Most of the time, I swiftly browse through the dozens of newsletters I receive. With some exceptions, of course. The newsletter sent by Semrush rarely fails to meet my expectations. Last week, in the weekly issue I came across Advanced Content Marketing with Brian Dean – a free course consisting of 20 videos with a 3 hour completion time. If you have had any experience with free courses on SEO, ranking in Google or content marketing, you must realize that most are crappy, mostly promoting their services. This one is really good, people. And I wanted not to keep it a secret for those who are not aware of it:) I am sharing some of the highlights from the course content. They resonated with me as a storyteller who is new to content marketing and getting her teeth into reaching more readers with her blog posts. In the first module, he introduces the key idea that gave birth to his hit blog post: Google’s 200 Ranking Factors. On the day back when his website was struggling with low traffic and backlinks, he set off creating a RLL aka Ridiculously Long List, and then… He covers everything from finding a topic to how to create and promote RLLs. In the second module, he dives into the intricacies of six different blog post types. Considering my own work on the Ollang blog, the Curated List resonated most. I may consider compiling a list of AI-powered content writing and localization tools with their key features. The third module was enlightening! He gives “really” useful strategies to promote your blog article and blog page. Yes, both require different strategies and if you stick to just promoting your blog article or blog page, this means you are missing out on more outreach. For example, I have never thought to write an email to the person I quote in my blog posts and let them know that I benefited from their insights. I want to give this strategy a try this week. I used Jack Conte’s visionary ideas on the creator’s economy for this article (https://ollang.com/blog/blog-details/the-cretor%E2%80%99s-economy-is-here-to-sty-it%E2%80%99s-high-time-to-hop-on-the-bndwgon). The last two modules have been designed as complementary to one another. He first talks about how to build email lists (important tips on those annoying pop ups) and use your email marketing for launching successful campaigns such as webinars and courses. I hope some of you will take this course and find it useful, people. You can get your certificate after passing the exam! (https://www.semrush.com/academy/courses/advanced-content-marketing-course-with-brian-dean/results) Do you know any other free courses on content marketing? Anything especially on email marketing would be great. submitted by /u/Ollang [link] [comments]
Author: Franz Malten Buemann
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Do you thing Service promise and brand promise differs?
I looked at how service promise differs to brand promise using the John Wick currency as a concept. In the John Wick movie verse the underworld’s economy is built on the exchange of special coins, it would be pointless to calculate a value based on actual money as the coin represents a social contract. Melting down the gold coin and selling the gold is not perceived as being worth more than what the coin represents. Recently published a video on the concept in relation to CX https://www.youtube.com/watch?v=B8Z7kSKSe4w&t=17s submitted by /u/CXinTheCity [link] [comments]
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The Ultimate Guide to Salesforce Payments
Payment processing is essential to the operations of any modern business. For the more than 150,000 companies using Salesforce as their CRM, it would only make sense to handle billing through Salesforce as well. By using a native payment processing app, businesses avoid having to… Read More
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Attending Dreamforce – Worth the Investment?
Registration for Dreamforce ‘22 has recently gone live – yes, you can now get your hands on a ticket, nearly three years after the last large-scale Dreamforce took place! As a Salesforce professional, attending this popular conference should be a no-brainer. After all, it takes… Read More
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Presbot, generate 30% more leads with a chatbot (presbot.com)
submitted by /u/tumidpandora [link] [comments]
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A good spec
If you hand a good spec to three providers, you’ll get three variations back in return.
The way you know your spec is worthwhile is that you can live with the differences between them.
If it’s worth caring about, it’s worth writing down.
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Paid Advertisement – Profitable Sports Betting System
Hi there! We are a company that have built artificial intelligence algorithms, to calculate the probability of a certain event happening for football games. Those events are available for betting. Using our Predictions as “fair odds,” we share EV+ tips where we consider that the booking is paying more than expected. So far, our betting system have performed very well with stakes of 20€, making this a very interesting income monthly..we see this as a great way for people to invest their money. As the results are consistent and systems are defined, we would like to start now to “put the word out”.. looking to run some paid ads..however Instagram & Twitter doesn’t allow to promote such services. Anyone would recommend an influencer / Telegram Channel / Instagram Page which could help to spread the word about us, even if we have to pay for that? Any other advice on how we could promote such service? Are there websites or platforms that could help us to do this? Has anyone gone through the same situation? Appreciated for everyone’s help submitted by /u/WonderBets [link] [comments]
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Service Promise vs. Brand Promise
It is sometimes referred to as a “brand promise,” Your brand promise, simply put, is what customers can expect from your brand, but a service promise is different. While your brand promise details the company’s goals as an organization, a service promise focuses squarely on customers by outlining the type of experience they will have and how the company will deliver it every time. For more on this topic: https://www.youtube.com/watch?v=B8Z7kSKSe4w submitted by /u/CXinTheCity [link] [comments]
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Strength through resilience
Brittle systems are weak.
Short-term wins feel like a demonstration of will by those that seek to be strong.
But the only run is the long run.
When we embrace flexible, renewable and diverse approaches, we create actual progress.
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Check out this guide to learn how to create a perfect email marketing strategy.
https://digitalthoughtz.com/email-marketing-strategy/ submitted by /u/digitalthoughtz [link] [comments]