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With COVID came a new way of doing business. Online and digital events became plentiful as people abandoned in-person functions due to safety precautions.  It’s been over two years since the pandemic started, and now in-person events have been making a comeback. In the marketing industry, they say one should never get comfortable. And while…
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Hey, my name is Nathan Johnson and I am a professional video editor. I do editing full time and have a lot of spare time and am kind of at the point where I want to look into doing something else that has a little more money involved. I have alot of experience in editing and film and am willing to do some editing for you or work for you as a marketer if you train me. I am looking to learn how to reach out to small businesses, seal the deal, then actually market for them. I don’t know the process or anything but am looking for a guide. I have about 30 hours a week of free time and am willing to be dedicated to this. Thanks for considering, Nathan phone – 920-210-8905 email – [nathansjohnson16@gmail.com](mailto:nathansjohnson16@gmail.com) discord – nathan137#7850 submitted by /u/nathan137 [link] [comments]

With over 200 million daily users, using Twitter right offers you massive benefits as a new or existing business.
Just as you would spend a considerable amount of time choosing your business name, Having a good handle is always a plus for marketing on Twitter. It’s also crucial to take time to consider your options before choosing or changing your Twitter handle.

This article will show you the do’s and don’ts of choosing a Twitter handle and 25 examples of great Twitter business names.

Twitter Name Do’s
Do use your full business name.
Making your Twitter handle as close to your business name as possible will make it easier for people to recognize you online.
Furthermore, whenever you tweet, you promote brand awareness for your business.
Do use short names.
Another tip is to use a short username. Why? Because it makes it easier to remember and spell for anyone that searches for your brand on the network.
If your business name is pretty long, then you can shorten it.
Do use taglines.
Sometimes it happens that your username has already been taken. When that happens, you could report the account for impersonation(if your business name is trademarked), or you can use an abbreviated form of your business tagline as the new handle.
Do be consistent.
If you already have a following on Facebook, Instagram, or some other social media, it’s a great idea to use the same username for your Twitter handle.
This way, it’ll be easier for your followers on those platforms to identify you on Twitter.
Twitter Name Don’ts
Don’t use numbers or symbols.
Unless a number is relevant to your business name, avoid using it on your Twitter handle. It isn’t a cool look and can be confusing for some users.
Don’t use witty names.
A witty username is excellent for a personal account, but it might not be the right fit for a business handle. Customers expect some level of professionalism, and funny names rarely give that impression.
Don’t overdo underscores.
Underscores separate characters in a username, which can be useful if two or more words make up your business name. However, be careful not to overdo using them. It’s recommended to use no more than a pair of underscores.
Good Twitter Name Examples
Here are 25 examples of great Twitter usernames. This list is divided into existing usernames and imaginary ones. Either option can serve as inspiration as you update your current Twitter handle.

Brand name

Twitter Name

Real Madrid

@realmadriden

Wendys
@Wendys

Taco Bell
@tacobell

PlayStation

@PlayStation

Yves Saint Laurent
@YSL

Cristiano Ronaldo
@Cristiano

CNN Breaking News
@cnnbrk

Slack
@SlackHQ

PayPal Support

@AskPayPal

eBay
@eBay

Union
@JoinUnion

The New York Times
@nytimes

Notion
@NotionHQ

Carolina Hurricanes
@Canes

Bobby van’s Grill DC

@BobbyVansDC

Forever 21
@Forever21

Chipotle

@ChipotleTweets

Chick-fil-A
@ChickfilA

Arby’s Guest Support

@ArbysCares

Chili’s Grill & Bar
@Chilis

ReadWrite
@RWW

Oberto Specialty Meats

@ObertoBeefJerky

MADE.COM

@madedotcom

Netflix
@netflix

Cakes Decor

@CakesDecor

Existing Twitter handles
1. Real Madrid – @realmadriden
Real Madrid FC is the biggest football club in the world and is loved by fans from different parts of the world.
The Real Madrid handle, with “en” indicates it’s the club’s official account in English, making it easy to remember and search.
This Twitter name can inspire you if your business exists in different locations around the world or communicates with customers in different languages,
2. Wendys – @Wendys
Wendys might not be your go-to fast-food chain, but they’re probably one of your favorite Twitter accounts. The burger joint is famous for its savage roasts and rivalries with other restaurants online.
We love this Twitter name because of its simplicity. It’s relevant to the brand’s name, which makes it very easy to find and identify.
3. Taco Bell – @tacobell
Using an underscore or number can differentiate your account, but it also makes it harder to find.
That’s why we like Taco Bell’s Twitter username.
Although the brand’s made up of two names, Taco Bell discards the underscore. Therefore, it’s easier to search for it on Twitter without wondering where the underscore appears.
4. PlayStation – @PlayStation
Playstation makes arguably the most popular gaming console on the planet, so it’s important that its customers can find it on Twitter and other social platforms.
It uses ‘PlayStation’ instead of ‘Playstation’ or ‘playstation,’ which we find interesting.
The capital ‘P’ and ‘S’ are synonymous with PlayStation, so it’s no surprise that it remains so even in its Twitter handle. If your business name has prominent features, something along the lines of PlayStation’s P and S, then you can also retain the feature in your username.
5. Yves Saint Laurent – @YSL
The designer apparel maker has an iconic, and lengthy name. Therefore, it might be rather tedious to find the official handle on Twitter.
Perhaps that’s why Yves Saint Laurent decided to use the ‘YSL’ username. It’s short, memorable, and definitely easier to find.
Do you have a long business name? Then take a leaf out of Yves Saint Laurent’s username.
6. Cristiano Ronaldo – @Cristiano
Cristiano Ronaldo is currently the most popular sportsman in the world, and his personal brand is worth millions of dollars.
It’s no wonder, then, that all his social media accounts, Twitter inclusive, use his easily recognizable name as their usernames.
If your business is tied to your name, you can use your first or last name (or the two). We like the ‘Cristiano’ handle because it’s pretty easy to recall and is quite unique.
7. CNN Breaking News – @cnnbrk
CNN has made a name as one of the most popular news networks in the world. The company has several departments, with some focusing on fashion, sports, politics, and more.
@cnnbrk is the account focused on releasing breaking news as it happens, so it needs to be different from the other official CNN accounts.
If your business runs a similar model, with different departments, then you can draw inspiration from this username.
8. Slack – @SlackHQ
Slack is a messaging platform, and more. It’s become a favorite messaging platform for companies across the world.
It would’ve been pretty easy for it to use the @slack handle — if it weren’t already taken. So, instead of paying off the current owner of the handle, it simply added HQ to the brand’s name.
With the HQ (Headquarters), Slack circumvents the ‘Slack’ username elegantly. You can copy Slack’s example if you face the same challenge.
9. PayPal Support – @AskPayPal
Paypal is a financial platform that facilitates sending and receiving money to and from almost everywhere in the world.
As such, it’s only proper to have a channel where users can reach it on Twitter.
Paypal uses ‘ask’ right before its brand name, which is a nice move for a handle that handles customer inquiries and issues. It’s a brilliant username you can copy when creating customer care Twitter handles for your brand.
10. eBay – @eBay
eBay is a hugely popular ecommerce platform that allows users to sell and buy goods.
Just as PlayStation mentioned earlier, eBay has an interesting Twitter handle. It continues the tradition of lowercase ‘e,’ and uppercase ‘B’ in its Twitter handle. Anyone who uses eBay won’t find it hard to find the Twitter handle.
So if your brand’s name has distinct features like capitalized letters, you can incorporate that into your Twitter handle.
11. Union – @JoinUnion
Union is a digital platform that connects startups to resources and networks across the world.
This handle works because the company is a service-based business, and ‘Join’ aligns with the community mandate of the business.
12. The New York Times – @nytimes
The New York Times is a popular news media company based in the United States.
The media company uses its already popular URL name ‘nytimes’ as its username. Thus, readers will find it easy to find.
You can also use your existing URL name as your Twitter handle to make it easy for people familiar with your website to find you on Twitter.
13. Notion – @NotionHQ
Notion is a tool that lets users manage files, save documents, schedule tasks and generally organize their work.
Like Slack, the Notion handle had already been taken. So what the Notion team did was to add HQ to the end of the brand’s name. Problem solved.
14. Carolina Hurricanes – @Canes
The Carolina Hurricanes is a professional ice hockey team based in North Carolina.
How’d you fit a lengthy brand name like the Carolina Hurricanes into a Twitter handle? By abbreviating it to ‘Canes.’ It’s a simple solution that can inspire business owners with long business names.
15. Bobby van’s Grill DC – @BobbyVansDC
Bobby Van’s is a restaurant that opened its doors in 1996 and is famous for its delicious steaks.
We like this handle because it includes the location of the business in the handle. An advantage of this is how the eatery appears in local searches for eateries on Twitter.
If you run a local business, adding your location in the handle can increase the chances of getting found by users.
16. Forever 21 – @Forever21
Forever 21 is a huge clothing company that sells trendy yet affordable clothing pieces.
Although we said you should avoid using numbers in your handle, this example works because ‘21’ isn’t a random pair of numbers but is part of the brand name.
So if the numbers in your brand name are tightly associated with the brand, then by all means add them to your username.
17. Chipotle – @ChipotleTweets
Chipotle is an American chain of fast casual restaurants in North America and Europe.
Chipotle had to resort to taking a lengthier Twitter handle because its first choice was already taken. This alternative handle works, though, as it reinforces that the handle belongs to an official account.
Adding ‘Tweets’ to your brand name can make your handle more recognizable to users.
18. Chick-fil-A – @ChickfilA
Chick-fil-A is the biggest American restaurant specializing in chicken sandwiches and is one of the biggest fast-food restaurants in North America.
Chick-fil-A could’ve gone for a handle like @Chick_fil_A, but we’re grateful they didn’t. The current handle is simple and doesn’t give searchers a hard time.
Editing a brand name to something simpler and easier to search for makes sense and pays off in the end.
19. Arby’s Guest Support – @ArbysCares
Arby’s is another fast-food company whose Twitter handle offers inspiration to any business looking to create a Twitter account.
The brand prides itself on an emotional connection with customers, and its customer service handle uses a username that conveys sympathy.
When creating a username for your business, you want to go with something that conveys positive emotions and puts the consumer at ease—like this handle.
20. Chili’s Grill & Bar – @Chilis
Like all great business Twitter usernames, this username does a great job of being simple and easy to find.
Users don’t have to search for ‘Chili’s Grill and Bar’ but can find the brand right away by just typing ‘Chilis.’ This is another hack you can use if your brand has a relatively long name.
21. ReadWrite – @RWW
ReadWrite aggregates professional communities dedicated to specific subjects of interest such as connected cars, smart homes, AR/VR, fintech, and APIs.
ReadWrite aggregates content from professional communities dedicated to interests like AI, fintech, APIs, and technology.
A shorter handle makes it easier for people to mention you in tweets without taking a lot of character space. The ReadWrite handle is an excellent example because they’ve abbreviated their name into just three letters.
As ReadWrite shows, abbreviations can be a cool way to create a memorable username.
22. Oberto Specialty Meats – @ObertoBeefJerky
Oberto is a specialty meats company that’s famous for its delicious cuts and beef jerky.
We like this handle because it uses keywords in the handle. Thus, the profile is likely to appear when someone searches for beef jerky on Twitter.
If you offer specific services or products, including it in your username like this example can boost your chances of popping up when people search for them.
23. MADE.COM – @madedotcom
Made designs and retails furniture and homewares online and in showrooms across Europe.
This is a cool handle because it makes it easy for users to remember the brand’s website.
If you’re looking for something non-generic and memorable, then copying this example can be what your username needs.
24. Netflix – @netflix
Netflix is arguably the most popular streaming platform on the planet with millions of subscribers paying for its content monthly.
The main account, @netflix, is simple and a no-brainer to remember. The brand name is consistent on every social platform, including Twitter.
If you’re setting up an account for your brand, it’s best to have a consistent username across all channels as Netflix has.
25. Cakes Decor – @CakesDecor
Cakes Decor is a community dedicated to showcasing beautiful cake decorations that inspire cake makers around the world.
The handle is great because it includes the keywords ‘cake’ and ‘decor,’ which means anyone searching for cake decoration inspiration on Twitter is likely going to come across the page.
So include keywords in your username to increase visibility.
The Perfect Twitter Name for Your Business
Twitter is one of the most popular social platforms on the web today, and how you show up isn’t limited to just what you say, but the name you say it under, too. Choosing the right Twitter name for your brand is key, so follow the tips in this guide and take inspiration from the list of businesses above that did it right. You’ll have the perfect Twitter handle in no time.
Editor’s note: This post was originally published in January 2009 and has been updated for comprehensiveness.

According to 2021 HubSpot Blog research on social media trends, 77% of social media marketers say social media marketing was somewhat to very effective for their company in 2021.

We often talk about the best strategies to use on social media but do you ever wonder about the top mistakes to avoid? In this article, we cover the top ones categorized by platform.

Instagram
1. Ignoring new features.
Instagram is constantly evolving.
Just this year, the social network has announced several big features it’s either testing or fully rolling out, like the Creators Marketplace, supervision tools for teens, pinned posts, Reels up to 90 seconds – and that’s just to name a few.
What often happens when the platform rolls out new features is that it will prioritize accounts that use them. For instance, when Reels first launched, the algorithm would prioritize accounts that used them – earning them more reach and impressions – than those who posted videos on the feed.
With this in mind, it’s important that businesses stay updated on the latest features coming out and how they will impact the platform’s algorithm.
While a smaller change, like a new button on the Shop tab, may not affect your day-to-day, a new bigger change may warrant a strategy review.
2. Not live streaming.
Live streaming is one of the most powerful tools on Instagram.
In fact, the HubSpot Blog conducted a survey in November 2021 to discover social media marketing trends and found that it offers one of the biggest ROIs compared to other formats.
In fact, marketers surveyed ranked it #2 in the social media trends that brought in the biggest ROI in 2021, behind short-form videos.
In addition, 52% of marketers who invested in it last year say it performed better than expected.
Live streaming is a great way to engage your audience and get real-time feedback that can help you optimize your Instagram strategy.
3. Uploading videos with TikTok watermarks.
When Reels first launched, everyone believed it was in response to TikTok’s success.
This was unofficially confirmed when Instagram announced on its @creators account that it was making changes to its algorithm, specifically which Reels it recommended to users.
According to an article by The Verge, the network spokesperson said users have reported via survey that videos recycled from other platforms can provide a negative user experience. As such, Instagram will start deprioritizing videos that are clearly recycled.
One way to know a video’s recycled? The TikTok watermark. This appears when users upload a video to the short-form video platform, then save it. When it’s shared, the watermark appears.
The lesson here is if you’re going to cross-post on multiple social media platforms, make sure you upload the original content and customize it within the app. This will maintain your content’s quality and ensure it’s not shadow-banned when published.
4. Sharing low-quality content.
The head of Instagram recently said the platform is no longer a photo-sharing app.
While that may be true, visuals are still king and if you’re going to be successful on the platform, you have to produce high-quality content.
Just look at Twitter: Although you can upload images and videos, it is a text-based app. From threads to retweets, the main feed is designed to prioritize written content.
The same is true for Instagram. Visuals are everywhere on the platform and if yours is not up to par, you will struggle to retain your audience’s attention.
5. Forgetting about your bio.
Your Instagram bio is a very small section of your profile but it holds so much power.
For starters, it’s a major point of discoverability. When users search for accounts on the platform, the information on your bio will help them find you. From your username to your business category to your bio description.
Your bio is also a place to convert your users.
Instagram tries to keep users on the platform as long as possible. That’s why today, users can discover a brand and complete a purchase without ever leaving the app.
That’s also why the platform limits when and where you can share external links. One of two places is in your Instagram bio.
With a Linktree, you can include multiple links in your bio and lead your audience to your website, landing page, product page, and more.
6. Having a personal account instead of a business one.
Are you doing Instagram right if you don’t have a business account?
If you’re debating between a personal and a business one, here’s the reason why you should get it: Analytics.
When you have a business account, you have access to a slew of data that you wouldn’t know otherwise. Everything from how your users are finding you to which posts are driving the most traffic.
That insight will be invaluable in building out your Instagram strategy and gaining insights into what resonates with your audience.
7. Buying followers.
If you’re a small business on Instagram and you want to establish some credibility, or perhaps get more post engagement, you might consider buying followers.
After all, they don’t cost much and you can have thousands of followers overnight. But, there’s a catch – otherwise, everyone would be doing it.
Buying followers is like receiving a bad check – you’re promised something of value but in actuality, there’s nothing there.
While you may get a boost in followers, those followers will not help you in the long run. They’re often bot accounts that will not engage, share, or promote your content.
This will also significantly skew your data, making it difficult to know what strategies are actually working. The only way to ensure this is by growing your followers using organic methods.
8. Skipping captions.
If your picture or video is what grabs your user’s attention, your caption can get them to stay.
Many brands overlook the caption, focusing instead on creating great visual assets. However, both play an equal role in engaging the audience.
Your caption can offer more context to your post and drive conversions. So, as you’re prepping upcoming posts, make sure your caption isn’t an afterthought.

TikTok
9. Being too promotional.
TikTok is a place for authenticity.
In fact, a 2021 study by Nielsen revealed that 64% of TikTok users say they can be their true selves on TikTok. In addition, roughly 56% of TikTok users say they can post videos they wouldn’t post elsewhere.
If you go on the platform simply promoting your products and services, you may have a hard time getting any traction.
Focus instead on sharing a lifestyle – specifically the lifestyle of your target audience. Their challenges and pain points can make for relatable, funny content.
The more authentic your content is, the better it will perform on the app.
10. Using viral sounds in ads.
Viral sounds come and go quickly on the app.
The average sound has a shelf life of a week or two – that’s why it’s great to use in your posts. However, it’s not a great strategy for ads.
Why? Well, an ad will likely run for several weeks and by that time, the sound will no longer be popular. In fact, users may be tired of hearing the sound, and using it may hurt your likeability as a brand.
Don’t age your ad by including trends that are sure to die off. Instead, stick with evergreen content that will work any time.
11. Not using filters.
Just as sounds go viral on TikTok, so do filters.
From effects that expand your face to those that take you to space, there’s so much to choose from. For brands, this offers a lot of opportunities to be creative and have fun with your audience.
Of course, with any trend, it’s important to know when to join and when to skip. If something doesn’t align with your values or strategy, don’t participate – as there will be another one around the corner that will be a better bit.

Twitter
12. Ignoring mentions.
Social media is a two-way street. You share, and your audience responds.
Too often, brands focus on sharing and forget to interact with their community. On Twitter, this is especially easy as a text-focused app.
Brands will Tweet away and forget to respond to mentions, which could hold valuable insights into brand perception.
This leads us to our next mistake, in the section below.
13. Retweeting too often.
When a user lands on your Twitter profile, they should have a good idea of what you’re about and know what to expect from your page.
If your page is 90% retweets, it makes it difficult to make that assessment.
Instead, have a healthy mix of tweets, retweets, replies, and threads.
14. Tweeting the same thing.
Imagine stepping into a store and seeing the same item displayed everywhere. Once you realize there’s nothing new to explore, you’ll lose interest and quickly walk out.
Think of your Twitter page like your store: The more variety you have, the more opportunities you have to attract your audience and encourage them to stick around.
While it’s valuable to repurpose high-performing content, the key is spreading it out over a long period so that it seems fresh every time. You should also try to find fresh angles to give a new life to your content.
15. Treating it like other social platforms.
Twitter is one of the few social networks where written content is king.
If you’re active on YouTube, TikTok, and Instagram, you may be tempted to use that same approach for Twitter.
However, the golden rule on social media is to adjust your content to the platform, not the other way around. This means that you’ll have to make sure you’ll likely have to swift from a video-first approach to a text- and audio-forward one on Twitter.

Facebook
16. Having a low response rate.
When you land on a Facebook Page, one of the first things you’ll see is the page’s message response rate.
It creates an initial impression of the brand and its relationship with its potential customers.
A high response rate suggests that you have great customer service while a low rate signals that you are either not active on the platform or may struggle with customer service.
While this is a seemingly small part of your profile, it can leave a big impression.
17. Removing negative comments.
Negative comments are a part of every brand’s social presence.
There’s bound to be an unsatisfied customer or a frustrated follower somewhere and sometimes, they land right in your comments.
In an effort to protect your brand’s image, you may want to delete the comment altogether. However, having a solid response to your disgruntled follower may actually work in your favor.
Responding to negative comments shows your audience that you don’t shy away from difficult conversations. It can also appease other customers who may have similar concerns.
18. Not having a custom photo cover.
Everything on your Facebook Page can help or hurt your brand and as we know, the devil is in the details.
A custom photo cover is a great way to stand out from your competitors, who may use their logos or stock photos – or worse, nothing at all.
Instead, opt for something that says something about your brand, and speaks to your values or your culture. Using an image that has emotional appeal will likely have a much better impact than a simple stock photo that tells us about your product or service.
19. Neglecting your community.
Facebook is one of the best places to build community. From Facebook Groups to live streams, there are many ways to interact with your audience.
After all, that’s how you build brand loyalists. It’s not from sharing promotional content, it’s from consistent and genuine interactions.
Once you start seeing your Facebook Page as a community-building tool, you will start seeing results.
20. Ignoring your competitors.
One of the handiest tools on Facebook is the ability to learn about your competitors in your analytics dashboard.
Using inputs from data you’ve already shared, Facebook can compile a list of suggested competitors and tell you how you’re performing against them
This can then serve as a benchmark to determine how well you’re doing and what to strive for.
Knowing what not to do can be just as important as knowing what you should do. Although this list isn’t exhaustive, it’s a pretty good place to start and keep you on the right track.
Editor’s Note: This post was originally published in Feb. 2012 and has been updated for comprehensiveness.