Author: Franz Malten Buemann

Email marketing is an important strategy for marketers looking to reach new leads, stay top-of-mind with existing customers, and keep them aware of new products and services — but the practice isn’t always straightforward. Technology and consumers change, and keeping up can be challenging. However, the challenge is worth it.
47.5% of marketers said their email marketing strategy was very effective toward reaching their business goals, while 47.2% said it was only somewhat effective. Only 2.7% said it was somewhat ineffective, and less than 1% said it was very ineffective.
Now that you know a sound email marketing strategy can help you reach your broader marketing goals, how exactly can you strengthen your marketing tactics to see the best results? To improve your email marketing metrics, here are some useful email marketing benchmarks we gathered from a survey we conducted among hundreds of marketers.

Most Important Metrics for Effective Email Marketing
When we asked marketers which metrics were the most important in measuring the effectiveness of an email campaign, the majority included click-through rate, open rate, and conversion rate in their answers.
Click-Through Rate
In email marketing, click-through rate (CTR) is calculated by the number of subscribers that have clicked on at least one link in the email campaign. And 35.9% of the marketers we surveyed said improving it is one of the biggest challenges they face with their email marketing efforts.
If you’re struggling to boost your CTR, the following email marketing benchmarks will help refine your strategy:
30.7% of marketers said emails featuring new product/feature announcements have the highest CTR. Another 30.7% said the same about emails with special offers or promotions. This likely means consumers are more prone to click on emails that hold valuable information about what exactly your company can do for them — whether it’s providing in-demand offerings or enticing deals that could save them money.
Speaking of value, we also found 38.2% of marketers said providing value through their marketing emails is one the most effective strategies for increasing CTR. Other popular answers include:

Crafting effective subject lines (36.5%)
Optimizing emails for mobile (29.6%)
Including clear calls to action (28.6%)

Our data also suggests consumers respond to a more personalized approach to email marketing, particularly segmented emails. Our survey found 52.9% of marketers reported segmented emails have a better CTR than unsegmented, while only 23.8% said the opposite is true.
And as we mentioned before, changes in technology can also impact your email marketing metrics, including CTR. 39.9% of the marketers we surveyed said the Apple IOS 15’s privacy protection feature reduced CTR —and 34.7% of marketers said the EU General Data Protection Regulation (GDPR) has reduced CTR as well.
Fortunately, there are ways to adjust your email marketing strategy to account for these privacy changes. 62% of marketers surveyed included prioritizing different KPIs to measure effectiveness in their method of adapting their strategy.
51.9% included leveraging user data from sources that are not affected by data privacy changes, like non-Apple users. And 36% included leveraging channels other than email marketing, like text message marketing.

Open Rate
In our survey, 32.9% of marketers included low open rates among the biggest challenges they face in email marketing. If open rates are a challenge for your company, the following statistics can help you make the right adjustments to your strategy.
About 31% of marketers said emails with special offers and promotions have the highest open rates, and 30% said the same about emails announcing new products and features.
You also need to consider subject lines when sending your marketing emails. About 65% of marketers said subject lines have the greatest impact on open rates.
More than half of the marketers we surveyed said subject lines that engage curiosity are the most effective in boosting open rates. About 36% said the same about emails with promotion offers, and 27.9% said expressing urgency in subject lines are most effective.
Similar to CTR, 65% of marketers say segmented emails have a better open rate than unsegmented —while 17.9% say unsegmented is better, and 17.1% say it’s about the same.
Privacy protection advancements also impact open rates, according to 34.1% of marketers who said Apple IOS 15’s privacy protection feature reduced their ability to see open rates. And 24.3% said it reduced open rates altogether. GDPR also impacts open rate. About 21% of marketers said the policy reduced their open rate, and about 34% said it reduced their ability to see open rates.
Conversion Rates
A little over 30% of marketers said low conversion rates are among the biggest challenges facing their email marketing strategy, according to our survey. However, if you refine your email marketing strategy to boost open rates and CTR, then you’ll likely see boosts in conversions as well.
Another method that can potentially lead to better conversion rates is to optimize your emails to be readable and engaging on the devices most used to read them. We found that 41% of email views come from mobile devices. The second most popular device is desktop with 39%. Coming in third place are tablets, where 19% of email views come from.
The right email marketing strategy will keep you consumers in the know about your company’s exciting new products and services, and will keep your brand in their mind when they’re in between purchases.
Now that you know what kind of email tactics will make your audience open and click through your emails to become new leads, you’re ready to craft the best email marketing strategy for your organization.

Are you thinking of launching an ecommerce business? Before you start, learn everything you need about ecommerce with these 8 podcasts.

This list of ecommerce podcasts offers it all – education, inspiration, and entertainment. Check them out below.

Shopify Masters

If you’re getting into ecommerce, what better way to learn than from one of the biggest ecommerce platforms?
On Shopify Masters, the hosts invite successful entrepreneurs and ecommerce experts to discuss the tools needed to build a thriving online business. This includes everything from ads and crowdfunding to market research and ambassador programs.
Standout episodes:

The One Data Insight That Doubled This Brand’s Sales
How This Menswear Company Worked Past Major Breaking Points to Scale
How to Grow Your DTC Business on a Budget

Ecommerce Playbook

If you’re a beginner in the ecommerce space and looking for straightforward, tactical advice, this podcast is for you.
Host Andrew Faris, former CEO of an ecommerce aggregator and now the VP of Growth for an ecommerce growth agency, shares his journey with listeners, from recent wins to big failures. He also brings in entrepreneurs to talk about their ecommerce journey.
Standout episodes:

How Much Should I Spend on Ads?
21 AntiFragile Ecommerce Tactics
Know Your Numbers (No, Your Real Numbers)

DTC Pod

Are you launching a direct-to-consumer ecommerce business? If so, listen to this podcast.
It was specifically created with this audience in mind to help them with all aspects of running a successful DTC business, such as website conversion, paid media, brand awareness, influencer marketing, ads, and more.
Standout episodes:

Marketing Fyre Festival, The Viral Campaign of The Decade
Kevin Wong, Lunar: Breaking into Big Box Retailers with Hard Seltzer CPG
Shaun Brandt, Oddit: Conversion as a Service, Optimize DTC like a PM

The 6 Figure Product Business Podcast

Using a workshop-style approach, this podcast does deep dives on all aspects of running a successful ecommerce business.
Its host, Kerrie A. Fitzgerald, is an ecommerce business coach and digital marketing expert who build her own six-figure business and now wants to help listeners replicate it for themselves.
Standout episodes:

Why Free Facebook Groups May Be Hurting Your Ecommerce Business
How to Create a Cult-Like Following for Your E-Commerce Brand
Key Elements for a Strong Ecommerce Brand with Duo Collective

​​Female Startup Club

As their name suggests, The Female Startup Club was created with women in mind – specifically female entrepreneurs.
One thing this podcast does well is balancing its educational content with inspirational content. One episode might focus on the tactical steps to organic marketing while another may focus on a founder’s journey to $100 million in revenue.
While ecommerce isn’t the focus, it is something they discuss a lot with founders and experts.
Standout episodes:

3 Lessons That Turned This Failing Fashion Entrepreneur into an 8-Figure Founder
7 Women Pioneers Changing The Future of Feminine Health
My 7 Worst Business Mistakes That Cost Me Thousands of Dollars

My First Million

Ever wish you could be in a room with successful entrepreneurs and venture capitalists while they brainstorm business ideas? This podcast allows you to do just that.
On the My First Million podcast, co-hosts Sam Parr and Shaan Puri discuss current trends in the market and the growth opportunities they identify. They also interview other successful business owners about their success.
While this podcast doesn’t focus solely on ecommerce, it can serve as inspiration for listeners looking to launch their business soon.
Standout episodes:

Billion Dollar Business Philosophies with HubSpot Co-Founder Dharmesh Shah
How to Reverse Engineer Any Business
How to Recruit A-Players to Small Companies

The Glossy Podcast

If you’re a DTC ecommerce fashion brand and want to stay on top of industry trends and news, listen to The Glossy Podcast.
This podcast explores the impact of technology on the fashion and luxury industries. However, they also cover topics like greenwashing, executive team changes, and the metaverse.
Standout episodes:

LVMH’s Earnings, Lulumenon’s New Resale Program, Paris’ NFT Day
Google Shopping’s Stephanie Horton: ‘Servicing the customer at every point of the journey is the goal’
The Yes Founder Julie Bornstein on Building an ‘Industry-Changing’ Retail Platform

Oxper Marketing Automation Technology and Services Helps You Achieve Your Business Goals By Offering Marketing Automation as a Service. submitted by /u/oxpertech [link] [comments]

Enthusiasm, personality, accountability. According to Beccy Gibson, managing director at marketing agency Tempt, these characteristics can give a small agency the edge in delivering results for clients.We spoke to Beccy about life as a marketing agency founder and how Buffer helps their team keep their clients happy.Tell me a bit about your agency, Tempt, and how it came about?I had worked both in-house and in agency teams for more than ten years, working with a whole range of brands. We started Tempt in 2018 with a vision to build a boutique-style agency that creates a spark in the industry, is influential, and partners closely with brands.Today we manage 10 clients across various sectors but mostly hospitality and leisure brands. Social media marketing is a huge part of what we do for them, but we also help out with PR, branding, and events. It’s an exciting time to be working with clients, especially with hospitality brands that are coming out of a really tough time with the pandemic. The macro-environment still feels a bit shaky but with quality creative and thoughtful campaigns there are a lot of opportunities out there to cut through and make an impact.The marketing agency world is a competitive space. How do you differentiate your own brand?We’re a small, yet dedicated team, and we make it our purpose to deliver great outcomes, with full enthusiasm and accountability. Between the five of us, we have many years of marketing and PR experience, and when you combine that with our customer-focused attitude, we’re truly able to get results that our clients actually want. Not just in terms of brand-building but also driving a commercial impact and ROI – things like bookings or sales. We try to bring this to every collaboration, alongside new ideas and fresh approaches for the brands we work with. Overall our clients are happy as we’re a team that’s brimming with passion, personality, and accountability.The Tempt team.How does social media fit into the broader range of services that you provide?We know that social media marketing is one of the best ways to build a community around a brand and connect with potential buyers. But from planning and content creation to influencer outreach and daily inbox management, the scope can be huge. Our strategic process involves auditing our clients’ digital presence, helping them set clear objectives, and then recommending content ideas across the most effective channels, setting the foundations to help their profiles grow. We support them in planning, content creation, and management for organic and paid social media campaigns.Why did you decide to use Buffer rather than other social media management tools?Buffer as a social media management tool was our preferred choice as it allows us to manage all of our client’s social media in one place. It’s really simple and user-friendly – the interface is nice. We use Buffer for scheduling, engaging, and pulling analytics reports.What role does Buffer play in your day-to-day?Buffer as a day-to-day tool is so important for us as it means that we can manage all of our client’s campaigns and allows us to plan content across numerous platforms well in advance. It has become part of our everyday work life and a go-to tool for not only scheduling but client analytics and reporting.Tempt use Buffer to manage social media for multiple clients.Do you have any favorite features?Personally, the Buffer analytics tool has become a great asset for our social media management. The analytics in Buffer allows us to track client performance, analyze our posts, and report our results. This means that we can be transparent with our clients and ensure that our reporting is clear and concise. The efficiency of analytics reporting means that we can take learnings and adapt our future content to reflect those learnings.Buffer has a range of useful analytics reports.What’s the most effective or interesting social media strategy you’ve implemented this year?From an organic perspective, our own brand refresh campaign has been really successful and well received. We took a very visual and informative approach to assets across socials and we’ve seen a huge spike in website visits off the back of it. The Tempt website.What’s one piece of advice you’d give to a social media marketer that wants to build their own agency/freelancing business?The best advice I can give is to show up with purpose and make sure client expectations are set from the beginning. The scope for what social media can include is massive, there’s so much involved – it’s all about outlining the finer details from the outset with the client.Looking for a better way to deliver social media results for your clients? Buffer has the most intuitive scheduling, engagement, and analytics features with agency-friendly pricing. Learn more at https://buffer.com/agency.

Hi Redditors, My team and I just launched a product of ours, called Market Roadie. As the name says, this product’s purpose is to push your way up on the market and raise your visibility daily. We know you are struggling to fight businesses with limitless budgets, so we’ve created a solution. Instead of using your precious time on promoting your startup, we’ll do that for you, and you can spend time with your family, work out, travel, or stare at the ceiling. Anything. Market Roadie is a tool that’s helping you spread the word about your business and making it visible to your target audience. Try it out here https://marketroadie.com/ submitted by /u/UknownShaman [link] [comments]

https://digitalthoughtz.com/25-interesting-statistics-for-email-marketing-2021/ submitted by /u/digitalthoughtz [link] [comments]

Most of the time, I swiftly browse through the dozens of newsletters I receive. With some exceptions, of course. The newsletter sent by Semrush rarely fails to meet my expectations. Last week, in the weekly issue I came across Advanced Content Marketing with Brian Dean – a free course consisting of 20 videos with a 3 hour completion time. If you have had any experience with free courses on SEO, ranking in Google or content marketing, you must realize that most are crappy, mostly promoting their services. This one is really good, people. And I wanted not to keep it a secret for those who are not aware of it:) I am sharing some of the highlights from the course content. They resonated with me as a storyteller who is new to content marketing and getting her teeth into reaching more readers with her blog posts. In the first module, he introduces the key idea that gave birth to his hit blog post: Google’s 200 Ranking Factors. On the day back when his website was struggling with low traffic and backlinks, he set off creating a RLL aka Ridiculously Long List, and then… He covers everything from finding a topic to how to create and promote RLLs. In the second module, he dives into the intricacies of six different blog post types. Considering my own work on the Ollang blog, the Curated List resonated most. I may consider compiling a list of AI-powered content writing and localization tools with their key features. The third module was enlightening! He gives “really” useful strategies to promote your blog article and blog page. Yes, both require different strategies and if you stick to just promoting your blog article or blog page, this means you are missing out on more outreach. For example, I have never thought to write an email to the person I quote in my blog posts and let them know that I benefited from their insights. I want to give this strategy a try this week. I used Jack Conte’s visionary ideas on the creator’s economy for this article (https://ollang.com/blog/blog-details/the-cretor%E2%80%99s-economy-is-here-to-sty-it%E2%80%99s-high-time-to-hop-on-the-bndwgon). The last two modules have been designed as complementary to one another. He first talks about how to build email lists (important tips on those annoying pop ups) and use your email marketing for launching successful campaigns such as webinars and courses. I hope some of you will take this course and find it useful, people. You can get your certificate after passing the exam! (https://www.semrush.com/academy/courses/advanced-content-marketing-course-with-brian-dean/results) Do you know any other free courses on content marketing? Anything especially on email marketing would be great. submitted by /u/Ollang [link] [comments]