CX Demo

Author: Franz Malten Buemann

  • Top B2B vs. B2C Video Marketing Trends You Should Know [2022 Data]

    Both B2B and B2C brands recognize the power of video marketing. In fact, HubSpot Blog Research found that 88% of brands surveyed have a team dedicated to creating video content.

    But how do B2B and B2C brands differ as it relates to strategy, goals, and performance? We surveyed 550 global marketers to find out. Read on to learn about the key trends we discovered.
    B2C and B2B brands balance creating content in-house with relying on outside agencies.
    We asked 500+ global video marketers, “Does the primary company you do video marketing for creating content in-house, through an outside agency, or both?”
    37% said in-house, 14% said an outside agency while 49% said both. When breaking it down between B2C and B2B brands, there was only a 1% to 3% difference.

    Although there is an argument to be made for both cases, 33% of marketers (both B2B and B2C) surveyed say the ROI is the same in both cases.
    However, when asked about the quality of the videos, more B2B brands believed creating video content through an outside agency resulted in better marketing videos.
    Meanwhile, 59% of B2C brands believe creating marketing videos in-house is faster and more efficient, compared to only 48% of B2B marketers.
    75% of B2C brands also believe marketing videos created through an outside agency are higher quality and more professional, an 18% increase from B2B brands.
    Pro-tip: If you want to create high-quality videos in-house, consider tools like Vidyard, Vimeo, and Wistia. They can help you produce and measure high-impact videos that convert.
    B2C brands focus on brand awareness while B2C brands advertise products.
    When asked “What are the primary goals of your company’s video marketing strategy?” B2C brands focused on increasing brand awareness/reaching new audiences while B2B brands prioritized advertising their products/services.
    Where we saw the biggest gap in strategy is in:

    Growing an online community – Only 15% of B2C marketers listed this as a primary goal compared to 25% of B2B marketers.
    Fostering a relationship with customers – This is a priority for 22% of B2C marketers compared to only 13% of B2B marketers.
    Establishing thought leadership – 15% of B2B marketers consider this a primary goal compared to only 9% of B2C marketers.

    B2C brands tend to spend more on video.
    Although B2B and B2B brands follow the same strategy when it comes to equipment (69% own their equipment instead of renting), B2C brands have allocated more.

    When looking at quarterly video marketing budgets, 24% of B2C brands spend between $100K to over $1M compared to 19% of B2B brands.
    The same is true when you look at the average cost per video. 29% of B2C brands will spend over $30K compared to 20% of B2B brands.

    B2B brands publish more videos than B2C brands.
    According to HubSpot Blog Research, most B2B brands (33% surveyed) publish five to seven videos a month while most B2B brands (32%) put out two to four.
    This could be because 33% of B2C marketers note a lack of content ideas as the biggest challenge they face when creating video content, 11% more than B2B brands.
    When analyzing the average publishing cadence across both aisles, here’s the breakdown.

    Two to four videos (31%)
    Five to seven videos (26%)
    Eight to ten videos (22%)

    One interesting piece of data though is that when you look at brands that publish between eight to 30+ videos a month, B2C marketers outpace B2B by 8%.
    While B2B brands tend to publish more generally, when you dig into brands with a higher publishing cadence, B2C brands post more.
    B2C brands report more success with short-form videos.
    We asked marketers, “Which video format has the biggest ROI?” 39% said short-form videos, such as TikTok, Instagram Reels, and YouTube Shorts. So, both B2B and B2C brands have a lot of success with this content format.
    However, there’s an 11% gap to note – 44% of B2C brands reported the biggest ROI with this format compared to only 33% of B2B brands.

    In addition, our research found that more B2C brands report that short-form video:

    Is the most effective for generating leads, 8% more than B2B brands.
    Gets the most engagement, 14% more than B2B brands.
    Generates a high (81-100%) watch time percentage, 8% more than B2B brands.
    Gets a high (over 10%) clickthrough rate, 7% more than B2B brands.

    There you have it – whether you’re a B2B or B2C brand, video marketing is an essential part of any marketing strategy.

  • What makes it a profession?

    Malpractice by one of us is malpractice by all of us.

    When a calling turns into an industry, that can change.

    In an industry, it’s buyer beware. It’s us against the rest. It’s a quiet line of self-preservation.

    But in a profession, it’s clear that a service is on offer, and that standards and trust matter.

  • 5 Free Salesforce Add-Ons That Will Solve Admin Pains

    There are some aspects of Salesforce that are tricky for admins. To a user, these may seem like simple requests, but admins understand that Salesforce has its quirks. Luckily, the AppExchange steps in to fill these gaps. Based on my real-life experiences of working with… Read More

  • Learn Salesforce DevOps With This Free Deployment Tool

    Salesforce DevOps Center is the much anticipated alternative to change sets. It will allow users to manage environments, track changes, integrate source control systems, and manage deployments through a click-based interface. Beta version is now available (June 2022), while the targeted GA release is scheduled… Read More

  • 25+ Ways to Share a Record in Salesforce

    Anyone who’s been working with the Salesforce platform will be aware of at least a handful of ways to share a Salesforce record – certainly anyone who has studied for the Certified Administrator exam!  There are 25+ ways to share record access in Salesforce, which… Read More

  • How to Restore Deleted Salesforce Fields

    So, you deleted a field and now you need it back? It’s happened to the best of us. The question is, where is your deleted field? How do you get it back, and is there anything else you need to do once it’s restored? In… Read More

  • What are the different types of customer experience that business fall into?

    submitted by /u/thickasatheif [link] [comments]

  • When you feel like it

    It’s possible to create a life where we only perform tasks when we feel like it.

    More likely, though, we end up with commitments. Commitments require us to do work when they feel like it, regardless of whether we do or not.

    And the best sorts of commitments create a positive cycle. We end up changing our attitude and our energy precisely because we said we would.

    This is one reason why a long vacation can leave us in a torpor. Left to our own devices, we skid to a halt.

  • Create Salesforce Leads from Emails with Match My Email

    Last Updated on June 25, 2022 by Rakesh Gupta Match My Email adds another feature that Einstein Activity Capture lacks. If you ask B2B buyers what their preferred method of communication is, 62% pick email. Now, look at your team: how do they communicate with prospects? Chances are, you’ll find
    The post Create Salesforce Leads from Emails with Match My Email appeared first on Automation Champion.

  • Automatically Add New User to Public Group or Queue

    Last Updated on June 25, 2022 by Rakesh GuptaBig Idea or Enduring Question: How do you automatically add new users to a Public Group or Queue? Objectives: This blog post will help us to understand the following Create automation associated with creating a new user Automatically add a user to
    The post Automatically Add New User to Public Group or Queue appeared first on Automation Champion.