Author: Franz Malten Buemann

In 2022, video is more important to consumers than ever before.
Each day, we stream our favorite shows, watch YouTube videos to learn something new, or follow events, Q&As, and interviews via live video.
While video isn’t going anywhere, it’s always expanding, changing, and evolving to fit consumer preferences and new platforms — and marketers must keep up.

Here, we’ll highlight five research-backed ways video consumption habits are changing and how marketers can respond strategically.
How Video Consumption is Changing in 2022
1. Increasingly, consumers are relying on marketing videos from brands.
In the past, consumers would visit websites, look at online reviews, watch commercials, and maybe watch a few YouTube videos to learn about a product. Now, with video being accessible on every major social media network, they are learning to rely more heavily on this type of content in their research phase.

According to HubSpot Blogs research, 66% of consumers have watched video content (i.e., product demos, reviews, FAQs, unboxings, etc.) to learn about a brand or product.
The trend is clear: in 2022, consumers increasingly expect to see video content from brands. Why? Videos give consumers the opportunity to see how a product or service works in real life, discover any flaws before purchasing the item, and identify perks that they might not learn about in the text-based description.
Further, this content might also appear to be more authentic than a heavily edited product shot, which can boost a consumer’s trust in a brand or offering. 
2. Escapism is the name of the game.
In the past, older generations might have turned on their favorite TV sitcom or gone to the movies to escape from the stresses of daily life. While the platforms have changed, the need for relaxing or entertaining content hasn’t.

According to HubSpot Blogs research, consumers say they primarily watch videos to “help me relax and unwind.” Additionally, people cited, “To laugh or be entertained,” as the second most common reason.
Even if you’re creating informative marketing videos, you should consider experimenting with funny anecdotes or adding other entertaining qualities. Interested in adding fun elements to your next marketing video? Get inspired by major brands that effectively used humor in their marketing.
3. Consumers lean into their passions.
Aside from looking for escapism, YouTube viewers are motivated to watch content that teaches them new things, especially when related to their passions, interests, hobbies, or social causes. In fact, according to HubSpot Blogs research, 13% of consumers watch videos to “explore an interest or passion,” while 11% want to “learn something new.”
Odds are your product relates to someone’s interests, hobbies, passions, or career. This is the type of person you’ll want to watch and enjoy your videos.
Creating a buyer persona and target audience around this type of person will help you identify video topics that they’ll value, benefit from, and remember..
4. Production quality is becoming more important. 
36% of consumers feel production value is “somewhat important,” while 28% feel it’s “very important.” But fear not — this doesn’t mean you need to rent a high-priced studio or enlist A-list celebs. 

Instead, there are plenty of ways to produce an affordable video with solid quality from any home or workspace. And remember, oftentimes the success of a video relies on the value it provides. In other words, fancy lighting alone won’t cut it.
Additionally, video software like Vidyard, Bonjoro, and TwentyThree make it easy to record and send short video messages – like pitches, welcome videos, and more — to customers without needing a Hollywood budget.
5. Consumers prefer shorter videos.
Thanks to the rise of TikTok — and the wave of short-form content that followed — consumers are seeking quick, snappy videos. Specifically, videos under three minutes fall into a sweet spot.

If you’re new to video, starting with short-form videos can help you get your feet wet — and tell you what resonates with your audience. 
You also need to set the right pace for your video content. Before you put a marketing video online, re-watch it from the point-of-view of a somewhat busy consumer. Then, ask yourself, “Does this video pull viewers into the action quickly and keep their attention?”
If you’re worried that parts of your video seem dull, you might want to shorten it. But, if your team thinks it’s entertaining or informative the entire time, you can experiment with publishing your longer-form video and learning from its results.
Navigating Video in 2022
With each new generation, the video world will continue to evolve.
However, at this point, the video landscape is changing in favor of marketers. Not only do consumers prefer to learn about brands via video content, but they use it as a necessary tool in the information-gathering phase of their buyer’s journey.
Additionally, the vast majority of video consumers now strive to learn something new about an interest or hobby, rather than just using video to entertain themselves. This means marketers can harness educational videos in their strategy and offer consumers content that relates to their niche, while also marketing a brand or product.
Back to You
Video isn’t going anywhere, but it is always expanding, changing, and evolving to fit new consumer needs and new platforms.
As this content continues to evolve with each new generation, marketers should continue researching video consumers’ interests, hobbies, and behaviors.

Remember when social media was all about keeping up with your friends and family?
For better or worse, those days are gone as more social platforms are now focused on keeping you connected with an endless stream of products you can buy without even leaving the app.
In other words, social media is the next frontier of e-commerce, and DMs are the future of customer service.
That’s the bold claim we made after running our survey of 500+ Instagram marketers earlier this year — but Instagram recently announced a big change confirming our theory.  
In July, Instagram revealed that the app will let shoppers place and track orders directly in their DMs.

What Instagram’s DM Shopping Feature Looks Like
Instagram’s new DM features are similar to the messaging features of WhatsApp payments. Rather than going to a brand’s online retail store or Facebook/Instagram Shop, prospective customers can now shop and search for products with help from brand representatives on messenger.
Meta’s announcement notes that businesses that enable the feature can:

Chat with customers in real-time to answer questions and confirm purchase details.
Create a payment request with item description and price.
Request and collect payment.

Below is a preview of what this messaging feature looks like:

Source
Why This Could be Big for Businesses
Why is this a big deal? For starters, our Instagram Marketing Trends Report shows that using the app’s shopping tools and leveraging DMs for customer service are the highest ROI strategies on the platform.

But while these tools may be working for marketers, are people actually buying products on Instagram and turning to DMs for customer service?
The results of another recent consumer trends survey we ran might surprise you:

28% of social media users age 18-34 have bought a product directly in a social media app in the past three months

1 in 4 people age 18-24 have used social media DMs for customer service in the past three months
33% of social media users age 18-24 have bought a product based on an influencer’s recommendation in the past three months
Social media is Gen Z’s preferred channel for discovering new products. 57% of Gen Z have discovered a new product on social media in the past three months
Social media is also Millennials preferred channel for discovering new products. 1 in 2 Millennials have discovered a new product on social media in the past three months

While this data isn’t specific to Instagram, the app is currently at the forefront of the shift into e-commerce happening across social media platforms. YouTube just announced integrations with Shopify and Twitter is testing new shopping features, but Instagram seems to be slightly ahead of the curve.
That’s why Instagram is currently the best social media platform for selling products online. We even published a guide to Instagram’s various social media shopping tools and which perform best, based on our survey of 580+ Instagram marketers.
What’s Next for Social Shopping?
Social shopping isn’t necessarily new, but it’s being implemented and adopted in real-time by both consumers and marketers. Looking forward, we can confidently say that you’ll see Instagram continue embracing the shopping experience, and other social channels will likely follow suit.
When it comes to how marketers and consumers will interact with these shopping tools, it’s too early to tell. While social shopping shows huge potential based on our data, users might flee social media platforms as they become less about connecting us with the people we know and more about selling products.
Regardless, Gen Z and Millennials spend around four hours a day on social media, and social media is their preferred way of discovering new products, so there’s no better way to reach them.
As social selling evolves, we’ll be running our consumer trends survey bi-annually to keep track of how quickly social media users embrace these changes and keep surveying social media marketers to see if using these social shopping tools remains a top strategy.

Hey, You have an opportunity to get featured on 6 aggregators sites completely free, and obtain valuable and valid backlinks, which will put you in front of your target audience. However, if you are ambitious and have bigger plans, you can always go for the full version and get listed on 53 different aggregators. You can see it yourself over here https://marketroadie.com/ submitted by /u/UknownShaman [link] [comments]

https://digitalthoughtz.com/32-social-media-content-type-to-amaze-your-fans/ submitted by /u/digitalthoughtz [link] [comments]

Email tasks: delivering contents download – email marketing is one of the most efficient marketing strategies to automate. You can set up automated emails to send opt-in content like free templates, reports, and ebooks. This may be used in place of (or in addition to) invoking the download in the user’s browser. Additionally, it gives you the option of including a “next step” CTA in the email body. You can also use email automation email newsletter, drip campaigns, cart abandonment email and so on. you can use GETRESPONSE for email automation Social media taske: facebook bot – with a Facebook bot that leads new leads through a conversion process, lead generation can be automated in a significant and highly personalized way. other area is social media scheduling You are business owner and you need to free up time for other activities, these are two aspect of your business you can free up time email tasks and social media tasks. Although there are many aspect of the business you can automate. submitted by /u/amos_blake [link] [comments]

We have been running a digital marketing company successfully for the last 7 years and we are currently building marketing tools. For the next tool that we would want to build we wanted to get suggestions from you people on any specific pain points that you are facing that you think is worth considering for our next product. Please post your comments/suggestions submitted by /u/sriram2812 [link] [comments]