Author: Franz Malten Buemann

Hey all! Looking for feedback on a new project from folks that work in the brand marketing world. We’re working on new technology that allows you to “programmatically” insert 3D products or 2D Ads (images/video) inside influencer content WITHOUT the influencer having to do any manual work. Think influencer novelty but with programmatic ease & scale. This technology allows marketers to scale their campaigns to THOUSANDS of influencers at once without having to worry about painful logistics such as: Manual creator discovery/outreach Fixed fee pricing negotiations Product shipment Manual content creation I’m looking for feedback on the tech as we get close to completion. If you work with brands/agencies, let me know your thoughts or reach out privately! Happy to comp for feedback calls. I attached two example images of what we do to this post. This influencer NEVER held the Coke can in real life – it was inserted using AI. Original influencer image ​ Influencer image after being passed through proprietary AI for Coke can insertion. submitted by /u/rocket2913 [link] [comments]

I am looking for a Marketing agency to help me grow organically or in any way. If you know any marketing agency tell me in the comments submitted by /u/EducationalAbies647 [link] [comments]

I want to reach many more people, but I want to achieve them in my social networks by improving the marketing of my company. Any advice can help me friends submitted by /u/Slow-Razzmatazz4616 [link] [comments]

Hi, I have built an extension that allows you to insert quick templates on linkedin comments and messages. It is ideal for inserting the templatized messages and can save you pain of finding the content, copying it and pasting it. Instead you can just create a template and quickly insert it. What to you think https://chrome.google.com/webstore/detail/quickyreply-quick-reply-t/ojlbhpadmdgmnlbcjadbnaikogeegnce?hl=en&authuser=1 submitted by /u/raxrb [link] [comments]

​ ​ 5K PROFIT FORMULA WHAT’S IT is a brand new system that allows us to copy and paste other people’s video links from sites like YouTube and then monetize them on “Secret Money Pages” with banner ads, affiliate links, high-priced products, and various other things that allow us to earn more than $5,000 per month. ​ A lot of information about how to make money online is entirely outdated. ​ Sure, 5 years ago you absolutely had to create HAD tons of your own content. And just a few years ago, the only way to make decent money was in the “make money online” niche… forget about what YOU care about. ​ Even today, the gurus tell you to use GOT videos. ​ Okay, that part is still valid. ​ But NOW you never have to make a video again. ​ Because you can easily use other people’s videos, they’ll thank you. ​ Think about it. ​ Every minute, 500 HOURS worth of videos are uploaded to YouTube. ​ In every niche, you can think of. ​ Many of these videos are studio quality and have been created by experienced ​ https://www.skilatchi.com/2022/09/5k-profit-formula-review-get-your.html submitted by /u/cycysimba [link] [comments]

 

 

Almost all entrepreneurs plan to utilize zero-party data to address information deprecation. At the same time, as Forrester’s research shows, less than half know how to use such datasets successfully!

 

In February 2022, Forrester Consulting surveyed 200 digital marketing decision makers (manager+) focused on customer acquisition. These decision makers work for companies based in either North America or the EMEA region that earn $100 M+ in annual revenue. 

 

The study, commissioned by SheerID, found that 97% of entrepreneurs agreed that personalized digital expertise is a cornerstone of promoting applications. Research has found that 90% of entrepreneurs are actively respond to information deprecation by capturing zero-party information within the next 12 months.

 

The context of the findings

 

As we wrote many times on this blog, information deprecation is occurring due to browser and OS restrictions and privacy-related legal guidelines. In keeping with Forrester’s research, these factors have made it tougher to seize the information essential to carrying out personalized advertising. We wrote a detailed e-book on the Zero-Party Data Revolution in eCommerce, explaining in detail how to use it to your advantage.

 

This trend just happens to be occurring in the same year (2022) that, according to the latest forecast from the Statista Digital Market Outlook, eCommerce revenues are predicted to shrink year over year.

 

 

The expected negative growth is to be taken in the context of the previous forecast for 2022, which projected $481 billion more revenue by the end of the year. Supply chain issues are the largest single weakening factor, with inflation also playing a significant role in the downward revision. The widely expected global recession and subsequent increases in unemployment have left the eCommerce sector with significant hurdles to overcome before it can get back on track.

 

See also our Recession Survival Guide for eCommerce.

 

Back to Forrester’s findings, they also revealed that 85% of promoting agency respondents stated that zero-party information is crucial to creating efficient, personalized experiences.

 

Forrester defines zero-party information as information that a buyer deliberately and voluntarily shares with a brand. Often, that data is provided in exchange for some benefit, such as a unique supply or reward. This description is in accordance with the SALESmanago definition.

 

“Zero-party information has emerged as a strong software to assist ship personalized experiences. Nonetheless, many companies underestimate the advantages of zero-party information, even going as far as to unnecessarily restrict their use of it to post-acquisition techniques,” Forrester’s explained.

 

Nonetheless, while 82% of respondents stated that they’ve entered zero-party information, in keeping with the research, 42% admitted they don’t know the right way to use it successfully. This implies that entrepreneurs should discover ways to purchase and successfully use zero-party information.

 

Zero-party information: Challenges and alternatives

 

The majority of respondents acknowledged that information deprecation has made it tougher to accumulate buyer information, cross-promote, and upsell. A whopping 70% stated that it has become more difficult to trace buyer journeys throughout channels and touchpoints.

 

Whereas most entrepreneurs acknowledge that zero-party information is part of the answer, they experience many challenges in buying and utilizing such information. The most common problem reported is that the information isn’t correct (36% of respondents). Because consumers are volunteering information about themselves, there is concern that consumers won’t always provide accurate information about who they are or what they want. Additionally, nearly a third (32% of respondents) said they’re concerned that customers won’t share zero-party data.

 

Thankfully, this last concern is not based on reality, as Salesforce research clearly shows.

 

The survey findings also suggest that marketers underestimate how beneficial zero-party data can be. When asked, “How is your organization using or planning to use zero-party data?” less than half (45%) of respondents answered, “Deriving customer insights and customer intelligence,” while an equal number answered, “Tracking customer journeys across channels and touchpoints.”

 

Quite a large number (43%) of the respondents are using or planning to use zero-party data to learn who their customers are or to “create personalized experiences or messages.” Only 35% are using or planning to use zero-party data to remarket products to existing customers or to cross- or up-sell.

 

Entrepreneurs invest in know-how to leverage zero-party information

 

To support their zero-party data strategies, many of the surveyed marketers plan to work with partners over the next 12 months. 

 

Almost two-thirds of respondents (63%) stated that they plan to utilize third-party technology to help them “deliver personalized experiences using zero-party data” and perceive this as a top-priority action. Another 47% listed utilizing technology to verify the accuracy of zero-party data provided by consumers as a top priority. Moreover, 59% stated that they plan to assemble zero-party information by operating sweepstakes and giveaways, and 66% said that building or enhancing their existing loyalty program to capture more zero-party data is a top investment priority.

 

“As a result of zero-party information is fully opt-in, manufacturers must open their minds to the multitude of how they will encourage shoppers to supply them with high-quality information,” stated Jake Weatherly, CEO of SheerID, the company that commissioned the research. “The excellent news is that there are myriad alternatives to take action, starting from providing VIP providers, to reductions on merchandise, to merchandise personalized for the person,” he continued.

 

Weatherly also added that entrepreneurs who supply actual value won’t be rewarded solely with helpful buyer information; they’ll also set the stage for long-term buyer relationships.

 

View Poll submitted by /u/codeliacms [link] [comments]

When I set out to start my own venture, I knew I wanted to dedicate myself to something where I could have real impact. I’d spent the years leading up to this point as a corporate attorney, a career I enjoyed, but I was itching to work on my own idea. I also had a vision for an organization aimed at improving diversity and representation in the outdoor adventure space. See, I got into the outdoors later in life: I didn’t go backpacking until my late 20s or climbing until my early 30s. While getting into these hobbies changed my life for the better, it was also an isolating journey. As a woman, as a person of color, and as a beginner adult, there weren’t a lot of communities to welcome me or support to help me learn new skills. I wanted to change that, and when I’d tell people this, they’d immediately say, “Oh, so you’re starting a nonprofit.” View this post on Instagram A post shared by headlamp (@tryheadlamp) Working at or starting a nonprofit might be the most obvious path for someone like me who wants to make a difference. I did consider going that route, but instead decided to start a for-profit business: Headlamp, a platform for female, non-binary, and gender queer adventurers to find their path outdoors through content, community, and guides. We make money by taking a transaction fee on bookings made through the site while ultimately supporting instructors in getting more business and individuals in finding community and learning new outdoor skills. Our goal is to start building out features that will help outdoor instructors grow their businesses. We are especially interested in supporting emerging and underrepresented outdoor instructors, who often face the biggest challenges in growing their businesses.  To me, I’ve learned that building a business is a powerful way to serve the community I want to help. Here’s why I think more mission-driven founders should consider starting a business:I Could Get Started More QuicklyDon’t get me wrong, starting a business is very hard. But, in some ways, there’s a lower barrier to entry when starting a business than there is when starting a nonprofit.Getting a nonprofit off the ground and continuing to run one involves a lot of administrative hurdles. Registering as a 501(c)(3) is fairly complicated, involving setting up a board of directors and approving bylaws and usually taking many months; registering as an LLC took me a couple of days. When running a nonprofit, there’s a lot of regulation of how you spend your money; as a business owner, I have more control over the day-to-day decisions I make, giving me more flexibility to experiment quickly and pivot based on what I learn. There’s a good reason for all this: nonprofits serve the public and receive tax breaks, so what they’re doing with their time and money should be scrutinized. But, it’s also easy for nonprofit founders to get bogged down by the paperwork and feel like they never really make the impact they envisioned. For instance, I’m currently in a fellowship for rising leaders in the outdoors industry where I am the only for-profit business owner—the other fellows often discuss how frustrating it is to spend their days compiling reports and materials for donors instead of directly working with the communities they wish to serve. Meanwhile, I participated in an accelerator earlier this year that was targeted at founders of color who were launching outdoor brands. These profit-seeking businesses are trying to serve the same community as some of the nonprofits, but they’re able to start working toward their mission much faster because they’re not limited by the same regulations.I Have Access to a Lot More ResourcesThere’s no beating around the bush here: We live in a capitalist society, and there are simply more resources for businesses.I experienced this first hand in my early career before becoming a founder: I started in the nonprofit space and then shifted to a more corporate career. I was amazed by the budgets and connections that I suddenly had access to—resources that would have helped immensely in achieving our mission when I was working at nonprofits. View this post on Instagram A post shared by headlamp (@tryheadlamp) When I was considering whether to start a nonprofit or a business to tackle my vision, I saw the same sorts of limitations for founders. While there are some accelerators and incubators specifically for nonprofits—and some traditional incubators, like Y Combinator, have started to include nonprofits as part of their cohorts—it’s less common to find that kind of support. The fundraising options for businesses are immense, from grants to angel investors to VC money to crowdfunding, whereas nonprofits have to rely on more traditional donors or highly-competitive grants. To help give me the best chance of achieving my mission, I wanted as many resources behind me as possible.I Have an Opportunity for Self-SustainabilityOne of the most exciting things about building a business is the opportunity for self-sustainability based on something we make. Instead of having to go back to donors year after year like nonprofits do, my goal for Headlamp is for the company to create enough revenue to support the business and further the mission. It’s worth noting that, in some cases, nonprofits are also allowed to sell products or services instead of relying completely on donations. However, the difference in how nonprofits are expected to spend their time and money makes it harder for them to take the time needed to experiment, iterate, and ultimately reach product-market fit. With a mission-driven business, it’s expected that it will take years to perfect the product and truly demonstrate the impact we’re having. When I do become profitable, I hope to not only support my mission through my business, but also by redirecting some of our profits to related nonprofits. I also hope to reach the point where I can pay myself in my team well, which isn’t typical in the nonprofit space because of tight restrictions about how they spend their money. I believe that if you’re spending a lot of time on a cause, you deserve to be paid well for it. While it’s just me working on the business right now, when I make my first key hires, I’ll be excited to be able to offer competitive salaries to help attract the best talent to help me achieve my mission, and make sure they feel valued for their hard work.I Can Still Have a Huge ImpactThe best part is, I can have just as much impact as a mission-driven business as I’d be able to as a nonprofit. When I talk to customers who are booking outdoor experiences on my marketplace, they aren’t taken aback by having to pay for this service—they feel seen and excited to have access to something that doesn’t exist for them elsewhere. When I talk to the outdoor guides who can list their services through my business, they connect with me deeply because we’re both small business owners with the same goal in mind: to get more under-served people outdoors. View this post on Instagram A post shared by headlamp (@tryheadlamp) I’m not trying to say that all nonprofits should be replaced by businesses. For one, some services should be provided for free, and those are probably best served by nonprofits. But more than that, I think there’s room for both types of organizations: Nonprofits who can offer free services, and mission-driven businesses that can move faster and deliver more innovative solutions with the resources behind them.My hope is that more future founders with a big vision for change they want to make in the world won’t just default to the nonprofit route. Maybe a nonprofit is the right way for you to achieve your mission, but starting a profit-seeking business can be just as powerful of a way to make an impact—if not more so.

Within the past two years, emerging technologies like NFTs and the metaverse have gotten a lot of hype. But how exactly are brands leveraging it? We’ll cover that and more in this article.
Plus, we’ll tackle where small businesses fit in this space and how they can leverage emerging tech.

Virtual Experiences
1. Patrón Spirits
In August 2022, Patrón held a virtual pop-up event in the Metaverse for a summer campaign.

This limited-time event, held on two consecutive weekends, was hosted on Decentraland, a virtual browser-based platform.
Participating users could visit three pop-up events dedicated to the brand’s three summer cocktails.
There was also a giveaway element in the virtual experience, in which users who collected badges through quests would be entered to win a trip and NFT wearables (virtual clothing and accessories used to dress up your avatar).
The benefit of hosting an immersive virtual pop-up event is that it’s accessible to all, which allows the brand to reach a wider audience. The metaverse is also a hot topic this year, so brands leveraging this technology can benefit from social buzz.
2. Nike
In late 2021, this shoe brand joined the virtual world by introducing Nikeland.

Made in partnership with gaming platform Roblox, Nikeland invites users to get their bodies moving.
On the website, they say Nikeland gives “classic games a fresh twist.” While the target audience is the younger generation, anyone who likes gaming can enjoy Nikeland.
What’s in it for Nike? Well, users play these games while styled in Nike gear – from shoes to clothes and accessories. This serves as a subtle marketing play to promote active products from the brand.
NFTs
3. Paramount
In April 2022, Paramount announced that in partnership with RECUR, it would drop its first digital collection featuring Star Trek on paramount.xyz.

Creating its own NFT marketplace, Paramount allows users to collect NFT ships from the Star Trek Universe.
In a press release, the president of consumer products and experiences Pam Kaufman said this collection serves as another expression of fandom, which will allow fans to own a part of a popular franchise.
The company has faced some backlash with some fans arguing that Star Trek and NFTs do not align, namely due to the environmental impact.

NO NO NO NO NO NO. This is against everything Trek should stand for. This is the anti-Trek. — Michael Crawford (@MiklCraw4d)
April 4, 2022

The brand has since released additional NFT collections from popular shows and TV shows, such as Top Gun, Rugrats, and Hey! Arnold.
4. Heineken
In a contrarian play, Heineken leveraged the metaverse to highlight that some moments are best shared in person.
In April 2022, Heneiken introduced Heneiken Silver, a virtual beer that pokes fun at the digital world and invites users to enjoy real life.

Their site features fun copy like this:

With so many brands wondering how or even if they should join this trend, Heineken shows how to successfully do so while staying true to your brand.
AI
5. Airbnb
Everyone tells you “content is king” but what we don’t talk about enough is how much time and how many resources creating high-quality content takes.
For both small and large companies, content is a large investment that usually offers long-term value rather than short-term benefits. As a result, brands will often neglect this area.
Looking to solve this are Frase.io, Jasper.ai, and other AI-powered writing tools in the market. In a matter of seconds, AI writing software can write anything from a social media caption to a long-form blog post – all based on the information you feed it.
What’s great about these AI writing tools is that they take the legwork out of writing and allow you to focus on polishing instead of building from scratch.
Companies like Airbnb, Coursera, Google, and Logitech all leverage artificial intelligence to support their content marketing efforts.
How to Use Experimental or New Technology on an SMB Level
These days, it seems like everyone is talking about web3, the metaverse, and NFTs. This may cause some panic among small business owners who feel they’re not able to keep up.
However, the truth is this space is very much experimental. In fact, our State of Consumer Trends report revealed that most consumers don’t know or understand what web3 even is.
So, for small businesses, there’s no pressure to jump into the metaverse quite yet.
Small brands may not have the large resources to launch NFT collections and host virtual events. However, they can embrace experimentation and try new things in ways that align with their brands.
Take luxury retail brand Hanifa. In 2020, fashion brands weren’t able to host fashion shows to showcase new designs.
In May, the brand went live on Instagram and hosted an innovative 3D fashion show debuting their new capsule collection.
Each garment was seen in 3D as invisible models strutted down the runway against a black backdrop, creating a stunning show.

This approach blew away everyone in the fashion industry and beyond, as it was the first of its kind. In an interview with Vogue, founder and designer Anifa Mvuemba revealed that she always wanted to do a show like this and that the pandemic offered the perfect opportunity.
The takeaway here is that whether it’s the metaverse or something else, emerging technology is all about experimenting and being creative.