Author: Franz Malten Buemann

Hosting a webinar is an excellent way to connect directly to your audience, raise awareness for your brand, and establish your organization as an expert in its field. According to Zippia, 73% of B2B webinar attendees become qualified leads while 20%-40% of B2C attendees become leads. With that said, one way to attract audiences to your webinar is to have a good webinar landing page.
A webinar landing page gives audiences a first impression of the quality of your webinar. Designing a webinar landing page can seem daunting. Fortunately, there are many outstanding webinar landing page examples online that can give you some inspiration.

Webinar Landing Page Examples
To help you craft the perfect landing page for your webinar, I’ve gathered 20 examples from various companies.
1. Slack
This webinar landing page is minimalist and straightforward while featuring an interesting image that corresponds with the topic. If you scroll down, you’ll find a paragraph that clearly states the purpose of the webinar and who benefits from tuning in. To the left of the paragraph is an easy-to-fill-out registration form that further enforces the fact that the webinar is meant for business professionals.
The landing page is also easy to share with others thanks to the social media buttons featured above the paragraph.

2. CXL
CXL’s webinar landing page features multiple calls to action:

“Join this workshop to learn what are the real benefits of Google Analytics 4 …”
“Get unlimited access”
“Watch on demand anytime”

These CTAs concisely explain the point of the webinar and persuade visitors to register and tune in. The “About This Workshop” and “What You’ll Learn” sections give better context around the topic.
The registration form is also simple and doesn’t require a lot of information — just the visitor’s first name, last name, and email address.

3. Google
The colorful illustration captures the visitor’s attention, and the copy is easy-to-read thanks to the bold headlines and detailed paragraphs. The CTA button also encourages visitors to view the recorded webinar.

4. HealthCheck360
This webinar landing page gets straight to the point by immediately having the registration scaled large against a dark background.

5. Salesforce
Salesforce uses big bold lettering for its headlines and hotline. Its registration form also features a call to action at the top. Combined with the unique image to the right of the form, this landing page is both visually appealing and easy to navigate.

6. P&G
The topic of the webinar is emphasized by the bold white text against a blue background. The professional tone of the webinar is further made clear by the corresponding image of what appears to be a meeting. The web copy above the registration form explains the key takeaways of the webinar.
The landing page also features a section under the registration that encourages visitors to sign up for job alerts and forms of communication.

7. ThoughtSpot
ThoughtSpot keeps the landing page for its webinar clean and organized with bold lettering over a geometric image.
The paragraph below includes everything visitors need to know about the webinar and its purpose. Even better, below the paragraph are images of the webinar speakers and their roles in the company to lend credibility.

8. Alibaba
Alibaba’s webinar landing page features a video and a CTA button encouraging visitors to watch the recorded webinar immediately.

9. LinkedIn
This landing page prioritizes simplicity and ease by featuring a bulleted list of key takeaways from the webinar and allowing LinkedIn members to easily autofill the registration form.

10. Zoom
This landing page shows Zoom hosts regular webinars five days a week at specific times, and there are several points on the page where those who are interested can register.

11. Schneider Electric
Schneider Electric uses a bold graphic with the word “Innovation” in big, bold green letters against a green background. Below the image is the headline, which stands out thanks to its bright green lettering. Registering is easy and even allows visitors to pick the specific sections of the webinar they are interested in viewing.

12. Airbnb
Airbnb uses multiple images to catch visitors’ attention. It also tells visitors the webinar is about 60 minutes long, which will allow viewers to set aside the time needed to watch and take notes. Though this webinar is sold out, the page is still valuable to visitors because it features a CTA button that will take them to similar events being held on the website.

13. Bosch
Though the page could be improved by including bolder texts and an interesting image for its webinar landing page, the registration form is front and center and easy to fill out. Those who prefer a straightforward, no-nonsense approach may appreciate this page.

14. Cisco
Cisco uses a countdown to let viewers know when the next webinar will be hosted. To join ahead of time, viewers can click the “Add to Schedule” button and either sign in or create an account.

15. Trello
Trello sticks to the minimalist approach and forgoes any vivid imagery. Instead, the company uses bold lettering and the company logo, followed by a paragraph that explains the purpose of the webinar. The yellow CTA button at the bottom of the landing page encourages visitors to watch the webinar on demand.

16. Adobe
Adobe uses gradient colors to draw the viewer’s eye to the text highlighting the webinar’s topic. Under the image is a paragraph that goes into greater detail about what viewers can expect and the registration form is neatly displayed to the left.

17. Grab
The webinar topic is made obvious thanks to large bold lettering on the landing page’s banner. The banner includes the topic, the date of the webinar, and a CTA.

18. Prudential
Prudential is a great example of what to do after a webinar is over and visitors find your landing page. The name and parts of the webinar are displayed in bold and there is a brief sentence or two describing the topic. Below the copy is a CTA button that directs viewers to watch the recording and download the slides.

19. Oracle
The design for Oracle’s webinar landing page is simple yet visually interesting. The large white headline shows the subject of the webinar. If you scroll down, you’ll see a peaceful image of a woman on her bike and a paragraph giving greater insight on the left. The bottom of the page has images of the webinar’s speakers and their roles to add legitimacy.

20. Gartner
Gartner doesn’t rely on imagery at all. Its webinar landing page features a huge headline followed by the time, date, and length of the webinar, followed by a paragraph explaining the topic and key takeaways.
The registration form features a strong CTA and only requires a work email, making it incredibly simple to register.

Webinar Landing Page Best Practices
While it’s good to have your own unique approach to creating the best webinar landing page for your company, it’s important to adhere to the following best practices:

Include a clear, catchy, and concise headline to grab the reader’s attention.
Write an engaging body paragraph that expresses why readers need to tune into the event.
Include high-quality, eye-catching imagery.
Include strong CTA buttons that urge visitors to register and tune in so they can be converted leads and paying customers.

If you’re unsure of where you can find the proper tools to host a webinar, ON24 is a company that provides many kinds of products and services that can make virtual event hosting and webcasting simple.
Furthermore, eWebinar and Wistia are two more companies that have excellent tools for webinar and video hosting respectively.
Now that you have examples of webinar landing pages and best practices to keep in mind, you’re ready to start designing your page!

Email marketing has been an integral part of marketing as far back as the 1970s. Now, in the 2020s, the role of email marketing in the overall digital marketing strategy of businesses has only grown bigger and better. The email marketing industry value stood at $7.5 billion as of 2020 and is expected to hit…
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Last Updated on June 22, 2022 by Rakesh Gupta Big Idea or Enduring Question: How can users be allowed to delete Chatter conversation? This is a continuation of my previous article Delete Chatter Messages Using Salesforce Flow, In that I had discussed a way which allows your users to delete
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Short-form video is dominating the social media landscape — and many marketers want to get a piece of the action. But this leaves one important question: which video-sharing platform is worth your time, effort, and money — YouTube or TikTok?
While YouTube is the more mature platform, it’s hard to ignore the buzz around TikTok. In order to make the right decision, it’s essential to understand their unique audiences, marketing opportunities, and algorithms.

Let’s take a closer look at the key differences between YouTube and TikTok — and how to choose the right platform for your business.
YouTube vs. TikTok: A Head-to-Head Comparison
1. Demographics.
YouTube
With a global user base of more than 2 billion people, it’s safe to assume that your target audience is on YouTube. Let’s take a closer look at its user base.
YouTube holds sway with both men and women, almost in equal measure. Male users account for 53% of its population, while female users account for 46%.
The platform is also popular across different age groups. Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. Specifically, the 18-25 year age group commands the largest visitor base.
YouTube attracts a global audience, with more than 95% of the internet population using it. That said, India accounts for the largest audience size, followed by the United States and Indonesia.
TikTok
TikTok is known as the platform for Gen-Z — and the stats confirm it. Over half of Gen-Z consumers are on TikTok, and 46% of 13-19-year-olds say they use the platform daily.
However, TikTok is also picking up steam with other age groups. In 2021, 36% of TikTok users were between 35 and 54 years old, a 10% increase from the year before.
Unlike Youtube, TikTok’s user base skews primarily female (57% worldwide). That figure jumps to 61% for TikTok users in the US. While TikTok’s user base is increasingly diverse, there’s no denying its popularity among younger female audiences.
TikTok is a global platform available in 154 countries worldwide and in 75 different languages. The United States accounts for the largest user base (120 million users), followed by Indonesia, Brazil, and Russia.
2. Popularity.
There’s no real competition here (yet). YouTube commands an audience of over two billion monthly users — almost half of the entire internet-using population. It’s no surprise that one in five social media marketers plans to invest the most in YouTube this year, according to a recent HubSpot Blog’s report.
However, TikTok is a relatively new platform with stellar growth year-over-year. TikTok was the most downloaded app in 2019 and 2020, racking up over three billion downloads so far. It also boasts 1.2 billion monthly users, which experts predict will reach 1.5 billion by the end of 2022 — keeping YouTube on its toes.
Additionally, while TikTok doesn’t bring in the same monthly users, it certainly wins at engagement. In fact, TikTok is the most engaging of all social media apps, with an average user session of 10.85 minutes. As a result, 52% of marketers who use TikTok plan to increase their investment in 2022.
3. Content Format and Length
YouTube
Unlike other social media platforms, YouTube has become the unofficial home for long-form content. For instance, you’ve likely stumbled upon a 30-minute workout video or even a 2-hour podcast on YouTube.
However, it’s impossible to deny the popularity of short-form video content. In fact, 31% of marketers are currently leveraging short-form video, and 29% plan to leverage it for the first time this year.
In response, YouTube launched Shorts — enabling users to create 15-second videos with musical overlays. This also allows video marketers to play with different content types on the same platform.
TikTok
To put it plainly, TikTok is a short-form powerhouse. In fact, the app has become synonymous with fun, “snackable” content that attracts Gen-Z and millennial audiences.

Why does this matter? Short-form video is the most popular and effective social media format in 2022. So much so that 50% of social media marketers plan to leverage short-form video for the first time this year, and 95% of those who already use it will increase or maintain their investment.
Initially, TikTok videos could only be 15-seconds long. However, the app has extended the limit to 60 seconds. For marketers, this means more wiggle room to play around with video concepts. However, this only applies to videos recorded natively on the app.
4. Ad Formats
YouTube
YouTube ads are powered by Google. You have several ad formats to choose from, including:

Discover ads — ads that appear on the YouTube homepage or search results pages.
TrueView ads — also known as skippable ads, these are ads that play before a video.
Non-skippable ads — ads that appear before, in the middle, or after a video.
Bumper ads — 6-second ads that play before a video.
Overlay ads — banner ads that appear at the bottom of a video.

YouTube offers a lot of flexibility for marketers to experiment with different ad formats. For example, you can opt for a quick, 6-second ad at the beginning of a video or a 30-second non-skippable ad in the middle of a video.
TikTok
Despite its “newness,” TikTok has become a viable option for brands willing to get creative with their digital marketing. So much so, it launched TikTok for Business in 2021, allowing marketers to create and manage ad campaigns on the platform.
Additionally, there are different ways to advertise on the platform, including:

TopView — ads that appear at the top of their feed immediately after opening the app.
In-Feed Ads — ads that appear on a user’s discovery page.
Branded Hashtags — a hashtag that businesses promote in hopes of inspiring TikTokers to create content around it.
Brand Takeovers — an ad format that can include TopView, In-Feed, and Branded Hashtags all at once. They can also be videos, gifs, or still images.

As we’ll discuss later, each ad format on TikTok has a different price tag — so even if you have a smaller budget, you can play your cards right with a solid strategy.
5. Ad Costs
YouTube
YouTube follows a cost-per-view pricing model. Each view can cost between $0.10 and $0.30, depending on your industry and target keywords. You only pay when a user takes action — such as watching the entirety of your ad or clicking on a call-to-action.
You can spend as little or as much as you want. However, most businesses invest $10 or more a day to run an advertising campaign on YouTube. If you set a daily budget, Google will only charge you up until that amount, making YouTube ads a relatively safe investment.
TikTok
If you decide to advertise on TikTok, you can select a daily or lifetime budget that can be adjusted at any point during your campaign. However, at the campaign level, you must have a minimum daily and total budget of $50. For an ad group level, your budget must exceed $20 daily.
It’s also important to note that TikTok doesn’t use cost-per-click as a metric. Instead, it uses cost-per-mille (CPM), which means cost per 1000 views. TikTok ads start at $10 per CPM, so it’s possible to make an impact at a relatively low cost.
Which platform is right for your business?
One final question remains — which platform is better for my business? Ultimately, the answer hinges on several factors.
First, who is your target audience? As you can see, both YouTube and TikTok boast diverse audiences, but TikTok commands a younger, predominantly female audience. YouTube, on the other hand, is popular across multiple age groups. To state the obvious, you should prioritize the platform that will reach your audience.
Second, what type of content do you want to make? Does it lend itself more to lighthearted, snappy videos or longer, more in-depth ones? Is 15 seconds long enough to convey your message, or do you need more time?
Lastly, it’s important to consider your budget. YouTube offers more flexibility in choosing a daily budget. And, since it follows a cost-per-view pricing model, you only pay when a user takes action. To run a campaign on TikTok, you must commit to a daily budget of $50, which quickly adds up.
With these questions in mind, you have a better idea of which platform is right for your business. But remember, marketing is all about experimentation. You don’t need to commit to one platform right away — in fact, it may be useful to run side experiments on both to see what results you get.

Video marketers report that it offers the highest ROI of any media format, but those who use it still face challenges with the strategy.
The HubSpot Blog Video Marketing Report surveyed 500+ video marketers and asked them about their top challenges, and we’ve compiled them in this post. Read on to learn what marketers are dealing with and how to overcome them in your strategy.

Top Video Marketing Challenges in 2022
The top five video marketing challenges are:

Lack of time to create video content.
Difficulty creating an effective video strategy.
Inadequate budget to create video content.
Difficulty with the video creation process (producing, filming, editing videos).
Lack of content ideas.

Let’s go more in-depth into each of these challenges and how you can address them if you also struggle with them.
1. Lack of time to create video content.
Marketers wear many hats and create multiple different types of content on multiple channels, so it makes sense that finding the time to balance everything can be a challenge.
As a result, it’s no surprise that lacking time to create video content is the top reported challenge for video marketers. When it comes to a lack of time, they also note that the most consuming part is pre-production, which involves coming up with ideas, writing a transcript, casting, etc.
One of the best ways to remedy a lack of time to create video content is to have an effective video strategy.
2. Difficulty creating an effective video strategy.
A video strategy can be crucial to success for video marketers. Still, those who already leverage the format say that it is the second most challenging part of video marketing.
If you’re hoping to overcome this challenge, the process for creating a video marketing strategy is similar to all others: identify your target audience, align with relevant stakeholders, create timelines and budgets, choose distribution channels, develop messaging, and decide on how you’ll track success.
Marketers say that some additional factors to consider when creating your strategy are:

How you’ll effectively promote your video content.
How you’ll capture attention in the first few seconds.
How you’ll keep your videos short and concise.

3. Inadequate budget to create video content.
A video marketing budget accounts for everything that goes into the video creation process, from storyboarding to promoting your videos to get a high ROI.
If you’re having trouble coming up with a budget, here is how marketers often break down theirs:

24% is dedicated to production,
20% is dedicated to pre-production,
20% is dedicated to post-production.

4. Difficulty with the video creation process (producing, filming, editing videos).
Our survey found the following tips from marketers when it comes to the video creation process:

Investing in your own video equipment is worthwhile in the long run, as 62% of marketers who own equipment describe the creation process as “easy.”
The most popular video editing software is Adobe Premiere Pro.
44% of marketers use an iPhone as their primary camera for video content.

Some other ways to make the video creation process run more smoothly are to create a script and prepare your shot list, organize your studio ahead of time to ensure you have everything you need, and prep talent by giving them the script ahead of time.
5. Lack of content ideas.
29% of marketers say that a lack of content ideas is a significant marketing challenge. Here are some high-quality and effective content ideas if you’re struggling with the same issue:

Content showcasing products or services has the highest ROI, according to marketers who use it.
Content showcasing your brand’s values is the second most leveraged type of content and the second most effective at generating leads and engagement.
Trendy content related to cultural moments and news stories gets significant engagement.
Relatable content is on the rise for the newest investments in 2022.

Consumers like watching videos, so meet them where they already are.
Consumers’ habits clearly show that video is a top-consumed and enjoyed media format. As a result, overcoming the common video marketing challenges will help you meet audience demand, generate engagement, and leave a lasting impression.