Ahrefs has many features that help you track SEO performance and research your competitors’ backlinks and keyword performance. You can also find new keywords with its Keyword Explorer feature and perform site audits that scan for SEO issues

Google My Business
This tool can help you discover local competitors, compare your performance, and monitor and respond to reviews on your site. It also comes with a “Book an Appointment” feature that can boost engagement with your business.
Google Analytics
Google Analytics shows how many people visit your website. It also records organic traffic, bounce rate, third party referrals, and demographic data to help you build detailed buyer personas.
GeoRanker
This tool tracks the rankings of websites by location and this information via heat maps. This is great for determining how well your site ranks in your community and planning targeted campaigns to improve or maintain your ranking.
Local SEO audits are key to assessing how well your website connects to your target audience. By ensuring your website is up-to-date, keyword optimized, and easily accessible, you can bring more customers to your storefront and boost revenue.