CX Demo

Author: Franz Malten Buemann

  • Salesforce Lead Routing Solutions – An Overview

    Lead distribution describes the logic and automation that delivers Salesforce records to the right owner at the right time. Interchangeable with the terms “lead assignment” and “lead routing”, there are countless ways that logic is applied (described as “strategies”); to add to the complexity, organizations… Read More

  • How Local Business Schema Can Boost Your Company’s Visibility Online

    You’ve started a website for your local business, but with so much competition out there, you may be struggling to make your website more visible online. That lack of visibility could hinder potential customers from finding your company. To improve your visibility in search engine results, local business schema could be the tool you need.
    By including local business schema in the code of your website, search engines like Google, Bing, and Yahoo will be able to better understand your business and rank it higher in search results. But before you can start implementing local business schema, you need to first learn what it is and how it works.

    What is local business schema?
    Local business schema is a kind of structured data markup code that can be added to your business’ website to make it easier for search engines to identify what type of organization you are and the products or services you provide.
    Schema markup was created by search engines to better understand and display data using common groups of tags. Your business can benefit from schema markup because it can help you better optimize your website for local SEO — one of the deciding factors in how your content is ranked in SERPs.
    How to Add Local Business Schema
    To add local business schema to your website, first visit schema.org/LocalBusiness then follow the steps below:
    Step 1: Determine the category for your company.
    Identify the niche category you are optimizing your website for, and be as specific as possible. For example, if you own a burger restaurant, use the “FoodEstablishment” code. If your burger spot is considered fast food, you can further optimize by choosing the “FastFoodRestaurant Code.”

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    If you can’t find a category that fits your business, simply use a generic business schema like Local Business or Organization, then use the “sameAs” property to add a Wikipedia or Wikidata entry that is more specific to your type of business.
    Step 2: Create or update your About page.
    Your About page should be filled with information about your business and include a unique “AboutPage” schema item. Make sure the content is easily readable to visitors of your site, and add as many — or as few — related schema properties to better inform search engines about your organization.
    Step 3: Test your code using Google’s Rich Results Test or the Schema Markup Validator.
    You can enter your code into the Rich Results Test to see which Google rich results are generated by the structured data on your page. You can also use the tool to preview how rich results will look in Google search.

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    To test your structured data without Google feature-specific warnings, enter your code into the Schema Markup Validator.

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    Step 4: Add and Publish your local business schema to your website.
    You can add your schema directly within your HTML code or use a managed user interface, schema app, or plugin.
    Step 5: Crawl and test your local business schema markup using Google’s Search Console.
    Enter your domain or URL prefix to measure your website’s search traffic performance to see if there are any issues or improvements to be made.
    Going forward, monitor the results of your schema and make adjustments as needed. You will likely have to repeat this process again in the future as Google changes its approach to schema and if anything in your business listing changes.

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    Local Business Schema Examples
    Below is an example of a local business schema taken from schema.org/LocalBusiness. The example is in reference to a restaurant called GreatFood.
    GreatFood Local Business Schema Example Without Markup

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    In the above HTML code, you can clearly see the name of the restaurant (GreatFood), the address, phone number, and hours of operation. In the example below from the same restaurant, you can see this information represented in the schema code. This format is the standard schema microdata format, the most common format that is the easiest to implement.

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    Below is the format you would use for JSON-LD format, which would be used for JavaScript.

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    Finally, the below example is the RDFa format, which works in a variety of documents — including XML, HTML 4, SVG, and more.
    Incorporating local business schema can seem complicated. However, if you know the category your business falls into and include important information such as the name, address, phone number, and hours of operation, you can easily use local business schema to boost your website in search engine results.

  • Winners announced for US Customer Experience Awards 2022

    The inaugural edition of the US Customer Experience Awards, organised by Awards International, announced the winners for this year’s program. The first-ever edition of USCXA® brought together leading businesses from across Europe to share the most remarkable achievements in customer experience. Top companies and organisations participated in this premium program, competing for the most coveted accolades in customer…
    The post Winners announced for US Customer Experience Awards 2022 appeared first on Customer Experience Magazine.

  • “Do you have a plan?”

    First, let’s agree that there’s a problem.

    It may be that I think we’re facing something serious, something costly, something urgent–and you don’t.

    We can have an honest conversation about the problem without worrying about whether there’s an easy or certain solution.

    We can also have a conversation about whether it’s a problem (problems have solutions) or whether it’s simply a situation, something like gravity that we have to live with.

    Once we agree that we have a problem, the status quo will show up. It will argue with every tool it has that any variation from the current path is too risky, too expensive and too painful to consider. The status quo will stall. It will argue for studies and will amplify the pain that will be caused to some as we try to make things better for everyone.

    And the status quo usually wins. That’s because the makers of change are now playing defense, forced to justify every choice and ameliorate every inconvenience.

    Perhaps there’s a more useful way forward.

    We begin by agreeing that there’s a problem.

    And then each party, every single one, needs to put forward a plan. A plan that either addresses the problem or takes responsibility for not addressing it.

    And for each plan, we can consider the likely outcomes. For each plan, we can ask, “will that work?” and follow it up with, “why?” and “how?”

    Perhaps you don’t think it’s a problem worth solving. That’s important to bring up before we ask you if you have a plan.

    Delay might be the best option. But then let’s be honest and announce that instead of simply stalling.

  • What is B2B Lead Generation and how it works in 2022?

    submitted by /u/digitalthoughtz [link] [comments]

  • 8 B2B Prospecting Tips That Will Bring More Revenue in 2022

    Are you looking for the best prospecting tips that will help you build stronger relationships with your customers and generate new leads in 2022? Building and maintaining B2B relationships can be challenging. And that’s where B2B prospecting comes in. In fact, recent research shows that about 40% of all companies consider sales prospecting be the…
    The post 8 B2B Prospecting Tips That Will Bring More Revenue in 2022 appeared first on Benchmark Email.

  • Salesforce Environments: Which Do I Use and When?

    Salesforce provides several different types of environments, but how do you know which is right for your specific use case? In this article, we’ll discuss the various use cases in the Salesforce release pipeline, while explaining which Salesforce environment is the best choice for each… Read More

  • Are Salesforce Careers Recession- and Future-Proof?

    It’s been a tough few years for the people of Earth! Having battled the pandemic, more bad news soon arrived in the form of inflation, stock market downturns, and layoffs. According to many, we are heading for (or already in) a recession. So what does… Read More

  • Automated Salesforce Backup and Restore [In-Depth Overview]

    Protect data and metadata for all your Salesforce environments with automated backups and precision recovery tools that give you full control, every step of the way. Highlights Easy setup and unlimited backup storage. Proactively monitor data changes with Smart Alerts. Visual Precision Repair tool to… Read More

  • Customer support metrics to inspire action

    Hello Friends, I’m an ex-Apple & ex-Google Founder. I’m excited to be here to learn from y’all and contribute to this community. I’ve published an article on ‘Support metrics to inspire action’ to ensure customers are successful on the support side. This post covers a list of support metrics (quality, efficiency, and correlation to top line) and ways to share the metrics. Please let me know your feedback, I’d love to hear from y’all 🙂 submitted by /u/Interesting_Time8303 [link] [comments]