Author: Franz Malten Buemann

You’ve likely heard how artificial intelligence can revolutionize the way marketers work. In fact, you may be using AI-powered tools right now.
But if you’re like me, you haven’t “pulled back the curtain” to see how this technology works — until now.
Here, we’ll cover the four main types of artificial intelligence — reaction machines, limited memory, theory of mind, and self awareness — and how each type can power your marketing.

How many types of AI are there?
There are four main types of AI: reactive machines, limited memory, theory-of-mind, and self-aware.
However, since AI can be categorized by function (the types listed above) and capabilities, you add three more to the mix: narrow intelligence (ANI), general intelligence (AGI), and superintelligence (SGI).
Below we’ll explain each type.
4 Types of Artificial Intelligence

Reactive Machines
As the name suggests, reactive machines react and respond to different prompts. It does this without the use of memory or a broader understanding of the context.
For example, this type of AI is commonly used in game design to create opponents. The opponent will respond to your actions, movements, or attacks in real time but is unaware of the game’s overall objective. On top of that, it stores no memories, so it doesn’t learn from past experiences and adjust its gameplay.
Reactive AI powers a lot of marketing tools. A notable example is chatbots. These programs use reactive AI to respond to messages (or inputs) with the right information.
(Image Source)
Chatbots are a popular tool in customer service, but they can also boost the productivity of marketers. For instance, HubSpot’s ChatSpot is a handy AI-powered assistant that can pull reports, create contacts, and send follow-up emails based on certain commands.
Beyond chatbots, reactive AI can analyze customer behavior, campaign performance, and market trends. With these insights, marketers can optimize their campaigns on the fly, improving their effectiveness and ROI.
Limited Memory
Limited memory AI is able to learn from a limited amount of data or feedback. However, it doesn’t “bank” any memories for extended periods of time.
A great example of the ‘limited’ aspect of this AI is ChatGPT. It has a limit of 4000 tokens (forms of text like words) and can’t recall anything from a current conversation after that limit. So, if a conversation is 4097 tokens, ChatGPT responds based on the latest 97 tokens.
This technology can be found in self-driving cars. It can detect lanes and map out the road ahead. It can also adjust the car’s speed and break in real time based on traffic patterns and road conditions.
In marketing, limited memory AI can be used to analyze large amounts of data, helping marketers make smarter decisions about their strategies and tactics. It can also make predictions and recommendations based on this data.
While limited memory algorithms are effective, they aren’t foolproof. They can make mistakes or provide inaccurate predictions, especially when working with outdated data. In other words, the output is only as good as your input. So, it’s important to train these algorithms with accurate, relevant, and up-to-date information.
Reactive machines and limited memory AI are the most common types today. They’re both a form of narrow intelligence (which we’ll discuss further below) because it can’t perform beyond programmed capabilities.
Theory of Mind
Theory of mind exists only as a concept. It represents an advanced class of technology that can understand the mental states of humans.
For instance, if you yell at Google Maps because you missed a turn, it doesn’t get offended or offer emotional support. Instead, it responds by finding another route.
The idea behind theory of mind is to create machines that can interact with humans more effectively because they understand their needs, goals, and motivations. If an AI system can understand the frustrations of a disgruntled customer, for example, it can respond more tactfully.
In the long term, theory of mind AI could have significant implications for marketing. However, it’s still in its early stages, making it difficult to predict when it will become a reality.
Self Aware
Self-aware AI is seen as the next phase in the evolution of theory of mind, where machines are able to understand human emotions and have their own emotions, needs, and beliefs. Currently, this type of AI only exists hypothetically.
M3gan, the robot from the movie of the same name, is an example of self-aware AI. She’s sentient and knows who she is and experiences emotions, and can understand the emotions of those around her. She’s awkward like we’d expect from a robot, but she has social interactions.
The Stages of AI
Artificial intelligence has three stages, largely defined by its ability to replicate human capabilities:

Narrow Intelligence (ANI): Narrow AI represents most AI systems that exist today. At this stage, AI is designed to perform a specific task or set of tasks. It doesn’t have the ability to learn or adapt beyond their programming. Examples include chatbots and virtual assistants (like Siri), and recommendation algorithms.
General Intelligence (AGI): This is the next evolution of AI. These systems are designed to have human-like intelligence, allowing them to learn and adapt to new situations, think abstractly, reason, and solve problems. At this moment, AGI is still largely theoretical.
Superintelligence (ASI): ASI is an advanced form of AI that surpasses human intelligence, enabling it to solve complex problems, create new technology, and make decisions beyond the scope of human understanding. ASI is a hot topic of debate, and its potential benefits and risks are highly speculative.

While these stages are widely accepted, there is ongoing debate about what defines each stage and when we might achieve them — or if we should evolve AI at all.
Top Types of AI in Marketing
As mentioned, reactive and limited memory AI (both are narrow AI) are all that exist today. This means the AI tools marketers use are strictly reactive, or reactive + limited memory.
We surveyed 1350+ marketers in the U.S. to learn more about their use of AI and automation and the tools they use in their roles. Here are some key takeaways.
First, when asked about the generative AI tools used in their marketing roles, most marketers use AI use chatbots (66%).
Chatbots can be both reactive and limited memory AI. For example, a rule-based chatbot following an if/then model and is programmed with canned responses could be called reactive AI because it follows a set structure and can’t deviate from the structure.
Machine learning chatbots, like conversational chatbots, are limited memory AI because they leverage data and past conversations to respond to customers. They become more effective over time, but their memory is limited.
Marketers also said they commonly use visual AI tools (57%) and text generation tools (56%). Regardless of the tool they use, all generative AI is limited memory AI because the tools can create new content based on the data it’s trained on.
All AI/automation users that responded to our survey say that AI and automation tools save an average of 2 hours and 24 minutes per day.
Back to You
From reactive machines to limited memory AI, theory of mind, and self-awareness, each type of AI has its strengths and limitations. Knowing these differences is key to choosing the right tools, leveraging them effectively, and staying ahead of the curve.

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🔓Creators UnlockedThis interview is part of a series called Creators Unlocked that delves into the world of content creators to uncover the stories behind their social media posts.From Twitter to TikTok, the articles aim to offer insights and learnings for aspiring and established creators while also offering a glimpse into the lives of those behind the screens.Welcome to the latest installment of our series, Creators Unlocked, where we speak with creators to understand what it’s like behind the screens of the tweets and TikToks to learn from their experiences.Today, we’re unlocking Katie Xu’s creator journey, from being the brain behind the social media accounts of companies like Kapwing to being a TikTok creator with 80,000+ followers.📱To follow Katie’s creator journey, follow her on TikTok and check out her website.Katie’s TikTok has grown in leaps and bounds thanks to several viral videos featuring her analysis and advice about what makes a successful creator. In this interview, we discuss Katie’s unconventional approach to advising creators and look at her plans for growth as a creator.✍🏽This interview has been edited and condensed for clarity.Q: What inspired you to start creating content on social media?I’ve always been interested in social media and have been creating content for a long time – at least since middle school. Before, it was for myself, clubs at school, or the cafe I worked at. But I only started recently creating content to build my personal brand.It took a while to get to that point because I had to take time to gather the courage to finally start putting myself out there. Until this point, I had been hiding behind other brands, running their social media as a business. Now, I feel like inspiring and empowering people through content and have even started getting messages that my videos help people get the courage to start for themselves. @katiexsocials Replying to @chrispetrone welcome to personal branding 101 #katiexsocials #celebrities #personalbranding #contentcreator #contentcreatortips #socialmillionaire #greenscreen ♬ original sound – Katie Xu | Future Millionaire Q: And what was the push to get started doing social media for yourself, not just other people?I stumbled upon freelancing accidentally, but it opened me to a world of people who were doing business with no social media presence, and I became the person that helped them do that. That was eye-opening to the importance of social media in entrepreneurship. As I built expertise in social media, I saw an opportunity to build my personal brand and that was what got me started.Q: What type of content do you create, and who do you create it for?The lack of a niche doesn’t help much here, but the content I create documents my journey as an entrepreneur and content creator and helps me share my thoughts, ideas, opinions, and experiences with all my various endeavors. The ideal audience is aspiring content creators and entrepreneurs, but I hope my content can reach and help a broader audience.Q: What’s in your tool stack for content creation?For video creation, TikTok is where it’s at. I don’t like creating videos outside it because it adds too many steps to my workflow, which I like to keep simple. Even when editing for clients, I log into their TikToks because it feels more natural and native.In terms of monetizing my platform, I use Stan for my link-in-bio because the user experience is so clean. And it makes the flow of purchasing [my products and services] easier for my audience.Q: What are your goals for 2023, and how will you measure their success?In terms of content creation, I’d say diversifying my brand and creating a long-term, sustainable business out of it. That’s my ultimate goal because while I love creating on TikTok, a platform that you don’t own can be taken away at any time. The algorithm can decide one day to stop pushing my content.Also, some background: I took a gap year to pursue content creation and I’ll be going back in the Fall [of 2023]. When I do, ideally, I’ll have a brand that I can take with me and continue to document my life.Q: That’s so interesting – in terms of diversifying, what platforms are you considering? Are you looking outside of social media?Definitely – I want to build a newsletter or at least an email list. I’ve heard from many creators how important it is, and I definitely see the importance as I slowly start to build my own. It’s comforting to know that I can always reach my audience.I’m also tentatively considering starting a podcast – and I say that because I’m hesitant to jump on just any medium or platform because I prioritize focus and doing things well. But you can hold people’s attention much better with a newsletter or 30-minute podcast than a short video. The dedicated readers and listeners really become your core audience. @katiexsocials Replying to @neigehq Quick follower growth is an ILLUSION. Every time a video does super well, you will guaranteed grow quickly for the next couple of weeks. While you might think it’s various strategies you’ve developed that are attributing to your growth, it’s probably just the success of a couple videos. You should pay attention to your analytics to figure out what is truly working.#greenscreen #katiexsocials #futuremillionairekatie #tiktokgrowth #tiktokgrowthtips #socialmedia #contentcreation #becometheniche #socialmillionaire #nichedown #tiktoktips ♬ original sound – Katie Xu | Future Millionaire Q: The ideas you share on social media lean towards the unconventional. What would you say your creative process is like? How do you come up with ideas for content?I’d say my method of coming up with videos is also part of the unconventional goodness of my content. Before getting to creating content, I worked backward in terms of strategy. So I decided for myself what kind of content I like, what I want my brand to look like, and what would be the best method to get my ideas out there.There’s a lot of great advice about which ideas you should be sharing, how to share them, and on which platforms, but it can be algorithm-oriented, which ends up being restrictive to creators. Personally, on TikTok, I want my videos to be raw, low-effort sharing of ideas. I want them to be things I come up with on the spot that are good regardless of flashy editing or trendy music.Q: The lo-fi approach definitely works – you’ve gone viral several times already. And I know that with virality comes pressure, among other challenges. How do you navigate challenges as a creator?With going viral came a lot of traffic, and while it wasn’t a big challenge, I wasn’t fully prepared to receive the influx. I had no official domain and could not handle all the incoming inquiries.Another thing is that content creation has been time-consuming. So I can definitely see it being a challenge if I had to balance school and working for a company alongside creating. To be honest, I haven’t quite found that balance yet.Scrolling is one of the hardest things to handle because you’re so used to engaging on social media as a consumer, but when you do it professionally, you have to pay ten times more attention. Your mind is always looking at content analytically, breaking down the creator’s approach and thinking up improvements. It can take up more time than mindless scrolling. @katiexsocials Replying to @loresfdz Jvke’s TikToks are a masterpiece for marketing. #katiexsocials #socialmediascience #futuremillionairekatie #entrepreneur #contentcreator #greenscreen ♬ original sound – Katie Xu | Future Millionaire Q: How do you navigate the need to earn a living from content creation with creativity as it becomes more of a business?My situation is a bit different from other creators because my income isn’t reliant on brand deals – it comes from the business I built before starting to take social media more seriously. So luckily for me, income is pretty steady.The part where the balance gets tricky is that it can suck the joy out of content creation if that is all you do. I do it for brands, and I have to do it for myself as well. I’ve spoken to so many creators who want to work on their own content but are so focused on working for others that it becomes difficult.Q: What advice would you give to someone who’s just starting to take their social media seriously and build their brand?One, realize that content creation is a skill that needs to be worked on and not just a lucky break that happens to anyone. Of course, people get lucky and go viral but if you want to pursue content creation sustainably, it has to become part of your routine. Treat every video you put out as practice so that even when engagement isn’t forthcoming, you can stay consistent. The big creators make it look easy but they have skills, whether in editing or storytelling, or simply connecting with people.Two, in my opinion, you have to become the niche. I think niches are a very nuanced discussion, but you have to realize that you can’t hide behind the category. @katiexsocials Replying to @cybergirl.online becoming the niche is a mindset that prioritizes YOU. that’s all #katiexsocials #becometheniche #nichedown #futuremillionairekatie #creatorindustry #socialmillionaire #tiktokmillionaires ♬ original sound – Katie Xu | Future Millionaire Even with cooking videos, if you’re just doing tutorials on YouTube and that’s all you want to do, great. But if you ever want to grow as a brand and expand into other parts of your industry like releasing a cookbook, you have to be willing to speak in your videos and inject your personality. That’s what builds real connection with an audience.Q: You mentioned that you make most of your income from consulting – but have you started making income from publishing on social media? And can you rank your streams of income from most to least profitable?I’d say my favorite method right now is coaching and working with people to build their brands. It’s fulfilling to help them figure out what they should be doing and provide them with clarity. Then after that would be working with brands, which isn’t bringing in too much money yet, but is rewarding all the same. Although to be honest, I prefer working more in the background for brands to make money than straight up selling something on my social media.Q: What are some challenges you’ve faced when it comes to pricing your services as a creator?My biggest challenge is definitely knowing what to price. I’m learning every day how to price confidently and even what value determines how I choose to price my work. I look forward to having a better perspective in a couple of years, but right now I’m still thinking about the difference between time vs. value-based pricing.So many things go into why a brand deal costs a certain amount – it’s not just the time you spend or your follower count but also your skill as a creator to deliver great content and sell a brand convincingly.Q: Is there anything, in particular, you’re keeping an eye on in the content creation space for the future?I will definitely be keeping an eye on YouTube Shorts. I just think YouTube is definitely a threat when it comes to the video space.TakeawaysKatie found success on TikTok by focusing on raw, low-effort content that prioritized sharing ideas over flashy editing or trendy music. This approach allowed her to stand out from the crowd and showcase authenticity, which helped her gain a loyal following of more than 70,000 followers.To build a sustainable personal brand, Katie plans to diversify her online presence across multiple platforms. She recognizes the risks of relying solely on one platform like TikTok, whose algorithm may change or stop promoting her content. By building a newsletter, considering a podcast, and keeping an eye on emerging platforms like YouTube Shorts, Katie aims to ensure her brand’s long-term success and stability.As a creator, Katie stresses the importance of injecting personality into content and becoming the niche, rather than just fitting into one. She believes that this approach helps build a real connection with the audience and opens up opportunities for expansion within the industry. For instance, if a creator shares their personality while making cooking videos, they are more likely to succeed in releasing a cookbook or building a personal brand around their expertise.When it comes to pricing her creative services, Katie’s biggest challenge is determining the right price. She is constantly learning how to price confidently and considers both time and value-based pricing. Factors such as skill as a creator, the ability to deliver high-quality content, and convincing brand promotion all play a role in determining the right price for her services. This focus on value ensures that she can provide the best results for her clients while still earning a fair income.Kick off your creator journey with Buffer

There’s no way around it — every business needs to drive leads to grow. 
However, B2B lead generation is far from a simple task.
You are competing with other businesses, navigating misinformation, and playing trial and error with various tools. Not to mention, you also might be selling a product that’s more expensive or requires a hire subscription fee than many B2C offerings. 
Though a complex task, having the right B2B lead generation tools can simplify and speed up the process of lead generation.
In this post we’ll cover:

What is B2B lead generation?
Why you need lead generation tools
Best B2B lead generation tools

While a B2B lead is made when anyone shares name and contact information that enables you to identify and follow up with them, a quality lead is one that signals their seriousness about product interest by providing other useful information and engaging further with your business. Qualified lead information varies and is harder to get. But, it generally includes name, occupation, and email address.
Ultimately, the goal of B2B lead generation is to create a consistent pipeline of qualified leads who are likely to convert into customers.

Why You Need B2B Lead Generation Tools
Trying to generate B2B leads without tools is like showing up to a sword fight without a sword — you will not be equipped with the tools you need to achieve your goal.
Because it is distinct from B2C lead generation, B2B lead generation requires a different set of strategies. B2B lead generation tools are critical for any business wanting to get high quality leads from the right places. These tools can automate processes which saves time, provide critical data to help you make better decisions, and integrate with other tools like CRMs.

Best B2B Lead Generation Tools
1. HubSpot Marketing Hub

Source: HubSpot
Overview: HubSpot Marketing Hub is a suite of tools that aim to help marketers funnel leads through the attract, engage, and delight stages of the marketing flywheel.
For example, you can use Marketing Hub to create compelling content to attract your target audience, capture leads via site, email, or social media; and nurture tools like automated workflows that can continue to engage contacts via email and other types of messaging. 
Features: HubSpot Marketing Hub has multiple features designed for lead generation, including a lead capture tool. It is also equipped with forms, popup forms, live chat, and chatbot.
What we like: Lead generation tools like an email builder are available for you to use. HubSpot Marketing Hub also integrates with HubSpot CRM.
Pricing: Paid tiers run from $45 to $3,600 per month depending on company size.
2. LeadPages

Source: LeadPages
Overview: LeadPages enables you to create custom landing pages for different, specific audiences. It also integrates with other software, funneling leads into your CRM.
Features: Build websites, landing pages, pop-ups, alert bars, and more.
What we like: You have the ability to choose from hundreds of templates — there is a high level of customization.
Pricing: 14-day free trial, then$27/month for Standard (one website), $59/month for Pro Plan (three websites), and $239/month for Advanced Plan (50 websites)
3. Leadfeeder

Source: Leadfeeder
Overview: Leadfeeder is a sales and marketing tool that identifies website visitors, even if the site visitors don’t fill out a form or contact you. The company boasts a database of static and dynamic IPs. Furthermore, Leadfeeder shows contact information for employees at the company.
Features: Features include automatic lead scoring, instant lead generation with their tracker, personal email alerts, and CRM automation.
What we like: Leadfeeder captures data from website visitors, turning anonymous traffic into potential leads. It also has custom segmentation features to help you identify high quality leads.
Pricing: $139+/month after a 14-day free trial.
4. OptinMonster

Source: OptinMonster
Overview: OptinMonster enables users to build lead forms, with over 100 templates to choose from. There is a segmentation and targeting engine to display the popup.
Features: Build opt-in forms like lightbox popups, fullscreen takeovers, floating bars, and slide-ins.
What we like: There’s a drag-and-drop builder for easy form building.
Pricing: Prices start at $14/month for Basic (one website). $30/month for the Plus Plan (two sites), $47/month for three sites, or $80/month for Plus Plans covering five or more sites.
5. LinkedIn Sales Navigator

Source: LinkedIn
Overview: LinkedIn is known as a platform to connect with B2B audiences. Its Sales Navigator Professional and Team tool can help businesses target specific prospects, track leads, and engage with potential buyers with InMail Messages and TeamLink.
Features: Lead and company search tools, automated lead recommendations, and CRM integration.
What we like: You can build and automate custom lead and account lists.
Pricing: $65+ /month with a one-month free trial and annual commitment. There are two options — Sales Navigator Professional and Sales Navigator Team.
6. Qualaroo

Source: Qualaroo
Overview: Qualaroo is an website polling tool that collects user feedback and leads using the tool.
Features: Qualaroo boasts customizable survey options and advanced targeting features. 
What we like: Surveys are an interesting way to generate leads. Qualaroo makes categorizing leads and sending them to designated funnels based on their answers seamless.
Pricing: Prices start at $80 for the Essential tier. The Enterprise tier is quote-based.
7. Discover.ly

Source: Discover.ly
Overview: Discover.ly is a Google Chrome add-on that allows you to find and score leads from social media.
Features: Discover.ly profile scans recommend and score prospects you’re connected to on social media.
What we like: This convenient Chrome extension that delivers digestible information.
Pricing: Free.
8. LeadQuizzes

Source: LeadQuizzes
Overview: Does a question ever pique your interest? How about a quiz? LeadQuizzes is an online quiz maker that helps businesses capture site leads.
Features: LeadQuizzes boasts features like website embedding, embeddable CTAs, website popups, announcement bars, and ad campaign tools that integrate with Facebook Pixel and Google Ads.
What we like: Quizzes are a unique way to capture your audience’s attention and generate leads. LeadQuizzes simplifies quiz-making and can be integrated into your website.
Pricing: $49+/month after a 14-day free trial.
9. Hello Bar

Source: ConvertFlow
Overview: When you visit a website, you may be greeted by a popup that splashes across the screen. Hello Bar is a widget that enables you to create those popup bars that appear across people’s screens when they visit a website.  
Features: You can choose from a wide variety of popups: bars, modals, alerts, sliders, and full-screen page takeovers.
What we like: Hello Bar is highly customizable; personalize your message, CTA, and position.
Pricing: Freefor up to 5,000 page views per month. Upgrades available include: Growth for $29/month (50,000 monthly page views), Premium for $49/month (up to 150,000 monthly page views), and Elite for $99:month (up to 500,000 monthly page views).
10. Everwebinar

Source: Everwebinar
Overview: Webinars are a good content marketing method for B2B businesses to generate leads. Everwebinar helps you schedule and automate your brand’s webinars.
Features: Everwebinar has features like a room that mimics a live webinar with chat, and boasts high definition quality. It also enables you to tailor your messaging for post-webinar follow ups.
What we like: Everwebinar enables you to run webinars with automation and customizable follow-up pages.
Pricing: $499 annual (billed annually) or $874 biennial (billed every two years).
11. MailChimp

Source: MailChimp
Overview: MailChimp is an email marketing tool that you can integrate with your landing page tools or CRM.
Features: Email automation tools, lead capture forms with exit-intent technology, and shareable newsletter URLs.
What we like: MailChimp has manyemail tools that help you create on-brand emails and track campaign performance.
Pricing: Mailchimp has a free version with a 1,000 send limit. The Essentials version starts at $13 per month, the Standard at $20 per month, then the Premium at $350 per month.
12. HotJar

Source: HotJar
Overview: At its core, HotJar is a customer experience platform that enables you to visualize user behavior with heatmaps and design surveys. 
Features: Heatmaps, surveys, and a dashboard for viewing analytics.
What we like: Heatmaps provide useful intelligence about how users behave on your site. HotJar also enables you to target visitors by URL, device, and user attributes.
Pricing: The Basic tier is free and the Business tier is  $80+/month.
13. Zapier

Source: Zapier
Overview: Zapier is an automation platform that lets you connect over 3,000 apps, so within automated workflows..
Features: Pre-made templates for connecting and automating  tasks, plus countless integrations
What we like: Zapier is compatible with over 3,000 apps, making integrating software and tools easy.
Pricing: Zapier has a free version. The Starter plan is $19.99/month while the Company plan is $599/month.
14. Turnstile by Wistia

Source: Turnstile
Overview: Is it Turnstile the band, or Turnstile the lead generating email capture tool? It’s the latter. Turnstile helps you collect emails from your videos to generate leads. It is compatible across all devices.
Features: You can customize how you want your email collecting form to appear, like on hover. You can also personalize the submit button copy.
What we like: Turnstile’s form is simple, but effective. You can connect Turnstile data to HubSpot, Marketo, and Pardot.
Pricing: T Requires Wistia Plus for $19/month.
15. Datanyze

Source: Datanyze
Overview: Receiving quality data is important for generating quality leads — it also helps you cut down on time spent prospecting. Datanyze collects contact information about technologies used by different companies that could become prospects.
Features: Stores, collects, and exports prospect data from LinkedIn pages and company websites, including email addresses and phone numbers.
What we like: Consolidates and organizes data.
Pricing: 90-day free trial with two paid monthly ($29 or $55 per month) and yearly ($21 or $39 per month) tiers.
16. MobileMonkey

Source: MobileMonkey
Overview: Smartphones are omnipresent. Why not reach customers via text message? MobileMonkey enables you to target leads via mobile devices and messaging.
Features: SMS promotion tools, surveys, and integration options that let you connect to top-of-funnel channels like blogs and social media to the platform.
What we like: MobileMonkey automates the process of engaging and re-engaging contacts and leads.
Pricing: Demo required for pricing information.
17. Hootsuite

Source: Hootsuite
Overview: Hootsuite enables you to monitor social profiles from one place, schedule posts in advance, and analyze social campaigns’ performance.
Features: Post scheduling , advertising tools, messenger integrations, and analytics.
What we like: Hootsuite consolidates social media activity across multiple channels.
Pricing:  Plans start at $49/month for Professional and $129/month for Team with a 30-day free trial
18. SEMrush

Source: SEMrush
Overview: It would be hard to drive qualified site leads with bad SEO. SEMrush is an SEO tool you can leverage to perform website audits and use that information to assess where you can improve in driving search traffic to lead-gen content.
Features: You can run technical SEO audits; track SERP positions; integrate with Google Analytics and other data tools, build,execute, and monitor PPC (pay-per-click) ad campaigns.. SEMrush also offers social media post scheduling for major channels.
What we like: SEMrush integrates with Google Analytics, making insights more powerful. 
Pricing: After a 7-day free trial, plans cost $99 or $199 per month dependent on features and user size.
19. ActiveCampaign

Source: ActiveCampaign
Overview: ActiveCampaign is a CRM that aims to m help users collect and organize leads. 
Features: Pipeline management, follow up and email segmentation.
What we like: You can affordably get a lot out of ActiveCampaign’s features.
Pricing: $15+/month.
20. Jotform

Source: Jotform
Overview: Every B2B website needs some sort of form for collecting data. Jotforms do exactly that  by allowing you to collect data like website visitor emails, payment information, and names.
Features: You can build professional-looking forms that integrate with email marketing services, project management boards, CRMs, cloud storage apps, and more. You can also be paid directly through your form.
What we like: Jotform has over 10,000 templates for you to choose from.
Pricing: There’s a free tier, but paid plans range from $34 to $99 per month.
How to Choose Winning B2B Lead Generation Tools
While the list of lead generation tools feels endless these days, here are a few quick things you want to keep in mind when choosing the right tools: 

What channels are most effective for your lead generation efforts? – Which channels can be improved?
What’s your budget for lead generation? 
What level of ROI do you need? 
How many users will need to use these tools?

By answering these questions, you can identify the best tools for your exact needs. For more help with lead generation, check out the offer below.